“The Gross National Product measures everything except that which makes life worthwhile.” — Robert F. Kennedy, University of Kansas, March 18, 1968

It is June 5, 1968. An eleven-year-old English boy is watching the assassination of Bobby Kennedy on his black and white television. That little boy is Tim Jackson — now one of Britain’s most influential critics of capitalism. He had no idea then that RFK would change his life. It happened years later, when Jackson discovered a speech Kennedy gave in Kansas in the spring of 1968. It was a speech that changed the way Tim Jackson thought about economics.

The March 1968 speech, one of the first of RFK’s presidential campaign, was delivered at Phog Allen Fieldhouse, University of Kansas. It opened with a joke at the expense of rival Kansas State University. Then Bobby turned deadly serious. For the first time (at least for a Presidential candidate), he attacked the very idea of the Gross National Product itself. RFK argued that GDP quantifies all the worst stuff including air pollution, cigarette advertising and jails. But it doesn’t measure the health of our children, the quality of their education, or the joy of their play. It quantifies everything except that which makes life worthwhile. Then fetishizes the data. Worse than wrong, Bobby Kennedy suggested, GDP makes data evil.

For Jackson, who has spent his career mulling over the idea of economic growth, RFK’s Phog Allen Fieldhouse speech came as a revelation. Indeed much of his later thinking, including his 2021 award-winning book Post Growth: Life After Capitalism, is indebted to this March 1968 speech. Almost sixty years later, in our ever-more-quantifiable age of data-centres, it’s a speech that appears uncannily prescient. Both Tim Jackson and Bobby Kennedy are right to remind us that there is an alternative to quantifying progress. There is, indeed, life after GDP. And it can’t be measured.

Five Takeaways

• An 11-Year-Old Watching the Assassination on His Birthday: Tim Jackson was born on June 4. On the night of June 4–5, 1968, after the California primary, RFK was shot at the Ambassador Hotel in Los Angeles. Jackson — watching on a black and white television in the UK — remembers thinking: oh no, not again. His aunt had just sailed for America from Southampton. Is this the country she is going to? Two high-profile assassinations. Violence as a condition of American political life. He had no idea then that RFK would become important to him professionally two or three decades later.

• The Kansas Speech: GDP Measures Everything Except What Makes Life Worthwhile: The speech RFK gave at Phog Allen Fieldhouse, University of Kansas, March 1968 — one of the first of his presidential campaign — opened with a joke at the expense of rival Kansas State University and became one of the most prescient political speeches of the 20th century. Kennedy attacked GDP directly: it counts air pollution, cigarette advertising, and the jails for the people who break the law. It does not count the health of our children, the quality of their education, or the joy of their play. It measures everything, in short, except that which makes life worthwhile.

• The Two Wrong Turns of Post-War Capitalism: Jackson’s account: fossil fuels made mass production possible; the Great Depression revealed the danger of overproduction; the post-war solution was to persuade people that having more stuff is what matters. Two big mistakes were embedded in that solution. First: material consumption is not all we are — we have social, relational, spiritual needs that GDP ignores. Second: more production does more environmental damage. Both wrong turns are what Kennedy was already diagnosing in Kansas in 1968. Both are what we are now living with in extremis.

• The Trillionaire and the 2 Billion: The interview is recorded the day after the world’s first trillionaire arrived on the scene. Jackson’s response: this is an obscene amount of money for one person to have, while 2 billion people lack access to clean water and electricity. The same structural observation could be made about the 1850s: monarchs parading luxury while the people around them starved. The trillionaire is not a new phenomenon. He is the latest expression of an economic system that was always building toward this endpoint.

• They Created a Desert and Called It Peace: In the Kansas speech, RFK quoted Tacitus on Rome: “they created a desert and called it peace.” Jackson applies it directly to today’s America: what is it to be a citizen of the affluent West only on the back of a flattened Gaza, a distant war, the creation of violence to preserve a failing hegemonic empire? Bobby was saying: we have values around social justice. We have a fragile planet. These are what matter. Bernie Sanders said the same things. AOC picked up the mantle. The message is unchanged. It is still Kansas, 1968.

About the Guest

Tim Jackson is Professor of Sustainable Development at the University of Surrey and Director of the Centre for the Understanding of Sustainable Prosperity (CUSP). He is the author of Post Growth: Life After Capitalism (Polity Press, 2021; winner of the 2022 Eric Zencey Prize for Economics) and Prosperity Without Growth (2009/2017; Financial Times book of the year). He is also an award-winning BBC radio dramatist. He lives in Guildford, Surrey.

References:

• Post Growth: Life After Capitalism by Tim Jackson (Polity Press, 2021).

• RFK’s University of Kansas speech, March 18, 1968 — delivered at Phog Allen Fieldhouse, Lawrence, Kansas.

• Tacitus, Agricola — “they created a desert and called it peace,” quoted by RFK in the Kansas speech.

• Kerry Kennedy, Ripples of Hope — referenced in the conversation.

• Andrew Keen’s forthcoming book: Where Have You Gone, Bobby Kennedy? My Search for a Lost America — the RFK book this conversation feeds directly into.

About Keen On America

Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 3,000 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting.

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