Episode 74 Summary

In this episode of Kajabi in 5 Minutes, we analyze the Kajabi Community product and learn how recent updates now include unlimited access groups across all Kajabi plans. We walk through how access groups work, how to use Community for both free and paid engagement, and the many features available inside the platform. I also share practical tips for testing the Community experience properly and highlight Kajabi’s newly updated all-in-one mobile app. If you’re looking to build stronger audience engagement inside Kajabi, this episode is a must-listen.

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Episode Overview

Introduction

Welcome to Kajabi in 5 Minutes. In this episode, I’m talking about the Kajabi Community product and why it’s become a much bigger deal since the recent updates to Kajabi’s plans.

With Kajabi’s latest changes, the Community product and unlimited access groups are now included in all plans, from Kickstarter to Pro. Previously, each access group counted against your product quota, which made communities feel expensive or restrictive to use. That limitation is now gone.

This change reflects Kajabi’s broader evolution toward better supporting what creators actually need. Community engagement has become essential for anyone building an audience, brand, or online business.

What the Kajabi Community Product Is (and Isn’t)

The Community product isn’t automatically created for you. If you don’t set it up, it won’t exist in your account.

To get started, you’ll need to go into Products in the Kajabi menu and choose either All Products or Community. From there, you can create your Community space.

The key thing you’ll need is an access group. Think of an access group as a user group inside your Community. A simple way to begin is to create one access group and treat that as your main community. Anyone in that group will be able to use the Community features you allow.

How Access Groups Work with Offers

From a technical perspective, access groups are tied to offers.

If you’re selling something in Kajabi and want buyers to access your Community, you’ll add the access group to the list of products included in that offer. When someone completes checkout, they’re automatically added to that access group.

Inside the Community, what someone can see or do depends on which access groups they belong to.

Because access groups are now unlimited, you can create multiple levels of access without worrying about product limits.

Using Community for Free and Paid Engagement

One powerful way to use Kajabi Community is as a free entry point for your audience.

Instead of relying on Facebook groups or external platforms, you can bring people directly into your Kajabi ecosystem. This means:

You automatically collect email addresses
Members get used to your platform
They already have a login and profile

This removes mental barriers later when you want to sell something. Your audience already knows how to access your content, which makes purchasing much easier.

On top of a free community tier, you can also create paid tiers. These might include:

Weekly coaching or Q&A sessions
Exclusive discussions
Higher-level engagement or support

Each paid tier simply uses a different access group attached to a paid offer. A member can belong to both a free access group and one or more paid access groups at the same time.

What You Can Do Inside Kajabi Community

The Community product is large and feature-rich, which can feel overwhelming at first.

Inside the Community, you can:

Chat and direct message members
Create forums and discussion threads
Send video messages
Host group rooms or one-on-one video spaces
Run challenges and assign points
Use leaderboards
Host meetups with RSVP functionality
Embed content like pages, courses, websites, or YouTube playlists

You can also customise names, emojis, and settings, and create user guidelines that members must agree to when they join.

While some users report occasional glitches, many people use the Community product successfully. Kajabi is investing heavily in it, and improvements continue to roll out.