The Real Report - Pop Smoke’s Mom & Brother on Legacy, Shoot For The Stars Foundation & Black Smoke Fashion Collection

Summary

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Joe and Jada Podcast: "The Real Report – Pop Smoke’s Mom & Brother on Legacy, Shoot For The Stars Foundation & Black Smoke Fashion Collection"

Release Date: March 11, 2026
Hosts: Fat Joe & Jadakiss
Guests: Audrey ("Mama Smoke") Jackson & Obasi Jackson (Pop Smoke’s mother and brother)

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Episode Overview

This episode of "The Real Report" is an in-depth, heartfelt conversation with Pop Smoke’s mother, Audrey "Mama Smoke" Jackson, and brother, Obasi ("Brother Smoke") Jackson. Hosts Fat Joe and Jadakiss center the discussion on Pop Smoke's legacy, the ongoing work of the Shoot For The Stars Foundation, the challenges of grief and community support, and the evolution of the Black Smoke fashion collection. The family opens up about loss, community, loyalty, and their mission to create generational opportunities for young people, carrying forward Pop Smoke’s spirit.

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Key Discussion Points & Insights

1. Emotional Check-In & Coping with Loss

• The episode begins with a direct check-in on the family's well-being following Pop Smoke’s passing.
  • Mama Smoke reflects on the sixth anniversary, sharing how the grief "hit me" when she finally had a quiet moment to herself (04:32).
  • Obasi speaks candidly about the need for ongoing support and the culture’s lack of therapy for grief:
    "Black folks, let's keep it real. We never get therapy. I think...losing people...sometimes we never think about therapy." – Fat Joe (05:39)
  • Obasi emphasizes the importance of community check-ins:
    "I think people need to check in and see how Mondem is doing now." (06:01)

2. Support Systems & Frustrations

• Conversation turns to who has and hasn’t supported the family post-tragedy.
  • Obasi expresses frustration towards those who publicly claim allegiance but do little in private:
    "If you talking about, yo, I'm ride or die...but my friends don’t come support my mom or my family...that’s an issue." (08:29)
  • Mama Smoke takes a balanced perspective:
    "If you show up, you supposed to be there. You don't show up, you're not supposed to be there...Don't abuse me. Don't use me." (09:16)

3. Shoot For The Stars Foundation: Mission, Challenges, & Industry "Blocks"

• The foundation started in 2021, with the paperwork initiated by Pop Smoke himself.
• There’s discussion of industry "blockers"—people preventing potential supporters and collaborators from reaching the family and the foundation.
  • "In all fairness to them, they were being blocked. Like, everyone that I've met...said finally. So it's like they were looking for me, but couldn't get to me." – Mama Smoke (10:50)
  • The hosts and Obasi call out the broader industry culture that sometimes prevents proper support for grassroots efforts.

4. Pop Smoke’s Legacy & Character

• The hosts and family recount Pop's generosity and approach to fame:
  • "His whole intention was to give back to the community. You hear the different stories. He took off his sneakers and gave a little boy his whole...He wanted to buy a whole set of laptops for...a classroom." – Mama Smoke (23:52)
  • Pop’s humility is highlighted, e.g., hiding the full extent of his fame from his mother to protect her (21:38).

5. Community, Youth, and Programming

• Obasi and Mama Smoke detail how the foundation supports youth:
  • Mentoring, arts, music production, songwriting.
  • The "Tell the Vision" curriculum encourages critical thinking and artistic expression outside of stereotypical norms:
    "I didn't realize he could write rap without cussing. That was deep for me...Now that's content, right?...if you're just cussing...you express yourself, and people really get something from what you're doing." – Mama Smoke (29:26)

6. Call for Support

• The family urges for intentional presence at events, and for tangible support (attendance, sponsorships, donations) from those who’ve benefited from Pop Smoke’s legacy.
  • "Sponsorship. Come on out. When we do things, ...Just be present. We won’t abuse you." (30:59)
  • Obasi and hosts call directly on industry figures for participation, especially those who’ve profited off Pop’s work:
    "Steve and Victor, you made a lot of money. Help out. I mean, Push a T, get your man to help out." – Obasi (31:02)

7. Black Smoke Fashion Collection

• Started in 2023, the fashion line is highlighted as a community and youth development platform as much as a brand.
  • The Pop Smoke Gala at the Brooklyn Museum is their annual flagship event, serving as both a fashion show and community showcase (31:38).
  • They emphasize a genuine fashion house model, with real design, sketching, and production—not just adding graphics to blanks.
  • International reach: events and exchanges in Valencia, Barcelona, and Setubal, with plans for more expansion and hands-on opportunities for young designers (36:59).
  • The line represents Brooklyn pride and Pop Smoke’s lasting influence.

8. Memorable Pop Smoke Stories & Musical Legacy

• Favorite Pop records:
  • Mama Smoke: “Demeanor” and “Shake the Room” (18:57, 19:22).
  • Obasi: “Welcome to the Party (Holcomb, Welcome)” and “Brother Man” for their energy and strong values (27:33, 27:41).
• Notable behind-the-scenes moments:
  • Pop's habit of taking notes from his mother:
    "I walk with, like, a pad and a pen because I need to...so when I heard that story, I thought it was funny. Oh, he was paying attention." – Mama Smoke (28:43)

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Notable Quotes & Memorable Moments

• On Therapy and Grieving
  "Black folks...we never get therapy." – Fat Joe (05:39)

• On Loyalty in Hip Hop Community
  "If you talking about, yo, I'm ride or die, yo, we the woo...got it tatted on me. That's it." – Obasi (08:57)

• On Industry "Blocking"
  "They were looking for me, but couldn't get to me...I think there was an intentional [block]." – Mama Smoke (10:50–11:09)

• On Pop Smoke’s Values
  "His whole intention was to give back to the community...He was like, I can share this definitely." – Mama Smoke (23:52)

• On Foundation Needs
  "When we have events for people to show up intentionally...if my money pays for one worker, imagine what I could do if I had two workers." – Mama Smoke (29:26)

• On Black Smoke Fashion Philosophy
  "I am looking to be a fashion house. Not playing." – Mama Smoke (32:41)

• On Legacy
  "I just want people to remember him forever...whether it be streaming the music, supporting the foundation, buying the Black Smoke collection." – Obasi (34:20)

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Important Timestamps

| Timestamp | Segment | |-----------|-------------------------------------------------------| | 04:32 | Mama Smoke on grief anniversary & coping | | 05:39 | Fat Joe on therapy and community mental health | | 08:29 | Obasi on feeling unsupported by peers | | 10:50 | Mama Smoke explains industry "blocking" | | 18:57 | Favorite Pop Smoke record (Mama Smoke: "Demeanor") | | 23:52 | Mama Smoke on Pop’s giving spirit | | 29:26 | Mama Smoke on youth program outcomes | | 31:02 | Direct call for industry support & sponsorship | | 31:38 | Black Smoke gala and program overview | | 36:59 | International fashion showcases and youth exchange | | 34:20 | Obasi on what legacy means to him |

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Final Thoughts

This episode offers a deeply personal, open, and constructive look at navigating grief, ensuring meaningful legacy, and building both community and opportunity through the Shoot For The Stars Foundation and Black Smoke fashion. It is a call to action for genuine support and sustained investment in community work—not just performative allegiance.

"Show love when you're not here, when somebody's not here, when somebody is here. Show love. Rest in peace, Pop Smoke." – Fat Joe (31:14)

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Transcript

[A]

I'm Clayton Eckerd. In 2022, I was the lead of ABC's the Bachelor.

[B]

But here's the thing. Bachelor fans hated him.

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If I could press a button and rewind it all, I would.

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That's when his life took a disturbing turn. A one night stand would end in a courtroom.

[C]

The media is here.

[D]

This case has gone viral.

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The Dating Contract Agree to date me,

[D]

but I'm also suing you.

[A]

This is unlike anything I've ever seen before.

[B]

I'm Stephanie Young. Listen to Love trapped on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts.

[A]

On the Ceno Show Podcast. Each episode invites you into a raw, unfiltered conversations about recovery, resilience and redemption. On a recent episode, I sit down with actor cultural icon Danny Trejo talk about addiction, transformation and the power of second chances. The entire season two is now available to binge, featuring powerful conversations with the guests like Tiffany Haddish, Johnny Knoxville, and more.

[E]

I'm an alcoholic and without this trope, I'm gonna die.

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Listen to Cino's show on the iHeartRadio app, Apple Podcasts or wherever you get your podcast.

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[C]

when segregation was a law, one mysterious black club owner Charlie Fitzgerald had his own rules.

[F]

Segregation in the integration at night. It was like stepping in another world.

[C]

Was he a businessman? A criminal, a hero?

[D]

Charlie was an example of power. They had to crush him.

[C]

Charlie's place from Atlas Obscura and visit Myrtle Beach. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts or wherever you get your podcasts. When segregation was a law, one mysterious black club owner Charlie Fitzgerald had his own rules.

[F]

Segregation in the day, integration at night. It was like stepping in another world.

[C]

Was he a businessman? A criminal? A hero?

[D]

Charlie was an example of power.

[F]

They had to crush Him Charlie's Place

[C]

from Atlas Obscura and visit Myrtle Beach. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[D]

Brooklyn is in the building. Yes, Brooklyn is Brooklyn.

[F]

You got it.

[D]

You got it today. It's no, it's no problem.

[E]

He didn't get stabbed.

[C]

Yeah.

[D]

This the talk of New York, and

[E]

it's the boy Uncle Murder.

[D]

Whoa. And it's the real report. Tell them who y' all are. You gotta tell them who y' all are. Y' all gotta. We gonna do this different now.

[F]

Oh, okay. So I just introduce myself?

[D]

Yeah, introduce yourself.

[F]

Well, I am Audre Jackson, AKA my Smoke.

[D]

Okay.

[F]

My son is Pop Smoke.

[D]

Rest in peace, Pop Smoke.

[E]

Rest in peace, Pop Smoke. Come on, man, you already know who it is. It's Bossy from the Flossy. It's the Triple three. Free your mind, move to the side. I ain't got time for the lies, man.

[D]

Definitely make some noise. Come on, make some noise. Building today. Brooklyn is in the building today. Yes, Brooklyn is Brooklyn. You got it. You got it today. It's no problem.

[E]

He had a grievance with Queens. What's up with that?

[D]

You know, so it's just our friendly plan.

[E]

I'm with you.

[D]

I'm with you.

[E]

Brooklyn is here today, right?

[D]

Yeah, Brooklyn is here today. I don't have a problem with that. Rest in peace, Pop Smoke.

[E]

You already.

[D]

So the first question I want to ask you. So my friend Ivan, he always calls me, he asks me, yo, Mental, Check just to see how you're doing today. You know, you deal, you dealt with a big loss. You know, we know him as Pop Smoke, but that's your son, and that's your brother. How are y' all feeling? And, like, what's going on? Talk about the foundation. Let's just get into it.

[F]

You know, I've been thinking about that and just kind of being in that place because, you know, the 19th of last month was six years.

[E]

Yes.

[F]

And so that day was rough for me. And it was the first time that, you know, because normally we have things going on and then we go online from 10 o' clock to 12, and then we do something else in the evening, but I didn't have anything to do that morning. And so it hit me, and it was. It was hard. And so I realized I'd been just kind of been on automatic. Got you from. They came to the house, put me on a plane and took me to Cali and then brought me back. I have been on automatic. And really, that was the first day that I've not been occupied with something else. And that really, it took a toll. Took a toll. But I'm here. I mean.

[E]

Yeah, that's right. That's right. That's right.

[D]

And how you feel, brother? Cause sometimes I see you crashing out on the Internet.

[E]

I was just about to ask you

[D]

if you see me going viral because, you know, black. Black folks. Black folks. Listen, black folks, let's keep it real. We never get therapy. I think. No, for real.

[E]

It's a myth.

[D]

Listen, losing people. I lost a lot. I lost, you know, my dad. I lost, you know, I lost, like, a lot of friends and family and stuff like that. Losing people. Sometimes we never think about therapy.

[E]

No, you're right.

[D]

About, like, when we was kids, nobody said, yo, go out there and maybe talk to somebody. I seen you on the net, like, crashing out, like. And I just. That's why I wanted you on the show. Cause I'm like, how do you feel? Like, people checking on y' all to see how are y' all mentally? That's it. It's a big loss.

[E]

I think that's it right there. You feel me? Like, I think people need to check in and see how Mondem is doing now. There's some people shout out to, you know. You know, do that.

[D]

She's like, who's that? She keep it real. Most who keep it real checks in. Yeah. Who checks?

[E]

If you don't want to name them, bro, you ain't got the name.

[F]

So who's supposed to check in?

[D]

I think everybody's supposed to check in. Like, how we're checking in now. In due time.

[E]

I agree.

[D]

Like, DRO Told me about your foundation, and I'm like, yo, I need them on the show when it's time to get the podcast. We got our man J. O here doing some nice paintings for you. You want to show the first one? Because we can't show the first one. Let's show them the first one. This is for you. This is for you, Mama Smoke.

[F]

Oh, you've been working behind the scenes. I did this a while ago. Oh, okay.

[D]

I feel like it's only right, and it's so crazy. You make sure you get it on camera. Let's get that on camera.

[E]

When I heard the name of the

[D]

foundation, I said, you're letting the secret out. You're letting the secret out. Suit for the stars.

[F]

That's beautiful.

[D]

That's for you.

[F]

That is beautiful. Thank you. That's awesome. That's our gift to you.

[E]

That is to the camera, brother. So let the camera see.

[D]

Shout out to my man Jo. He's one of the best out here. Y' all make sure y' all follow him on Instagram and everything.

[E]

Thank you, my brother.

[D]

Shout out to Mama Smoke, brother. Smoke.

[F]

We're gonna put that in Pop's place.

[D]

Yeah, whatever y' all want to do. That's for y'. All.

[E]

Yes.

[F]

All right. All right.

[D]

And whatever you need towards the foundation, like more pains or whatever, he's willing to work with y'. All. Y' all take his phone. Y' all met her

[E]

out there. I was saying I do a lot

[F]

of stuff for, you know, with the young people. Yes, absolutely.

[E]

They're the future, you know, so.

[F]

Absolutely.

[E]

That's dope. That's dope. We going to shout out to the. We going. We going to give shout out to the great thing. Yeah, Teddy is stacks. You know, we got some of the people from 09.2 that come through on, you know, on Pop Smoke Day, you know what I'm saying? That show love. Some people from the church, you know, but the people that y' all would think should be tapping and not tapping in, you know, academics already had an interview with Favio, already ran down on him on the Internet for. Damn. You ran down on Fabio, like. Yeah, just be.

[D]

But why, though?

[E]

It's like you. You out. And this is what I'm saying. This is my.

[D]

She don't feel like that. Stress your mom out. I'm just asking.

[E]

I got answers, bro. I'm not afraid, bro. Listen. Feel me. All praises. Listen, at the end of the day, when you say you love, like, for instance, if I was to die right now, my friends don't come support my mom or my family ever. Ever. That's an issue. I'm not saying you got business and you flying out and you got stuff to take. Everybody got to get their money, bro. I would never want to see a black man not getting no money.

[D]

I feel you on that.

[E]

But if you talking about, yo, I'm ride or die, yo, we the woo. Shoot for the star. Got it tatted on me. That's it. Got you.

[F]

So you see, as the firstborn, he has expectations. And he also feels an obligation to cover his mother.

[D]

That's right.

[F]

I, on the other hand, if you show up, you supposed to be there, you don't show up, you're not supposed to be there. Right? I don't. Those were people who, who knew him, were a part of his world, on the ride for whatever it is they were going to get from being there with him. Not mad at you. Don't abuse me. Don't use me. Right. If you're not dealing with me, you're not dealing with me. But don't come through when you need a favor.

[D]

Right.

[F]

Because it's about being real. So I am not as upset as he is.

[D]

Yeah, he's upset.

[F]

Yeah, he is. Because it's his brother.

[D]

No, I understand. I'm the strange place.

[F]

There's a different place. And so because he knows of them and he understands that if they are who they said they were.

[D]

Right.

[F]

Then they should cover us a little differently.

[E]

Got you.

[F]

But the fact that you're not covering says you are not what you say you are.

[E]

Forget us. My mom. Yeah, I'm my own person. I'm gonna take care of me. You feel me?

[D]

Definitely.

[F]

What do these moms do for me, though? What are they. What are they supposed to do for you?

[E]

What you're doing, the foundation and things of that sort. That's why we here. They showing up.

[D]

Yeah, that's what we really showing up about the foundation.

[E]

How long did you have the foundation?

[F]

Yeah, we started in 2021. Like, he started the paperwork before it happened, and then we formalized in about April of 2021. And so that's. We started. That's when we started kind of doing things, you know, for the community.

[E]

Okay, 2021.

[F]

Yeah.

[E]

Are you saying you ain't getting no support from, like, the rappers and no other type of.

[F]

But in all fairness to them, they were being blocked. Like, everyone that I've met that I've had the opportunity to meet, every last one said finally. So it's like they were looking for me, but couldn't get to me.

[E]

Got you, right?

[F]

Cause I think there was an intentional.

[E]

When you say block, who you think was blocking them, though? Uh, oh, we going too deep.

[D]

When I looked at pop smoke, what made him important was. Cause it's like every couple of years, New York get this big star, and he was the big star, you know what I mean? He had the confidence, he had the look. The ladies loved him. You know what I'm saying? He was in shape. He came home, he was doing his thing. Everybody, every song he put out was like a guaranteed. He was a smoker hit. Yeah, it was a smoker, so it was different for me. He had the city turned up. He was one of them. He had records with Travis Scott early in his career. He started doing movies. You know what I'm saying? 50 loved him. Everybody loved him. I remember my first time meeting was. Was it Tycoon weekend in Jersey? And that was, like, my first time meeting him and seeing him, and he was just blowing up, blowing up, blowing up. You know what I'm saying? He was doing his thing, so it was just different when we lost him. It was a different kind of loss. So in my mind, I'm like, let me get them on the show. Cause you see what they're doing with Nipsey in the marathon. I feel like y' all should get that push and that same promotion on our platform.

[E]

100%. Okay, so who's blocking? This did not make it as big as it needed to be. Like, who was blocking? Like, the.

[F]

I don't think it's doing what it needs to do.

[E]

You know, people say the industry like you, that that's just like, sometimes the world. It be certain people behind, like, you just. I like you see how you're doing your due diligence right now. You're bringing us on the show. That's a step forward. There's people who already got the muscle, who got the stature that you fellas got. Who don't do that. That's blocking in my eyes.

[D]

Got it?

[E]

It's not to say, oh, don't go over there. But it's what's over there. You understand? Got you. Now we quiet. Why we quiet? But y' all love Pop. For me, it's about this. It's about the intention of your heart. The characters that you. The character that you of, who you are. You feel me? That's what I'm referring to when I say. When we say block. Got you. Okay. I got you. I just wanted to get a better understanding. Yeah. Panama, right?

[D]

Yeah.

[E]

And Jamaica. What part of Panama, everybody.

[F]

What's that?

[E]

I'm paying the man.

[D]

This year episode. Even though I set it up. I mean. But thank you, Dr. I appreciate you. You know, Brooklyn. Brooklyn in the building, baby. Definitely good.

[E]

You know what I mean?

[D]

Definitely. So, you know, just. We definitely wanted to have y' all on the show.

[E]

You know what I want to know? Mama, Mama Smoke.

[D]

Yes, sir.

[E]

What was your favorite Pop Smoke record?

[D]

That's a good one.

[A]

I'm Clayton eckerd, and in 2022, I was the lead of ABC's the Bachelor.

[B]

Unfortunately, it didn't go according to plan. He became the first Bachelor to ever have his final rose rejected. The Internet turned on him.

[A]

If I could press a button and rewind it all, I would.

[B]

But what happened to Clayton after the show made even bigger headlines. It began as a one night stand and ended in a courtroom with Clayton at the center of a very strange paternity scandal.

[C]

The media is here.

[D]

This case has gone viral.

[A]

The dating contract.

[D]

Agree to date me, but I'm also suing you. Police. Search warrant.

[A]

This is unlike anything I've ever seen before.

[B]

I'm Stephanie Young. This is Love Trapped. This season, an epic battle of he said, she said and the search for accountability in a sea of lies. I have done nothing except get pregnant by the Bachelor. Listen to Love trapped on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[F]

Segregation in the day, integration at night.

[C]

When segregation was the law, one mysterious black club owner had his own rules.

[F]

We didn't worry about what was going on outside. It was like stepping in another world.

[C]

Inside Charlie's place, black and white people danced together. But not everyone was happy about it.

[F]

You saw the kkk. Yeah. They were dressed up in their uniform.

[E]

The KKK set out to raid Charlie,

[F]

take him away from here.

[D]

Charlie was an example of power. They had to crush him.

[C]

From Atlas Obscura, Rococo Punch, and visit Myrtle beach comes Charlie's Place, a story that was nearly lost to time until now. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[F]

It's the new me and it's the old them. Everybody's on their journey, and your journey is different to theirs.

[C]

This Woman's History Month. The podcast if youf Knew Better with Amber Grimes spotlights women who turn missteps

[F]

into momentum and lessons into power. I think coming out of where I came from, I'm from the Bronx. I think I grew up really poor. I didn't know that then because I very much use my creativity to romanticize life, and I'm like, my mom did a really good job of, like, you step back and you're like, whoa.

[C]

We.

[F]

I don't know how we made it. So a lot of my life was, like, built out of, like, survival to get to the next place. Like, my drive, my, like, tunnel vision of, like, I got to be better. I got to achieve. This was off the strengths of, like, I want to make a better life for us.

[A]

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[F]

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[C]

Sphincter, peristalsis, duodenum.

[B]

It's fascinating, it's funny, and it matters so much more than you think. Episodes of our new series run from January 20 through February 17, with new episodes every Tuesday on the Exactly Right Network. Listen to this Podcast will kill you

[C]

as part of the Exactly Right Network

[B]

on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts on the Adventures of Curiosity Cove podcast.

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What if the Right Fit isn't what everyone expects? In the case of the Right Fit,

[B]

Ella explores movement, confidence, and belonging and learns that not all strength looks the same. Tennis is powerful, fast, focused, and kind of fun.

[C]

Strong swing Ella.

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This Women's History Month story introduces kids

[C]

to women who change sports by trusting themselves and moving differently. A thoughtful episode about identity, courage, and helping kids discover where they truly belong.

[B]

So it's okay if I'm not quite sure what my thing is yet. It's absolutely okay. Okay.

[C]

When and if you do find a

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[C]

next Gertrude, Tony, or Venus at Curiosity. Listen to Adventures of Curiosity Cove every Monday from the Black Effect Podcast Network on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.

[F]

I tend not to listen because it's still hard for me. I've pulled out certain ones to do. Like when we did our first fashion show for the fashion line, I pulled out demeanor because that's the one that woke me up in the night as I woke up and it was on the tv and it's just everything just kind of, you know, rolled down from there, I think. I like shake the room.

[D]

Okay.

[F]

I like shake the room.

[E]

Okay.

[F]

That's the one with the video from when he was in Paris, right? That's the one, I think. Yes. Yeah, yeah. He was just. I like the story behind that.

[E]

Okay.

[F]

You know Took over somebody's restaurant and was just wilding out. And they loved him. And I, like, shake the room. I just like the concept of, you know, we gonna shake the room.

[E]

Gotcha.

[F]

We get in here, we're gonna shake the room.

[D]

What was he like growing up as a kid as well as you?

[F]

They were regular children. They went to church, they went to school. I like to say that we went to a performing arts church. So there were, you know, there were programs that were done where they got to dance and sing and drum and learn how to use all these things that you guys are using in here. That was just a part of what they did. Yeah, that's part of what they did. They were regular kids. Regular kids. I tried to expose them to as many things as I could. Right. It's. Let me throw it all against the wall and see what sticks, you know, they did. What did y' all do? They did. They've done the basketball. They did baseball, they did tennis. Cause, you know, the city had the free tennis. I stopped short of the golf, though. I think they were gonna be like,

[E]

mom, he was in the Brooks and Chiefs, too.

[F]

The Brooks and Chiefs. Football. You know, I was a football mom.

[E]

Okay, Right.

[F]

All that kind. So I just tried to, you know, keep them busy. Yeah, keep them busy and have them covered by as many people as possible.

[E]

Got you. Got you. So how do you feel? When he first started doing the music

[F]

thing, I didn't really know what was going on. I mean, I think he came home, like, he came home and told me the story about the studio, Right? He came home and he shared with me when he had a piece with David O. David O. David O. But there wasn't a whole lot of. Not with me, anyway, conversation about what was going on. But my philosophy is you give them the room to be, and when they become, you know, you hang in there with them.

[E]

Definitely.

[D]

Right?

[F]

So when I found out, it was like, wow. And the truth is, the bigness of it, I did not know until he was gone.

[E]

Wow.

[F]

That, you know, you could. Somebody could come to my house, say, pack your clothes, put me on a plane, walk me through the airport. I ain't got to go through nothing. That's a thing. That's a thing. But I think it also speaks to the humility of him as a person. Right. I think there was pop smoke and then there was Shar. Right. And I think he was intentional about keeping us, or at least me, because I know Obasi always wants to separate, at least keeping me safe. And I think it was a thing for him, that. Making sure I was good, like his brother is his brother. You know, man to man, they can take care of each other or take care of things. But as his mother, I think he needed to make sure nothing would touch me.

[E]

Of course.

[F]

Right. And I think so. The less I knew, the better off I am. I was. And so that's how he kind of kept it, you know? So the 12 moments that he was really proud of, like, he would feel like, wow, those got shared. But as a rule, he was just doing what he did.

[E]

Got you. Yeah, got you.

[D]

Is Steven Victor reaching out to you guys now?

[F]

Steven used to be on our board. The first year he was on the

[E]

board,

[F]

the person who has really stood by us is Shiv.

[E]

Shout out, Shiv.

[F]

The person who's really stood by us is Shiv. Shiv has been with us. Shiv is still with us. We had our first, what I call shareholders stakeholders meeting, which is, you know, staff, board members, and Shiv showed up. Shiv got off a plane from Cali,

[E]

shout out to Shiv.

[F]

Went home, showered, shaved, and came through.

[E]

Look at that, right?

[F]

So, you know, you take. I heard someone say, you go with the goers. I know he gets upset that everybody who should come should come, but I'm going with the folk that show up.

[E]

I ain't surprised Stephen Vick ain't stick

[D]

around a little longer.

[F]

Why?

[E]

Why? I'm just surprised.

[F]

What does it serve?

[D]

You surprised to be with us? Made a lot of money off.

[E]

Exactly.

[F]

He was no longer there, so that opportunity is no longer there.

[E]

That's whack.

[D]

Yeah, that's kind of corny. I'm big on loyalty, so for me, it's just. I don't want to call him out or nothing, but we calling him out,

[E]

that's kind of corny on him, I mean.

[D]

Well, that's your opinion.

[E]

That's kind.

[F]

Yeah.

[E]

This is my thing.

[D]

Call me.

[E]

Stand in my way.

[D]

He was calling, now, what's the goal of the foundation? What's the goal right now?

[F]

Just that, you know, Char like to serve or pop. Let me come. What y' all like to call them, right? His whole intention was to give back to the community.

[E]

Right?

[F]

To give back to kids. You hear the different stories. He took off his sneakers and gave a little boy his whole. He wanted to buy a whole set of laptops for, you know, a classroom. His whole intention is to give back to different people. That's why even when he was up and coming in the industry, he would bring people with him and even Steven said to me, he told him, you can't be bringing people in like this. They're gonna steal your stuff. And he was like, nah, you know, so people who got their, you know, got their come ups. Because he was like, I can share this definitely. And it didn't block him. Right. My understanding that there are times there are people who need to just sign like that first down payment on the car. He did that and then they were on their own. These are the things I'm fighting. Look, he came to do what he did and he did it.

[E]

Got you.

[F]

And so for those who want to participate, they can. Those who don't want to participate, don't block. That's all I'm asking.

[E]

Got you.

[F]

That's all I'm asking. Just don't block. And if you blocking, you know, we can look at that.

[D]

We might put you on blast. On the.

[E]

Definitely, definitely going to put you. We definitely going to put you on blast if you ain't doing the right thing. Her brother Smoke ain't fitting a lot of you dudes. Walahi listen. But no, honestly, Shoot for the Stars foundation, man. We just here trying to tell the vision, making that vision, you know, come to life for real. You know, I've been with my mom throughout this journey. There's times where we butt heads, but I love her. That's my mom. I'm never going to leave aside, you feel me? And we've been in the community six years now. I've seen kids, some of the kids from around the way grow. They've had aspirations. We've helped them. We was in the back in the, the rec center over there in Bayview one year. How many years ago, like when we

[F]

first started, we had our summer program in Bayview.

[E]

Yeah. So we was helping kids, we was giving them the arts, you know what I'm saying? Dance and act. And I was doing a little film with them, stuff like that, you know what I'm saying? And music. I was helping kids who wanted to rap and sing. I was just like, yo, let's learn how to songwrite. I'm gonna bring my laptop. Cause I went to school for audio engineering and stuff like that. So I was like, yeah, we gonna do that. And that's all, that's what it's all about, bro. It's just about giving back. Cause I know when Pop was here, that's what everybody in the hood would. They would give you a story about how he came through and he was just showing love. Gotcha. You feel me? So that's what we here for. Got you. Got you definitely give back to those who. You know what I'm saying? Who are there for you.

[D]

Definitely.

[E]

Word. Who you think Pac would have been feeling right now? Music that's out there right now. What do you think he would have probably, like, embraced. Who you think Pac would have embraced, man?

[D]

I mean, he was doing records with Travis Scott and Big Records. Yeah.

[E]

Are we talking about he's watching Down From Heaven, like who he would be jacking or. If he was here, who would he be? If he was here, who would he be? Oh, see, then I'd be a different story. Cause I feel like there would be. It would be a different energy. You feel what I'm saying? So I ain't jacking none of these dudes. Cause he had that type of energy sometimes too. Yeah. So it's just like, it depends. Like, if he was here and then people would be moving a certain way then, you know, I don't know. He probably still messing with the mandam, but I don't know. Stuff died out. The drill died out. I think maybe Cash Cobain, he probably would have. He would have vibed with.

[D]

Okay.

[E]

You know what I'm saying? You know Lola. You know I'm saying, she from Brooklyn too, right? Yes. I can't. I can't really tell. I really don't. He's a very diverse.

[D]

But I'm doing records with Travis Scott. Who else? He did features with Fabio, Little tj. He didn't do too many features.

[E]

Yeah. I'm saying, like, he would have.

[D]

It's just. Oh, Quavo.

[E]

Yeah. Like, you just. You probably would have kept those same, you know what I'm saying? Probably would have did something like in the Caribbean aspect, maybe Shenzia and all of them people like. But you never know. I don't know. I don't know. Because he was so diverse. Yeah. So it's hard to say.

[D]

What's your favorite pop smoke record?

[E]

Oh, Holcomb, welcome. Early.

[D]

That's right.

[E]

Come on now, Early. I don't know. Like, there's something about that energy. Oh, and brother man. Because, you know, it's just about morals and principle. Oh.

[F]

That's what I'm saying.

[E]

He's so different than all of these artists. He stood for something. No, he stood for something. When you listen to some people music nowadays, and y' all notice coming back from a place where music actually had substance. Yeah, substance.

[D]

Yeah.

[E]

Definitely don't stand on nothing, bro.

[D]

So, I mean, he has songs for the club. He has Songs for the women he had songs for the streets. So that's why 50 embraced him so much, because you put him in 50 next to each other look like brothers, you know, so.

[F]

And the answer to the question is no. No, he had something other than. But I asked him who his mama is. It's me. And it wasn't you and me.

[E]

You got the same last name, too?

[D]

Yeah, yeah, yeah.

[E]

That's crazy. That's crazy.

[F]

So, you know, they drop us off.

[D]

I remember we was in the office, and 50 was saying pop was on his. On his phone, and he thought he was texting. He was like, what's going on? He's like, no, I'm writing down, taking down notes.

[F]

Unfortunately, he got that from his mother. Oh, if you're talking to me, I'm. I'm. I'm. Right. So I don't have it. I walk with, like, a pad and a pen because I need to, you know, so when I heard that story, I thought it was. I thought it was funny.

[D]

Wow.

[F]

Oh, he was paying attention.

[E]

He was paying attention.

[F]

But when you want to remember what people are saying because it's valuable and you want to remember how they said it, right? And you want to be able to go back to it to refresh your memory, then you write it down. Unless you've got those kind of memory that you can, you know, record the everything. But, you know, if something is valuable to you, you want to take note in the moment.

[D]

What do you need us to do for the foundation? Everybody, not just the whole culture. What do you need?

[F]

Well, when we have events for people to show up intentionally. Last year I started to focus on sponsorship, right? Cause what happens is, because I'm Pop Smoke's mom, no one thinks you need money to get the work done, right? But if my money pays for one worker, imagine what I could do if I had two workers. So that's your money that gives me that second worker, right? So the foundation piece is again, Abassi said, tell the Vision. The curriculum that we have for the community is called Tell the Vision. And we work with young people about critical thinking and, you know, just through the arts, right? To discover self and to be able to just kind of move from self and see who you are in the world. Some of those young people that we had in the beginning, I remember one young man said he. I didn't realize he could write rap without cussing. That was deep for me, because there's. So then what he learned was, if you rap, you just put a whole lot of curse words and that's a song. As opposed to using words that describe what you're feeling and thinking. Now that's content, right? Old school. What his brother says, that is standing on something. Because if you're just cussing, you're just cussing and, you know, put a little rhythm behind it, and it's a song, or you express yourself, and people really get something from what you're doing. So, again, sponsorship. Come on out. When we do things, when we holler for you to kind of come out and, you know, do something for us. Just be, you know, just be present. Just be present. We won't abuse you. But, you know, we like to industry

[E]

guys, the rappers, put some money up. Money always helps.

[F]

There you go.

[E]

Steve and Victor, you made a lot of money. Help out. I mean, push a T. Get your

[F]

man to help out.

[D]

Yeah, come on, let's go, man.

[E]

Let's be real, man.

[D]

Shoot for the stars Foundation, y'.

[F]

All.

[D]

Make sure to support and show love. Show love when you're not here, when somebody's not here, when somebody is here. Show love. Rest in peace. Pop Smoke.

[E]

And we got Black Smoke collection. One of these rappers could come in and then bring in some new audience. We got the. We got the fashion line. They could come do a. We could do a. Right? Be a model real quick.

[D]

And whatever you need from us, we got y'. All. I heard about the. You could talk about the fashion show.

[F]

So Black Smoke, it is our fashion line. And this is. We started in 2023. And so we have the Pop Smoke Gala at the Brooklyn Museum.

[E]

Okay.

[F]

Right. So we do that. We've done that, like I said, for three years. And each year, what we do is we put out a call for designers. We put out the call for designers, and we interview them, and then we go through them. Our designers must be able to sketch, right? You must be able to make your pattern, put it to muslin, and make your sample. Now, if you can't do the patterns, we have people at this point now we have the creative director who can help out with that. But we really are looking for designers, right? It's no offense to those who can, you know, purchase some blanks and make it look good. That's one thing. But we're. I'm. I am looking to be a fashion house. Not playing.

[D]

I'm glad you said that. I got something else for y'. All. The Ruchi. And he can help y' all with something.

[E]

And this is also the. The Black Smoke.

[F]

Yes, this is. This is this year's Here yes, this is. This one of our.

[E]

This fly jacket Mama Smoke got on right there. That's part of the line right there, man.

[D]

Come.

[F]

Come around. Should I stand with you?

[D]

Of course. Stand up and show people that definitely.

[E]

Black Smoke jacket.

[D]

Black Smoke jacket right now. Fashion show. We gotta catch the next one.

[E]

Mama Smoke popping with that jacket.

[F]

We're a part of Fashion Week. Yeah, right? So we had our own show of Fashion Week.

[E]

Okay. I like that jacket. Fire. Get yours.

[D]

Derucci. Sean, we got Derucci. He's designing clothes now, okay? He's Derucci. He's the Gov to the stars. 50 cents Dirk, lil baby Dababy. He's done jackets for everybody. Styles, P. Jadakiss, make sure y' all get his number.

[F]

Being gifted.

[D]

Yeah, of course y' all being gifted. Come on.

[F]

I like it from here.

[D]

Yeah, of course y' all being gifted.

[E]

That's why I get my boy around, man.

[D]

And definitely we need y'. All. Definitely. He can help y' all design anything y' all need.

[F]

If that's not mine, I'm not talking to you. Come on.

[D]

Come on. Thank you, J. Leathers. Leathers to the stars.

[E]

Thank you, brother.

[D]

And remember, I'll set this. I'll set this up when you come on this show. Look, it's. It's cool you're doing Fashion Shout to Black Smoke.

[F]

All right?

[D]

Now that's just another connection for you guys. Whatever y' all need.

[E]

Definitely, man. Definitely.

[D]

So what does the legacy mean to you, having your brother's legacy out? What does it mean to you?

[E]

What does it mean to me to have my brother's legacy out there?

[D]

It just means, like, what do you. What do you. What do you want to do with your brother's legacy?

[E]

I just want people to remember him forever, you know what I'm saying? Whether it be streaming the music, whether it be supporting the foundation, whether it mean buying and supporting a Black Smoke collection, whether it mean being on the show with Tony Yayo and Uncle Murder, you know what I'm saying?

[D]

Thank you.

[E]

Thank you.

[F]

You know what I'm saying?

[E]

That's all that.

[F]

You know what I'm saying?

[E]

It's black people supporting black people and people supporting people at the end of the day, you know what I'm saying? We've been having the gala every year. Every. Every year since, what, 2023? Yeah, every year since 2023. July 20th, we got pop Smoke Day. And a little bit before that. Is the gala? No, it's.

[F]

No. So he is a child born on a Tuesday. So the gala is Going to be the third week of the July on the Tuesday, regardless of when his birth date is in that week, the gala will be on the Tuesday. And so the world has the Met Gala, right? Or Manhattan has the Met Gala. Brooklyn has Brooklyn.

[E]

Brooklyn, let's go. Let's go.

[F]

Brooklyn has the Popsicle Gala. And we've been fortunate to be able to hold it at the Brooklyn Museum. So we've been doing it there. We do the fashions, and like I said, we invite the young people to submit their designs, we interview them, and then we choose eight to do the show. And from the show, I try to keep it to four that I like, right? And so the four pieces that I like, we then have them do that full process of the sketch, all the parts, right? And then submit that. And then we pay them for the design, and then we use those pieces as the main stay for the line and then add pieces to go along with that. And so we've had an amazing group of designers that. And I say I was fortunate that the first set of four that we. That we had stayed with me through the whole process, so I didn't have to figure it out by myself. They stayed. They volunteered their time to make. Not only make their garment, but to make the accessory pieces that go with their garment. And so that's kind of like the pattern that we've kept. And so this year, and each year, we have the previous year's designers participate in something else, right? So we've been fortunate to go to Spain. We were invited to Valencia, and we. Technically, we were the. We. We had our own fashion week in Valencia, sponsored by yours truly.

[D]

That's dope, man.

[F]

That's dope. So we've done that. And so those designers got to come with us, right? And then the following year. Cause now we've started something, right? So we've got to go back. So we're in Valencia the first year, and then in the second year, we were in Barcelona, and we worked with a university, a fashion university there, bau. And so we had it in their space, and we had workshops with their young people, conducted by me. It was just a wonderful opportunity. And they want to not just do the fashions. Cause they do kind of the fantasy fashion. But they wanted us to work with their young people who they feel like they need a little bit more grounding on when they. After they graduate with the fantasy fashion. How do you make that a business? How do you go into the world and make this thing that you've been studying for four years? Make money for you. Right? So we've done. So we've done Valencia, Barcelona. We've been invited to Portugal.

[D]

We did Portugal.

[F]

Things just dropped. Things dropped, right? Things just dropped. We did Setubal and what they did with that show was that they gave us our own night. So, you know, they had all the designers, but we had a pop smoke night. And so that was all us, all our designs. They provide the models. Of course, we had an opportunity to go to Equatorial guinea, but that kind of fell through because just sponsorship for them and they had to move it. And then when they moved it, it didn't work with our schedule. But we've been blessed. So, like, there've really been things that just drop in my lap and I've had the ability to run with it, you know, to say yes and go. So it's been an opportunity not just for us, but I really also want to take the young designers who showed up and made their designs and take them with me. So this year, when we go back to Spain, the young people whose design we used for this year's line, you know, one or two of them will get to go, go with us again for the exposure. And we hope to develop the relationship with the university so even that level of exchange can be in place, you know, so really being intentional about working with young people and giving them an opportunity, which is what Char did, right. He really tried to give back in a way that gave people a start, you know, somewhere to go. If you've got it and you want to do something with it, here's an opportunity. Now you don't do anything with. That's not on me, per se. Right. You know, but I'm giving you, I'm making that moment for you so you can see if you can do something with it. And so I've tried to keep that in my mind as I developed. As we go along, I'm trying to do all the things that he said to me he wanted to do, all the things I understood he wanted to do. So Pop's place becomes that second thing. Now Pop's place is a little bit bigger than he'd intended. Cause he wanted just kind of a little restaurant that you can come through, you know, maybe one table for you to sit down, if you want to sit down. But we're going to have a really nice space that we're going to do a soft open at the end of March while we're doing pop up shows to then start the, you know, clothing line moving. Getting it the word out there Because I think what we've done so far is that we've made a presence. Folks know we're out here. So now it's the sub to find out who our customers are, right? So we try to have an opportunity where we give folks some food, some good time.

[D]

Appreciate you word. Appreciate y' all having it here. Make some noise for the shoot supporter Stars Foundation. Mama Smoke, Brother Smoke. Y' all know what it is like. Share subscribe it's the Real Report. The Jackson family rest in peace to pop Smoke became bearing gifts. Shoot for the Stars Foundation, y' all make sure y' all check them out. It's the real rapport with Tony Ayo.

[E]

He did that while he was live on set. It's your boy, Uncle Myrtle.

[D]

Yeah, that's the real live on set.

[E]

We got Ms. Jackson in the building.

[F]

Brother Smoke in the building.

[D]

We outside.

[E]

It's the real Report.

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