Episode 29 Summary

In this episode of Kajabi in 5 Minutes, we introduce Kajabi's A/B testing feature for Landing Pages and Funnel Pages. We explain how to set up tests, choose metrics, and edit page versions. Using a real-world example, we demonstrate the feature's potential for optimizing conversions. We highlight how this easy-to-use tool can help Kajabi users make data-driven decisions to improve their marketing efforts and overall business performance. This feature is presented as a valuable asset for anyone looking to refine their pages and boost their success on the Kajabi platform.

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Episode Transcript

Introduction to A/B Testing in Kajabi

Kajabi has introduced an exciting new feature: A/B testing for Landing Pages and Funnel Pages. This tool allows users to compare different versions of their pages to see which performs better.

How to Set Up an A/B Test

To create an A/B test:

Go to Pages, then Landing Pages
Click the dots next to an existing page and select "Create A/B test"
Choose what to test: clicks, opt-ins, conversions, or money (GMV)
Set the duration of the test in days or hours
Create the test

Editing and Viewing Test Results

After creating the test, you'll see two versions of your page: A (original) and B (copy). You can edit version B as desired. Kajabi will split incoming traffic 50/50 between the two versions. After the test period, you can view metrics in the dashboard to see which version performed better.

Example and Benefits

The host shares an example of testing their Kajabi Code Sales Page, where they made changes to version B, including removing a lead magnet opt-in. This demonstrates how A/B testing can help refine your pages for better performance.

Conclusion

A/B testing is a valuable tool for Kajabi users to optimize their pages, improve conversions, and ultimately become more successful in their business. The ease of setting up these tests makes it accessible for all users, regardless of their technical expertise. By consistently testing and refining your pages, you can gain valuable insights into what resonates with your audience. This data-driven approach to page optimization can lead to significant improvements in your marketing efforts and overall business performance.