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Phoenix, Arizona Audible's Romance Collection has something to satisfy every side of you when it comes to what kind of romance you're into, you don't have to choose just one fancy a dalliance with a Duke or maybe a steamy billionaire. You could find a book boyfriend in the city and another one tearing it up on the hockey field. And if nothing on this earth satisfies, you can always find love in another realm. Discover modern rom coms from authors like Lily Chu and Ali Hazelwood, the latest Romantasy series from Sarah J. Maas and Rebecca Yarros, plus Regency favorites like Bridgerton and Outlander, and of course, all the really steamy stuff. Your first great love story is free when you sign up for a free 30 day trial at audible.com wondery that's.
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Audible.Com wondery the startup wonderful has just raised a hundred million dollars in a Series A to put AI agents on the front lines of customer service. This is a really interesting startup. I mean obviously I think the big news line, the big headline in the news is that you, you know, it's raised $100 million, but I think the reason why it's been able to do that and the area it's targeting is probably an even more interesting story. So today on the podcast we're going to get into essentially what they plan on doing with the money, what they've done so far, and where the industry is at in this kind of AI agents, but specifically in sales area. Before we do that, if you want to try a platform to get access to all of the top AI models in one place, I'd love for you to try my startup, which is AI Box AI. You get access to over 40 different models. So everything anthropic, Cohere, Deepseek, Google, Meta, Mistral, Nvidia, OpenAI, Perplexity, Quen, Grok. And then you get a bunch of good image models like Black Forest Labs, ideogram, of course, OpenAI's image model, and even text to speech like 11 labs. All of it is $20 a month on one platform in one place. You don't need to have 100 subscriptions that you're worried about Canceling and you don't have to worry about trying to track down where you're having your conversation. Anytime a new model comes out, you can test it on our platform without having to sign up with new accounts. So if that sounds interesting or useful, I'll leave it a link in the description AI box. AI all. Alright, let's talk a little bit more about Wonderful. So this is a startup based out of Israel and they've raised $100 million in the most recent Series A. This is actually led by some top tier investors, right? They have Index Ventures, they have Insight Partners, ivp, Bessemer and Vine Ventures. So a lot of the tier 1 VC firms, this is not like the first company that is tackling this. Some people would say, I think TechCrunch was saying this is a crowded market because $0.06 founder Amanda Cash Flow just raised $30 million for her kind of AI sales startup which is called One Mind. So there's obviously a lot of people trying to tackle the sales place. Wonderful has gotten a lot of these top tier investors to invest in them. So you know, they're, they're basically showing they're not just a wrapper on ChatGPT. They've built an actual company that has a specific, interesting use case and angle which I think is really, really fascinating. The one thing that I think that they're doing better than anyone else right now is doing this kind of a localized, this kind of localized sale which I think is interesting and maybe some people call it marketing, but I think that they've done some really interesting things that I haven't seen other places. But before we get to that, I want to mention like this isn't, you know, just out of the blue. It's not like they just magically raised $100 million Series A, they've already raised $34 million before that. And this is just four months after they came out of sales stealth. They had a seed round when they came out of stealth and then very quickly four months later they were able to go raise another hundred million dollars more. They're really focusing on helping companies deploy AI agents. They're doing voice, they're doing chat and they're doing email to customers. This is kind of like customer service. Something that they're doing that's interesting is they're targeting different markets and languages where a lot will kind of come out launch just doing English. They say that their platform is tailored to every market that it serves and that they have fine tuned their AI models for different languages and cultural norms which is really interesting. They've also added different regulatory environments depending on what country you're in. And they even organize local teams to manage the deployment of these specific models. Now, like, how much of that is just kind of like their sales pitch basically versus what they're actually doing? I mean, I'm sure there's a little bit of a mix there, but I do think it is an interesting angle when you're coming. When it comes to sales and customer service, you really want your AI model to actually understand the people that are talking to it. And I think that makes a really big difference. So this approach is basically why they've seen really strong growth. They were, you know, really young startup. Their AI agents are already managing tens of thousands of customer requests daily. They have about an 80% resolve rate. Right. So if someone has an issue, they go to your customer support bot. And I've actually seen another company doing this quite well recently. It was. Oh, shucks, I'm trying to remember that. I'll remember the name of it in a second. But it's kind of a content editing platform. And I went to go and I wanted a refund on my month subscription because it, you know, renewed and I hadn't canceled it, whatever. And there was no person to talk to. It was just an AI agent, which I know a lot of people hate. But actually, personally, if there's an AI agent that can do a good job, I'm thrilled. If can offer me a refund, I'm thrilled without having to actually go and talk to a real person. So I thought it was really impressive. It was really slick and, and I totally understand why, you know, you could get an 80% resolve rate. You don't really need humans to do everything, especially when there's, you know, like, billing issues. Every bill has like a billing id, so an automated system totally can handle that. Since they have launched, Wonderful has expanded. So far they've done Italy, Switzerland, Netherlands, Greece, Poland, Romania and the Baltics, the Adriatics and the uae. So there's like a handful of countries and they're specifically, you know, fine tuning their sales models and their customer service models for these specific geographies and local customs and all this kind of stuff in these areas. Now that they've raised another hundred million dollars, they said they're going to plan on launching in Germany, Austria, the Nordics and Portugal next year or, sorry, this year. And then next year they're going to be expanding to the Asia Pacific regions kind of at the beginning of next year. So they don't actually Plan on stopping with just customer support agents, although that's what they're kind of thinking famous for. And like if you go to their website, this is a lot of what they talk about today, being able to do and cover the next things that they're going to be focusing on are a bunch of areas like employee training, sales enablement, regulatory compliance, internal IT support and onboarding. Specifically their CEO was kind of talking and said in a, in an interview, he said, quote, the promise of AI agents is clear, but putting that into practice and critically into production is a huge challenge. Is Barr Winkler. He's a co founder and CEO. He said it requires marrying best in class technology together with flawless delivery on the ground with customers. That's been our approach with wonderful and that is what has driven the accelerated adoption we've seen across markets in the last few months. So yes, this is getting really popular. I think this is a really like, it's a great use case. A lot of people are using it. We've seen big companies like Klarna for quite famous like last year for saying that they'd replaced a lot of their customer support team with AI and it seems like, like for a lot of cases it completely can do tasks I like and I know people complain like oh, the AI is replacing everyone. But like at the end of the day like I've had to wait for customer support people to be like hey, like we're waiting for an agent to be available to you. Like if it's an easy task, a refund or helping me with like some problem that everyone has, just like let an AI do it, please spare me some time. So I am not at all, you know, concerned about AI replacing people in this regard. I think it's a great use case in a lot of, in a lot of instances. All of this definitely also helps companies cut costs by replacing human staff. I think they also have less risk than having an AI make internal decisions autonomously. So that's kind of like this, this hybrid approach that they're doing. They're integrating a lot of this into like call center infrastructure and other places. And some people are worried, like a lot of enterprises aren't worried to completely adopt this 100% having these customer support bots. So sometimes they'll have it work and pass things off to a human and kind of work in this hybrid manner. So Index Ventures, one of their partners, Hannah Seal, was kind of talking about the company they, they invent, they invested in it. They said their ability to move from concept to global scale in less than a year was basically why they were so confident in this company. I mean, this is moving fast, went in stealth, and then four months later they were able to raise $100 million. So this is a company that's growing very quickly. Really. The true edge she says, as a company has is that its ability to deploy agents for global enterprises. This is not something that's easy and not something that everyone can do. These are obviously very big companies that are using their systems. The co founder and managing director, Insight Partners is Jeff Horing. And he said that the adoption that Wonderful is seen across a bunch of different industries shows, quote, just how valuable culturally fluent AI agents can be. So I think they really put a big emphasis on this whole, like, culturally fluent the way they really focus on specific industries and verticals and how they're able to help in like, a specific country. So it's gonna be really interesting to see if we see other players make that approach. And I don't even know if we're gonna see necessarily other sales agents be like, we're like a country specific sales company, but I do think we'll see a lot of other AI companies come out and say like, you know, we're like a voice model or we're like, you know, we're, we help you with marketing, but we're specifically country specific because in Poland, different things resonate than, you know, things that would might resonate in Nigeria or whatever. Every country is quite different in a lot of cultural things. So I do think that there's a really good argument to be made and I think this is an interesting angle that they've taken here. So a big kudos to everyone on the Wonderful team. Very interesting company. I'll keep you up to date on everything that they roll out in the future. Thanks so much for tuning into the podcast. I hope you all have a fantastic rest of your day and make sure to go check out AIBox AI and leave the podcast a rating and review wherever you get your podcasts. I will see you all in the next episode.
Podcast: The Last Invention is AI
Host: The Last Invention is AI
Air Date: November 16, 2025
This episode explores the rapid rise of the Israeli AI startup Wonderful, which recently secured a $100 million Series A funding round. The conversation focuses on how Wonderful is pioneering localized, culturally fluent AI agents for customer service and sales, setting itself apart in an intensely competitive space. The host breaks down what this funding means, what distinguishes Wonderful’s approach, and the broader implications for AI-driven business operations.
AI Agents in Action: Wonderful's AI agents manage tens of thousands of requests daily, with an 80% issue resolution rate.
Real-World Example: The host recounts a positive personal experience with an AI-powered refund, highlighting how efficient automated support can be.
Not Just Support: Beyond customer service, Wonderful plans expansion into:
On Localizing AI:
“They say that their platform is tailored to every market that it serves and that they have fine-tuned their AI models for different languages and cultural norms...” (03:40)
AI Replacing Human Support: “If there’s an AI agent that can do a good job, I’m thrilled. If it can offer me a refund, I’m thrilled without having to actually go and talk to a real person.” (08:22)
Barr Winkler (Wonderful CEO) on Deployment Challenge:
“The promise of AI agents is clear, but putting that into practice and critically into production is a huge challenge. It requires marrying best-in-class technology together with flawless delivery on the ground.” (09:45)
Hannah Seal (Index Ventures) on Wonderful’s Edge:
“Their ability to move from concept to global scale in less than a year was basically why they were so confident in this company.” (13:00)
Jeff Horing (Insight Partners) on Cultural Fluency:
“The adoption that Wonderful has seen across a bunch of different industries shows just how valuable culturally fluent AI agents can be.” (13:25)
This episode delivers a thorough look at the surge in investment and innovation around AI-powered customer service, with Wonderful as a standout for its culturally attuned, region-specific approach. The conversation highlights the technical and practical challenges of scaling such solutions globally, underscores the rapidly changing nature of the AI landscape, and anticipates a trend toward ever more tailored AI experiences. For anyone following the business and societal impacts of advanced AI, this is essential listening.