Get in losers - two identical blonde ladies with the same name are fighting online. But WHY are the Call Her Daddy mogul and TikTok's 12-million-follower It Girl beefing with each other? Alex Cooper signed Alix Earle and her new podcast ‘Hot Mess’ to the Unwell Network in 2023. Two years later, Alix Earle skipped an Unwell Super Bowl party (GASP!) and got dropped from the Unwell network. Last week, she reposted a Tiktok calling Alex Cooper the grim reaper. Alex Cooper replied with a video telling Alix Earle to cut the passive-aggressive reposting nonsense and just say what she wants to say. None of this matters, but everyone seems to be talking about it, so Rosie sacrificed herself at the altar of the internet to figure out what the hell is going on (and damn it, it’s juicy - even James ended up invested). This is Just The Gist (MINI!) of the Alex Cooper vs Alix Earle feud.

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The Alex Cooper vs Alix Earle Feud, Explained (Teen Vogue, 2026)

Alix Earle Shuts Down Rumors Surrounding Alex Cooper Feud (Us Weekly, 2026)

Alix Earle Responds to Alex Cooper (AOL, 2026)

Alix Earle Supported by Carl's Jr Amid Alex Cooper Drama (TMZ, 2026)

Alex Cooper Profile (Vogue, 2025)

Alix Earle TikTok Interview (Elle, 2023)

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JTG MINI: The Alex Cooper vs. Alix Earle feud EXPLAINED