Episode 69 Summary

In this episode of Kajabi in 5 Minutes, we review the new Kajabi Evolved Basic plan which reduces the contact limit from 10,000 to 2,500 but increases the product allowance from three to five. It includes unlimited community access groups, a better customer app, and retains essential features like unlimited landing pages, funnels, and marketing emails. Legacy users keep their current features but will face a price increase from January 13th, 2026. The plan emphasizes product flexibility over list growth, offering good value for established businesses with moderate contact lists.

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Episode Overview

Introduction to the new Kajabi Evolved Basic Plan

Kajabi has launched a new Evolved Basic plan with significant changes. The most notable adjustment is the reduction in allowed contacts from 10,000 in the old Basic plan to 2,500 in the new version. This change impacts users with larger contact lists, who must decide whether to pay an additional $100 to upgrade to the Growth plan or stay on their Legacy Basic plan with a price increase. Starting January 13th, 2026, even Legacy users will face a $30 price increase, making the new Basic plan cost $179 per month.

Enhanced Product and Community Features in Kajabi Basic Plan

The new Basic plan increases the product limit from three to five, giving users more flexibility. Additionally, the community feature is now standard across all plans with unlimited access groups and no longer counts against the product limit. Previously, the community counted as a product, but now it is a separate feature which adds significant value for Basic plan users.

Focus on Customer Engagement

Kajabi's new structure emphasizes customer and audience engagement. By making communities and unlimited access groups standard, the platform encourages interactive user experiences. The increased product allowance allows for more diverse offerings, such as adding private podcasts alongside courses or coaching programs. This flexibility benefits creators who deliver diverse content formats, including audio and video lessons.

Improved Customer Mobile App

All plans, including Basic, received an improved Kajabi app for customers. This app enables users to access communities, coaching, podcasts, and courses all in one place. The upgraded app experience enhances customer interaction and convenience, benefiting both creators and their audiences.

Key Features Summary for the Kajabi Basic Plan

2,500 contacts limit
Five products allowed
Community with unlimited access groups (does not count as product)
Unlimited landing pages and funnels
Marketing emails and custom domain included
Kajabi support and AI-powered creator studio features
Ideal for businesses with established contact lists over 250 people but below 2,500

Flexibility with A La Carte Options

Kajabi introduced an A La Carte feature allowing users to purchase additional quota limits for specific areas, such as website limits. While it’s unclear if contact limits can be increased this way, users can explore paying extra only for what they need without upgrading the entire plan. This offers a helpful middle ground for businesses with fluctuating needs.

Considerations for Legacy Users

Legacy Basic plan users with contact lists above 2,500 have a choice: remain on the Legacy plan but pay $30 more monthly starting January 13, 2026, or upgrade to the Growth plan for additional contacts. Staying Legacy means keeping the current limits but at a higher cost. This change represents a shift from prioritizing list growth to focusing on product creation and diversification within the new Basic plan.

Conclusion

The new Kajabi Evolved Basic plan represents a strategic shift that balances product flexibility with a more modest contact limit, making it a solid choice for businesses focused on expanding their offerings rather than aggressively growing their lists. While legacy users face some cost increases, the enhanced community features and improved app experience add significant value. Overall, this plan suits entrepreneurs and creators seeking to deepen engagement with their audience through diverse products and community interaction, while still maintaining essential marketing and support features. The upcoming discussion on the Growth plan will help those aiming for larger-scale expansion make informed decisions.