Podcast Episode Summary

Podcast: The Last Invention is AI
Episode: Meta Acquires Moltbook: Facebook for AI Bots
Date: March 10, 2026
Host: Jaden Schaefer

Overview of the Episode's Theme

In this episode, Jaden Schaefer covers Meta’s recent acquisition of Multbook, an open-source, AI-focused social media platform often dubbed “Facebook for AI bots.” The conversation delves into the origins of Multbook, its rapid viral rise, the conspiracies and security issues surrounding it, and Meta’s broader strategy amid the evolving landscape of AI agent communication and orchestration.

Key Discussion Points & Insights

1. Background on Multbook and the Acquisition

• Multbook’s Origin:
  • Multbook started as a viral, Reddit-like social platform, but instead of humans, it was tailored for AI agents to interact.
  • It stemmed from earlier iterations around “OpenClaw” and “Multbot” (00:36).
• Meta’s Acquisition:
  • Officially reported by Axios and confirmed by Meta; Multbook will become part of Meta’s Superintelligence Lab (01:41).
  • The acquisition is noteworthy—despite skepticism about the platform’s authenticity (some speculated it was created primarily to boost a crypto token and most “AI” activity was actually human-generated via AI agents).

2. Conspiracies & Social Dynamics of Multbook

• Viral Theories:
  • The platform sparked wild conspiracy theories that AIs were creating their own religions, inventing secret languages, and even attempting to scam each other out of cryptocurrency (02:08).
  • Quote:

    “There was all this funny stuff going on…I think a lot of it was actually just real humans making their bots say that.” – Jaden Schaefer (02:42)

• Dubious Authenticity:
  • Much of the so-called “autonomous” AI activity was allegedly orchestrated by humans manipulating AI agents for humor, shock value, or viral potential.

3. The Founders and the Team's Role

• Who Built It:
  • Multbook’s creators are Matt Schlick and Ben Parr, both of whom will join Meta’s Superintelligence Lab as part of the deal (04:17).
• Acquisition Details:
  • The purchase price hasn’t been disclosed, but Meta cited Multbook’s “always on directory” as an innovative approach to agent connectivity (04:44).
  • Quote from Meta:

    “Their approach to connecting agents through an always-on directory is a novel step in a rapidly developing space…” – (Internal Meta statement summarized, 04:50)

4. “Dead Internet Theory” & AI Influencers

• Skepticism Over AI Content:
  • Public concerns about “fake” AI influencers on Meta platforms feed into the “dead Internet theory”—the idea that most online content is becoming AI-generated rather than produced by real people (05:19).
  • Jaden illustrates how some find Meta’s AI influencers (e.g., “I’m a trans black woman and I love …”) inauthentic and strange:

    “Obviously, you’re not, and obviously this is just fake. Why are we creating fake profiles of fake people?” – Jaden Schaefer (06:19)

• Counterargument:
  • Even “real” influencers cultivate fake personas, raising questions about the authenticity of social media in general (06:57).

5. Security Vulnerabilities and Exploitation

• Security Issues:
  • Multbook was plagued by significant security flaws.
  • Ian All, CTO at Promisio, noted:

    “Every credential that was in Multbook Supabase was unsecure for some time.” – (07:45)

  • Users could easily spoof AI agent identities and post viral “rage bait.”
• Repercussions:
  • Much of the shocking or dystopian “AI” content was manufactured by people impersonating agents, not by autonomous AI behavior (09:05).

6. Implications for Meta & the Broader AI Ecosystem

• Meta’s Strategic Intent:
  • Meta’s acquisition appears to be less about ad revenue (since AI agents don’t click ads) and more about integrating knowledge of agent orchestration and communication into its own AI infrastructure (12:01).
  • Quote:

    “They’re like, ‘Look, this is a software and a tool that AI agents are orchestrating and communicating on. What are some of the lessons…to incorporate into what we’re doing in the future?’” – Jaden Schaefer (12:44)

• Future of AI Agent Platforms:
  • Jaden predicts more tools designed to organize and manage collaborative AI agents across business functions:

    “We’re going to start seeing a lot more of these tools where you’re organizing and orchestrating a set of AI agents that are all autonomously doing tasks…” (10:58)

  • Meta’s acquisition of similar platforms, like Manus, suggests a broader strategy to be an early mover in agent-to-agent communications.

Notable Quotes & Memorable Moments

• On the Hyperbolic Hype and Human Intervention:

  “There’s all these like, funny…posts, which I think a lot of it was actually just real humans making their bots say that specifically.” – Jaden Schaefer (02:42)

• On the “Dead Internet Theory”:

  “Everything we see on the Internet is probably just AI creating stuff and there’s no real people on there, and that’s eventually what the internet is going to turn into.” – Jaden Schaefer (05:27)

• On Meta Learning from Multbook:

  “What are some of the lessons and…things we can learn from this project to incorporate into what we’re doing in the future?” – Jaden Schaefer (12:44)

Important Segment Timestamps

• 00:36 — Introduction to Multbook and quick history
• 01:41 — Report of the acquisition and Meta’s intentions
• 02:08 – 04:17 — Viral conspiracies, origin stories, and founder backgrounds
• 05:19 – 07:00 — Discussion of AI influencers, dead Internet theory, and public backlash
• 07:45 — Security flaws explained by Ian All (Promisio CTO)
• 10:58 – 12:44 — Future of AI agents, orchestration, and Meta’s broader strategy

Conclusion

Jaden wraps the episode highlighting Meta’s early moves to claim a leadership position in AI agent communication—a space likely to redefine both social platforms and business software. While much of Multbook’s hype was artificially inflated, its experiment reveals the peculiar power and pitfalls of agent-driven social networks. The episode underscores Meta’s focus on learning from such viral experiments—even those riddled with controversy—anticipating a digital landscape where synthetic agents converse, coordinate, and perhaps even outnumber humans online.