Episode 73 Summary

In this episode of Kajabi in 5 Minutes, I share the free and low-cost tools I use alongside Kajabi to run my business efficiently. I cover Google Search Console and Google Analytics for website insights, cal.com for scheduling, Google Meet for video calls, Loom for video messaging, and Descript for podcast recording and editing. I also touch on Microsoft Clarity for heatmaps, Ahrefs Webmaster Tools for SEO, and the AI tools I use, including Gemini, ChatGPT, and Midjourney. This episode is perfect for anyone looking to keep costs low while building smart systems.

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Episode Overview

Introduction

Welcome to this episode of Kajabi in 5 Minutes. Today, I’m stepping slightly outside my usual Kajabi-only focus to share some of the tools I use alongside Kajabi in my business. These are tools I’ve found genuinely helpful, especially if you’re looking to keep costs low while still running things efficiently.

Google Search Console

Google Search Console is a free tool provided by Google for anyone who owns a website. It shows you how your site performs in organic search, including which queries people use to find your pages.

While it takes a little time to get used to the interface, it’s much simpler than Google Analytics. You can see which pages are bringing in traffic and what search terms are acting as organic traffic magnets. I don’t check it weekly, but every time I log in, I find useful insights—and it’s free.

Google Analytics

I also use Google Analytics, although I find it more complicated. The main difference is that Google Analytics shows all traffic sources, including direct visits and referrals, while Google Search Console focuses purely on organic search traffic. If I’m curious about overall site traffic, Google Analytics is where I look.

Calendar Scheduling with cal.com

For scheduling, I use cal.com. I used to use Calendly and loved it, but I eventually asked myself why I was paying a monthly fee when I didn’t need to.

cal.com has a very robust free plan, an easy-to-use interface, and does everything I need. If you want a powerful calendar tool without paying $10–$12 a month, this is a great alternative.

Video Conferencing with Google Meet

I previously used Zoom, but for the same reason, I stopped paying for it. Since I already use Google Workspace, Google Meet fits perfectly into my workflow and works well for all my video conferencing needs.

Video Messaging with Loom

One tool I do pay for is Loom. It’s excellent for recording short video messages, screen sharing, and walking clients through work I’ve completed.

The AI features are helpful, the Chrome extension works smoothly, and the interface is simple. It saves me time when I don’t feel like typing long emails.

Podcast Recording & Editing with Descript

I record and edit this podcast using Descript. It’s one of the more expensive tools I use, but it’s worth it. It makes podcast editing easy, efficient, and intuitive, and the AI features are very strong.

Heatmaps with Microsoft Clarity

I recently discovered Microsoft Clarity, which I haven’t fully started using yet. It works like a heatmap tool—similar to Hotjar—but it’s completely free.

It allows you to see how visitors interact with your pages, which I’m excited to explore without having to pay for premium heatmap software.

SEO Insights with Ahrefs Webmaster Tools

If you’re interested in SEO, Ahrefs offers a free Webmaster Tools account. It’s a limited version of their full product, but still incredibly useful.

You can see keyword data, backlinks, and estimated traffic. Compared to paid tools like Ahrefs or SEMrush, this free option is a great starting point. You can usually find it via the Ahrefs footer links or by searching “Ahrefs Webmaster Tools.”

AI Tools I Use

For AI, I primarily use Gemini, which is included with my Google Workspace account. I also use ChatGPT from time to time.

For images, I enjoy using Midjourney. While it creates impressive visuals, I’m still learning how to get exactly what I want from it—but it’s fun to experiment with.

Final Thoughts

Kajabi covers most of my business needs, so I only use a few additional tools to fill in the gaps. I wanted to share these options because many people are just getting started and don’t want to spend much money.

Between free tools like cal.com, Google Meet, Google Search Console, Microsoft Clarity, and Ahrefs Webmaster Tools, you can build a solid setup without a big monthly budget. I’ll be back next week with more Kajabi-focused content.