In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds, and more.

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Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/top-10-lessons-from-the-create-2025-restaurant-show

The 2025 Retail Intelligence Report | Progressive Grocer

https://www.grocerydive.com/news/amazon-whole-foods-store-within-store-automated-micro-fulfillment/804749/

https://www.businessinsider.com/tiktok-shop-exec-ai-is-powerful-tool-for-ecommerce-fraud-2025-11

https://www.modernretail.co/technology/walmart-adds-ai-generated-audio-summaries-to-select-product-pages/

Episode 96: Activating insights for commercial teams with Anna Estlund

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