The Money Mindset w/ Janell Stephens & The Wall Street Trapper

Summary

Episode Summary: "The Money Mindset w/ Janell Stephens & The Wall Street Trapper"

Podcast: Keep it Positive, Sweetie
Host: Crystal Renee Hayslett
Guests: Janell Stephens (Founder & CEO, Camille Rose), The Wall Street Trapper
Date: January 19, 2025

Overview

This episode dives deep into the intersection of entrepreneurship, faith, and personal healing through candid conversations with two trailblazing guests: Janell Stephens, founder of Camille Rose, and The Wall Street Trapper, a self-made multimillionaire and financial educator. Host Crystal Renee Hayslett creates a safe, heartfelt space exploring how both guests overcame adversity, built wealth, and lead with purpose, authenticity, and service.

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Key Discussion Points & Insights

1. Janell Stephens: The Journey from Kitchen Experiments to Beauty Mogul

• Origin Story: Janell shares how her path to founding Camille Rose began from a personal quest for holistic, natural solutions for her children’s health issues, especially eczema.
• Inspiration: The brand name was inspired by her grandmother and a touching family moment involving a resilient rose at her funeral ([05:24]).
• Entrepreneurial Roots: Janell reveals her “hustle mentality,” having previously run a home health agency, and stresses she was “never afraid of work” ([11:51]).
• Self-Funding the Dream: She and her husband funded Camille Rose themselves, growing at a sustainable pace and keeping stress low ([13:19]).
• Integrity & Product Quality: Janell emphasizes maintaining ingredient integrity despite manufacturing pressures:

  “I was like, I’m not doing that because I would not want to disappoint my clients... I’m not using anything synthetic.” – Janell ([20:49])

• Community and Ownership: Janell highlights the importance of black-owned businesses for creating opportunities and generational wealth ([19:22]).
• Overcoming Manufacturing Obstacles: She faced skepticism and double standards from manufacturers, ultimately partnering with a kindred spirit who now runs a thriving facility alongside her ([23:53]).
• Self-Care: Janell admits balance is challenging but credits daily exercise as essential for her well-being. She’s considering therapy to further support her mental health ([24:02]).
• What’s Next: She announces the upcoming Camille Rose Skin line, focused on melanin-rich skin ([25:10]).

2. The Wall Street Trapper: From Streets to Millionaire Mindset

• Personal Transformation: Trapper openly discusses his background—growing up in New Orleans, incarceration, family trauma, and the emotional barriers he carried ([30:09]–[31:25]).
• Faith and Business: He details the pivotal decision to put “God first,” leading to profound changes both personally and professionally:

  “I got the saying right now: it’s God and money. So we gotta go God first, and then we could get the money, because God ain’t telling us to be broke.” – Wall Street Trapper ([26:45])

• Therapy as Healing: Trapper’s emotional breakthrough came through therapy, especially working with a God-led therapist. He describes the power in allowing himself to cry and be vulnerable:

  “Therapy became this place where I started to cry, and it felt good.” – Wall Street Trapper ([33:29]) “Emotionally imprisoned. Emotionally incarcerated... because when you hold it in, it turns to resentment.” – Wall Street Trapper ([33:54])

• Breaking Generational Trauma: Details a moving experience at Woman Evolve, where reconnecting spiritually with his mother catalyzed major healing in their relationship ([45:46]–[49:26]).
• Leadership & Influence: Trapper feels called to lead authentically, inspiring men—especially those from similar backgrounds—to heal, pursue God, and build wealth with integrity:

  “For me, it’s so many men that’s coming to me... Now you making me a better father. And I’m getting money. Listen, you bringing me close to God and I’m getting money.” – Wall Street Trapper ([52:02]–[52:43])

3. Entrepreneurship, Service, and the Role of Faith

• Faith as Foundation: Both guests reiterate that money can never be the sole objective. Purpose, diligence (Proverbs 10:4), and God’s guidance drive sustainable wealth and impact ([41:09]):

  “If we make it just about money, we can’t go where we need to go at... Got to put God first.” – Wall Street Trapper ([41:13])

• Service First: Success stems from a heart of service, not simply financial goals.
• Authentic Leadership: Both Janell and Trapper model vulnerability and realness—qualities the host and listeners find especially healing and inspiring.
• Ownership & Representation: Stressing the need for representation and ownership within the Black community for long-term impact ([19:22]).

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Notable Quotes & Memorable Moments

• On Self-Funding and Starting Small:
  “I funded it, and my husband… But we did it as we grew… I bought mason jars… sharpie… hobby lobby paper… and that’s how I did it.” – Janell Stephens ([14:00])

• On Integrity in Business:
  “I want to make sure these products are safe for me to use and my children and my family. So I’m not using anything synthetic.” – Janell Stephens ([20:49])

• On Black Ownership:
  “It’s so important for our community to have ownership… so you can call me and say, hey, my niece wants to intern.” – Janell Stephens ([19:22])

• On God & Money:
  “God gives us the ability to produce wealth. So he’s saying, like, bro, I don’t want y’all to be poor, but you gotta listen to me.” – Wall Street Trapper ([41:38])

• On Vulnerability:
  “Emotionally imprisoned. Emotionally incarcerated. Feeling that the vulnerability is what makes you weak, when in reality, the vulnerability makes us strong.” – Wall Street Trapper ([33:54])

• On Healing Generational Wounds:
  “My therapist told me, you’ll never love a woman until you’re able to love your mama… this is why you having these issues.” – Wall Street Trapper ([47:10])

• On Authenticity as a Leader:
  “Bishop told me this… your authenticity is what’s needed today… when you let God do it, it’ll blow your mind.” – Wall Street Trapper ([51:07])

• Crystal’s Reflection on Service:
  “One of the financial tips that stayed with me… is you have to have a heart of service.” – Crystal Renee Hayslett ([52:43])

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Timestamps for Important Segments

• Janell’s Origin Story & Brand Naming: [03:00] – [05:56]
• First Steps in Business & Self-Funding: [09:16] – [14:45]
• On Black Ownership and Community: [19:22]
• Manufacturing Hurdles and Maintaining Integrity: [20:04] – [23:53]
• Self-Care and What’s Next: [24:02] – [25:27]
• The Wall Street Trapper’s Personal Transformation: [26:05] – [31:25]
• Faith-Driven Business Philosophy: [26:45], [41:09] – [41:38]
• Therapy and Healing Trauma: [32:03] – [35:34]
• Connecting Vulnerability to Fatherhood: [34:45]
• Breakthrough with his Mother at Woman Evolve: [45:46] – [49:26]
• Authenticity in Leadership: [51:07]

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Tone & Style

The episode is candid, uplifting, and soul-baring. Both guests speak in their authentic voices—humble, courageous, and warm. Faith, family, and healing are interwoven with practical advice about business, resilience, and service. Laughter and heartfelt reflections are shared throughout, creating a sense of intimacy and encouragement.

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For those who haven’t listened:
Expect a rich conversation about the power of faith, overcoming the odds, building generational wealth through integrity, and the necessity of combining money-making ambition with a higher purpose. Both Janell Stephens and The Wall Street Trapper show that true entrepreneurship begins with healing and service—reminding us all to “keep it positive, sweetie.”

Transcript

[A]

Coming up on keep it positive, sweetie. Now you're thrown into this huge beauty brand business and you have one of the top selling businesses. What were some of the fundamental things that you even had to learn along the way to really create this business as far as a business mindset? Because it's different than getting in the kitchen and being creative now it's a whole nother mindset.

[B]

I feel like I was born with like a hustle mentality and I don't know if I want to use the word hustle. I don't know. I like the word. But some people are like, we're entrepreneurs, but I'm an entrepreneur and I'm a hustler, so I'm old.

[C]

It can't be just about money.

[D]

No.

[C]

Because if we make it just about money, we can't go where we need to go at.

[A]

No, you can't.

[C]

So we got to put God first and say God like, yo, it says Proverbs 10. 4. Diligent hands build wealth. Poor hands make for lazy. So, okay, if he tells us to be diligent, let me just be diligent.

[A]

Hi, I'm Crystal Renee Hayslett and this is Keep it positive, sweetie. A safe space to heal, laugh, grow, and love. Today's show is all about the money and I'm sitting down today with two top tier entrepreneurs. The Wall street trapper and the CEO and founder of Camille Rose, Janelle Stevens. As the founder and CEO of the number one black owned hair care brand, Camille Rose, Janelle Stevens has carved a beautiful path in the business for herself. Her client to success hasn't been smooth, but her desire to serve the needs of others has been her source of help all along the way. Janell, thank you so much for coming today.

[B]

I'm excited to be here.

[D]

Yes.

[B]

Thank you for having me.

[A]

I appreciate you've sponsored and helped me with so many things. We met like once at the gathering spot and I've been a fan of your project.

[B]

Really?

[D]

Yeah.

[A]

It was a while ago. It was at some event. I can't remember which one it was, but I remember we got to talk, like right in the front. Oh, wow. We got a photo together.

[B]

Yes. I'm happy to be here. It's been a long time coming.

[A]

It has. I'm so proud of everything that you've accomplished.

[B]

Thanks.

[A]

Thank you, thank you, thank you. For those who don't know if you came to the live show for keep it positive, sweetie. Janelle and her company Camille Rose actually sponsored gift bags for everyone. So I truly appreciate you and so does the keeppod, Sweetie. Community.

[B]

Absolutely. It's always a blessing for us to show up in the community and help out, you know, as much as we can. So thank you for thinking of us.

[A]

Of course. Of course. Well, I want to know about Janelle Stevens, the face and the name behind Camille Rose. We see you on all the shelves in the stores, but I want to learn more about you today.

[B]

I know.

[D]

Yes.

[B]

Everybody called me Camille.

[A]

You're like, that's not my name.

[B]

My name is Chanel. But, hey, so Camille Rose, man, it has been such a blessing for me and super surprised. I'm still surprised that I am even in this industry, and God put me on this journey. Right. So I started Camille rose back in 2011. I just went on this whole quest for all things natural, not even realizing or not even wanting to. This is something that I want to sell.

[D]

Right.

[B]

You know, I just went on, okay, I got to figure out how to have a whole listic lifestyle for me and my family. You know, let me research ingredients, let me know what I'm using on my body, on my skin, on my hair for myself and my kids. And doing that just set me on this whole new journey, you know, without even realizing what God was doing in my life. I followed the traditional, gotta go to college, you know, got my master's in science and then pivoted.

[D]

Wow.

[B]

Just took a step out on faith and enjoyed the whole process. Right. Of doing just that. And. And out of that, you know, Camille Rose was born.

[A]

Wow, that is beautiful. So your name is Janelle. Where did the name Camille Rose come from?

[B]

Of course, I had to tie it into my grandmother some kind of way, who loved roses. Right. And on the date, my grandmother, I always say she's the original Camille Rose never went to a doctor. She died when she was, like, 99. But she didn't look it, you know, skin was amazing smooth. And I said, you know what? I want to dedicate my brand to her some type of way, because she had her own little concoctions that she was making for us if we got sick. You know, her. Her own home remedies. And I think I. I, of course, super inspired by her. And on the day of her services, she passed away, like, in the winter. And her yard that had roses in her front yard, they were all dead, right?

[A]

Wow.

[B]

And then my aunt looked over at. It was one rose that was bloom, in full bloom. And my aunt was like, oh, my God, look at that rose. And it was red. It was. It was. The rest were dead. It Was like, wait a minute, what's happening here? And so that's the rose that you see in my silhouettes, my logos, hair. And my aunt was like, you know, I'm just gonna take that as a sign that, you know, mom is at peace. And so I just wanted to tie my brand into, you know, my grandmother and how much she meant to me.

[A]

That is beautiful. So you went to college. You had a major that had nothing to do with hair. What was that moment where you were like, I want to pivot. I want to do things naturally? Did something happen where you're like, I need to be more cautious about what we're putting on our bodies?

[B]

So not even saying that I wanted to pivot, I started having. I was having kids young and thinking, okay, I got my master's now, but I got all these babies, so it's, like, hard for me to get out and punch somebody's clock. And then the babies that I had had suffered from severe eczemas. And daughter was born with curly hair. My son had curls. And then it's at that moment that you're like, wait a minute. I can't. I gotta be careful. Like, they're too young for me to be using all these chemicals and the crazy stuff. And what is this? And you know, why? Or the things that I'm buying, everything that I'm using, nothing is working. What is going on? It says organic, you know, and then bringing them to doctor after doctor, they're writing a prescription, and it's like, I can't keep doing this. So let me figure it. Figure this out, you know, like, I'm really about to be super mom and just do what I have to do and research the ingredients of the products that I thought were organic. And it. That was like, wait a minute. Is one organic ingredient in here? You know, the rest of it? Yeah. And I just. Just started teaching myself about herbs and making everything.

[A]

That's amazing. So at what point did you get the call or know that your products were going to be on display at Walmart, Target? Yeah, Everywhere you turn around.

[B]

So I think. Think that when I realized that I'm enjoying this, and when I realized that, okay, I'm obsessed with making formulas, is when I realized, okay, I gotta share it. I remember doing this whole diaper rash cream that really worked. Like, the next day after I used it, I called my husband in the room. I was like, you gotta see this. Like, this is gone. A diaper rash is gone. Like, I gotta figure out how to share it, not sell it. But Share it. Because it was such a struggle for me. I'm talking about. They were like, their skin was bleeding. Like, okay, I figured this out. And so I was like, I gotta share it. But how do I share it if I'm making it and throw up a website? Like, what do I do? So I remember calling, like, a laboratory and telling them, hey, I got this cream and this is the ingredients and how do I do this? And they were like. They started talking dollars that I didn't have. Right. And I was frustrated. I hung the phone up. I was like, forget it. But then I didn't let that stop me. I was like, well, I can't afford to do it, like, the right way with the pretty packaging. And so let me just do it myself. Let me throw up a small website and just see how it goes. And then it just went.

[A]

It just went.

[B]

Yeah.

[A]

That is amazing. The fact that you got in the kitchen yourself and was like, I'm gon figure this out. Yeah, I love that.

[B]

I had everything. Girl from I was nursing at the time, which was super painful. So I'm like, I'm doing a nipple cream. Like, everything. Like, I would have scratches of a scratch of paper and taking it to a compounding pharmacist with, like, ingredients on it and say, whip this up for me. And they would. And. But it was like, girl, that was three years before Camille Rose was actually a thing. Thing. So I just take that as God was grooming me. Like, he was putting me on that path without me even realizing it and without me even putting a ton of pressure on myself. Right. I was in class.

[D]

Yes.

[B]

The whole time I was in the. And God was the teacher.

[D]

Yeah.

[B]

You know, and so it was just a. A learning lesson, those three years that I went through. And then he said, okay, time. The timing is now.

[A]

Wow, that is amazing. So now you're thrown into this huge beauty brand business and you have one of the top selling businesses. What were some of the fundamental things that you even had to learn along the way to really create this business as far as the business mindset? Because it's different than getting in the kitchen and being creative. That's a whole nother mindset.

[B]

I feel like I was born with, like, a hustle mentality. And I don't know if I want to use the word hustle. I don't know. I like the word, but some people are like, we're entrepreneurs, but I'm an entrepreneur and I'm a hustler. So I'm old and I think I Was born with that. Because Camille Rose, it really wasn't my first business. I had a home health, like, a sitting agency before I'm a therapist. Okay. And so when I finish graduate school, school, I got into, like, home health, and I would hire CNAs, LPNs, to go out into the home and sit with people, older people, people who were stroke victims, you know, that kind of stuff. I had, like, 35 employees under that company, so I was always like, okay, do for self. Do for self. Like, I think that my family pretty much raised me like that, you know, so that mindset was always there, and I was never afraid of work.

[D]

Yeah.

[B]

You know, never afraid of work. If I punch the clock, I'm a work there. And when I got off, I'm a work for me twice more, you know, just harder. So I wasn't scared to do that. And I love doing it, you know, it was such a joy when you receive a check that you made for yourself by yourself. That's a bomb feeling, you know? And I wanted more and more of that.

[A]

Wow, that is amazing. So many people have aspirations to be in the beauty business, but a lot of people are like, oh, it's oversaturated. Like, don't do that, because everybody's doing it. What are your thoughts on that?

[B]

I think that everything is oversaturated. Right. And I think that if it's your passion and if that's what you really want to do, it'll come. You just got to keep working towards it, like, every day. Like, don't put it to the side. Don't keep it in your head and you wishing up on a star. Yeah, I think that don't worry about how big you're gonna grow it. Just think about growing it where you are at that moment, you know, and then just keep working towards it, and the more you pour into it, it's gonna get bigger.

[D]

Yeah, I love it.

[A]

One of my other questions, I always wonder, because a lot of people, you said you would call people and say, hey, I have these formulas, what I need to do, and they automatically start talking dollars.

[B]

Yes.

[A]

Did you self fund your business or.

[B]

Absolutely. Which is one reason which I tell people, grow at the pace that you're comfortable with growing. I funded it, and my husband, of course, he funded it too. But we did it as we grew, you know, because my goal wasn't get it to everybody. My goal wasn't even getting in the retail stores. My goal was to let me throw up this website and use my social media and try to reach people there When I started my formulas, I went to the. I didn't even know where you would go to buy a bottle or a jar. I went to the grocery store and I bought mason jars.

[A]

Listen.

[B]

And I got my little Sharpie and got like this cute little paper from hobby lobby and tape that on the jars. And that's how I did it.

[D]

Yeah.

[B]

And I was okay with doing it like that until I was able to not only teach myself. Where do you get a component from? You know?

[D]

Yeah.

[B]

And what do you. How do I do this? So it was the pace that I was comfortable with growing and I never. I'm so glad I did it like that because it was less stressful, you know, Like, I wasn't like, I gotta do this, I gotta get into Target. It was less stressful for me. Yeah. And it made it more enjoyable.

[A]

That's good. That's amazing. A lot of times when people are the people in their family that have the successful business, a lot of other things come along with it. Have you had to navigate other stresses that came along with you being the one that was successful or had something that really popped from.

[B]

From.

[A]

From family or friends?

[B]

I think I was supported by everybody. Not. Not necessarily. I think things for me. Not think. I think. I know things for me started happening really, really quickly. It was like divine order. So most people don't know. After that website, I threw up. The year later, I was in a major. A big box retail store One year later, What I knew nothing. When I tell you, I don't know what I thought, like, what. They invited me to this meeting to tell my story. I don't know if I was like, okay, yeah, I'm gonna take the meeting with me and this one person that I met and that was it, girl. I walked in and it was like a ton of people around. Table full of people. Of course they didn't look like me. And I was like, what am I doing here? You know? And that was a little bit intimidating. You know, they welcome me and it was like, tell your story. Like you when we met. Tell that story. And it was so easy to do. And so that following year, Camille Rose was in. In Target. In Target. Yeah. It's crazy, but yeah, but the people around me, yeah, everybody was pretty supportive.

[A]

That's amazing.

[B]

And they really didn't even. I don't know if they realized what I was doing right or how big, you know, it was gonna get, but.

[A]

Yeah, that is awesome. I love that there behind. When companies grow from the ground up as yours has and just blows up and then they sell it. There's people that say when you sell it, the quality of the product goes down. And some people say people are selling out when they sell it. What is your mindset behind Because I feel like I grew this because at some point I do want to not have to work as much. You want to make the money, but what is your mindset behind that?

[B]

I think that people have to sit and do what is best for them and their family. Because I met both, I know both. Oh my God. Like I could name, I don't know if I could name but, but yeah, it's, it's companies out there right now that I have met super successful that have said no, we just want to keep this in our family.

[D]

Yeah.

[B]

And then it's, it's companies out there that's like I'm building it to sell. I think that it's, that's a personal decision. It's, it's exhaust. It's a lot with any business like it, it's a lot. So I think you just have to decide what's best for you and you know, your family do. I feel that when companies purchase black owned brands or any, any whatever black owned, white owned brands, their goal is to see how they can get their money out of it, save a dol.

[A]

And if it's cutting back on certain things.

[B]

Of course, of course. Because it's a business, it becomes like a business to them and it becomes less of this is, it's a real person behind this company, behind this brand. This is my baby, you know. So you just got to do what's best for you.

[A]

Yeah, I love that. Yeah. Because I mean I didn't think about that. A lot of times you don't know how it affects the family because it is so much hands on work.

[B]

But I do want to say that it's so important for our community to have ownership and stuff. Yes, it's so important because I, I, I've come, I've never been into in corporate. I've never worked in corporate America. Always on the medical side. So that's kind of different. But it wasn't until I started having meetings with Camille Rose and going into corporate America settings where I'm realizing, damn, it's really not a lot of us in here. Right.

[D]

Yeah.

[B]

And it made me think of my children and if they wanted to insert intern somewhere and you know, they're competing against companies that are not really owned by us. So you know. Yeah, it'll be harder.

[A]

Yes.

[B]

And so I think it's so important for us to. To have ownership in a lot. So you can call me and say, hey, my niece wants to intern. Would you follow you?

[D]

Yeah, yeah.

[B]

Have her come, or I'll come call you and say, hey, my daughter wants to shadow you.

[A]

Exactly.

[B]

You know what I'm saying? So it's. So. It's very, very important.

[A]

I love that.

[B]

Yeah.

[A]

Yeah. I'm really big on ownership. I'm so big at them. Because you have to, like. Like you said, there's not a lot of opportunities for us. And when you have the ownership, we're able to create more opportunities for our community.

[B]

Absol.

[A]

Yeah, I love that. What are some of the biggest hurdles that you've had to overcome with entrepreneurship?

[B]

I know, right? So one hurdle that really, really stressed me out was finding a manufacturer that believed in what I believed in as far as, like, the ingredients. And when I thought I found one, it was this guy. He was like, I'll help you. And I'm like, okay. He was like, but I'm not purchasing any of your ingredients. Cause it's food. You know, you don't have to put this in your products. We got this synthetic that's cheaper. And I'm like, I'm not doing that because I would not want to disappoint my clients who's purchasing me online. And then when they see me in the shelf, it's a whole different. I'm not doing that.

[A]

Integrity.

[B]

Yeah. And then, you know, I want to make sure these products are safe for me to use and my children and my family. So I'm not using anything synthetic. That was a. When I went to the laboratories, you know, the chemists wouldn't be friendly with me because I call myself a kitchen chemist. And they was like, what? What is that? Yeah, I went to school for this. You know what I'm saying? So they didn't want to hear what kind of ingredients I got coming in there. I got a lot of. Well, my grandmother lived till she was 199 and 85, and she got perms and all that kind of stuff. I got a lot of that. So when I found him, he was like, I'll help you out, but you have to send all of your ingredients. So I had big palace of almond milk ton everything sending to his lab. I was just using his tanks. And so that first year I was in the retail store, I. I made no money. Made no money. He. Girl, he treated me like crappy because I was like this little brand, and he was doing, like, bigger brands. It Was. It was. Was crazy. And then as I kind of grew in the. The business and started meeting more and more people, they was like, wait, what. What issues are you having? And I would tell them, and he was like, what's the art about? No, ma', am, that's not small. Yeah, we'll take you. And I'm like, it's not small. Absolutely not.

[D]

Yeah.

[B]

You know, but he was telling me.

[A]

He was playing these roles, so he.

[B]

Was, like, double dipping. Like, I had to pay him to use his tank. Yes. It was, like, a struggle. So that was just, you know, that was a part of my journey. Such a hurdle that I had to go through and get through. And then it was at that point, I remember telling my husband, all right, I gotta drop everything. I gotta get out there, hit the streets and find a partner that can help me produce these products. And not just any partner. Right. Somebody who believed in what I believed in.

[A]

Yeah.

[B]

And, oh, my God, thank God I did. We're still together to this day. But let me tell you about that story. When I met this lady, a chemist, she was at another laboratory, a big laboratory with gelan. Right. We're talking. You can't really talk to those chemists. A lot of times don't want to talk to you.

[A]

Right.

[B]

It's very rare to find somebody that. Let me. Let me hear your story. What ingredients? What do you know? So I found her, and then right when I'm thinking, okay, let's do this, that company that she worked for went bankrupt. I was like, what are you. What. What is happening? But she pulled me, and she was like, you know what? I want to go into business myself.

[A]

There you go. Come on.

[D]

Yeah.

[B]

As I grew, she grew. And you should see her facility today. Like, she bought, like, these tanks, girl. Yes. So not only was I creating something for me and my family, I created jobs for her and tons of people in her. In her facility, so. And we're still together today.

[A]

I love that. That is beautiful.

[B]

Yep.

[A]

Now, with everything you have going on, what do you do to take care of Janelle?

[B]

What do I do? I don't know. Look, before that self care question, right, that self care question, that self care does not exist. But before, I was like, oh, balance. I got this work life. I don't know. I think I pour back into my body, which I make sure I'm working out, doing something at the gym every day. Mentally. Now, I don't know. I keep saying every year, oh, I need a therapist. What is that? Like, never had one. Oh, I Want one? I haven't done that yet.

[A]

You have to try it.

[B]

That's what everybody's telling me.

[A]

No, I'm serious. It changed my life. It really does.

[B]

Okay. You got. You gotta. Well, most people don't like to share their therapist, so I don't know. Are you like that?

[A]

No, I'm not. I will share it. I'm not a gatekeeper.

[B]

Yeah, you gotta share, because I'm like, well, what do you sit there doing? What? You start talking about a hundred thousand bottles. Like, you know, how does it work?

[D]

You know?

[A]

Exactly.

[B]

Yeah. But I think exercise for me helps. As small as that may sound, that's huge.

[A]

It's not small.

[B]

It helps me. It helps me. Yeah.

[A]

That's amazing. What is next on the horizon for you and for Camille Rose?

[B]

Yes. Girl, so much. But I'm so excited. In 2025, Camille rose skin.

[A]

Yeah.

[B]

Like, girl, I gotta pour into that darker skin tone. Yes. So that's what we're working on now. And we'll be releasing that the top of 2025.

[A]

That's amazing because your skin is flawless.

[B]

Well, thank yours too.

[A]

Well, it's going to be even more flawless when I get some Camille Roski, period. I love that. Janelle.

[B]

Thank you so much. Absol.

[A]

From the streets of New Orleans to shifting the mindsets of the masses towards wealth and entrepreneurship, the Wall Street Trapper has created a brand and a business that has racked in millions and raised countless entrepreneurs. The Wall street trapper is here.

[B]

Guys.

[A]

Trapp. What up?

[C]

What's good? Family, you made it. It's so surreal just to hear that.

[D]

Aw.

[C]

It's so surreal just to hear that. To just knowing how far I came, knowing how far the journey has been, and to hear that is so profound. I'm so grateful for that.

[A]

Multimillionaire. He's doing big things. I can't disclose everything. He's doing big things.

[D]

Yeah, yeah, yeah.

[C]

I'm excited. Thank y' all for having me. Thank you for having me. I'm so proud of you.

[A]

Thank you.

[C]

So, yeah. Woman evolved in my heart was like.

[A]

Ah.

[C]

Thank you for that.

[A]

No, same. When I saw you, I was like, travis, yes.

[C]

Getting that fulfillment is important for me. I guess we'll talk about it. I just did the same thing with the guys. As a leader, it is important for the people who rock with me to be on the same journey as me so we can all align. I got the saying right now, it's God and money. So we gotta go God first, and then we could get the money. Next we can get the money because God ain't telling us to be broke.

[A]

He did not say that. He did not. He did not. That is so true.

[C]

He ain't tell us that. So just this journey is so phenomenal. I'm still in all every step of the way.

[D]

Yeah.

[A]

It's so beautiful seeing your journey. Like, even seeing you be more out loud and, like, visual with your relationship with Christ. I think it's beautiful.

[C]

It's because he's been out loud with me.

[A]

Let's talk about it.

[C]

He's been out loud with me. My transformation has taken place right in front of people's eyes. And I've always tried to put God first, but we was doing a tour. In 2023, we did a tour, and we was doing like, six to 700 people, just me per city. And I went to my guy, Jose, and I said, jose, the message not coming across like, I want. And I know why. I said, because God has given me the platform, and I ain't giving him the glory I want. I said that. And then from that second city on, the first slide on the tour was a scripture that I would break down. I would do one or two scriptures. First one was, like, the man with the talents. Right. And I learned that in that time, a talent was equivalent to 20 to 40 years worth of servitude. And I was like, yeah, God and money. Yeah, God and money. And so that was my way of saying, God, I got you. And so since then, it's just been this, the journey I'm on. And slowly but surely, God is just. He's opening up so many ways for me. And I keep telling people that the more you increase your capacity, the more God will increase your territory.

[D]

Yes.

[C]

And so for me, increasing my capacity is looking at the parts of me that I'm not sufficient in. Like, I'm not patient. Yeah, Right. Because I'm a go getter.

[D]

Yeah.

[C]

And so I don't wait. Like, I had a problem with waiting for God to do it. Like, all right, I'm gonna do it. I'm doing it. I'm gonna get it done. And what we realize is that when we do it, I always tell Jose this. Our best play is not in God's playbook.

[D]

It's not.

[C]

It's our play. It ain't his place. So it's gonna take me longer. And so this year, 2024 has been about yielding. Yielding my heart, my spirit, my money, my business, and love.

[D]

Wow. Love.

[C]

Love.

[A]

Now what part of love? Cause the ladies want to know.

[C]

So. I'm 42.

[A]

Me too. Okay. Shut up.

[D]

Part of.

[A]

You know what I'm saying? This is where it's at.

[C]

Come on.

[A]

I be telling people, no. 40 is where it's at.

[C]

So. Because I come from the streets, Born and raised in New Orleans. Went to prison when I was 16 for attempt murder. Saw my mom get shot when I was 9. I emotionally was bankrupt throughout my whole life. The streets didn't allow me the freedom to have emotion, because emotion will get you killed. And so I went through my life keeping women at a distance because I wound up getting robbed because a woman had set me up. But it was part of the game, so I didn't. But I kept the residue of that with me. Right. And I went through my whole life just on some. I can't afford that. And then when I came home from prison, I witnessed so many men who would use women to get to other men. And I was a part of that. At a point, like, no. Like, you pretty. Go do this for me so we can. It's part of the game. And so that trauma sat on me.

[D]

Wow.

[C]

And so when I became successful, it became even harder. Yep. You know what I'm saying?

[D]

I do know.

[C]

Yeah. It became even harder for me to trust, and it became harder for me to be vulnerable like that. And so I just stayed away from it. And then I met somebody who made it worth it in a way. But I wasn't capable.

[D]

Yeah.

[A]

When ready wasn't.

[C]

I didn't know how to express that. And so that forced me to do something I didn't think I would have to do. It was go to therapy.

[D]

Wow.

[A]

Talk about it. I love hearing black men talk about therapy.

[D]

Yeah, yeah, yeah, yeah.

[C]

Therapy has been so therapeutic. My therapist told me something one day. He said, listen, it's gonna be hard. And I said, man, listen, I've been shot.

[D]

Right.

[C]

I've been in prison. I need to talk about this stuff.

[D]

Yeah.

[C]

But what also helped me was he's a therapist that leads with God.

[A]

That's important.

[D]

Yeah.

[C]

Right. And so I started talking to him about how I felt about seeing my mama get shot, how it felt for me to shoot a man and never deal with that because I thought it was normal how it felt to be shot, how I felt to go to court and get found not guilty and nobody be in the room with me. How it felt for me to do 10 years and not have people support me. Right. Like going through the world as a loner and how I harbored that. And because I didn't have a. A pathway to express it. I let it callous me. And so therapy became this place where I started to cry, and it felt good.

[D]

Yes.

[A]

I want that message to get across that it is okay for our black men to cry. It is. I think our society has made it. Be strong.

[C]

Toughen up.

[A]

What you cry for. Like, men don't cry. Boys don't cry. Be a big boy. Even from a little boy.

[C]

You've been a little girl.

[A]

Yeah. Stop acting like that. So you grow up into grown men who don't know how to express themselves or even cry.

[C]

Yeah. Emotionally imprisoned. Emotionally incarcerated. Feeling that the vulnerability is what makes you weak, when in reality, the vulnerability makes us strong. It's the ability to say, no. I feel this way about this situation, and I need to express it, because when you hold it in, it starts to turn into resentment. And resentment can lead to you imploding.

[D]

Yeah.

[C]

Right. And as a man with a daughter, I never need to implode. I need to be able to show her how much I love her. She needs to know every day that, yo, my daddy loved me.

[D]

Yeah. Yeah.

[C]

Like, in so many different ways. And the only way that I could do that was being so in touch with myself where. Cause I had moments where I would cry and I would be like, man, I can't let my daughter see this.

[D]

Yes.

[A]

So you want to wipe it away.

[C]

Yeah. Right.

[A]

But what is that teaching her exactly? You know, when she grows up and gets a man or a husband to know that, hey, it's okay, because I saw that.

[D]

Yeah.

[C]

And so that's. That's been the journey for me. And so as I went to therapy, and I was like, okay, this feels good. And started building these spiritual relationships with people. People in church.

[D]

Yeah.

[C]

That. That was me saying, God, I see you. I see you, because I can't. I don't. This is. I'm an infant here.

[D]

Yes.

[C]

I can't just read the word and interpret it. I need somebody to guide me. Right. And so I had my therapist, and then I had these spiritual big brothers come in my life. And this year has been the best year for me ever.

[D]

I love that. Ever.

[A]

Doesn't it all come together when you put God first? Like, people don't understand when they ask, like, how God. The moment I intentionally put him first, everything is clearer. My choices are wiser. When I study the Word, I can apply it to every single day. We just read proverbs, the whole book of proverbs. So good. And it's the wise up. We did A wise up challenge because it's so full of wisdom. And I struggle with patience as well. So praying for that patience. And I feel like God has been testing me all week on this patience, but in that it was about being slow to anger and taking time to, like, process things before you just react and just being wise in all your choices. And I think, especially in the season I'm in my life being successful, wanting to grow more and continue to elevate. I needed that, you know, And I see it, like, I see the evidence of him everywhere. I mean, like, even this new season, like, God is showing, like, if you trust me and allow me, I'm gonna put the right people in your life. Cause when you said making sure that the people around me are on the same wave, like, you have to.

[C]

You have to.

[D]

Yeah.

[C]

It's because when we are the visionary, the people will not necessarily follow you. They believe in the vision.

[D]

Yes. Yeah.

[C]

Right. And I have to be a conduit. And anybody that doesn't have the same currency with me throws me off.

[D]

Yes.

[C]

Right. And I think about. I think about, like when Jesus was walking and the lady touched the hymn.

[A]

Who touched me?

[C]

He was like, who touched me?

[D]

Yes.

[C]

And they like, no, no, no, no. Like all these people, he was like, no, no, no. There was a certain type of touch.

[D]

Yes.

[C]

It's a certain type of touch. Right. And so for me, I need the people around me to have a certain type of touch.

[D]

Yeah.

[C]

So when they following me or when they inspired by me, they're moving in this authentic. That's amazing. And you talked about the patience. So that there's Galatians 5:22 is one of my favorites because it talks about the fruit of the spirit.

[D]

Yes.

[C]

Right. And inside of that, there's two things that I love. It's depending on what book you read, it'll say forbearance, or it'll say long suffering, and then it'll say self control.

[D]

Yeah.

[C]

And the reason why that's important, because to be patient is to suffer sometimes.

[D]

It is. Yeah.

[C]

It's to suffer sometimes. But it also tells us to wait patiently. We hope.

[D]

Yes.

[C]

And to rejoice during turmoil.

[D]

Yeah.

[C]

So. So for me, I've been through so much turmoil, and instead of letting the turmoil get me mad, it's like, oh, God, at my weakest is when you work the most.

[A]

It is.

[D]

Oof. Okay.

[C]

Bet. I got you.

[D]

Yeah.

[C]

I got you.

[D]

Yeah.

[A]

Cause when I'm weak, I know you work.

[C]

I know you working. You trying to expose me to something you Trying to let me see something. You trying to navigate me to something. So when I get frustrated, I take control. And that's when I lose.

[D]

Yep. Yes. Yeah.

[C]

God will test you. You, the enemy, will tempt you. I gotta make sure that I pass the test and not fall for the temptation.

[A]

That's real.

[C]

And whatever the temptation may be, it may. I need to get this done in the time that I needed to get done. I need this to move how I want this business not moving. So when I yielded, I say, nah, God, you can have it all.

[D]

Yeah.

[C]

And just give me the instructions.

[D]

Yeah.

[C]

And so I'm just walking now with this flow in my life. And I just took the men to. As a man thinking.

[A]

Yeah, I saw that.

[C]

So, mind you, my circle is 80% of convicted felons. Only 20% of the people that I know now is people who I've met as an entrepreneur.

[A]

Right.

[C]

And so my people from the street be hitting me, be like, bro, that God stuff. Real. This is a question.

[D]

Yeah.

[C]

And for the average person, they be like, how could you? No, no, no. Because when you in the streets, you asking for God to get you through criminal activity.

[D]

Sometimes.

[C]

God, let me hit this lick. Cause you know I need this bread, right? God, I'm about to do this. God, please don't let me get hit with the bullet, but let him get hit with it. Yeah, right? And so now they see me and they looking at me and they like, nah. Say trapped. Like. Like, you really moving like that.

[A]

It's a different light.

[C]

Yeah, that's God for real. Like, you serious? Or that just for Instagram?

[A]

Right? Come on. Cause there are people that use that just for Instagram.

[C]

I'm like, nah, bro, this is me. And so they come with me to, as a man, think it. And they all have these breakthroughs.

[A]

Wow.

[C]

They crying, these gangsters.

[D]

Yeah.

[C]

I'm talking about three of my homies. One did 25 for attempt murder. He just come home. My other homie did 15 for manslaughter. He been home a few years. The other one did 20 years for murder. And then me for attempt murder, they with me.

[D]

Yeah.

[C]

As a man thinking, crying, having their own breakthroughs.

[D]

Yes.

[C]

But it's because I'm the conduit.

[A]

You are?

[D]

Yes.

[A]

Because you listened to God and said, okay, I hear you. I gotta switch this up. And you're the example. That's incredible.

[C]

It can't be just about money.

[A]

No.

[C]

Because if we make it just about money, we can't go where we need to go at.

[A]

No, you can't so we got to.

[C]

Put God first and say God, like, yo, it says Proverbs 10 and 4. Diligent hands build wealth. Poor hands make for lazy. So, okay, if he tells us to be diligent, let me just be diligent. Right? God gives us the ability to produce wealth. So he's saying, like, bro, I don't want y' all to be poor, but you gotta listen to me. And so that's why my obedience act.

[A]

Yeah, I love it. I love that you're so outward with it. That is so dope. I love that. I saw you at woman evolved. And I'm not gonna lie. Cause you don't see a lot of men there. So when I turned, when I was hugging people, I just finished the panel, and I was hugging people, and I looked back, and I was like, trapp. But I thought it was so beautiful to look down. You're like, yeah, I brought all the ladies in my life. Your daughter, your mom, your sisters. Everybody was there. And I was like, wow, that was beautiful. And it's a testament to the man that you are and the leader that you are to make sure that even your daughter at a very young age to say, you need. This is where you need to be.

[C]

You know, because she needs to. Again, everybody around me needs to be a believer.

[D]

Yep.

[C]

If you're around me and it's not. And what happens is not me pushing my belief on nobody. It's just saying that if I believe this and we. There's conversations and there are environments that I'll be in. And if you. If we're building something and you can't come here with me, there's going to cause a disconnect between us.

[A]

Mm. That's right.

[C]

It's nothing against you, but this is where I'm at.

[A]

Yeah, that's right.

[C]

Right. Yeah, this is where I'm at. And so it was. First it was the women, you know, because I have two family members that work in my business. Business. And I was like, yo, I'm going to woman evolve. I want y' all to go. Because me, I want to. I'm the person that, when I do something, I'm all in. Like, I'm all. I'm throwing my whole. Everything into it. So I'm like, God, if I'm on this journey, I'm all in. I'm gonna call my mama right now. Me and my mama usually be in a car. We listen to rap music. We've been listening to gospel music. She like, what that is, son? Let me. Let Me download that. I like that. Like, I'm all in it. And so they went and they was like, yo, this is good. Yeah, right? And let me say something. To see 40,000 women praising God, that was something else. That was an experience.

[D]

It was.

[A]

I was telling somebody, when me and Big west walked through the metal detectors, I could feel the presence of God. Before I even got to my seat, I said, ooh. I was like, God is here. I'm in the right place. Wednesday, when I laid it and just went to eat dinner with some ladies, God was there. I said, oh, God about to do something.

[C]

You gonna do something?

[A]

And he did, like, everything that I needed, everything that I'd been going through, that I expressed on the panel, that I did.

[C]

So good.

[A]

Thank you.

[C]

So good.

[A]

Thank you. Was what I needed to know that I'm doing what God wants me to do in the way that he wants.

[D]

Me to do it.

[A]

And it may not look like, oh, she's not doing it right to other people, but I know who I'm reaching in this space, you know? And a lot of times you look and you compare, like, well, I'm not like Sarah and I'm not like Priscilla, and I'm not like Brenda. Like, you look at all these people that, like, I'm not where they are, but in my space, I'm reaching people for God for sure. And I hadn't even gotten to a place.

[D]

Yeah. Huh.

[C]

You're a big deal. No, no, no. We. So I think sometimes we are, and that's a great thing. So I just, I told Pastor Don this. Maybe like Saturday, I was. I was crying. So one thing about therapy is, like, I've been crying now and I'd be okay with it a lot of times. Listen, so I'm crying, I'm listening to the word. And he came up to me and I looked at him, I said, man, I'm not worthy of this. I'm not worthy of what? Everything that he's given me. I say, I'm not worthy. And he looked at me and he said, because you feel like you're not worthy is exactly why you are worthy.

[A]

Listen.

[D]

Yes.

[A]

You hear me?

[D]

Yes.

[C]

He said, you gotta downplay yourself. But that humility.

[D]

Yes.

[C]

Is why God can keep trusting you.

[D]

Yes.

[A]

Literally. No.

[C]

That's it.

[D]

Yeah.

[C]

And woman evolved. So me and my mom's relationship has been traumatic.

[D]

Wow.

[C]

For a long time. Because she dealt with, you gotta think she had when she was 16.

[D]

Yeah.

[C]

In that era where, you know, a 16 year old having a kid in the 80s like, she. They down there, like, nah, they off her. So she was bold enough to say, I'm gonna keep him.

[D]

Wow.

[C]

But then she fought her own demons. Right. Which went to her being the street, which. Her being her shooting somebody, her robbing her jack, and her being shot in the street. She wound up doing five years in prison. And then I become the residue of that.

[A]

Of that.

[D]

Yeah.

[C]

And for the longest, I didn't realize that I had resentment for my mom because you left me. I became homeless.

[D]

Yeah.

[C]

My family didn't take me in. My uncle took me in for a little bit, but I was so wild, he couldn't keep me.

[D]

Yeah.

[C]

So I'm back in New Orleans, and I'm in survival mode.

[D]

Yeah.

[C]

And I didn't realize for the longest that I resented my mom. And as much as I tried to, like, love her, I loved her, but I could not be around her.

[D]

Yeah. Yeah.

[C]

It was like she asked me for 5 cent. I would be like, why you asking me for money?

[D]

Mm. Mm.

[C]

I ain't giving you nothin'.

[D]

Yeah. Wow.

[C]

And so therapy, my therapist told me, you'll never love a woman until you're able to love your mama.

[A]

Ooh. Cause that's what my mama always said. Watch how a man loves his mother and how he treats her, because he's gonna treat you in that same regard.

[D]

Yeah.

[C]

He's like, you love your daughter because that's your flesh, that's your blood, but you'll never love a woman. This is why you having these issues.

[D]

Yeah. Wow.

[C]

You gotta get to root of that. So we start working on that. So we had woman evolve. And I had been working on myself enough. And I'm like, mom want you to come, right? And she comes, and she was kind of like in her phone for a minute. And I said, mom, pay attention. Pay attention.

[A]

Be present.

[C]

Put the phone down.

[A]

I need you to get this.

[D]

I need you here.

[C]

Like, this moment is. She don't know. But in my mind, this is pivotal for us. And I never forget, the queen was on there. She was talking about her issue with alcohol. And I see mom, pay attention. So my mama started paying attention. She was locked in. And then we went to lunch. And then after lunch, Pastor Dynam said, trapp, come on the floor. I was like, nah, man, I'm good. He was like, no, no, no. Come on the floor. And I was like, all right, God, I'm not gonna fight this. So we all get to the floor and worship and everything. And I looked at my mom in the back. She started crying. And I said, got her.

[A]

God was moving that thing.

[C]

Got her. So the next day, we come, we on the floor. I said, got her. So my friend said, go hug your mama. She needs you right now. So I hugged my mama. She crying, and I just said, God, you working?

[D]

Yes. Wow.

[C]

And so we go to dinner that night, and I called my friend, and I was like, yo, this is so good. And she said, I want you to know something. She said, you think going to therapy was about your ability to love, to love again, and to be able to show me love. But really, it was the breakthrough for you and your mom. She said, because I watched how you nurtured her. And now that's why I'm proud of you. You nurtured her. You pulled her close, something you wouldn't have done.

[D]

Yeah. Yeah.

[C]

And since Woman Evolved, we have been, what's up, babe? What you doing? Come holler at me.

[D]

Yes.

[C]

Right. Just the relationship have evolved because when God. When you allow. When you identify what it is.

[D]

Yes.

[C]

So most people see the triggers, and when they see the trigger, they keep running away from the trigger, which keep building the cast palace. So instead of me running away from, like, you know, let me embrace it, but let me embrace it with God.

[D]

Yeah.

[C]

Right. Let me. Let me move the feeling. Let me move the act of the flesh to the side.

[D]

Yes.

[C]

And let me move the fruit of the Spirit. Because First Corinthians 13, 4, and 8 says, Love is patient, love is kind.

[D]

Yes.

[C]

Love is gentle. And if I can't be that with.

[A]

My mama, then you definitely can't be.

[D]

That with anybody else. Yeah.

[C]

So I'm just there. And so we've been so good. We've been so good.

[D]

I love that.

[C]

We've been so good. And so that's what Woman Evolved did for me.

[A]

I love it.

[C]

It helped me and my mama just.

[D]

Yeah.

[C]

You know, so good. Oh, I thank Pastor Sarah for that.

[D]

Yes.

[A]

Oh, she was. I just love that woman.

[C]

What?

[D]

Yeah.

[A]

Her and Pastor Terry, they're just so needed and necessary in this culture because. Because the kingdom I feel like is in a very. Is in a weird space right now, you know, where people are confused. And we have so many people wanting to leave the religion because we're not representing it the way that Christ wants us to. And I just love people like her and PT that are transparent and real, that really, like, teach the word. You know.

[C]

Bishop told me this one day. He said, your authenticity is what's needed today.

[D]

Yeah.

[C]

He said you have charisma, you have transparency, and you have influence. When you let God do it, it'll blow your mind.

[D]

Yeah.

[C]

And so that's kind of just why I've been there. And when I look at, like, how God uses people, he always used misfits.

[A]

This is the rise of the misfits, I'm telling you. Like, literally, that's what I took away. Everybody's like, leaving woman evolved. And they're like, this is the rise of the unlikely people that are going to be spreading the gospel shit.

[D]

Yeah.

[A]

They look like us.

[C]

They look like us. And so for me, that's what makes me step in it more proudly. Because I'm like, yeah, it's the imperfections that make me relate.

[A]

No, for sure.

[C]

I don't gotta be. They know. Yup.

[A]

Trapped.

[C]

Went to prison for this trap.

[D]

Did this.

[C]

And now look. And there's so many. For me, it's so many men that's coming to me. And as men, it is very hard for a man to come to another man and say, I'm following you. Because we don't know how to do that.

[A]

No.

[C]

Yeah, we don't know how to do that.

[A]

I'm on, man.

[C]

So many men that been coming to me like, say, bro. Like, I needed that. Keep doing that. I'm following you, bro. Now you making me a better father.

[D]

Yeah.

[C]

And I'm getting money. Listen, you bringing me close to God and I'm getting money.

[A]

I love that. That is beautiful. If I could describe today's show, it would be money making 101. One of the financial tips that stayed with me after talking to Janelle and the Wall street trapper is you have to have a heart of service. Both of them, when they first started out, it was just about helping others and getting them the knowledge that they needed. So service is one of the main things that really stood out because we're so quick and eager to make the money that we forget to be of service to. Thank you all so much for spending time with me today. I hope you learned some things that you can now use in life and in business. You can follow me on all social media platforms at lovechristalrenee and you can also follow our show @keepitpositive. Sweetie. If you want to write into our positive outcomes listener letter, you can send us an [e-mail] in the meantime, in between time, you guys already know what to do do. Keep it positive, sweetie. I'll see you guys next time.