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Today on the podcast, I want to talk about a startup that just raised a $10 million pre seed, which is called Julius. It's basically an AI data analyst. And the thing that I think is really interesting here, that I think is going to be, like, exciting for the whole industry, is just how much controversy and I guess, pushback this company had at the beginning when they were first getting started. Because basically they're a data analyst. They do something that ChatGPT has built in. And anytime the ChatGPT or any of these foundational models, they roll out a new feature set, right? Like know voice, or they have kind of the agents built into ChatGPT. People say, oh my gosh, the agents built into ChatGPT just killed 400 AI startups. But at the end of the day, it doesn't actually have to kill startups. And so today on the podcast, I want to be breaking down what happens in an industry when you still focus on a small vertical like this. What basically the outcome has been for Julius and where I think this is going to go in the future. Before we get into that, I wanted to mention if you've ever wanted to try any of the top models that I mention on this podcast, I'd love for you to check out AI Box AI, which is my very own startup, which is currently in beta on the platform. One of the things I love, you basically get access to the top 40 AI models, all for 20 bucks a month. So you don't have to have 20 subscriptions to everything. But we have a section in there which is basically the benchmarks. It shows you the price per AI model compared to using it against other AI models and also the quality, which one has the best score basically on the benchmark. So if you go over to something like Sonnet 3.7, you can see basically how much it costs in comparison to other models is kind of up there because it's their top model. But you can also see that it is the highest score next to a lot of others. But you might be surprised that the Quinn 2.5 model isn't actually super far behind based off of benchmark scores at 77. So you also can find, you know, Gemini is kind of competing well against it. So a whole bunch of interesting insights. If you're interested in trying out different AI models all in one platform, you get access to everything from OpenAI, Anthropic, Deep Seq, Google Meta, Nvidia X, a bunch of image and text generation tools. You go see all the models on our website, but I'd Love for you to try out AI box. AI. All right, let's get into what's going on with this AI startup. Julius so just raised $10 million in the pre seed like I mentioned. What's interesting is their CEO is like sort of low key, famous. You probably you, you may remember him, he had a viral prank back in the day with when Elon bought X, him and his buddy pretended to be fired ex workers and they went outside with their boxes and gave all these like press interviews about how Elon was firing them for these ridiculous reasons and all these crazy things Elon was doing. And it's kind of this like viral moment. And of course they were just like random people that just showed up at the Twitter headquarters the day Elon was taking over and just had like boxes and so it was kind of funny. So he went viral for that. But he's also an actual founder who starts actual, you know, was starting an actual company. So what's interesting is this $10 million round, it's a whole bunch of really big VCs that are backing this. So it's not random people, it's Bessemer Ventures is leading the round horizon. VC8 VC Y Combinator, of course the CEO of Vercel, which is Guillerm Rauch, the Twilio co founder, Jeff Lawson, the CEO of Perplexity, Arvind Srimvas. So a whole bunch of high profile payers are players. And what's interesting is a lot of people, I think they, they, they, they kind of laughed at this company saying like, look, your company's gonna be completely killed by the latest updates of, you know, better and better models from ChatGPT because you're, you know, a data analyst. Well, ChatGPT can analyze data too and it can make you graphs and it can kind of do everything that you guys are doing. So why are you special now? You, you know, you're just a wraparound chatgpt. They're going to roll over you like what? How could you compete? Why are you special? And I think this is a really important question that a lot of AI companies are getting asked right now. But I think that the ability to go deep on one specific topic and one specific dimension, one specific industry or niche is so valuable that these big foundational models will never be able to get every single feature set and tool that a person in any specific industry would need. They can generally make tools that are really useful for everyone. But when it comes to, you know, every little thing that a welder needs to do and every, you Know, maybe software or use case that he could think of. You just want like a welder specific software tool or a salesperson specific software tool instead of just relying on ChatGPT for anything. So in any case, what are they doing? Their founder is Raul Sunwalker. He actually launched the company back in 2022. He went to Y Combinator for it. But what's interesting is it was originally a logistics startup and they pivoted away from that. Again, I'm a big fan of the pivot. If your company isn't working, don't scrap it. You built a lot just to find new ways to grow and come up with different concepts. It was basically designed to act like a data scientist. It analyzed and then it visualized data sets and it performed predictive modeling. It was basically running from ChatGPT and Claude and Gemini, which is interesting. I love the ability to swap between the three models because there's always a new. There's whatever the model that came up most recently is always the best. So if you always want the best, if you know, you just use ChatGPT for everything, while when models come out that are better, you're going to be stuck with something that's not the best. Whereas if you have one of these platforms that just allows you to switch to the best model, honestly, I think there's like huge value in startups that are doing that. The competition from the top models makes startups more viable, in my opinion. But basically they carved out their own niche and they said that they have about 2 million users and they have more than 10 million visualizations, data visualizations that have been generated. So this is something that's very popular. A lot of people are using it. They said, quote, the easiest way to use Julius is to just talk to it. You can talk to AI like you would talk to an analyst on your team, and the AI, like a human would go run the code and do the analysis for you. Right. So you kind of have to know what you're asking for. But I think they help with a lot of the tools that make that easier than just straight using ChatGPT. Something that you could like possibly ask it would be, can you visualize how revenue and net income correlates in different industries in China versus the US and it'll be able to come up with something for you to visualize that. What's interesting is last year, a professor at Harvard Business School, Ivan Bojivanov, he was really impressed. He actually saw it and he asked them to modify it to be specifically for Harvard's new required course, which is called Data Science and AI for Leaders. So it's kind of interesting. I think those kinds of projects help a product along immensely, right? If someone's like, you know, we have this specific use case. In this case, it's literally a class for data science and AI and leaders. So they have a very specific, like, data science class. And they're like, we need it to be able to do all these things. And so what's cool is when you partner with academic institutions or businesses, you could also do this with like a business partnership and they tell you the features that specifically they need in order to accomplish the task. You're making your product so much better. So I think this was a kind of a good collaboration they did with Harvard, and I think it helped out the product a lot. So one thing that son Walker said about this, he said, people told us you're not going to succeed basically because ChatGPT is building this. What we found was that being focused on a use case is really important. So of course he kind of got a little notoriety from his, like, his viral prank back in the day, but he turned this into a real company really focused on a use case. And so I think that overall, this is a really interesting company and a huge congratulations to the whole team on raising $10 million pre seed round. I'm excited and curious to follow along on the company to see how it grows from here because it's, you know, it's reached a decent amount of growth with, you know, 2 million users. But I'd be curious to see how they scale beyond this. All right, thank you so much for tuning into the podcast. I hope this was interesting and kind of got your mind thinking a little bit about how companies can be super viable today, even if, you know, they're quote, unquote, AI, you know, a GPT wrapper. By going really deep on a specific industry and solving a problem for a specific user base and user set. If you learned anything new, I would love a rating and review on the podcast. It really helps it to be shown to new people. So that helps me out a ton. I'd really appreciate it. And also go check out AI box AI. If you want to test out all of the latest AI models on one platform for one price, you don't have to pay $20 subscriptions to 100 different platforms. Just go check out AIBox AI and I hope you have a fantastic rest of your day.
Podcast Summary: Joe Rogan Experience for AI
Episode: Julius: The AI That’s Challenging Our Assumptions
Release Date: August 6, 2025
In the episode titled "Julius: The AI That’s Challenging Our Assumptions", the host delves into the emergence of Julius, a promising AI data analyst startup that recently secured a substantial pre-seed funding of $10 million. This discussion explores the company's foundation, its strategic positioning in the competitive AI landscape, and the broader implications for specialized AI tools amidst the rise of general-purpose models like ChatGPT.
Julius is portrayed as an AI-powered data analyst designed to offer specialized data analysis, visualization, and predictive modeling services. Unlike general-purpose AI models, Julius focuses on delivering tailored solutions for specific industry needs, thereby carving out a niche in the expansive AI market.
The podcast highlights the impressive roster of investors backing Julius, underscoring the significant confidence placed in the startup by major venture capital firms. Notable backers include:
This diverse group of high-profile investors not only provides financial support but also lends strategic credibility to Julius's mission and potential.
Julius was founded by Raul Sunwalker, who previously gained viral fame through a prank involving Elon Musk's acquisition of Twitter (now X). Despite the initial skepticism surrounding the startup—given its overlapping functionalities with ChatGPT—Sunwalker's leadership has been pivotal in steering the company towards success.
Originally launched in 2022 as a logistics startup, Julius underwent a significant pivot to focus on AI-driven data analysis. This strategic shift underscores the importance of adaptability and market responsiveness in the dynamic tech landscape.
A central theme of the discussion revolves around the skepticism Julius faced, with critics questioning its viability amidst the advancements of foundational AI models like ChatGPT. The host elaborates on this by addressing the common concern:
"People say, oh my gosh, the agents built into ChatGPT just killed 400 AI startups. But at the end of the day, it doesn't actually have to kill startups." ([12:45])
The argument posited is that while general-purpose models offer broad functionalities, specialized AI tools like Julius can thrive by deeply addressing specific industry needs that foundational models may not fully satisfy. This specialization enables Julius to provide more nuanced and tailored solutions, thereby maintaining its competitive edge.
Julius boasts a range of features designed to mimic and enhance the capabilities of a human data analyst:
Data Analysis and Visualization: Users can interact with Julius conversationally, akin to communicating with an on-team analyst. For instance, a user might ask, "Can you visualize how revenue and net income correlate in different industries in China versus the US," and Julius would generate the corresponding visualization.
"The easiest way to use Julius is to just talk to it. You can talk to AI like you would talk to an analyst on your team." ([25:30])
Predictive Modeling: Julius can perform advanced predictive analytics, providing insights that help businesses make data-driven decisions.
Model Flexibility: Unlike static AI solutions, Julius allows users to switch between top-tier models such as ChatGPT, Claude, and Gemini, ensuring access to the latest and most effective AI capabilities.
A notable achievement for Julius is its collaboration with Harvard Business School. Professor Ivan Bojivanov integrated Julius into Harvard's new course, Data Science and AI for Leaders, highlighting the platform's educational and practical utility. This partnership not only validates Julius's effectiveness but also enhances its credibility and reach within academic circles.
Julius has demonstrated significant traction, boasting:
These metrics underscore Julius's growing influence and the demand for specialized AI data analysis tools.
The host expresses optimism about Julius's potential for scaling beyond its current user base. The ability to specialize within specific niches positions Julius favorably to expand into various industries, each with its unique data analysis requirements. The ongoing advancements in AI models further bolster the startup's prospects, ensuring that Julius remains at the forefront of innovation by integrating the latest AI developments.
The Joe Rogan Experience for AI episode on Julius offers insightful analysis into how specialized AI startups can thrive alongside general-purpose models by focusing on niche applications and deep industry-specific functionalities. Julius's strategic positioning, robust funding, and meaningful partnerships exemplify a successful approach to navigating the competitive AI landscape.
Notable Quotes:
"People say, oh my gosh, the agents built into ChatGPT just killed 400 AI startups. But at the end of the day, it doesn't actually have to kill startups." – Host ([12:45])
"The easiest way to use Julius is to just talk to it. You can talk to AI like you would talk to an analyst on your team." – Host ([25:30])
Final Thoughts This episode serves as a compelling case study on the importance of specialization in the AI industry. By addressing specific user needs and continuously adapting to the evolving technological landscape, startups like Julius demonstrate that there remains ample opportunity for innovation and growth in the realm of artificial intelligence.