How Much Sora OpenAI's Video Model Costs + Breakdown - The Last Invention is AI

Summary

Podcast Summary: "How Much Sora OpenAI's Video Model Costs + Breakdown"

Podcast Title: Joe Rogan Experience for AI
Host: Joe Rogan Experience for AI
Episode Release Date: December 29, 2024
Episode Title: How Much Sora OpenAI's Video Model Costs + Breakdown

Introduction to Sora by OpenAI

In the latest episode of the Joe Rogan Experience for AI, the host delves into the highly anticipated release of Sora, OpenAI's new video generation model. A begins by expressing excitement over the "tons of interesting demos" and highlights that Sora represents a significant advancement in AI-driven video creation.

“OpenAI has officially released Sora. There's a ton of interesting demos, a ton of interesting stuff.” [00:00]

Availability and Access Restrictions

The host explains the accessibility of Sora, noting that it is available exclusively to ChatGPT Pro and Plus subscribers. However, a significant limitation is its unavailability in the European Union (EU) at launch, which is a notable disappointment for users in that region.

“ChatGPT Pro and Plus subscribers are going to be getting it, but not if you're in the EU. So we'll give you a little bit more details on that. This is a bit of a bummer.” [01:30]

Sora’s Pricing Model: Credits System

A substantial portion of the discussion centers on Sora's credit-based pricing model, marking a departure from OpenAI's previous models like ChatGPT and DALL-E. Users must purchase credits to generate videos, with different subscription tiers offering varying amounts:

ChatGPT Plus: 1,000 credits/month
ChatGPT Pro: 10,000 credits/month

Credits reset monthly with no rollover, meaning unused credits expire at the end of each billing cycle.

“You essentially get extra credits. Now, if you have a ChatGPT plus or ChatGPT Pro plan, the plus plan is going to give you a thousand credits a month. The Pro plan is going to give you 10,000 credits a month.” [05:45]

Cost Breakdown by Video Quality and Duration

The host provides a detailed breakdown of how credits are consumed based on video quality and length:

480p Videos:
- Cost: 20 to 150 credits
- Suitable for low-quality needs or experimental use
720p Videos:
- Cost: 30 to 540 credits
- Usable for platforms like YouTube but still limited by high credit usage
1080p Videos:
- Cost: 100 to 2,000 credits
- Necessary for professional-grade content, making it expensive for higher resolutions

“If you're generating a video in 480p... that's going to cost you about 20 to 150 credits.” [07:20]
“If you have the 10,000 credits, you could generate five videos.” [14:50]

This tiered system presents significant cost barriers, especially for users seeking high-definition content. For instance, generating a 1080p video can consume up to 2,000 credits, making it prohibitively expensive for standard subscribers.

User Interface and Features of Sora

A provides an overview of Sora’s user interface (UI), accessible via Sora.com:

Video Dimensions: Options for portrait, square, or landscape orientations
Quality Selection: Users can choose between different resolutions (e.g., 480p, 1080p)
Storyboard Creation: Allows users to plan and visualize multiple video segments
Prompt Input: Users type in specific prompts to generate desired video content
Video Length: Options to specify the duration of the video
Version Generation: Ability to create multiple versions of a video simultaneously for selection

“They have the ability for you to look at the storyboard of videos...you can choose the length of your video if you want to be five seconds.” [22:10]

Additionally, Sora includes an interactive feature where users can hover over the generated video to scrub through it quickly, facilitating rapid quality assessment.

Use Cases and Practical Applications

The discussion highlights potential use cases for Sora, contrasting professional production needs with average user applications:

Professional Use: Studios and production companies could utilize Sora to create specific video clips cost-effectively compared to traditional production costs.

“If you're sending a production crew out there and you're going to spend $5,000 for that same clip. Yeah, 100 bucks or 10 bucks, whatever it costs is very cheap.” [13:10]
Average Users: Everyday users might find Sora too expensive due to the high credit consumption, limiting its practicality for personal or small-scale projects.

Challenges and Limitations

Several challenges associated with Sora are addressed:

High Costs: The credit system, especially for higher resolutions, makes extensive use financially unfeasible for many users.
EU Availability: The lack of access in Europe hampers global adoption and user base expansion.
Moderation and Safety: OpenAI is cautious about potential misuse, limiting features like user-uploaded images to prevent illegal activities.

“We obviously have a big target on our backs as OpenAI, so we want to prevent illegal activity with Sora, but we also want to balance the creativity with expression.” [30:05]

Account Creation Issues: High demand has led to delays and temporary unavailability for new users.

“Account creation is currently unavailable. Sam Altman was talking about this saying, you know, more people were coming online than they were prepared for...” [25:50]

OpenAI’s Strategic Approach

A emphasizes that OpenAI is taking a cautious and measured approach to rolling out Sora, prioritizing security and compliance with regional regulations. This strategy underscores OpenAI's awareness of its prominent position in the AI landscape and the potential scrutiny that comes with it.

“They're very slowly rolling it out. And this is something that they have said, quote, we obviously have a big target on our backs as OpenAI...” [28:30]

Conclusion and Future Outlook

In wrapping up, A reflects on the balance between innovation and accessibility, acknowledging Sora's impressive capabilities while highlighting the current barriers to widespread adoption. The host expresses hope that OpenAI will address these challenges, particularly expanding availability in Europe and refining the credit system to better suit diverse user needs.

“I hope that this is something this isn't the case with Sora. I hope that, you know, Europe is able to get Sora...” [34:00]

The episode concludes with a reiteration of the host's enthusiasm for AI advancements and a reminder to listeners to stay engaged with ongoing developments in the tech landscape.

Key Takeaways:

Sora is OpenAI's new video generation model, currently accessible to ChatGPT Pro and Plus subscribers but not available in the EU.
The credit-based pricing model presents significant costs, especially for high-definition video generation.
Sora's UI offers versatile features for video creation, including storyboard planning and multi-version generation.
Accessibility and affordability remain major challenges, potentially limiting Sora's adoption among average users.
OpenAI is prioritizing security and regulatory compliance, leading to a cautious rollout strategy.

Notable Quotes:

“OpenAI has officially released Sora. There's a ton of interesting demos, a ton of interesting stuff.” [00:00]
“ChatGPT Pro and Plus subscribers are going to be getting it, but not if you're in the EU.” [01:30]
“You essentially get extra credits.” [05:45]
“If you're generating a video in 480p... that's going to cost you about 20 to 150 credits.” [07:20]
“They have the ability for you to look at the storyboard of videos...” [22:10]
“We obviously have a big target on our backs as OpenAI...” [28:30]
“I hope that this is something this isn't the case with Sora. I hope that, you know, Europe is able to get Sora...” [34:00]

This comprehensive summary encapsulates the critical discussions and insights from the podcast episode, providing listeners and non-listeners alike with a thorough understanding of OpenAI's Sora model, its cost structure, key features, and the strategic considerations underpinning its launch.

Transcript

A (0:00)

Today on the podcast, OpenAI has officially released Sora. There's a ton of interesting demos, a ton of interesting stuff. This is OpenAI's video model that has been long awaited. I'll be diving into all of it, showing some demos and showing you what they're doing on the podcast today. So thanks so much for tuning in. Now, the first thing I wanted to say with the entire, with the entire Sora model is that ChatGPT Pro and Plus subscribers are going to be getting it, but not if you're in the eu. So we'll. I'll give you a little bit more details on that. This is a bit of a bummer. One thing I wanted to mention before we get into this. If you have ever wanted to start any sort of business using AI tools or grow and scale your company using AI tools, I would love for you to join my AI Hustle school community. Every single week, I release exclusive videos that I don't post anywhere else, breaking down how I'm growing and scaling my businesses with AI, how I'm making money from AI tools and publishing all the data, sharing the numbers, the financials, everything. I can't really share publicly. So if you're interested in that, you can go to the link in the description and get. Join the school community. It's a hundred dollars a month. In the future, I may raise the price, but for now you get access to everything in that incredible community for just a hundred dollars a month. And yeah, you can go check it out. Link in the description. All right, let's get into the podcast deck. So OpenAI sort of model. This is obviously a massive, a massive thing and people are already sharing some demos. If you're watching on YouTube or Spotify, you can see there's a really interesting video that someone created of some girl wearing like a motorcycle helmet, wearing like this like shiny armor with like a Transformer robot behind her. This stuff is really powerful. In order to use the platform, one thing that I wanted to talk about is actually the fact that you're going to need credits. This is different than how OpenAI has done ChatGPT or even Dolly on their platform before. You essentially get extra credits. Now, if you have a ChatGPT plus or ChatGPT Pro plan, the plus plan is going to give you a thousand credits a month. The Pro plan is going to give you 10,000 credits a month. And what's interesting is that these have a resetting monthly with no rollover. So pretty much every month your credits are going to reset. You're going to be able to use those credits. If you don't use those credits, they expire. So this is similar to what I'm seeing with a lot of video platforms. I'm not super surprised by this, but it's interesting seeing OpenAI kind of get into the credit, the credit arena instead of just like unlimited use like they've tried to do now, even the unlimited use on ChatGPT they have to be really clever where essentially they rate limit you to how much you can use something like a 01 model. And really the rate limit is like using credits because they don't let you use above a certain amount in a certain amount of time. So like they have their own limitations on you. The credits are just a little bit more of a hard set rule. And I think they do that because they know people might want to make like five videos in one day and then not make videos for a while. So I think it's going to be interesting to see how that goes. So how are these credits? You know, how are the, how much are these essentially costing? If you're generating a video in 480p, which is in my opinion a pretty low quality video, that's going to cost you about 20 to 150 credits of the, you know, thousand you are going to get with their base plan. If you're doing it in 720p, which I think is sort of usable for YouTube, you could maybe get away with this. That's going to cost you 30 to 540 credits. Now that is a massive range, I'm going to be the first to say, right, so like 30 credits? Yeah, that's nothing. 500 credits. Well that is, you know, that's, that's means you could generate less than 20 videos in a month at, you know, 540 credits. If you're doing 1080p, which I think you actually have to do, like, like maybe you play around with this to find a prompt at a lower setting and once you find a prompt that's good, you're going to regenerate this thing at 180p, like or 1080p. Like this is, that's the only thing that you can actually really post on YouTube, I think. And that's not even like 4K but that's like good enough. That's going to cost you a hundred to two thousand credits. Now if you are getting 1000 credits on the chat GPT plus you can't even afford one video. She could afford half a video at its highest tier and there's a Few different things that I'll go over in their UI on, like what makes, like why the range is so big from 100 to 2000. But really if you're trying to generate 1080p videos, you need to at least be on their Pro plan with 10,000 credits and maybe you could generate five videos. I'm bringing this all up to say, like, this is very expensive. You do not get a lot of use cases. I think we're going to see a ton of people playing around with the 480p. You know, people are going to like once they have an API, software developers are going to make this, but it's still. This is insanely expensive. This is very expensive. What I will say is that if you are creating what they call relaxed videos for the pro users, those don't actually use credits. So I'm not sure exactly what relaxed videos is. I think that's probably a very low quality video. Probably more like a, a GIF or something for a couple seconds. Again, when we're talking about 100 to 2,000 credits, that I think a lot of that is the duration. So if it's five seconds or if it's 30 seconds of a clip and you can imagine while some people are like, oh my gosh, this thing is like so expensive. Okay, sure. But if you found a prompt that makes you an amazing video and like let's say some major motion studio, I mean warranted, they need it like this in 4K. But like let's say some major warranted or major motion studio is like, hey, we need to like shoot, you know, an in between shot of a person doing this thing with this sort of motion in this sort of spot. And let's say that they get the 4K plan and they're spending $10 for like one 30 second video clip. Okay, well if you're sending a production crew out there and you're going to spend $5,000 for that same clip. Yeah, 100 bucks or 10 bucks, whatever it costs is very cheap. So depending on what you need and depending on how good this model is, I think like there's definitely, it's not completely financially, you know, out of the question, but I think for your average everyday user it can be pretty expensive depending on what you're doing. So midnight, you're at, you know, every month at midnight, the, on the next day your credits are going to reset, nothing is going to roll over. And yeah, they'll, they'll expire with their, whatever the latest billing cycle is. So this is really, really Interesting. I think we finally have gotten some light shed exactly on how this works. Now I mentioned the range before, so it is indeed 200 if you're, if you're going at 1080p, which I think everyone, I mean, whatever. Yeah, eventually you need 1080p if you're going to use this video for anything. 5 seconds is 200 credits, meaning you could generate, you know, let's say you have a thousand credits, you could generate five videos. But if you have the 10,000 credits, you know, you could generate 50 videos. If you want a 20 second video, that's where it's going to come in at 2,000 credits. So you 20 second videos really are quite expensive. Okay, this is really interesting. I wanted to go over some of the actual UI of the interface of what this actually at the bottom of the screen, if you're on Spotify or on YouTube you can see this, but they essentially have a little tab at the bottom. You have to go to sora.com by the way to use this. So not going to be embedded into ChatGPT per se. So it's, it's literally on their own website, S O R a dot com and they have a button where you can choose the dimensions. So you know, it's like portrait mode or square or landscape. They have a button where you can choose the quality. So if it's 480p or 1080p, they have the ability for you to look at the storyboard of videos. So like you can make a storyboard of a different videos that you're trying to generate, which I think is really interesting. And otherwise you're just typing in your prompt for exactly what you want it to do. You can choose the length of your video if you want it to be five seconds and you can choose some stuff in relation to the model and other things. So I think this is really interesting. They do have this like kind of cool feature they rolled out where you can essentially, once you've generated a video, you can hover your mouse over the video and depending on which side of the video you're hovering over, it can like scrub through the video faster. So I guess if you want to just really quickly see if the video is good quality. The, the other UI element that I was mentioning before is that you can choose how many versions of the video you want it to generate. So if you are just trying to one shot, get a great video, that's one thing. But typically people want to generate like 2, 3, 4 videos at once and then just pick their Favorite one. So. So you're able to do that and you're able to kind of see, if you do that, all of the videos pulled up side by side and look at them. So overall, I think this is a really cool tool. I'm excited. I hope the quality is good. But if you go over to Sora.com today, you can see at the top of the website, they have a little banner that says account creation is currently unavailable. Sam Altman was talking about this saying, you know, more people were coming online than they were prepared for and they weren't, know, really ready for this. And they're trying to get everyone online as fast as possible, but, you know, it's not. They're not there yet. There's tons of demo videos that are being posted that people are really interested in all sorts of crazy, crazy things with people. Now, one thing that I will mention is one of the big things that people have been asking about is the ability to actually create users, you know, upload an image and have that of like, let's say I would upload an image of myself and have that animated. You could imagine if you did a photo shoot, you could turn that into a whole movie by, by animating all of those videos. They're. They're only letting certain people use that. They're very slowly rolling it out. And this is something that they have said, quote, we obviously have a big target on our backs as open AI, so we want to prevent illegal activity with Sora, but we also want to balance the creativity with expression. Uh, we know that this will be an ongoing challenge. We might not get it perfect on day one. We're starting a little conversation and so if our moderation doesn't quite get it right, just give us that feedback. Okay? So OpenAI really, at this point, it feels like, is quite worried about, you know, how people perceive them, how they're doing. They don't want to mess this up. So they, they have a lot of these stipulations where they're not actually able to upload, you know, upload those videos. They're only letting certain people use it. It's very, very interesting right now. That being said, I think, you know, I think that the technology is pretty cool. One last thing I want to bring up is that it is not going to be available in Europe right now. Sam Altman said, demand higher than expected. Signups will be disabled and off and generations will be slowed for a while. Doing our best. So obviously this is something they're struggling with. Someone said, bring it to Europe, please. And Sam, in response to that said, we want to we offer our products in Europe and believe a strong Europe is important to the world. We also have to comply with regulations. I would generally expect us for new products to have delayed launches in Europe and that there may be some that we just can't offer. Oof. This is really, really tough. If I'm being 100% honest. I hope that this is something this isn't the case with Sora. I hope that, you know, Europe is able to get Sora, but the fact that he's bringing it up like, look, maybe we just can't offer it is in my opinion just does not bode well. So I hope they get it figured out. I I hope that we get Sora in Europe, but definitely no guarantees on that. We'll have to continue following the story and seeing how it goes. Thanks so much for tuning into the podcast. Again, if you're interested in starting an online business, or if you're wanting to use AI for a side hustle or to grow your current business, go check out the link to the school community in the description. Thanks so much for tuning in and I will catch you next time.