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- [00:00]
A
LinkedIn has just come out with a brand new AI tool and essentially this is their first step into creating agents. They've created an agent that is going to take on the role of a job recruiter. I think this is exciting as we're starting to see some of these bigger companies have been, you know, offering different AI features. But I definitely think anyone using LinkedIn today and seeing some of their features like, you know, automatically responding to messages or, you know, AI generated responses and comments, it seems like it maybe it was cool when Chat GPT first came out, but now it seems like super, I don't know, borderline spammy, but beyond spammy, just, I don't know, it's low quality, it's not that great. I don't even know what version of AI it's, it's running to do this. I feel like it's like GPT 3.5 or something. And so it's interesting that we're starting to see some of these bigger players do some more integrated AI features and it's beyond just like, oh look, we've got some AI generated comments. Now we're actually creating agents that are taking on full on roles. So all of this is very exciting to me. The other thing I would like to say is if you haven't already joined the AI Hustle school community, if you're interested in growing your business with AI tools or creating side hustles using AI tools, I have a community where I share exclusive content every single week that I don't share anywhere else. All of the AI tools I'm using, all the workflows, all the products I'm selling, how I'm growing my businesses with AI tools, workflows and I would love to have you as a member of the community. It's $19 a month. We'll increase the price eventually, but if you get it now, you get locked in forever. Okay, let's get into the episode. So LinkedIn, everyone knows, you know, professional social media site. I think one of the big things people don't know is just how much money they make from some of their recruiting offerings. Like it's really turned into a huge hiring. I know for myself with all my software companies we've used, Indeed we've used ZipRecruiter. We've used a lot of different things to fire or to find great people to work for our company. But LinkedIn is one where I've seen a ton of success and you can get, I think, the most job applicants on LinkedIn. Does that mean they're always like the highest quality. I think there's some things you can tune. But all that being said, like, it's the number one. I don't know, it's become one of the number one uses. And I've talked to a ton of people that I'm like, oh, why do you use LinkedIn? And like, obviously I post AI news there and a lot of people follow me for that, but most people are not using this for AI news. Most people are using this for other purposes.
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And the most common thing I hear is people being like, oh, I use this to get a job. You know, people want recruiters to reach out to them, they want to reach out to companies, they want to apply. So anyways, this is a huge use case and LinkedIn is now creating an AI agent that essentially is going to be targeting people and trying to hire people on autopilot. So LinkedIn said that their AI assistant, it's actually live right now with a select group of people. A bunch of big companies are using this. So there's amd, Canva, Siemens, Zurich Insurance that are all currently using them and it's going to be rolling out to more people in the coming months. The platform, I think, you know, has been something that's been adopting AI since the very beginning. Reid Hoffman, their CEO or former CEO, was, you know, one of the OG investors in OpenAI and kind of got like some of the inside scoop on all the technology coming there, used it to write a book and did a whole bunch of stuff before it was really big. So LinkedIn got a lot of this in like, a lot of these AI features added really quickly at the beginning. However, you know, I mentioned that some of these seem kind of old or not that great anymore. Like, it's, it's not so cool to have an AI, in my opinion, writing your, you know, AI generated comments to post. To me that seems, I don't know, it's like you're lowering the quality of the content on the platform, especially when you can tell they're all sort of written by the same AI with the same style and tone. There's no way they're really personal. So anyways, that's my opinion on that. And I think they're trying to, you know, add some, add some new things, especially because they can actually charge people more when they're doing that. So with all of that being said, you know, this doesn't. The Apple doesn't fall too far from the tree. Microsoft, which is, you know, owns LinkedIn, has been, of course, having the deepest partnership with OpenAI. So, you know, at all levels they're very, very integrated. So what exactly is a hiring assistant? The first thing I want to say is how much work it actually takes on, like for humans to do this. You know, at AI box, we just hired a developer and love it or hate it, like in order to hire a great person for your team, it takes a lot of time from your current team to go find them. And a lot of people use recruiting firms or headhunters or HR departments, but at the end of the day there's just like you still got to vet people with people on your team, experts in any given field. Like when we hire a developer, you know, our CTO is like going and interviewing and looking through because he knows exactly what types of people he's looking for, what kind of candidates and what experience, etc. That like an HR department, for example, or even myself wouldn't always know all the technical aspects. So it just is really, really labor intensive to find the right candidate. So about a year ago, they unveiled their first ever gen AI helper to essentially sort candidates. This was part of their recruiter 2024. They had kind of this like, like it's kind of like a car model, a new car model that's like Recruiter 2024. And they kind of have something every, every year, I guess. So when they did that, they were really just doing testing. Now LinkedIn is getting recruiters to really jump all in. This is what they said. They said, quote, it's designed to take on a recruiter's most repetitive tasks so they can spend more time on the most impactful part of their job. That was hari Srinivas, who's LinkedIn's VP of product. So right now the product essentially has the ability to upload full job descriptions or just note what they want it to have along with job postings that you look like the look from other companies with that role. So you know, it's, it's like able to kind of copy job postings. You, you could give it a couple of things like, hey, we need someone that can do X, Y and Z and they can write like job posting. Now one thing I'll say about that in particular is that use case they're they're rolling out is. I know something that I. We've been using Chat GPT for, for later since chatgpt came out. So that's like nothing too fancy right now. It also can list out all the qualifications that you're looking for. So you kind of give it some like outlines. It's going to then make something that looks a little bit better and then it's going to give you kind of an initial pipeline of candidates that you can actually start talking to. And then it's going to start looking for more potential hires that are similar to some or less like others, depending on like what you're saying. You know, this is a good one, that's a bad one. So it's using an AI for all of that. They're using algorithms that are essentially are help, like created to search based on skill rather than other indicators, like where a person lives or went to school. Right. So it's like pretty much it knows the most important things in the job listing that it should be optimizing for. And the AI actually integrates with some third party application tracking systems. Ultimately the whole system is trained on LinkedIn data. So that's a billion users, 20 or 68 million companies and 41,000 skills. Right. Everyone adds like skills to their LinkedIn profile so they have a ton of data to find like the perfect candidate. Right. They're using this AI. They're, you know, they're essentially determining what categories and what things are most important on your job description, what skill sets are most important based off other people with similar jobs and based off of other people hiring for the same jobs. To be honest, I think that's like one of their like maybe competitive edges as far as the data goes is a lot of times even companies like hiring, sometimes they don't know exactly what they need. But if it's basing it off of what other other companies similar to them are hiring and some of their things, they can pretty much use AI to make the perfect description for a job application that you might not have even known that you needed. So unlike a lot of other AI features that LinkedIn has already released, this is directly going for LinkedIn's B2B business. And what's been really impressive to me with all of this is that, you know, they, back In July of 2023, they said that they passed about $7 billion in revenue for their talent solution side of their company, which is kind of like in their recruiter business. And we haven't really heard like an update since then of how much money they're actually still pulling in from that. But we know that AI is a really big aspect of what they're doing because I think this is something really big. If you go and try to upgrade to Premium on LinkedIn, AI is a huge thing that's feature everywhere. They've talked a lot about how their premium users are loving their AI tools. Specifically, they said, quote, we're really focused on making hiring assistant great. This is Erin Berger, their VP of engineering. He said this is all bleeding edge and I mean everything from the experience and how our users are going to interact with it to the technology that backs it. So we're really focused on nailing a lot of the technologies we've built. It's applicable to problems that we're trying to solve for our members and customers right now. You know, we're really just want to nail this and then we can figure out where to go from there. So I think they're trying to really come up with some great solutions for some of the current problems that people are having with hiring, using AI to speed up that whole process because it's very tedious. A recent job posting we put out had over 500 applicants. And if you can narrow that down with AI to a greater degree to find the top candidates that fit kind of your. Your needs, similar roles at other companies, you can really help speed up a ton of time, save your company tangible money that you know, you're literally paying in salaries. So. And then, you know, finding the person that's not going to have high churn saves the company a ton of money. So overall, I think this is a really great AI tool. I'm excited to get my hands on it from LinkedIn and I think they're doing a good job rolling out some good AI use cases that I think a lot of people will be excited about.