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Brant Menzwar
Hi, I'm Brant Menzwar and welcome to my show, Just a moment. As a former world touring musician turned keynote speaker and author, I've experienced my share of life altering moments that have both broken me and propelled me forward. How you leverage those moments or push through them will define your destiny. Each week on my show, I'll provide tools on how to maximize those moments, as well as interview some of the most successful entrepreneurs, entertainers and athletes on how the power of a single moment changed their life. Join me to learn how to change what's possible for your life. It'll take just a moment.
Narrator/Host
Today's guest has snowboarded slopes, done a number on the drums, and snapped iconic shots of some of the world's most significant artists. Now he's making connections and shaking up the definitions of leadership as a speaker and advisor. This is Will Brimridge, and while his photographs may tell a story worth a thousand words, so will his moment with Kendrick Lamar.
Will Bremridge
Hi, I'm Will Bremridge and this is my moment. I was the son of a British army officer and my mother is an artist. Although she used to work for MI6, so the same agency as James Bond. I've never known what she did there. I haven't pried too deeply into what she was up to there. I'm sure she wasn't doing backflips while holding a machine gun. So I was born in Germany, then we moved to the Middle east in Oman, and by the time I was six years old, we moved to England and that's where we lived from then on. It was amazing that we got to travel so much. I obviously didn't know that was pretty unique at the time because I was tiny. It's amazing how much of your life changes that much and you move around so much, you can remember so far back. It's bizarre. Whereas I think if you lived in the same house from 0 to 12, you'd probably not be able to remember being younger than six. Maybe. But I remember three years further back than that. And then when we lived in the uk, we always just lived in these beautiful country villages. And you know how when you remember your childhood, you only ever remember when it was sunny. So in my mind it was just summer the whole time. I don't remember a cloudy day before 2000, which is such a false memory. I think I grew up in a time where if you don't respond well to things, very standard school setups, kind of school learning programs, no one knew what to do with you. I struggled in school and my brother was a straight A student. He went to Oxford University. He has a sort of finance job. And I think when I was growing up, my parents just didn't quite know what to do with me. I was very hyperactive, very easily distracted and not performing that well at school. So I think I. I didn't necessarily feel particularly seen or backed up when I was a kid.
Narrator/Host
Even though he felt unseen, Will found out from an early age what he.
Interviewer
Cared about, while his brother succeeded in school.
Narrator/Host
Will, by contrast, turned out to be an agile athlete and decidedly skilled drummer.
Will Bremridge
I was definitely a creative kid. I played the drum since 1991. It's still what I'm best at above anything else and it's still something I love so much. But yeah, I think there was some relief in my family, in my school when they realized, oh, this guy can be really good at something. But there was just never a conversation where people were like, it doesn't matter that you're struggling with this because look at all these other things you're clearly very capable at. So don't worry. People weren't very good at those kind of conversations back then. I was like a wild boy compared to my brother. I definitely don't want to throw my parents under the bus. They're wonderful people. We still have a great family life. But definitely, yeah, they didn't know how to praise this kind of Mowgli from the jungle type kid compared to the one who was just always well behaved, really laid back, did what he was told and got straight A's and they just didn't know what to do with it at all. It's amazing watching parents these days have an actual conversation with their kids. Let's sit down and talk about why you're upset. I've clearly said something that's upset you. Let's hash it out. And that was never a thing. And I think most people who grew up in the 80s, 90s and before would probably have the same experience. There was a real hierarchy back then of like, how you were seen as a person compared to older people. Children should be seen but not heard, that kind of thing. I don't know anyone whose parents they had a really good relationship with their folks where they could talk about everything and be really open and praised for their weird, nuanced behaviors that were quite interesting.
Narrator/Host
Will felt this disconnect carry over onto more than just academic expectations. In the masculine, rugby focused atmosphere of posh British schooling, Will's attentions were turned elsewhere to solo sports and making music.
Will Bremridge
I was repelled by, like, needlessly hardcore masculine stereotypes, even back then. And so playing rugby didn't appeal to me at all because it was all just a whole field of people just trying to be bigger men than they actually were. I would skip sports by claiming to not feel good and then go play the drums. I was so into music that all I wanted to do was go and play in a band like Smashing Pumpkins or Pearl Jam. I was really good at the drums for a kid. Like, I could have been a session musician for some stuff. From about the age of 14, all I could think about was, I'm going to go and play the drums in a band. And I saw it as a genuinely feasible thing. I was like, I'm really good at this. People are going to need me. So the next five years after school are going to be the time where it happens, which is so naive. I have a degree in music, and we were told this degree does not guarantee you a place in the music industry. How you conduct yourself, who you meet and what you make use of the information we're giving you is what will get you there.
Interviewer
His professor's words would prove true.
Narrator/Host
While Will enjoyed drumming and had talent, life had a different plan. During a gap in his school years, Will's secondary passion pulled him onto a different path.
Will Bremridge
I was obsessed with snowboarding. My parents took me skiing a couple of times. Then I got into snowboarding and started just saving any money I could to go. And in that first year after school, I went and moved to the Alps in France and just lived there for six months. I worked as a bricklayer or like a builder's laborer, construction laborer. I made like 60 pounds a day, which is about US$70, maybe. That was an insane amount of money to me. I was like, what? I'm going to just like move stuff around every day for from eight till five and. And make £60? I saved up, like, quite a few grand and then went off to the mountains and just had the best time ever. I was just deeply immersed in this kind of punk snowboard culture. I realized that I wasn't going to go pro as a snowboarder. I had a couple of sponsors and I moved around and did a few competitions and then just got given a load of free stuff for a few years. And then age 23, I hung out with a friend of mine who was a photojournalist. He had this big camera that I'd never seen before. This is before everyone had a camera, like 2006. I was like, this thing is cool. I would love to play with something like this for a while. I had some money, so I bought like a more entry level version of what my friend had. I moved to the US and then started shooting snowboarding at a time when no one else had a great camera. There was the pro snowboarders because I was such a nerd about this sport. I would see these people in Colorado and just go up to them and be like, hey man, I shoot photos. Do you want to go and take some? They'd be like, yeah, I need that. So all of a sudden I'm getting asked by Vans and Oakley to go to places and shoot. I really had no idea what I was doing, but I was available, had a camera and was providing what they needed. And so I got started shooting for magazines out there and realized that this was either my gateway to a whole new career or my gateway to staying in the snowboarding industry for a long time. And it was a bit of both.
Narrator/Host
Will built his confidence in the niche field of snowboard photography. He built a portfolio and reputation that sent him back overseas and into a whole different caliber of creators and artists.
Will Bremridge
I didn't get too much imposter syndrome back then because I also didn't know what really good photography looked like. I got a lot more when I moved to London the year after that and realized I knew nothing, that I didn't have this amazing portfolio that I thought I had. I just taught myself it was digital so I wasn't wasting money on film. It was just click, take a look. Click, take a look, figure it out, look at magazines, try and figure out what they've done to achieve certain looks. Ask certain photographers. I definitely had a thing back then, though, where my ego was stopping me from getting advice. I was scared to go get my portfolio reviewed by people who could have really helped me, which is something I've really transformed these days. I didn't want to assist in London, which is the most normal way to get into that industry. Same as being in TV or film. Because I was like, oh, I'm 25 now. I'm not someone's assistant, which is nuts, because I have friends who assist me now and they're older than me nowadays. I'm like, no, no, that you know nothing. And keep asking, like, always get advice from people above you. But it was a massive rush because I was like, oh my God, these are the people I want to emulate. And I got there pretty quickly. Like, I was able to emulate the style of Annie Leibovitz pretty Quickly, definitely not perfectly, and then started getting hired for that kind of work. I'd never felt more like I belonged or like I had a tow talent that people needed. Then that was a really cool time.
Narrator/Host
Despite Will's love for that period of his life and the eventual success that came with it, there were some roadblocks along the way. His hesitance to be an assistant or ask for portfolio opinions left him on his own to advance his career. Lucky for Will, he soon hit a crossroads where preparedness, instinct, and opportunity intersected.
Will Bremridge
I'm living in an apartment in North London with some people I barely know. I'm in a terrible relationship, the first one of my life, where it's just an absolute train wreck. And I'm pretty frustrated, if I'm honest. Like the arrogance or the naivety about my skills was still there. Thinking, why am I not getting hired more? Why aren't people answering my emails? Why am I not getting these big jobs that I want? And now I look back and it's blindingly obvious why I'm trying to prove something to myself, prove something to my folks. And it's getting to the point where some of my peers from school are working in, like, venture capital companies and like a junior art director for some major fashion brand. Some of them have moved pretty damn fast because they hadn't spent years goofing around in the mountains. So much layering of ego and worry and self doubt mixed with passion, not knowing where to aim it. I was all the time just reaching out to magazines. I've managed to shoot maybe one famous person for a magazine at the time who I don't think is famous anymore. I can't even remember who it was, but I had this book of like, pretty decent portraits that emulated stuff that I loved from like, the Hollywood Reporter, Billboard magazine, Vanity Fair. And I had a meeting with the picture editor at this music magazine which was big at the time, called Q, and he saw some promise in me. In one week, I get booked to shoot Bruce Dickinson from Iron Maiden, and then I get booked to shoot Kendrick Lamar. I was like, all right, this is the start of some really cool stuff. So the fees for editorial work in the UK are so small that the chances are if you hire an assistant that's coming out of your pocket, so you go home with even less. I would just get on the subway, what we call the tube in London, from my apartment to the landmark hotel near King's Cross. It was just me with some lighting gear strapped to a backpack. And then I walk in and the first thing that happens is his publicist says, I know we said you can shoot this over the course of two hours or so, but we ideally need you to get it done 40 minutes. And I was like, okay, so I'm acting really cool, but in my mind I'm like, come on, just give me what I need to get the job done. If you don't have good ideas, a hotel can be a really bland place to shoot. But I walked in, I was like, all right, what have we got to deal with here? I was like, we're going to use this hotel room like it's his apartment, like it's his place. I hadn't tested out what my lighting gear was set at or anything. It was just set to whatever the last shoot I did was. And I sat him in this chair and I was like, you know what? We're in this old English hotel room. I'm going to get you sipping a cup of tea with your little finger out, being a little bit ironic. And he was like, yeah, let's go. We took one frame and it's still my favorite shot of the shoot and the one that got published as well. That shoot was the start of me knowing that I can go into these kind of jobs, have all my resources cut in half and still pull it off. I need to stop worrying. I need to turn down the volume of all that self doubt and all that panic when shoots like that happen. You're on such a high because you've been put to this kind of almost like game show like, challenge to pull off something which probably in the US they'd have a catering truck, several hours, stylist, wardrobe. I wanted my thing to be that guy can pull off US level publication shoots with just a backpack and a camera. It was pretty special.
Interviewer
Will Bremridge, Friend, I am so excited for you to be here. Welcome to Just a Moment.
Will Bremridge
Thank you very much for having me.
Interviewer
Listen, we haven't known each other that long, but we've been talking and it's funny because I'm fascinated with this time in your life where you stumbled into a very successful career as a photographer. While in the back of your head you're like, I just want to be a drummer man.
Will Bremridge
Or a snowboarder.
Interviewer
Or a snowboarder, sure. And let's just talk about this moment with Kendrick Lamar. You get thrown for a loop with the, I thought I had all this time and now I'm going to be rushed. And when people think they're going to be rushed, they usually make shitty Decisions. So what is it now, looking back on that, was it the naivete that sort of allowed you to just plow right through that or was it a deliberate choice?
Will Bremridge
I think it wasn't naivety. I think it was actually everything other than my self doubt kicked in and it was like, no, we know what we're doing here, we're fine. I would go back and change how much self doubt I had around that. Like just completely belittling myself, like, oh my God, you've been given this job and now all your resources have been cut in half. How are you going to do this? And then it turned out that I was very, very much capable of doing my job. And it reminded me from then on, just turn down all that noise and just walk towards all that fear. In my current career where I coach CEOs on their communication skills, of course, the first time I went into a session with one, I was like, what are you doing man? Because it's another career where I've gone in and winged it. Like I have faked it until I've made it. That shoot was like the start of a time of feeling much calmer about the idea of going into something where I have no specific qualifications for it, but I am very capable of doing the job. It was that first green flag that was like, you can do this again and again.
Interviewer
So you had this time of being a very successful photographer. What is it that moves you towards where you are today?
Will Bremridge
I realized my greatest strength during kind of the next 10 years. Compared to a lot of my peers who were more introverted, artistic, great people, smart people, but weirder when it came to introducing themselves to people more shy and sheepish. My ability to just talk to people and introduce myself and assert myself into conversations was my best friend back then. What's to stop me from going and introducing myself to this person, that person, sending that person an email and just punching high. And I think that's what got me through a whole load of doors. The best feedback I got on all these shoots, whether it was with like a big CEO or a famous person, is you make this really easy. Like, I don't like having my picture taken at all. And you've come in and just made this such an easy process. I heard that said to me maybe like a hundred times, and I was like, there's something going on here that I'm doing with people that's allowing them to feel more relaxed, more capable and more positive about what's going on. And I need to make use of this and I originally thought I can teach other creatives to go into rooms in creative agencies and magazines and walk into situations where there's a whole bunch of egos and show off what they do, state their worth and come away having really showcased their talents. And I thought, no, I want to coach some other people. I want to see who else I can help with this and see where I can transfer this skill.
Interviewer
What is your approach and does it change with the more successful the person is that you were trying to photograph?
Will Bremridge
That's an interesting question. I think my biggest, I realized that my biggest strength was the ability to just be silly and relax, take the piss out of myself, as we say in England. I'm pretty self deprecating, which is one of the greatest strengths of the English sense of humor. And I just would go into these rooms and talk to absolutely everybody, regardless if they're a famous rapper or a massive CEO, just like a regular person. And somehow when you get people talking about their needs, goals, beliefs and emotions, that's when you get past small talk and people go, oh, it is, it is a relief to just be having a conversation with someone and bonding with someone. And I realized that it started with me being a bit goofy and silly and just being down to embarrass myself or talk about myself to somebody and then them realizing what a relief that is that not everyone's peacocking and trying to be cool or trying to be super corporate, for example. That's how I find I managed to break down those walls and end up just having a really conversational, friendly time with somebody.
Interviewer
Needs, goals, beliefs and emotions. Love that those are the focus. And when people talk about those things, they give a shit. That's the stuff they really care about. And so a lot of that facade comes down, a lot of that posturing goes away because you're. They're talking about things that excite them. Is that the same approach that you're using now with your clients?
Will Bremridge
Yeah. I teach people how to build rapport with other people. I teach CEOs and executives how to build rapport with clients, how to get on with each other better, how to be a more charismatic person. All those things come down to your ability to talk about those four pillars because they break out of small talk. They get other people to relate to you, to empathize, to find you funny, to think that person is similar to me. That includes your limitations, your failures. You're not trying to just be this shiny object of impossible to reach efficiency. You're a proper human being and that is the absolute one way ticket to being likable and being seen as real and not enviable, relatable.
Interviewer
Let's talk about this moment that we wish we could revisit.
Will Bremridge
I left school pretty angry. I got bullied at school, which sucked for only not my entire school years, but a particular five year period at this one particular school. So I came out with incredibly low self esteem. Then a mixture of my academic results, the way my teachers spoke to me and the way my parents weren't very good at backing me up. I just came out feeling quite alone, quite angry and not like I was as capable as other people of going and getting what I wanted. I would meet other people and they go, I've just got a graduate job at this huge company. And I would just think, I don't know how to do that. I feel small, I don't even want to hear about it. I wouldn't be angry at them. The jealousy was quiet, the belittling of myself was big. And I was getting more and more desperate to find something that made sense to me or to get this external validation that I was actually good at stuff and capable and getting told that I had ADHD just suddenly lifted the lid off this jar of this world that I'd never thought about before. No one used that phrase when I was at school, adhd, no one used it when I was at university. I think in America they were a bit faster with talking about that stuff, but I was just labeled the disruptive kid. And when you tell a kid they're bad, or you tell a kid that this or that, they're like, all right, I guess that's what I am then. And I was going for a walk in one summer in North London along this beautiful area called Regents Canal. And my friend's wife is a psychotherapist. And we were talking about ADHD for just a few seconds and I was like, I wonder what it's like having that. She went, did you not know that you've got adhd? Because I thought you were talking about this because of your experience. And I went, do I have adhd? That's news to me. She was like, I don't want to just freak you out here, but I've known you for a while and everything about your personality says that you have adhd. Obviously she caviated it. And I was like, no, let's talk, I want to know about this. And she listed off a few kind of character traits about me. And I was like, okay, yep. And she goes, I would do yourself a favor and go and do some research about this because I think it will explain a lot of things that you have casually talked about. Being frustrated about this kind of self doubt, how you feel about other people's successes, how you feel about yourself. And she was like, this might open a whole world of understanding about yourself for which you could go and get medicated for, or choose not to. But I did. I went and spoke to some people about it, did loads and loads of research, and I was like, oh my God. If someone had told me about this at school and it describes the symptoms and the effects of it and everything, I would have just felt so much more proud of myself. And instead, up until that point of being like 27, 28, I was just so hard on myself and thought that I was dumb and that I was a little bit broken. And then I was like, hang on a minute, no, there's loads of other people who have this and almost all of the negatives can be turned into positives with the right care and attention. It was like a massive moment of understanding about myself.
Interviewer
There are so many people who have experienced and are experiencing this type of feeling right now, right? They feel like they should be further along than they are. They feel like they're watching friends and colleagues have success. And while they don't begrudge that success, they really are sort of asking themselves, why not me, why am I not achieving these things? What is your advice to someone right now who was where you were, which is a little confused as to why things aren't working out? You definitely had passion for certain things in your life that you wanted to pursue, but the doors weren't opening and the opportunities weren't coming as easily as you might have thought they should have. What is your advice to somebody who's in that particular scenario right now?
Will Bremridge
I guess there's two or three things. One of them is patience and consistency or persistence. I would definitely realize before I learned all about that, and even still in my 30s, the amount of times I would go, this doesn't work, it's pointless. I don't want to do it because it makes me feel small or bad or it's not succeeding or that that would happen so often. And I realize now that I was never putting into practice, like, consistent routines and effort, optimism towards what I wanted to do and changing my mindset. Mindset to like a love of the pursuit of something hard. And if it's hard, it means that not everyone gets to have it. So keep going. And just by keeping on going. You're more likely to succeed in itself when you're younger as well. You want stuff fast, you want to achieve stuff fast, you want to receive things quickly and then you get a bit older and you realize that some of the best stuff is a slow build, a long game. Firstly, figure out what it is that you want to do and decide that you are going to be smashing it. Not in one year or two years, but in 10 years. You're going to put the wheels in motion, constantly seek advice, let your ego down and just love that you don't know anything and then celebrate all the small wins of learning to do something every day. I've accomplished something today.
Interviewer
I love it. Listen for people who want to continue to follow you on your journey. Maybe learn a little bit more about the coaching you do. What's the best place for them? Where can they find you?
Will Bremridge
I have a LinkedIn which is will Bremridge. I think I'm the only Will Brem Ridge in the world. I post stuff about communication skills there. What I really love though is the videos that I started making. You can find them on Instagram at Communication Mastery, all one word. So Instagram forward slash Communication Mastery and then on TikTok under my name again. So Will Bremridge.
Interviewer
I love it. I love it. Listen, thank you brother so much for your time here. We'll talk soon.
Narrator/Host
Thank you for joining us on this.
Brant Menzwar
Episode of Just a Moment. Make sure to subscribe to our podcast and tell a friend or two about it to help spread the word so everyone can find a moment that inspires them.
Narrator/Host
Don't forget to leave us a review.
Brant Menzwar
And check us out on the web@justamomentpodcast.com Just a Moment is produced by Natalie Von Rose and Brandt Menzoar. For more inspiring shows like this, visit surroundpodcasts.com.
Episode: A Cup of Tea with Kendrick Lamar – Will Bremridge
Host: Brant Menswar
Guest: Will Bremridge
Date: August 18, 2025
Duration: ~24 minutes
This episode of Just a Moment dives deep into the pivotal, career-defining moments of Will Bremridge—acclaimed photographer, athlete, and communication coach—including his iconic photo shoot with Kendrick Lamar, and the missed moment that reframed his relationship with self-doubt and identity. Host Brant Menswar guides the conversation as Will reflects on formative early experiences, the evolution of his creative career, and transformative lessons about embracing one’s unique path.
Timestamps: [01:02]–[04:19]
“My parents just didn't quite know what to do with me... I was very hyperactive, very easily distracted and not performing that well at school.” —Will ([01:02])
Timestamps: [04:19]–[09:35]
“We were told this degree does not guarantee you a place in the music industry. How you conduct yourself, who you meet... is what will get you there.” ([04:33])
“I really had no idea what I was doing, but I was available, had a camera and was providing what they needed.” ([05:49])
Timestamps: [07:54]–[09:15]
“I didn’t get too much imposter syndrome back then because I didn’t know what really good photography looked like... I got a lot more when I moved to London and realized I knew nothing.” —Will ([07:54])
“You know nothing. And keep asking, like, always get advice from people above you.” ([07:54])
Timestamps: [09:35]–[13:49]
“That shoot was the start of me knowing that I can go into these kind of jobs, have all my resources cut in half and still pull it off.” ([09:35])
“When people think they're going to be rushed, they usually make shitty decisions.” —Brant ([13:24])
Timestamps: [14:50]–[17:54]
“You make this really easy... And you've come in and just made this such an easy process. I heard that said to me maybe like a hundred times.” —Will ([14:59])
“I want to teach other people how to go into rooms... show off what they do, state their worth, and walk away having really showcased their talents.” ([14:59])
Timestamps: [16:30]–[18:38]
“I realized that my biggest strength was the ability to just be silly and relax, take the piss out of myself... and just be down to embarrass myself.” ([16:30])
Timestamps: [18:43]–[21:43]
“She went, did you not know that you've got ADHD?... everything about your personality says that you have ADHD.” ([18:43]) “If someone had told me about this at school... I would have just felt so much more proud of myself. And instead... I just thought that I was dumb and that I was a little bit broken.” ([18:43])
Timestamps: [21:43]–[23:51]
“Firstly, figure out what it is that you want to do and decide that you are going to be smashing it. Not in one year or two years, but in 10 years.” ([22:35])
Timestamps: [24:03]
Candid, thoughtful, reflective, and encouraging—Will mixes British self-deprecation with honesty, while Brant maintains an uplifting and insightful tone throughout.
This summary captures the heart of Will Bremridge's journey: a creative outsider who found his place by leaning into his authenticity, overcoming self-doubt, and transforming vulnerability into his greatest strength. The episode offers both inspiration and practical advice for anyone navigating unconventional paths or feeling “behind.”