Guests

Chris O'Connor – CEO, Mowie
Jessica Valenzuela – Co-Founder, Mowie

What we cover in this episode

How Mowie evolved from a concierge marketing service to an AI-powered platform
The "document hierarchy" architecture: how Mowie builds and maintains context about each business
Why they moved from structured schemas to loosely structured markdown for intermediate processing
Using Simon Sinek's Golden Circle framework to validate early product-market fit
How Mowie generates quarterly content calendars and weekly posts across email and social media
The three mini-calendars: public events, business-specific events, and recommended campaigns
Building traceability so customers can see which context documents influenced their content
Using customer approvals, edits, and regeneration requests as lightweight evals
Connecting marketing performance back to point-of-sale data for attribution
What's next: deeper attribution, omnichannel expansion, and digital out-of-home displays

Resources & Links

Mowie AI — AI marketing platform for SMBs
Simon Sinek's Golden Circle — The framework Mowie used for early validation

Chapters

00:00 Introduction to Mowie AI 00:06 Meet the Founders: Chris and Jessica 00:45 Understanding the Target Customers 01:35 Challenges Faced by SMBs in Marketing 04:20 The Evolution of Mowie AI 05:40 How Mowie AI Works for Businesses 08:16 Onboarding and Data Collection 14:56 Content Strategy and Calendar Creation 22:29 Technical Challenges and Solutions 29:41 Iterative Development and Feedback 37:23 Automated Content Calendar Approval 39:19 Content Calendar Creation Process 40:14 Marketing Pillars and Campaigns 42:11 Transparency and Traceability in Recommendations 45:23 Generating Weekly and Quarterly Calendars 48:24 Customizing Campaigns for Specific Events 54:15 Evaluating Campaign Performance 58:48 Customer Feedback and Document Hierarchy

Building Mowie: How a Concierge Service Became an AI Marketing Platform