In 2006, a man named Guy Goma turned up at the BBC for a job interview in IT support. Ten minutes later, he found himself live on BBC News 24, being introduced to millions as a leading technology journalist. But it's what happens next that made it one of the most viral videos of all time: A look of panic flashes across Guy's face when he realises they've got the wrong person, and rather than point it out, he composes himself, takes a breath and… just goes ahead with the interview. This year, to mark the legendary moment's 20th anniversary, Guy Goma and the producer who put him on air published a book called 'The Wrong Guy: The Inside Story of TV's Greatest Cock-Up'.

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The Wrong Guy: The Inside Story of TV’s Greatest Cock-Up by Elliott Gotkine and Guy Goma (Liberalis Books / Collective Ink, 2026)

A Mistaken Guy: The 20-Year Legacy of a Live TV Blunder (The New York Times, 2026)

Twenty years since wrong Guy resulted in greatest mix-up on live TV (ABC News, 2026)

20 years since BBC's iconic accidental TV interview (LBC / James O’Brien, YouTube, 2026)

Accidental Celebrities podcast (2023)

Man in viral 2006 BBC interview mixup says he will sue for royalties (The Guardian, 2023)

I was interviewed on live TV by accident (BBC World Service Outlook, 2022)

Ten Years On: A Lesson In Thinking On Your Feet By Guy Goma (VICE, 2016)

BBC Apologizes For Interview Mishap (CBS News / Associated Press, 2006)

Guy Goma BBC interview (Wikipedia, 2026)

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