Episode Overview

Episode Title: Podcasting vs. Social Media: Which is Better for Growing Your Business?
Host: Tim Wohlberg, Podcast Performance Coach
Date: October 28, 2025
Theme:
Tim Wohlberg tackles a question that many business podcasters wrestle with: Is it possible to ditch social media and use podcasting as the sole engine for growing your business? In this bite-sized episode, Tim reframes the relationship between podcasting and social media, advocating for an integrated content "ecosystem" where both channels play pivotal, complementary roles. Listeners get practical tips on using their podcast content to turbocharge social media without reinventing the wheel and strategic reasons for keeping social in the mix—even if you hate it.

Key Discussion Points & Insights

1. Podcasting vs. Social Media: Is It Either/Or?

• Many podcasters want to escape social media
  Tim highlights the frustration business owners have with social media (“tired of fighting the algorithm, tired of shouting into the void, tired of trying to keep up with the trends” — 00:14).
• Short answer: No, podcasting can't fully replace social media
  While it is possible to make your podcast the centerpiece of your content strategy, growing it in isolation is counterproductive.
  • “Your podcast can replace social media as your primary content engine. But… if you try to grow your podcast in a vacuum, you’re clipping its wings.” — 00:34

2. The Podcast Ecosystem: How Podcasting and Social Media Work Together

• Podcast and social are "teammates"
  Tim coins the term "podcast ecosystem," emphasizing the synergy between podcasting and social media.
• Podcast: The Content Engine / Social: The Megaphone
  “Think of social media as the megaphone for your podcast. It helps more people hear what you’re saying.” — 01:03
  • Social channels bring visibility, connect you to new audiences, and amplify your show's reach.

3. Repurposing Podcast Content: Make Social Media Easy

• Podcasting fuels social content
  “Your podcast actually makes your social content 100 times easier… just repurpose what you’ve already said on your show.” — 01:19
• Five-Post Plan for Every Episode (01:44)
  1. Teaser Post: Build anticipation for the episode (behind-the-scenes or preview).
  2. Drop Post: Announce the episode is live, highlight the main takeaway.
  3. Engagement Post: Pose a question to spark conversation.
  4. Snippet/Reel: Share a powerful audio/video clip from the show.
  5. Carousel/Quote Graphic: Visually showcase a key lesson from the episode.
• Direct quote:
  “You’re not reinventing the wheel, you’re just keeping it rolling.” — 02:30

4. Extend Repurposing to Email

• The same rhythm applies to your email list:
  • Pre-tease, drop date notification, engagement/result follow-up (02:45).
• Tim cautions about frequency:
  “You may not want to drop five emails every single week into their email box. Know your audience and know their limits.” — 03:00

5. Strategic Reasons Not to Ignore Social Media

• Data for advertising:
  Social presence is crucial for retargeting and ad campaigns (03:20).
• Social proof for clients and guests:
  “If your podcast is all about building authority and social proof with potential clients, you know they’re heading over to social media to make sure that your online presence matches what they’re hearing in your podcast.” — 03:31
• Guest recruitment:
  Influential guests will check your social credibility; social DMs are often the starting point for collaboration (03:45).
• Growth tactics:
  Appearing on other podcasts increases your reach — but hosts will review your social profiles first as part of the OPP (Other People’s Podcasts) strategy (03:53).

6. Keep It Manageable: Efficiency and Focus

• Use automation or a team to lighten the load.
• “Remember, you don’t have to be on every social media platform. Pick the one where your ideal listeners are hanging out and you don’t have to learn the latest TikTok dance to cut through.” — 04:23

7. The Bottom Line

• “Is it podcasting or social media? … No, it’s both. It’s podcasting and social media working together and feeding each other. Your podcast is the content engine. Social media is the amplifier.” — 04:40
• When done right, the combination “builds your visibility, authority, and revenue faster. And I hope that’s just the tip you need.” — 04:52

Notable Quotes & Memorable Moments

• “They hate social media and they’re looking for a way out. So they wonder, can I just podcast instead? My answer is yes, but also no… Your podcast can replace social media as your primary content engine. But here it comes: If you try to grow your podcast in a vacuum, you’re clipping its wings.”
  — Tim Wohlberg (00:13–00:38)

• “Social media is the megaphone for your podcast. It helps more people hear what you’re saying.”
  — Tim Wohlberg (01:03)

• “Your podcast actually makes your social content 100 times easier… you don’t have to invent content from scratch. You just repurpose what you’ve already said on your show.”
  — Tim Wohlberg (01:19)

• “That’s it. Five easy posts, all pulled directly from one podcast episode… You’re not reinventing the wheel, you’re just keeping it rolling.”
  — Tim Wohlberg (02:28–02:33)

• “Social proof is often the clincher. If you’re trying to get guests with any kind of influence… they’re gonna be looking at social media to check your credibility.”
  — Tim Wohlberg (03:35)

• “Is it podcasting or social media? … No, it’s both. It’s podcasting and social media working together and feeding each other.”
  — Tim Wohlberg (04:40)

Key Timestamps

• 00:01–00:38: Frustration with marketing; setting up the podcast vs. social media dilemma.
• 00:38–01:13: Podcast and social as an ecosystem; social as the megaphone.
• 01:19–02:34: How podcasting fuels social content; five-post repurposing plan.
• 02:45–03:10: Applying the system to email; caution about audience fatigue.
• 03:20–03:55: Strategic reasons to keep social media: ads, social proof, guest recruitment, OPP.
• 04:23–04:54: Making it manageable; focus on the right platform; final summary.

Episode Takeaways

• Don’t see podcasting and social media as mutually exclusive; leverage both for maximum impact.
• Use your podcast episodes as “content machines” to drive easy, effective social posts and emails.
• Social media is crucial for discoverability, authority, engaging guests, and amplifying reach.
• Target the platforms where your listeners are; you don’t have to be everywhere or master every trend.
• A strategic, integrated content ecosystem accelerates your growth—as long as you don’t “clip your own wings.”