Josh Pate (20:15)
Will. Next up, Peachtree Corners, Georgia. Beautiful there this time of year. Will asked, you've been to a lot of college towns and you normally work out in every facility, but do you ever go to their staple restaurant in that town? If so, what are your favorites? The one downside with the way we do the speaker series in the spring, which is starting next week, by the way, two stops next week, the way we normally do that. And the one downside is we get in and out pretty quick. Immunity. And so all of the time is kind of spent at the facility. You're sitting down with staffs, you're watching practice. In many cases, like you said, we always want to see the weight room, work out in the weight room. However, last year we went to Starkville. We went to sit down with Jeff Levy at Mississippi State. Brandon Langlois, hall of famer. In my book, if he's not in a hall of fame, he should be in a hall of fame. So he just runs everything communication over there at Mississippi State. After we got done with Levy, he took us over to a place called Two Brothers. And Two Brothers was possibly the best meal I had last year. Haters will suggest that it doesn't belong top 10, but two things stood out to me in Starkville that day. First off, no one asked me about Brandon Walker. He's a ghost there. Don't believe the hype. Brandon Walker is, is no big figure in Starkville, Mississippi, and you'd be hard pressed to convince me otherwise. And the second thing is Two Brothers is phenomenal and anybody who goes there needs to check it out. Now, I have to say this little quiet Savannah State somewhere around here, she, she, her tummy got a little sideways. She got, she's in here. Leave off limit. Leave. Walk away in the studio. Walk away. Okay, well, ignore what you heard in the background. It was good food. To most people who sat at that table and partook in that lunch, it was good food. So they're not paying me a dime. I don't even know if they're open today. But two brothers, they did a great job. And I highly suggest anyone in Starkville check them out. Next up, cfb. Modernity, Modernity, modernity. He said. There is a lot of discussion about advocacy, extracting as much value out of the system and any Future collective agreement, etc. I'm 100% supportive of players having a legit voice in discussions. But wouldn't you say NFL economics are the ceiling college players should be getting? How do you assign the value of the school brand, which I believe is more powerful to the fan than the ratio of the NFL? There's no way to prove this, but I would think the alumni base and attachment to the school would be even higher than NFL attachment. That sounded long winded. He's saying something I've always agreed with, but I've never taken a deep dive into the argument because I am not an economist and I don't have the data to back it up. So there are a lot of times where I'll feel something and I won't just come out say it because I don't have data. And if anyone were to make a claim like this to me, I would ask them for data to back it up. So when I don't have the data, this isn't an across the board stance because sometimes I just open my mouth. But in this case, what he's saying there and what I agree with is all the people out there who make these arguments about how much players should be paid in college and how they use these tables or these graphs, maybe you've seen them where it compares what an NFL left tackle makes and what a college football left tackle makes. Or even from head coaching salary perspective, what a payroll for an NFL roster is in comparison to what the head coach makes versus how dwarfed that is in college football. The assumption there or the suggestion there is that college football's pay scales should mirror the NFL in some cases. So it's a case by case thing. In some cases. There's legitimacy and logic behind that, but it's not an apples to apples thing. So what he's saying there is in the NFL, the attachment to the brand versus a college football fan's attachment to the brand and is way different. And I agree with that. If you live in Laredo, Texas, your attachment to Texas A and M is far greater than your attachment to the quarterback of that team or to the star wide receiver of that team than that of the Houston Texans fan and their attachment to brand versus players on the team. And that's the way it's always been. There's nothing wrong with either of those worlds. By the way, I have been at various points in my life a fan of an NFL team and then fan of college football in general, and I feel different ways about the two products. Like when I'm an Atlanta Falcons fan, when I'm a kid Growing up, you better believe I was hardcore Mike Vick. Right up until I wasn't. I was hardcore Roddy White. I'm hell, let's see. Brian Finneran, friend of the program yeah, I was much more a fan of them. Keith Brooking, I was much more a fan of them than the Atlanta Falcon logo. But then if I were growing up a Georgia fan, yeah, I'm a huge block G guy and whoever comes through there over the span of three or four years, they're my favorite players in the country. I'll cheer for them over any other player, obviously because they're wearing my uniform. But that uniform is far more important to me as a Georgia fan. Just like my head coach. If it's Mark Richt or if it's Kirby Smart, my head coach in a perfect world is going to be there a decade, two decades. He could become a college football legend. But he's going to be there a long time. And so he's going to be there before that freshman wide receiver steps on campus. He's going to be there long after that senior wide receiver graduates and goes off to the NFL and hopefully represents us in the starting lineup. Intro instead of his high school. But yeah, that's why I, I know that attachment is different. So the question there is all right, well what about the value of players? Might we be overshooting the true value of players and college in relation to what kind of value they have in the NFL? Yeah, I don't really think we figured it out yet. You could argue let the market figure it out. Then there's this other school of thought. When there is a cry for employment, when there is a cry for collective bargaining, when there is a cry to essentially have a players union, there are a lot of folks who will tell you, hey, if you're an actual player right now, current or future player, you might want to tread lightly on that whole concept. You might want to stop and realize a lot of you have it as good as you could ever have it right now. And if you end up collectively bargaining, let's be real, either environment is going to be great. There is no bad way to be a college football player right now. But if you collectively bargain, you may actually be giving up a little bit of your freedom, a little bit of your high end earnings potential, a little bit of your maneuverability. So it's a really fascinating time. But I do agree on the surface that it's overblown in a lot of cases the value that an individual player has to a college football team and There are exceptions to that rule. So please save me. Just spare me yelling in the comments about, well, what about this guy? What about that guy? I fully understand. I fully get the value of Johnny Manziel has the value of Cam Newton has a Tim Tebow has. We are talking about exceptions to the rule there. In the grand scheme of things, Yes. I think there is a different value ratio in college football than that of the NFL, both when it comes to players and coaches. I think coaches are worth a lot more in college football than they are in the NFL. I know what the pushback is on that. I know the pushback is it's crazy to think that a college football coach makes two or three times what his left tackle makes. Whereas if you look in the NFL, it's totally different. I agree with that. I just think the dynamic is totally different in college athletics. Well, college football specifically, as opposed to the NFL. Let's move it on. Let's move it on. Good pace here. I think I've gotten way more questions in this morning than I normally would have by 22 minutes. Then again, I'm wasting time. Archaeus is actually where I'm from. He's from Hamilton, Georgia. I'm from just down the road in Harris County. I'm from Fortson. Archeus asked, do you interact with the people you compete with in media? The answer to that is I don't compete with anyone in media and therefore I interact with a lot of people in my space, I guess is what you're asking. People who do something similar to me. Yeah, I interact with many of them. I don't view competition the same way most people view competition. I think I've talked about this on the show before. I won't bore you with it. I think the way a lot of people define competition is so stupid and outdated in media, especially because it is not 1997 anymore. It is 2026. In 1997, if I were doing a show and let's say will Compton and Taylor Lawan have a show and let's say Joel Klatt has a show and we're all airing at the exact same time, we are marketplace competitors in the ecosystem. You can only choose one of us. If we're all on from 4pm to 7pm Every listener or viewer that Klatt gets, every listener or viewer that Bussin gets is one I can't have. But as you'll notice, it is not 1997 anymore. In 2026, what you can do, and I know many of you do, this is you could listen to my show first thing in the morning, and then you'd go turn on Klatt's show right after that. Or maybe you watched his show when it premiered and you watched mine later. And then you watch Will and Taylor at your lunch break every day, and you consumed all three of our products. It's an on demand world now. And so the proper way to think about that to me is, is not, hey, how do I make sure I get a listener or viewer and someone else doesn't get it? I'm the exact opposite. If I'm in a conversation with someone and they say, hey, in addition to you, like, I watch your show in addition to you, who else should I watch? Dude, I'm listing like five or ten shows. I hope everybody gets listened to or gets consumed. I hope everybody makes as much money as they can. One plus one equals three in this world. In the on demand world, actually, one plus one can equal seven if you play it right. So competition is us trying to do the best we can. That's the competition. The competition is set the bar insanely high and focus on meeting or exceeding that bar that you set for yourself. I mean, we've got all kind of stuff that we're planning on doing with our show. I've got all kinds of things I'm planning on doing with our organization outside of just our show. That has nothing to do with what anyone else is doing in the space or what a quote unquote competitor is, is, or isn't doing. And then in turn, they'll do stuff that I would never do and I would never touch. It's just limitless, man. It's a whole wide open frontier. We're less than a decade into the digital media era being fully formed, and in a way, it's still kind of being formed. So I don't think about competition that way. So, yeah, I talk to most everyone. I mean, I have conversations every single day with people who do the exact same thing I do in the space I do it in. We're working on something right now that I'm pretty sure will end up being way bigger than anything I've ever done in college football. And those relationships and connections and conversations are all born from the loose concept I'm talking about right now. And by the way, before anyone gets any big ideas, that doesn't mean anything about this show, and that doesn't mean this show's going anywhere. Anything that I do extends above and beyond or off of this show. So this show's the center of the universe. So we're not changing the show or messing the show up in any way. Rest easy. I have found that I always have to throw that caveat in, because if I don't, then the inbox will fill up with people out of their minds thinking that we're going to stop the show or change the show. We're not doing that. We are not doing that. Next up, Mark asked, what is a college football upset you still think about today? I think one of the most consequential upsets that ever happened in this Sport was that 07 season. Of course it was in 2007. All the crazy stuff happened in 2007, but I don't really think people understand how much crazier it could have gotten. 2007 is like its own planet of college football. Many of you who are too young to have lived it, you've probably heard about it. Like, you have heard people tell stories about 2007 and you've seen the screenshots of the BCS rankings in like week nine or something like that, but you never lived it. And even the people who lived it have come to forget how close we came to just a massive mushroom cloud at the end of the year and people forever having their worldview of college football changed. Because here's the thing about the 2007 season, even though it was crazy, you look back at the ending. LSU won the national title over who? Over Ohio State. And that looks like a normal national title game. So there is a nice neat bow on the top of a package of insanity. But it almost wasn't that way. The biggest upset. You want to call it the biggest, I don't care. To me, when you, when you say college football upset, the first upset that comes to my mind's App State over Michigan because that began like an entire new era of upsets. But outside of that, I actually think that happened in 07. Outside of that, to me, the most consequential upset that happened in college football was not App State over Michigan. It was Pitt over West Virginia in rivalry week in 2007. Because what was happening was in the midst of all this chaos and the BCS rankings looking like they were spat out of a PlayStation simulation. We were on track to have West Virginia versus Missouri in the national title game. We were so close. All that had to happen for West Virginia to make the national title game, guys, was to beat Pitt as like a three touchdown favorite. That's all they had to do. I mean, this is, this is Pat White, this is Slayton this is vintage Rich Rodriguez West Virginia. And they go into that rivalry game and they lose, I think 13 to 9 to Pitt. That was bombshell upset, absolute bombshell upset. And then Missouri lost the Big 12 title game, I think that same weekend or the next weekend, but I can't remember. But anyway, it took what was going to be this fever dream of a national title game, West Virginia, Missouri, and it turned it into LSU versus Ohio State. Here's how insane that was. LSU lost their last regular season game. They lost in triple overtime, I think to like Darren McFadden in Arkansas. And they somehow ended up in the national title game. So we ended up getting a normal looking national title game in LSU versus Ohio State. And LSU wins the thing. And that's Les Miles national championship. And it just changes the way that the entire story of college football was told because that's, that's the SEC in the middle of their run of consecutive national titles. Well, it almost didn't happen. And that's the BCS in this run of crowning traditional national champs. Well, it almost didn't happen. You almost had a huge fly in the ointment. And what I've always wondered, and I can't prove this, but what I've always wondered is, let's say in 2007, let's say it happened. Let's say we really did have Missouri versus West Virginia in the national championship game. Let's say West Virginia really wins a national championship. Well, you and I both know that's not supposed to happen. You and I both know that is not what the BCS was built for. In fact, no postseason structure in college football is built to crown the little guy champion. You can be mad at that, but that's the purpose. The purpose, by the very nature of the architects that build these models, are for the big boys to have their day. At the end of the day, whether it's LSU or Ohio State that year doesn't matter either way. That's how it's quote unquote supposed to end. But what if it didn't end that way? I've always thought it would have expedited us having a college football playoff because people would have looked at it, the powers that be would have looked at it and said, there is no way we can let this fly. There is no way we can let the West Virginia's of the world at the time a Big east team. There's no way that we can let them be winning a national title. So we need a playoff. So that if worst were to happen And a West Virginia or a Missouri ends up in the top two, we can make sure they get filtered out in one of the playoff games. I believe that would have happened. So that upset was insane, 13 to 9. Well, West Virginia is a pinball offense that year too, and they end up hanging nine points against Pitt. That one was crazy. That is what I think about when I think upset. And the other upset that I have never really shaken from my mind is Harbaugh over usc. I don't know if this record still stands today, but at the time Harbaugh and Stanford beat Pete Carroll and USC, they were over a 40 point underdog. There are huge upsets that happen in college football. The one I just talked about where the point spread is like half of that FSU over Alabama was this big upset. Last year it was under a two touchdown spread. It's not even remotely close. It's not even the same galaxy as Stanford over usc. But when Stanford beat USC that day, it wasn't just that they did it, it's that it didn't seem fluky. If you watch the game, Stanford just kind of controlled the game. And then Harbaugh, who some of America knew about at the time, all of a sudden becomes this household name and not too far down the road, he's off to Michigan and you know, rest is history. But that was a big one too. But I just pound for pound the consequence that surrounded that, that West Virginia loss to Pitt. That's one I'll never forget.