Episode Overview

Podcast: Just One Tip from Your Podcast Performance Coach
Host: Tim Wohlberg
Episode: 244 - Podcast vs. YouTube Channel: Which is Better for Your Business?
Date: September 16, 2025

In this concise, actionable episode, Tim Wohlberg tackles a central question for business owners and entrepreneurs: Should you start a podcast or a YouTube channel to grow your brand, build authority, and generate leads? He provides a clear framework to help listeners decide, focusing on audience behavior, content type, and deliverability. Wohlberg emphasizes consistency and removes pressure by encouraging listeners to start with an approach they can sustain over time.

Key Discussion Points & Insights

1. Start with “Who” Before “Where” ([00:10])

• Main Tip: Don’t ask "Which platform should I choose?" before defining who your audience is.
• Quote:

  "Today's tip is who comes before where...it's like asking, should I use worms or lures? Well, it all depends on what kind of fish you're trying to catch."
  (Tim, 00:16)

• Assess where your audience lives online and what their content consumption habits are.
  • If they multitask—commuting, working out, cleaning—audio (podcast) suits.
  • If they focus—searching how-tos at their desk—video (YouTube) fits.

2. Matching Content to Platform ([01:08])

• Evaluate your content type before choosing a medium.
  • Demonstrations, tutorials, or anything visual? Go with video.
  • Conversations, analysis, or coaching? Audio suffices.
• Quote:

  "If your content is conversations, strategies, stories, coaching, or anything people can absorb with their earballs, an audio only podcast is all you need to start."
  (Tim, 01:37)

3. YouTube’s Unique Advantages ([02:12])

• YouTube’s exposure and SEO benefits are notable—even for podcasters.
• You don’t need a real YouTube channel (with video): uploading your audio podcast as a faceless video to YouTube Music and regular YouTube is sufficient to tap their algorithm.
  • Referenced previous episodes:
    • "I even said that in episode 183 and I still stand by it." (02:21)
    • Episode 203 gives a tutorial on publishing podcasts to YouTube Music.

4. Audio-First: Focus, Consistency, and Growth ([03:10])

• Recommend starting with audio-only so you can:
  • Focus on good content.
  • Avoid additional barriers (e.g., camera shyness, extra editing).
• Quote:

  "Nothing kills authority faster than showing up strong for a few weeks, but then ghosting your audience... Don't pick the platform you wish you could keep up with. Pick the one you know you can keep up with."
  (Tim, 03:22)

• Video adds stress—if it’s too much, don’t risk inconsistency.

5. Path to Multiplatform Success ([04:07])

• Start with what you can consistently deliver (often audio).
• Once you master process and rhythm, you can expand to video/YouTube.
• Quote:

  "You'll have likely built out sops and systems for yourself or your team. That machine has been built and it's running. You have a production rhythm now."
  (Tim, 04:27)

6. Still Leverage YouTube Without On-Camera Work ([04:54])

• Post your audio podcast as “faceless” videos on YouTube/YouTube Music.
  • Reach broader audiences and benefit from search visibility without video stress.
• But: If your audience needs video, then own it—go on camera.

7. Final Thought: No Universal Answer ([05:22])

• There’s no one-size-fits-all solution.
  • Success = Who is your audience? What does the content demand? What can you sustain?
• Quote:

  "You need to recognize these are two different types of content consumers, so you need to treat them that way. The answer isn't one size fits all. It's who's your audience, what does your content demand, and what can you commit to consistently."
  (Tim, 05:29)

• Invites listeners to book a free private coaching call for further guidance.

Notable Quotes & Memorable Moments

• "Who comes before where...it's like asking, should I use worms or lures? It all depends on what kind of fish you're trying to catch." (00:16)
• "If your content is conversations, strategies, stories, coaching...an audio only podcast is all you need to start." (01:37)
• "Nothing kills authority faster than...ghosting your audience...Don't pick the platform you wish you could keep up with. Pick the one you know you can keep up with." (03:22)
• "By starting with audio, you remove the barriers, focus on your message and actually get launched." (04:14)
• "These are two different types of content consumers, so you need to treat them that way." (05:29)

Important Timestamps

• 00:10 - “Who comes before where?” The platform choice begins with audience understanding.
• 01:08 - Aligning content type (audio vs. video) with platform.
• 02:12 - The SEO benefits of YouTube for podcasters.
• 03:10 - Consistency is key to building authority.
• 04:07 - Build a production system with audio first, expand later.
• 04:54 - Faceless videos: leveraging YouTube without being on camera.
• 05:22 - There’s no one-size-fits-all answer—know your audience, content, and personal capacity.

Summary Takeaway

Tim Wohlberg offers a practical roadmap for business owners: prioritize knowing your audience, match your content to their habits, and—most of all—choose the platform you can show up for consistently. Audio-only podcasts remain the lowest barrier to entry, but even audio creators can leverage YouTube’s reach. If video is essential to your content or your audience lives on YouTube, commit fully. There’s no universal winner—just strategic alignment between your business, your content, and your capacity to deliver.