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Prioritize and Execute Your EGO | JP Dinnell Podcast 066 | Extreme Ownership Q&A
00:35:47
JP Dinnell answers questions from the internet about Extreme Ownership. More from JP Dinnell: https://www.jpdinnell.com/ Join the conversation on instagram JP Dinnell: http://instagram.com/jpdinnell/ Lucas Pinckard:...
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- [00:01]
A
Good morning. This is the JP Donnell podcast, episode 66. I am JP Donnell, and as always, I have Lucas with me, and we are going to jump into some questions from our listeners. I know it's been a while since we've done one of these, and I apologize, but I'm looking forward to it. Lucas, what's going on, buddy?
- [00:15]
B
I like that this is episode 66 because of Star wars reasons, which I won't explain to you because you'll hate the fact that I would go down that rabbit hole, but it makes me happy.
- [00:26]
A
Okay. I'm sure somebody else is as well.
- [00:28]
C
Yeah.
- [00:28]
A
Right now.
- [00:29]
B
Yeah, we'll find out.
- [00:29]
A
I'm thinking, like, you know who.
- [00:31]
B
Lance Harrison. He's excited about this being order 66. He's pumped.
- [00:39]
A
Okay. Yeah.
- [00:40]
B
I'm sure you want to start over.
- [00:44]
A
I'm thinking, like, Route 66, you know.
- [00:46]
B
Oh, yeah.
- [00:47]
A
You know that song. And actually being able to Drive across Route 66.
- [00:51]
B
Have you driven Route 66?
- [00:53]
A
Not the whole thing. Not the whole thing, but I've driven a lot of it.
- [00:57]
B
Yeah, we did. We did, like, the majority of the western portion of it in, like, 2009 when we were driving up to Colts Rinks, California, to the Sierra Nevadas to do some shows and stuff. So that was cool.
- [01:07]
A
Get your kicks on Route 66. All right.
- [01:12]
B
Order 66. Not as nice. You want to get into some questions.
- [01:17]
A
That would be ideal.
- [01:18]
B
So you want to start off with a spiritual question or do you want to start off with business question? Either way.
- [01:28]
A
Yeah.
- [01:28]
B
Okay, so this is one that I think is, like, good for. For parents just in general, but we. We had this question that's been posed to us by a couple of people. You've got girls that compete in jiu jitsu.
- [01:39]
C
Yeah.
- [01:39]
B
You had a son that competed in jiu jitsu and wrestling. How do you balance out the. Yes. I want my kid to be competitive and stuff, but my church only meets on Sunday mornings, and their tournaments and stuff are happening on Sunday mornings. So this is probably three or four people have asked us this, like, how do you strike the balance? What. What are your. Your advices on keeping the Sabbath, but also, like, encouraging the athletics and the performance side of stuff.
- [02:10]
A
It comes down to, what's your priority? Yeah, I mean, tactical versus strategic. Yes. I want my kids to be competitive. I want them, you know, to go do hard things, but I also want my kids to be spiritually sound.
- [02:24]
C
Yeah.
- [02:24]
A
And to me, my kids having that deep relationship with the Lord, not just going to church. Like, going to church is Great. But there's a lot of people that go to church that aren't where they need to be.
- [02:37]
C
Yeah.
- [02:37]
A
Because they just think showing up to church, all they're doing is like checking the box.
- [02:41]
C
Right.
- [02:41]
A
What we need to be doing is seeking a relationship with the Lord and gaining and seeking knowledge and that connection through church and obviously diving in the Word and praise and worship. And I know there's people that are listening that are like, well, I have all those things at a high level and I don't go to church. Okay, well, you're also missing part of what the Bible says in regards to being a part of a spiritual family. Like, you need to be a part of the church. Whether that's. It could be like a small group that you meet up with once a week. But if you're, if you're living in isolation of not going to church, like, it's, you know, it's, it's not what you should be doing.
- [03:23]
B
Yeah, we're.
- [03:23]
A
And that's per the Bible.
- [03:25]
B
Yeah.
- [03:25]
A
Like, okay. I just want to make sure I'm not.
- [03:26]
B
Do not neglect the fellowship that you.
- [03:28]
A
Have with one another. Thank you. And. And so it's very important. Now, the cool thing is, like, you know, there are some churches that have church service on Saturday nights and Sundays. So, okay, cool, go on a Saturday night so you can get it done on Sunday, you know, or if it's like a big, like, maybe it's like a big championship tournament type thing or like for football. I think you're alluding to, like people that play football that you got a.
- [03:52]
B
Lot of soccer tournaments that are like that.
- [03:53]
A
Yeah, because jiu jitsu is usually on Saturdays, maybe Sunday, but if it's on Sunday, it can be later in the day. And. But our kids know, like, no, no, no. We're going to church on Sunday, and if we're not able to, then we're going to go on Saturday night to get it. The other, like, nice thing about technology, I would say if this is like an every now and then thing, like this is when I would say this would be okay for. You're asking my advice. I'm not saying this is how you should, but for our family, it's like, hey, if we have to miss a Sunday morning, we're catching the virtual session. Because ours are virtual, like yours. Right. Yours are online. And so we'll watch the online service later that day, that evening, or whatever. So having that ability is important, but we also know how important it is for our kids to be at church to Be around their pastors to be around other kids. Like, that's very, very important. You just like the concept of tithing. Like, you. You need to be tithing to the church that you go to now if you want to give more to different ministries and different things, like, great. That's awesome. Like, the Bible challenges us to do those things. But your tithe needs to go to your church. Like, the church that you go to needs to get your tithe 100%. And that's, you know, that's something you should be doing. And when you do that, that's an act of worship. That's not like, oh, I've got a tithe. No, it's like, dude, thank you, Lord. Like, none of this is mine. You've given me this. I'm being faithful with this. I'm giving it back to. And it's a way that we can worship the Lord. And so I think it's just as important to be in church around people, fellowshipping, inviting people to church. That's the other thing. Like, how are you supposed to be growing your church and growing the kingdom if you're not going to church and not inviting people to join you?
- [05:36]
C
Right.
- [05:37]
A
So I just. For us, it's very important. Like, you know, like I said once in a while we might miss a Sunday, but we're most likely getting it that Saturday night or catching the online version of it.
- [05:51]
C
Yeah.
- [05:51]
A
So that we're not missing out on the message. It doesn't happen all the time. Like, we. We definitely miss things. We're flawed and we have our issues. But no, none of our kids will. Will do something that consistently causes them to miss out on church.
- [06:06]
B
Yeah, I do for.
- [06:07]
A
For two. Two major reasons. One, that's. That is that important to us to. Like, Isaac's. Right. Like Isaac, the way he was raised. Same thing. Like, that's the way we were raised. That's the way, you know, we're raising our kids. The other thing, and I'm not trying to be a jerk. The likelihood of the people that are. Of their kid making it big is not even 1%.
- [06:38]
B
Pretty low.
- [06:38]
A
It's literally less than a percent for their kid to be making at a high level. And it's like, okay, what. Look at what you're doing. You're actually. You're sacrificing.
- [06:48]
C
Yeah.
- [06:49]
B
What are you prioritizing?
- [06:50]
A
You're taking away from something that will impact their life in a positive manner. And with the way things are. And it's crazy. Like, the spiritual attacks on children are getting stronger and stronger and stronger. For a while there was, if you, if we were like, if we were to sit back and think about it, like there wasn't a lot of like major spiritual attacks on youth. It was mostly for young adults. Adults. Would you agree?
- [07:15]
C
Yeah.
- [07:15]
B
There's bars, like culturally.
- [07:17]
A
Yeah, yeah, yeah, yeah. But now like, like this. It's crazy, man. It's a war. It's a war on our kids. And you're only setting them up for failure. That's why I'm so thankful. My parents, like, we're like, church is a, is a priority. Like we, this is what we do.
- [07:33]
B
It's a non negotiable.
- [07:34]
A
Yeah, it's a non negotiable. Now there's a, hey, we might go camping once in a while. And we would do that.
- [07:38]
B
Sure.
- [07:39]
A
But we would make it up because we were there Wednesday night or we would get back from camping in time to go to the Sunday night service. Because our church, Sunday morning, Sunday night and Wednesday nights. And so we were able to, to get it in there. And there's times also our family would be like, hey, we're doing church together. We literally would, you know, we'd be camping, we'd sing praise and worship like while we're camping and my dad or mom would do a Bible study with us. So we were still getting that in while we're gone. And I'm so thankful that my parents did that. I remember one time we were pulling up to church. I'll never forget this, pulling up the church. We're parking in the back, we're getting ready to get out. And my parents are like, that's so awesome. I'm like, what? And it was a kid. He wasn't a kid. He was a young man now that had been going to church with us for years. And now he was older, he had moved out and guess what? He's come to church by himself.
- [08:30]
B
That's cool.
- [08:30]
A
And I remember my parents, like, that is a core memory. Like, I remember like he was wearing a white button up shirt with a green and blue tie. He had a high and tight, like, haircut. He had slacks on. Yeah. And you know, and, and I just remember him getting out of his car and he had his Bible in his hand. And my parents were like, something along the lines of like, you know, our, our hopes for you guys is that when you leave the house and you no longer live with us, you, you're still going to church on your own.
- [09:00]
C
Yeah.
- [09:00]
A
And it was just really cool that our parents instilled that into us.
- [09:04]
C
Yeah, no doubt.
- [09:05]
B
I do, you know, did. To just reinforce that point. Like, the. The sports thing has become such a huge cultural deal. We were. I was talking with some parents the other day, and they were like, man, you know, my daughter wants to play select soccer, and her whole team has been asked to go select. And they were like, you know, it's going to be fifteen hundred dollars a year for us to do that. They're like, you know, that's a huge financial commitment to us. One of the other parents that we were with, they're like, bro, that's nothing. We pay $3,000 a season for each of our kids to play select baseball. We're like, hold on. So they do spring ball and fall ball?
- [09:41]
C
Yep.
- [09:41]
B
Both of your kids, they paid 12 grand a year for their kids to go for their kids to play. Plus, how old are their kids uniforms? 13 and 11.
- [09:53]
A
So. I know. And hey, this is not a knock for anybody that does that or is able to.
- [09:57]
C
Cool.
- [09:57]
A
That's awesome.
- [09:58]
C
Yeah.
- [09:58]
A
Like, you're able to do that. That's. That's incredible.
- [10:00]
B
Yeah. From a financial standpoint, if you can, like, good for you, bro.
- [10:03]
A
For sure.
- [10:03]
B
But you could, if you were really wanting to invest in your kid's future, like, long term, do anything else with that $12,000, and you're likely to.
- [10:17]
A
Could you imagine if they put that money into just a slight little index fund for them or a little bit of, like, put into an annuity or something, A trust, Anything, Anything every year for them.
- [10:28]
C
Yeah.
- [10:29]
A
Let them play on a regular team. Let them be the best there. Because guess what? Kids in the regular leagues, they still make it to the high levels if. If they're actually good.
- [10:37]
C
Yeah.
- [10:37]
A
If you think your kids that good, let them do that, Perform. You know, One of my best friends in high school, like, his parents pushed him so hard in baseball that when he got to high school and he's old enough to be like, no. And they're like, you're playing baseball? He's like, no. He was so burnt out. And I'm telling you, if he would have played in baseball with 50% of his drive, college, major league, like, I would be watching him on TV now, right? 100%. But he was so burnt out that when he got to where he's old enough, where he could kind of push back a little bit, he was like, no, I'm not.
- [11:12]
B
I'm not doing this anymore.
- [11:14]
A
Like, and it's. I'm telling you, man, like, Chris Eaton was so incredibly talented with baseball and football. As well. It was unreal.
- [11:26]
C
Yeah.
- [11:26]
A
Like, I mean, just. But he just got so burnt out.
- [11:29]
B
So fried on it.
- [11:30]
C
Yeah. Yeah.
- [11:30]
B
And that, that happens a lot. You see some of these kids that, you know, their, their parents haven't been select sports all the way up and then they get to high school, they're like, no, I want to play football. It's like, whoa, We've got nearly six figures invested in your baseball career since you were eight. We really want you to play baseball. And yeah, I don't want to. And then, you know, and then that's kind of the end of it, so. But it is, it's strange how we prioritize those things and, and the stuff that we'll do. So they were, they were having that conversation and they're like, you know, what do you think? Like, I would spend that money on something that like, will give them a long term skill set.
- [12:04]
A
Yeah, I would, I would put that money into literally something that is able to generate revenue, generate, you know, income to them down the road to where when they're not 18, but like when they're 25, you're like, hey, here you go.
- [12:23]
C
Yep.
- [12:23]
A
That you talk about setting them up for success and then, and then, you know, then now you're showing them the importance of, hey, this is why church is important to us. Like, here's the things that we need to be, you know, focused on. But, you know, and I know here's the deal. We have listeners that probably don't go to church, that don't have those same views as us, and that's. I respect that, you know, you know, I respect the choices that you're making. I may not agree with those because, you know, that's your family. I have my family. And you don't agree or respect the things, you know, or you may not agree with the things that I do with my family. But you know, for the listeners that, you know, we have alignment with faith and family, like, that's where we're at and that's what we do. But I would encourage the listeners that, okay, maybe you don't go to church. Okay, I just ask you, what type of a message are you showing your kids in regards to what the priorities are? And if church isn't a priority to you and sports is okay, are you setting realistic expectations with your children? That's all I would ask. And if you feel that you are, okay, great. Keep doing that. Please keep doing that. Pour into your kids. If you feel like you haven't or are not, then okay, it's time to reevaluate.
- [13:44]
C
Just.
- [13:44]
A
Yeah, do an assessment.
- [13:46]
C
Yeah, yeah.
- [13:47]
B
Which I'm having to do more and more these days because of our, our friendly little chats.
- [13:55]
A
Same, same.
- [13:56]
B
Okay, so next one. This is more of a business or, or EO kind of related question. Trying to implement extreme ownership. I've got a guy on my team, really talented, however, very stressed from stuff outside of work, and he's fighting me on semantics. So it's not that he doesn't like the principles, he just doesn't like the way that they're worded.
- [14:22]
A
Okay.
- [14:23]
B
And so anytime one of the principles gets brought up like let's say detachment, well, he doesn't like the word detachment. He likes all the fundamentals of the thing, but he doesn't want to use the word detachment. He doesn't think it's appropriate.
- [14:33]
A
Okay, who cares?
- [14:35]
B
So how do we deal with this? Because it's. Every time something gets brought up, he agrees with the ways that the principle have to be carried out, but he has to have it reworded every time.
- [14:51]
A
As long as he's living the principles, it doesn't matter.
- [14:53]
B
The wording, yeah, it's becoming a distraction to the team though.
- [14:58]
C
Okay.
- [14:59]
A
Then I would have a one on one conversation with this person and say, hey, I understand your perspective. You don't like the wording is semantics, that's fine. I don't need to be right. This isn't about me being right with the wording or Jocko and LA being right with the wording. Like, as long as you understand the principles and you're implementing the principles, I don't care. I need your help though. I need your help because when we get into these semantics arguments, it distracts the other teammates from what we should be focused on. You're a hard worker, you're smart, you're intelligent. I care about you. I know you care about us. I know you care about the mission, you care about winning. But when you get into these little semantic arguments, it's distracting to the team and it actually takes away from what we're trying to accomplish. So if you don't like the word detachment, okay, cool. Like whatever it is, however you want to phrase it. But as long as we're not making emotional decisions, that's all I care about.
- [15:57]
C
Right.
- [15:58]
A
I don't want us getting, you know, in arguments and you know, I would walk them through like, okay, hey, what, what is one of these principles mean to you? Like, if you don't like the wording, what does it mean to you? You Know, we have. We've had clients with that have been like, hey, we need you guys to change the military terms. And my initial reaction was like, well, screw you. Yeah, no, this is what we do and how we teach it. Now, I'm being honest. That's my initial reaction.
- [16:23]
C
Right.
- [16:23]
A
But at the end of the day, it's like, wait, hold on. Does it really matter? Yeah, no, it doesn't.
- [16:28]
B
Doesn't matter if you say ownership or responsibility, like, what?
- [16:31]
A
Okay, cool. You don't let cover move. Cool. Call it relationships.
- [16:35]
B
Sweet.
- [16:37]
A
You don't, like, prioritize and execute. Like, all right, like, however you want. Like what?
- [16:41]
B
Call it the task list.
- [16:42]
A
Yeah, exactly. You know, like, you know, you don't talk about it as, you know, stepping back to analyze the data so you can make a decision.
- [16:50]
B
Boy, that sounds. That is. That is a clear violation of simple. But go ahead.
- [16:56]
A
Exactly. You know. You know, but, you know, if that's the way your brain works, like, all right, cool. You don't like decentralized command. Call it empowerment.
- [17:06]
B
Yeah, that's cool.
- [17:07]
A
I don't care.
- [17:08]
B
I like that one.
- [17:09]
A
Because guess what? That's what decentralized command is, right? Is you're empowering your people to step up and lead. You know, and it's just like, people get wrapped up around things. You know, we. You know, there's a. Like, for a while, there's a big diversity inclusion push with a lot of companies we were working with, and they're like, you guys aren't using diversity inclusion in your terminology. And the answer was like, you're right, we're not. Because we don't. Because naturally, what we teach is diverse and inclusive.
- [17:36]
C
Yeah.
- [17:37]
A
Cover move is pretty diverse and inclusive. We're talking about teamwork and everybody being on the same page to accomplish a mission. Which means what I'm doing is like, hey, Lucas, what do you think we should be doing? Or, hey, Lucas, what do you need help with? Simplifying our communication so that we have alignment. Pretty diverse and inclusive. Right. We want to make sure everybody feels included and everybody understands what we're trying to do. That means I need to be simple, clear, and concise with my communication so that it's universally understood.
- [18:08]
C
Yeah.
- [18:09]
B
And when you are simple, clear, and concise with your communication, a lot of the nonsense stuff that gets you in trouble, you're not saying.
- [18:15]
A
Exactly. And, you know, prioritize and execution. Execute. Pretty diverse and inclusive. When I'm stepping back and saying, hey, what does Lucas need help with stepping back and saying, hey, you know what? My Priorities aren't the number one priorities, which means going back to cover. Move. I can't be selfish. One team, one fight, right? Meaning one team, one fight. Meaning we're all working on this together. And then decentralized command. I mean, come on. I mean, that's what we're looking for, right? You want people to feel empowered? Use decentralized command. You want people to step up and lead? Use decentralized command. You want, you want people to feel valued and respected? Use decentralized command properly. Which means, hey, here's what we're doing, here's why. What do you think we should do? Yeah, you know, I worked with a company and, you know, they had a little pushback in regards to our training because they're like, well, you know, you guys aren't a very diverse company, you know, in regards to your personnel. And I remember having this conversation with the lady who is, you know, in charge of the diversity inclusion of this very large company. And I said, you're right, we're not. Because we're a small company. We're growing. We don't, you know, this is. We're very small. I said, however, comma, here's all the people we have worked with, here's all the people that help for FTXs, here's the backgrounds of all of the different people. Here's the female instructors that we have, you know, and I laid everything out and she was like, oh, yeah, she, she understood that she was wrong with her perspective. And then going back to what we teach at Echelon Front, which is building relationships, I apologize to her. And I told her, hey, I'm sorry that I have never had you out to a training yet before. I've done all this training with your company. And the fact that you haven't seen one of our trainings to fully understand what we teach is a failure on my part. Hey, in, in three weeks, or whatever the window was, I can't remember, we're going to be doing a week of training with your company. I'm gonna dedicate one full day to your team. Which day works best for you?
- [20:15]
C
Yeah.
- [20:15]
A
She's like, really? You do that? I'm like, yeah, absolutely. So we started working through it and I was like, 100%. I want your feedback on the training. I want you to see, see the training. I want you to feel it, and I want you and I to sit down and you explain to me, like, what works and what doesn't work. Because at the end of the day, like, those are the only two measures that matter effective and ineffective. So we start working through everything. You know, obviously there's a lot of other coordination from the team. Cody was having conversations, Jamie was having conversations with different leaders. So we set up the training, we get done with the training, and, you know, we get done with it. And her feedback was, this was the best form of diversity inclusion training I have ever been a part of.
- [20:51]
B
Pretty dope.
- [20:52]
A
Which was awesome.
- [20:53]
B
Yeah.
- [20:54]
A
And so if. If people need to change up verbiage to have a. Have alignment and buy in with doing these things, I don't care.
- [21:04]
C
Yeah.
- [21:04]
A
If it's causing problems because they're being argumentative because of their ego and they want to be heard and they want everybody to know how smart they are and how good they are.
- [21:17]
C
Yeah.
- [21:17]
A
That's a different scenario. And that's when you use the four steps of ownership. Right. Of having a hard conversation. You sit them down one on one. Hey. We identify the problem, explain the consequences. You take ownership, provide a solution, and then we just provide productive feedback to them.
- [21:37]
B
Do you. Do you try at any point to be, you know, to go to them, you know, in that conversation and say, hey, listen, it's obvious you've got some issues with the verbiage. You have from the beginning before, you know, you know, we're going to have these meetings on Thursday mornings, right. So here's what I want you to do Wednesday. By Wednesday afternoon, I want you to write out, like, what your preferred way to say this is so that you and I can talk about it, you know, prior to the meeting so that we have alignment on how we present it so we're not having to backtrack. Like, is that a useful thing or is that like something at this point.
- [22:13]
A
That, I don't know, try it out? Well, yeah, like the reason why I say I don't know, it's not a cop out, but I don't know. I don't know this person.
- [22:20]
C
Right.
- [22:20]
A
What's the risk of trying that out once?
- [22:23]
B
I think trying to once is very low.
- [22:25]
A
Okay, so do it. Here's the other thing. This might be a little more risky, but I don't see it being catastrophic. Hey, you're in charge of the meeting.
- [22:32]
B
Oof.
- [22:33]
C
Yeah.
- [22:34]
A
Put them in charge of the meeting.
- [22:35]
C
Yeah.
- [22:36]
A
That's how you get people to stop complaining about meetings, is when they get in charge of it. Hey, you don't like these meetings we're running? Awesome. Hey, I'm trying to find ways to make it better. You know what? Next week you're in charge.
- [22:46]
C
Yeah. You do it.
- [22:47]
A
I want you to run the meeting. Let me know what I can do to support you.
- [22:51]
C
Yeah.
- [22:51]
A
Hey, by the way, here's the things that we need to make sure we accomplish in the meeting. Here's the framework. Make it your own.
- [22:58]
C
Right on.
- [22:58]
A
And then just let them run the meeting. The likelihood that that meeting burns everything down to the ground in the organization is probably pretty low. And if I were you, which I'm not, but if I were you, I would already preemptively have a list of things in my mind that I would have on the ready to bring up in the meeting to mitigate anything maybe crazy he does say. Or just wait until after the meeting, give him feedback, and then I'm gonna go have one on one conversations to fix whatever damage might have been created.
- [23:33]
C
Right.
- [23:34]
A
That's probably not gonna be necessary. But if I was really worried about it, I'd let him run with it.
- [23:40]
C
Yeah.
- [23:40]
A
And then have stuff preemptively ready, like to go, hey, boom, boom, boom, boom, boom. And you know, and just start repairing little things that need to be repaired.
- [23:49]
C
Yeah.
- [23:49]
B
What I think is interesting about these questions when people ask them, particularly when they ask them at like, the muster or the workshops that you do, is that they've. The people who ask the question always have, like some retort in their back pocket whenever you guys have the answer. Yeah. So they're like, oh, you want him.
- [24:05]
A
To run the meeting?
- [24:06]
B
Right. Isn't that gonna. Isn't that gonna pad his ego? You know, if I. If I go to him and ask him, you know, to change the verbiage, Is that, am I placating? Right? Am I. Am I diminishing my authority by doing these things? Because that's always the follow up to these kind of questions.
- [24:22]
A
And those are always ego driven.
- [24:25]
C
No doubt.
- [24:25]
A
You want. You want me to pat his ego? Actually, I want you to build their ego up properly. Yes. That's what I'm asking you to do. I want you to empower them to step up and lead and take ownership.
- [24:39]
C
Yeah.
- [24:40]
A
Yeah. I want you to show them that the principles work no matter what you call them. Because I'm gonna. I'm gonna be over here talking about detachment. You want to call it disassociation? Disassociation. Awesome. Sounds great.
- [24:55]
B
Wonderful.
- [24:56]
A
Are we both accomplishing the same thing? If the answer is yes, I don't care what you call it. You want to, you know, like, I always, always joke, you know, because there are some companies legit, like, I don't want you to use the laws of combat. That's really aggressive.
- [25:10]
C
Am I.
- [25:11]
A
All right, cool. I was like, what do you want me to call it? They're like, I don't know. Whatever you want to call it. I'm like, well, I want to call it the laws of combat, but you don't want that, so. The laws of love.
- [25:20]
C
Yeah.
- [25:20]
B
And they would.
- [25:22]
A
They would laugh. And I'm like, honestly, it doesn't matter. I can just say these four leadership principles. These are four behaviors that we're going to talk about.
- [25:30]
C
Yeah.
- [25:31]
A
And they're like, oh, okay, cool. I don't care. Like, you don't want me to say laws of combat because you think someone might be triggered. All right, I think that's very unlikely.
- [25:41]
C
Right.
- [25:41]
A
However, if that's the way you feel, then I respect it and I support it. And at the end of the day, if I don't. If I don't make those changes, because there are some people listening, like, you got to hold true to your ground. Okay, cool. But let me reiterate what our. Our goal is, is to provide value and impact. Our goal is. Our mission is to share the lessons that we learned in combat so that people can apply them to their personal, professional lives.
- [26:08]
C
Yeah.
- [26:09]
A
That's the goal. Like, that's our mission. It's not to have our verbiage be ingrained and tattooed into people's, like, core.
- [26:19]
B
Does anybody have a Laws of Combat tattoo? Have you seen one?
- [26:22]
A
I don't think so, but I've seen a lot of. I've seen some extreme ownership.
- [26:25]
B
I've seen some extreme ownership. I've seen a couple of jocko faces.
- [26:28]
A
Yep. And the good. Yeah, the good. You know, I have. I've seen jocko and lace signatures tattooed on people's arms with the monkey muster that they attended. Each one that they attend, they keep adding the different numbers to it. Like, cool. All right, dude, they're in the game.
- [26:43]
B
Yeah, go for it.
- [26:44]
A
You know? And. And one guy, he's like, I do this as a daily reminder of what I need to be doing in life. He goes, I don't care. Some people think it's stupid. He goes, but for me, every time I look at that, I. It. It brings me back to where I need to be. I'm like, bro, I. Cool, man. I dig it.
- [26:59]
B
But it just seems like the laws of combat and the mindsets for victory, those would be good tattoos. Like, I'm not gonna get them, but if somebody does, send us a picture, because those would be good daily reminders.
- [27:12]
A
So if you had it to where it looked like a, like an old tattered Bible open. Like an old book. An old book, yeah.
- [27:18]
B
Right.
- [27:18]
A
And on one page it had the laws of combat and the other page had the mindsets of victory.
- [27:23]
B
I'm all in.
- [27:24]
C
Yeah.
- [27:25]
B
I think that would be a cool tattoo for somebody else.
- [27:28]
A
The percentage, like the chance somebody actually doing that is what, like 1%?
- [27:35]
B
Jonathan Montgomery is going to do it while he's on his cruise. Yeah, no doubt.
- [27:37]
A
That's a hard, I don't know, one listener that I think, like. Yeah, that I, I actually am even kind of like concerned about it. I had people get the Never Settle logo tattooed on them.
- [27:50]
B
That's cool.
- [27:50]
A
Which is cool.
- [27:52]
B
But, but I do think like those would be. And I know we've, we've come. We've totally gotten off the rails here.
- [27:58]
A
I was talking about.
- [27:59]
B
Yeah, but the, like those types of things because it's, it's really, no matter how you phrase it, it's about the principle. Are you violating the principle? Are you executing the principle? So, so who cares if your verbiage is ingrained? Yalls purpose is to make sure that the principles are being carried out because that's gonna make people better.
- [28:17]
A
That that's all we care about. That's our mission. And so we don't. It's not that. It's not an ego play.
- [28:25]
B
Right.
- [28:25]
A
Like we, it's, it's very similar, if not the same to the principle behind Jocko Fuel where our companies are like, no, we don't want Whoop Assault, you know, or Pink Mist or Sour Apple Sniper or any of that. Yeah, you got Old School Cam.
- [28:41]
B
That was part of the, the Black Friday stuff when I ordered on Black Friday.
- [28:45]
A
That's crazy that you got that made me so happy. They don't sell those on their website anymore. And so, you know, some people are like, oh, you gotta stay true. You gotta stay true. All right, cool. Well, guess what? That limits the amount of impact that we have. Because the goal for us at Jocko Fuel is to deliver impact.
- [29:04]
C
Yeah.
- [29:05]
A
Two people to have good clean energy drinks and healthy supplements. Well, if we're like, nope, we're not going to change our names and Costco doesn't bring us on board and Walmart doesn't bring us on board. And now, now we don't have a nationwide reach.
- [29:21]
C
Right.
- [29:23]
A
We're actually doing. It's a disservice to the end customer. Yeah, it's all ego driven. Cool. You don't like afterburner orange? We'll call it orange. You don't like Sour Apple Sniper. We'll call it whatever it's called, you know? Yeah. You know what I mean? Like, we'll call it whatever.
- [29:40]
B
Like, I'm very sour apple about that one.
- [29:42]
A
There's a lot of people, but it comes down to your ego.
- [29:47]
C
Yeah.
- [29:47]
A
You got to think about it. Like, if someone on your team is like, no, I don't want to say that, and you're frustrated, well, why is your ego getting in the way? So just little things that are hard to pick up on but, you know, are important for us to think about.
- [30:00]
C
Yeah.
- [30:00]
B
So much of this stuff, it seems like, goes back to ego every single time.
- [30:05]
C
Yep. Yeah.
- [30:06]
A
All right, Well, I know we're gonna record a few more of these Q and A episodes to be put out, so I'm gonna close this out. If you're good with that, I think these are good things for us to think about.
- [30:18]
B
I got a lot to chew on for sure.
- [30:19]
A
Yeah. Well, hey, I just appreciate all the listeners, everyone that's on YouTube that I can look at right now. Thank you. Appreciate you guys. Thank you for all the support you guys give us by listening, sharing, subscribing, and commenting. Make sure you're also subscribed to us on YouTube so that you can be notified when the different YouTube exclusive episodes come out. Keep spreading the word. We appreciate you guys. If you want to follow us on social media, I am at jpdonelle. Lucas is at Lucas Pinkard. L U C A S P I E N C K A R D Make sure you check out echelonfront.com if you want to follow us on social media. It's. If you want to learn more about what we do at Echelon Front, as I said, go to echelonfront.com, you can click on events. You can click on the store to grab some of the different swag. Look forward to seeing you guys at a future event or for one of our instructors to come work with you and your company. Also check out Jesus and Jiu Jitsu Underscore USA on Instagram and different social media platforms. It's the ministry that I'm a part of with Stephen, Isaac, and Josh. We also have a podcast that comes out with episodes every Tuesday. We also do different live events about every four to six weeks at different gyms. Start off with a free Jiu Jitsu seminar, then someone shares their testimony and we open it up for open mat training, which is always a great time. Also, go check out Little Cattle company get that beef. Yeah, dog. It's a Texas beef company I'm a partner of with Stephen Little. So Our website is littlecattle.co. we are a custom beef company that allows you to order exact what you want anytime we're able to deliver anywhere in the lower 48 states. We also have a ground beef subscription plan. We have different beef tallow products which include a body butter tallow cream lip balm, which are just awesome, and the.
- [31:58]
B
Invigorating cowboy coffee scrub.
- [32:01]
A
Yeah, that one's pretty legit, man.
- [32:02]
B
I take it.
- [32:03]
A
Yeah. We also have beef sticks that are just ridiculous how good those are. If you want to be a wholesaler for the beef sticks and or beef tallow products, please send us an email to amandaittlecattle.co. also, I'm a partner of printing company called on the Path Printing on Instagram. We are at on the Path Printing. Send us a message. We'll get back to you. It's pretty cool to. You know what David and and Josh have been putting together and printing out. Have a little sneak peek of some of the shirts that are coming out. So we have some new designs for Jesus and Jiu Jitsu. Pretty cool. We also have a shirt for Jesus and Jiu Jitsu that just says across the chest, go train.
- [32:45]
B
Nice.
- [32:46]
A
The Jesus and Jiu Jitsu podcast.
- [32:47]
B
Very cool.
- [32:48]
A
And then on the back it has the logo. And the cool thing about that train that that that shirt is the majority, if not all of the profits are gonna go towards helping people have access to Jiu Jitsu tournaments and or training. So we're like, we're kind of figuring that one out. But it, you know, and so it's like someone like, hey, you know what? Like, Isaac wants to go do these tournaments. Like, like, we want to be able to support and cover that because he's one of, you know, one of the founders. And it's a great representation of Isaac being out there training and competing and talking to people and ministering to people. And then, you know, someone like Jocelyn who's like, always supporting the podcast and all. Everything, you know, just all the swag. Well, it's like, hey, cool. She goes, doesn't tournament. And like, we're looking through. It's like, hey, you know what? Like, let's reimburse her for part of her cost or her travel or, you.
- [33:37]
B
Know, or just for supporting the team.
- [33:38]
A
Yeah, we just want to help people. The people that help support Jesus in Jiu Jitsu. It's a way for us to give back to them.
- [33:43]
B
This seems like the kind of thing I should not wear if I. If I. Or when I do my Jiu Jitsu tournament. So people don't immediately, like, I think when I go compete, I don't need to have anything that says Jesus in Jiu Jitsu or double fives on so that I can't shame y'. All.
- [33:56]
A
You're gonna have both of it, so get ready. Anyways, prepare for the. It's another way that people can support. And it's cool because on the Path. On the Path is gonna be printing all those out. We have a couple different gyms that reached out for us to print their stuff. A couple fire departments, police departments that were working with, a couple SWAT teams as well. I'm fired up about it.
- [34:17]
B
But JP To Know podcast, we're getting.
- [34:19]
A
Yes, yes, yes, yes, yes.
- [34:20]
B
Get to see the Bison of Freedom soon.
- [34:24]
A
I'll punch you in the face, Lave. Jocko and I also have a company called Bruiser Arms. You can check us out on Instagram at Bruiser Arms. Just send us a message about some of the different custom gear packages we offer and training classes that we can put together for you. We can put together any custom training that you want. When I say any, I mean any, because the access of instructors that we have is just incredible. Anyways, I'm looking forward to some of those classes coming up. Also want to thank Origin and Jocko Fuel for all the support they've given over the years. What they have done from a business standpoint is Incredible. Go to OriginUSA.com to check out and grab some of the best jiu jitsu gear. 100% American made Jiu Jitsu gear, regular clothes, hunt line. It's unreal. Go to jockeyfuel.com to get your supplements, clean energy drinks. Um, and you know, just as we close it, I just. I want to encourage you to step back and look at the big picture. Like, what really matters for you and your family? What really matters for you and your business? Is it being right or is it delivering impact? And now, you know, those are hard things to assess. But if you don't step back and just look at the big picture, you'll never be able to make decisions that align with the strategic wins. So I hope this episode has been a reminder to go out to do, to do the work that's needed to put in the effort and to never settle. This has been the JP Denal podcast, episode 66.