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- [00:03]
Melissa Proctor
If you're waiting for your AI to.
- [00:04]
Chris Renee Hazlett
Turn into ROI.
- [00:09]
Melissa Proctor
And wondering how long you have to wait, maybe you need.
- [00:12]
Ryan Seacrest
To do more than wait.
- [00:16]
Melissa Proctor
Any business can use AI.
- [00:18]
Ryan Seacrest
IBM helps you use AI to change.
- [00:21]
Melissa Proctor
How you do business. Let's create smarter business. IBM.
- [00:30]
Ryan Seacrest
Hey, it's Ryan Seacrest for Albertsons and Safeway this fall. Take care of the little ones in the family with Baby Club Savings now through November 4th. Spend $25 on select Baby Club products and save $5. Shop for items like Pediasure bottles, Pedialyte powder packs, Huggies, baby wipes, Huggies diapers, Gerber Puffs and Gerber pouches. And save $5 when you buy $25 or more on participating products. Offer ends November 4th. Restrictions apply. Offers may vary. Visit Albertsons or Safeway.com for more details. This Mailchimp horrific jingle is brought to you by Mailchimp Mailchimp your marketing with.
- [01:05]
Dr. Trevor Turner
AI and more advanced automations to connect to your store.
- [01:10]
Melissa Proctor
Mailchimp your marketing and boost your clicks.
- [01:13]
Ryan Seacrest
Multi channel campaigns now with sms let's lit mailchimp. You're marketing today with the number one AI powered email marketing and automation platform Intuit. Mailchimp number one based on publicly available data on competitors customers. Plans vary. SMS available as add on visit mailchimp.com Ah come on.
- [01:32]
Melissa Proctor
Why is this taking so long? This thing is ancient.
- [01:35]
Ryan Seacrest
Still using yesterday's tech Upgrade to the ThinkPad X1 Carbon Ultralight Ultra powerful and built for serious productivity with Intel Core Ultra processors, blazing speed and AI powered performance that keeps up with your business.
- [01:48]
Melissa Proctor
Not the other way around. Whoa. This thing moves. Stop hitting snooze on new tech.
- [01:52]
Ryan Seacrest
Win the tech search@lenovo.com Lenovo Lenovo unlock AI experiences with the ThinkPad X1 carbon powered by Intel Core Ultra processors so you can work, create and boost productivity all on one device.
- [02:09]
Chris Renee Hazlett
Calling all my sweeties to the forefront, I'm your host Chris Renee Hazlett and this is the Keep It Positive Sweetie Show. Hey Kiss family, I am so excited about this episode because I have my dear friend Melissa Proctor with me. Melissa is the CMO of the Atlanta Hawks and she is the co Founder of Privita Health here in Atlanta, Georgia. Guys, we have known each other for a few years but it feels like forever. Kiss Family Please give a very warm Sweetie welcome to Melissa Proctor. Melissa, finally we got you here. Thank you so much. I know you are busy this time of year or all the time. You're a mother and a businesswoman so I don't think there's ever A moment.
- [02:52]
Melissa Proctor
Where you're not busy.
- [02:53]
Chris Renee Hazlett
So thank you.
- [02:53]
Melissa Proctor
Well, first of all, thank you so much for having me as a fan of the show and the fact that I've seen so many episodes. I am honored to finally be here.
- [03:01]
Chris Renee Hazlett
Thank you so much. Thank you. I appreciate your support. You came to my first live show. You let me know that you watched the episode. So I appreciate it. Thank you.
- [03:10]
Melissa Proctor
Yes.
- [03:10]
Chris Renee Hazlett
So we met, like, three years ago, which feels like an eternity. We're both, like. It was way longer than that. I think it's about three years ago, doing the BMW uncorked series. And immediately we hit it off like we were locked in from that day on. And what I love about you is that you've always been a dreamer like me. From a very young age, you had all these big dreams that probably seem so outlandish to people who heard it. Yeah, right. You wanted to be the first female NBA coach, but you became the first female ball girl for the Miami Heat. Now, little backstory. I read that you, at the age of 15, you wrote letters and you called the Miami Heat every single day. Tell me about that.
- [03:55]
Melissa Proctor
So when I was 15, my mom, who was a registered nurse, you know, born and raised in Belize, knew nothing of American sports. I said. I told her I wanted a job. She said, okay, Mel, if you want a job, get a job, and whatever you're gonna do for the rest of your life, no clue at 15 what I was gonna do. I was an artist. I was always drawing and painting.
- [04:12]
Chris Renee Hazlett
Yes.
- [04:13]
Melissa Proctor
But I knew that I loved watching basketball. One of my cousins introduced me to the game, but I would watch it like a soap opera on TV for the storylines whenever I watched. I never saw women. So this is before there were female referees or assistant coaches or anything.
- [04:26]
Chris Renee Hazlett
Yeah.
- [04:26]
Melissa Proctor
And so I said, you know, mom, I'm be the first female coach in the NBA. She said, okay, go get a job in the NBA. And that was it. Like, she laid down the gauntlet, and there was no other option.
- [04:35]
Chris Renee Hazlett
Wow.
- [04:35]
Melissa Proctor
And so I had never been to a game, never been to the Miami arena, which is where they used to play. And so I started calling 1-800-number, like white pages. And I called because, I mean, how else do you get in, Right? Making phone calls. And I think I got someone in community relations, and they were like, I'm sorry, we don't have any jobs for kids. Try the equipment manager. And so I got connected to a guy named Jay Sable, who was then the equipment manager. And I started calling him. He wouldn't pick up. And I was like, let me write letters to Jay. So I would write letters, but I would draw on them. I'd draw pictures of the players. I would draw, you know, Miami Heat logos, basketballs, anything. And so one day I called him again, and he picked up. He was like, I've got your letters. You know, you're a tremendous artist, but I don't have any jobs for girls. I was like, I don't know what you would do. You know, this is grunge work. It's coming early, staying late, mopping sweat, you know, folding towels. And I was like, well, I want a job, because clearly, I have no other option, right? And so I kept calling, and he was like, if you call me one more time, I'm not gonna hire you. And I was like, okay. So then I stopped for, like, a week, and then I kept on calling. Come on. Then eventually, he was like, you know what? You have a lot of heart. Like, the fact that he's like, well, why don't you come in for a preseason game? And to me, I was like, actually go to the arena, like, for a game.
- [05:47]
Chris Renee Hazlett
Whoa.
- [05:47]
Melissa Proctor
Had no idea. And so I went, and that was my first NBA game ever. I think we played the Magic that year. And I got an outfit. It was, like a Reebok Champion, like, sweatsuit.
- [05:57]
Chris Renee Hazlett
I couldn't tell you nothing.
- [05:58]
Melissa Proctor
I was, like, this free? Yes. And it was. The most amazing thing was, like, watching TV come to life in the real world.
- [06:05]
Chris Renee Hazlett
Take us to that moment when you walked to the Miami arena and was, like, walking into your dream, literally. How did that feel at that age?
- [06:14]
Melissa Proctor
I mean, I don't think I knew the gravity of it at the time, because I was just kind of like, I hope I don't mess up. Mind you, I never played basketball. I was always a Melissa, so I never, like. I didn't know how to rebound. Like, it was. I was, like, going to the basket and rebound. I was, like, standing directly under the basket. Like. Like, I got hit, got knocked down, busted lip. All that first day, never forget. And it was one of those, like, learn quick. And there was a guy named James, one of the other ball Bo, who was definitely, like, from the hood around the Miami Arena. He was like, hey, I'm gonna show you the ropes.
- [06:47]
Chris Renee Hazlett
Love that.
- [06:47]
Melissa Proctor
And he took me under his wing, and he's like, this is how we hustle. We gotta carry shoes for the players or carry their bags in and out the locker room. But because women weren't allowed in the locker room, I couldn't go back there. Like, I couldn't do what he did, so I had to learn a whole other world on the court. So I ended up trying to help Stan Van Gundy, who was an assistant coach at the time, And I'd be like, all right, well, let me help you with the players. So he'd be like, stand right here and hold this pick. And I'd learned so much about the game.
- [07:12]
Chris Renee Hazlett
Wow.
- [07:13]
Melissa Proctor
But that's. They ended up calling me queen because I used to love living single. And Queen Latifah was, like, my person. Yes. And so I was queen, and I was the queen of the court. So I would be out there diving for loose balls like I was in a game. Like, I really thought I was, like, contributing.
- [07:27]
Chris Renee Hazlett
Yes.
- [07:27]
Melissa Proctor
But it ended up being the beginning of my career in sports and probably one of the most amazing jobs I ever had. Wow.
- [07:32]
Chris Renee Hazlett
I love that. When you think about the drive that our generation has that I feel like this new generation lacks. They're not calling in writing and really going after what they want, you know? And I don't know where we lost that in the translation of the times, but I think it's something that is a lost art, you know? And to really get what you want, what do you feel is something that you could tell this younger generation, really, how to go after what they want the way you did.
- [08:03]
Melissa Proctor
You know, so much of it is, like, just not accepting no or an answer.
- [08:06]
Chris Renee Hazlett
Yeah.
- [08:07]
Melissa Proctor
And I think a lot of it was my mom. My mom would always say, nothing beats a trial but a failure. She's like, the least you can do is ask. The worst they're gonna say is no.
- [08:14]
Chris Renee Hazlett
Right.
- [08:14]
Melissa Proctor
And I realized for a lot of times, you know, if you have pride and it was like. Or the expectation that everything should come to you.
- [08:20]
Chris Renee Hazlett
Right.
- [08:20]
Melissa Proctor
So it's like, well, you just need to give it to me. There was so much more of, like, she would always say, you gotta kiss ass till you could kick it. And that was, like, her. Her term. And so I remember coming in as a ball kid. There were people who are incredibly disrespectful. Like, I'm. You know, I'm just here mopping up sweat.
- [08:35]
Chris Renee Hazlett
Yeah.
- [08:36]
Melissa Proctor
But I'm sitting with, you know, billionaire people behind me. Or, like, I remember Jimmy Buffett was behind me, like, every name. And I had no idea who he was. And I'm like, why do people keep asking for your autograph? Right? And one day he's like, I'm Jimmy Buffett. I was like, oh. Then I was like, oh, my God. Yes. There were so many things where it didn't matter who you were. Like, you respect everybody, regardless of, you know, what class you are, regardless of what role you play. And I think that job taught me that. And I think for this next generation, there's so much of that that needs to happen. There's so many examples of people who, you know, did a little bit of work and got a lot of success.
- [09:08]
Chris Renee Hazlett
Yeah.
- [09:08]
Melissa Proctor
And now everyone wants to replicate that.
- [09:10]
Chris Renee Hazlett
Right.
- [09:10]
Melissa Proctor
But the reality is you don't see it. And I think the social media microwave society just shows you the highlights, but not the work.
- [09:16]
Chris Renee Hazlett
Come on.
- [09:17]
Melissa Proctor
I don't think we had that viewpoint. I mean, there was still some to a certain degree, but you saw more of the grind.
- [09:24]
Chris Renee Hazlett
Yeah.
- [09:25]
Melissa Proctor
And I think for me, I'll tell everyone, like, to this day, if someone said, hey, you gotta go mop up, sweat this game. I'm like, all right, I know how to make a mop. I'd be out there because I'm never too far away from where I started.
- [09:36]
Chris Renee Hazlett
Yes.
- [09:37]
Melissa Proctor
So, like, it doesn't matter what stage of career you're at, you should always be able to humble yourself to go and do whatever it takes to get the job done.
- [09:43]
Chris Renee Hazlett
Absolutely. I agree with that. And that's something I live by, too, is treat every person with respect. I don't care what they're doing, because we are never too far from that.
- [09:51]
Melissa Proctor
I learned in corporate America when I started working at Turner, they, or like, you know, you always respect the assistants and the drivers because they hold the keys to everything that you don't even think about. And I was like, wow. If you're trying to get with any CEO or CMO and you're like, I want time on your calendar. Those are the people who hold the keys to the time.
- [10:08]
Chris Renee Hazlett
Sure do.
- [10:09]
Melissa Proctor
And people don't. And so even I'm interviewing people now for roles. I'll say, hey, I'll ask, you know, the assistant or the person that works the front desk. How do they treat you?
- [10:17]
Chris Renee Hazlett
Yeah.
- [10:17]
Melissa Proctor
Because it's not about how they treat me. They're always going to talk up for me.
- [10:20]
Chris Renee Hazlett
Right.
- [10:20]
Melissa Proctor
But it's so much more about them. And I'm like, oh, I have a no jerk policy.
- [10:23]
Dr. Trevor Turner
Yep.
- [10:24]
Chris Renee Hazlett
I do the same thing. That is so. Yes. I always want to make sure that my team and anybody who's representing me is representing me to the fullest. 100%. Yes. Because you definitely don't want that. And a lot of times you won't know unless you ask.
- [10:35]
Melissa Proctor
You never know.
- [10:36]
Chris Renee Hazlett
Yes. That is so true. Now you wrote a book from ball girl to cmo. And I want to know, at what age did you realize that you could handle leadership at the highest level? Like, when did you to even write a book? You tell me all the time, Crystal, when you write the book.
- [10:51]
Melissa Proctor
I'm still waiting on your book. No, thanks. Thanks. You know, I don't know that I ever knew, to be honest. And the only reason I wrote my book was for my daughter, Marley. So I have my daughter. Her name is Marley. She's 11 now, but when she was born, my mom had passed away two years before Marlee was born. And my mom and I were real close. That was, like, my bestie. And I really believe that I gave birth to my mom through my daughter, because she is my mother that came back to life. But when she was born, I had so many questions for my mom that I wouldn't have asked until I became a mom.
- [11:21]
Chris Renee Hazlett
Right.
- [11:21]
Melissa Proctor
And I was just like, man, God forbid something happens to me while Marlee's still young. So many people were like, oh, you should write a book. Your story's so interesting. And I was like, I don't want her to have to hear my story through other people. So I was like, let me just put it down. It took a long time to actually get it done. I'm not a writer. I'm not a reader. But it was so much more for her. So when I was done, I didn't even think about sales or actually launched her in September 2020 in the height of COVID Yeah. No book launch, no part, no nothing.
- [11:47]
Dr. Trevor Turner
Yeah.
- [11:48]
Melissa Proctor
People like, well, how are you gonna market it? I was like, I don't care about marketing. I wrote it for her.
- [11:52]
Chris Renee Hazlett
Wow. That says a lot as a marketer. Like, yeah, marketing is your thing.
- [11:56]
Melissa Proctor
I didn't even think about it. It's not about. It wasn't the reason. That wasn't the why. But in terms of leadership, so much of my journey has been, like, wherever God has had me at that time. And I would raise my hand to take on these jobs, and people would tap me on my shoulder, say, hey, you interested in this?
- [12:11]
Chris Renee Hazlett
Yeah.
- [12:11]
Melissa Proctor
I may have wanted to go and try a whole different career at times. I was like, I'm gonna go work in an ad agency. And it never panned out. Yeah. But I just have opportunities that kept coming. And so even in going to the Hawks, I had gotten laid off when I was eight months pregnant with Marley.
- [12:24]
Chris Renee Hazlett
Oh, wow.
- [12:25]
Melissa Proctor
I was at Turner for about 11 years, and I was part of a digital health and wellness startup and then one CEO left, a new one came in. We were the last business started and the first one to get cut. So the entire business unit got laid off. And I was like, out with HR recruiting young interns, because I started as an intern in that company. So no one could believe you're like, that has to be a term. That's what this is.
- [12:45]
Chris Renee Hazlett
Yeah.
- [12:46]
Melissa Proctor
And I was like, well, I'll just figure it out, you know, I had my daughter in about a month or two later. I ended up going to a draft party at the Arena, Phillips Arena. Then, as a fan, my homegirl was like, girl, you have no job. It's a free party. You know, Come on. And so I went and then ran into literally an old mentor of mine who had left Turner to go to become CEO of the Hawks.
- [13:05]
Chris Renee Hazlett
Yes.
- [13:05]
Melissa Proctor
When I was still at Turner. So I hadn't spoken to him, didn't have any conversation. He knew that I love brand building. He knew that I love basketball. It's my first year in that land. I was a ball girl on the court for the Hawks.
- [13:15]
Chris Renee Hazlett
Yes.
- [13:16]
Melissa Proctor
Mopping up sweat one season, and he would sit courtside and see me getting it, doing my thing. And literally, I ran it to him and he was like, oh, I want to introduce you to some people. And he walks me around the party and introduces me to every C level executive that's for the Hawks. And everyone I met, they're like, oh, we can't wait for you to start. And I was like, start, Melissa, start what? And ultimately he was like, I know you love basketball. I know you love branding. I might need some help building a brand. We're in the middle of redesigning our jerseys. I know you're a creative and an artist. Would you mind sitting in on some meetings? You know, I have a team here, but I love your perspective. And I was like, absolutely. And I started doing it for free. Like, I was like, I'm just happy to be out my house. Right. I think my then mother in law was there, the kid. I was like, get me out of here. And So I go. One started going to meetings, and one became five, became 10. And he was like, I think I should pay you. You know, can I. Would you like to consult? Absolutely, yes. And so I started consulting and we started consulting on building a brand. Yeah, we're gonna be.
- [14:11]
Chris Renee Hazlett
Yeah.
- [14:12]
Melissa Proctor
And then that turned into becoming vice president of brand strategy. Never had that as the vision of what it was going to be. But ultimately, some years later, he was like, you know, what do you think about being chief Marketing officer. And I was like, no, thank you.
- [14:25]
Chris Renee Hazlett
Really?
- [14:25]
Melissa Proctor
Absolutely not. I want to know part of it.
- [14:27]
Chris Renee Hazlett
Why? Why not?
- [14:29]
Melissa Proctor
Well, I think at the time, I had become an individual. An individual contributor, and I loved it. And I could work with every department. I was helping with digital monetization. I was helping with design stuff over here. I was giving perspective on how to build out an internal agency, but I didn't have a team and direct reports. And it was just very freeing. And I could kind of contribute in every way I want. Yes.
- [14:48]
Chris Renee Hazlett
That's that creative in you.
- [14:50]
Nyx Brand Representative
Yeah.
- [14:50]
Melissa Proctor
Like, specific help. And I was like, oh, don't box me in.
- [14:53]
Chris Renee Hazlett
Right? Yes. Right.
- [14:56]
Melissa Proctor
And then ultimately, you know, it kind of came to a point where he's like, melissa, I really need you to do this.
- [15:00]
Dr. Trevor Turner
Yeah.
- [15:01]
Melissa Proctor
And I was like, he's like, do you know why I want you to take this role or be cmo? And I was like, no. Why? He's like, because you don't want it. Wow. And I thought it was so, My God. Compelling at the time. And he was like, look, most people want this job because they think it's gonna give them money or power. Sports don't pay. You know, the perception of power is always one thing. And I had a mantra, and I was like, I just want to make dope. Ish. Like, that's. We have it on a wall. Like, that's all I want to do. Make stuff that's cool, different, and people can, like, gravitate towards.
- [15:28]
Chris Renee Hazlett
Yeah.
- [15:29]
Melissa Proctor
And he's like, that's why I want you to do this job. Because of your why?
- [15:33]
Chris Renee Hazlett
Yes.
- [15:33]
Melissa Proctor
And after that, I was like, okay, I. Total imposter syndrome. Was afraid. I said, well, if I do, can I get an executive coach? He was like, you want a coach?
- [15:43]
Chris Renee Hazlett
Yeah.
- [15:43]
Melissa Proctor
And I was like, yeah, I don't know. What? I don't know. They have gaps, and I want to help, you know, fill those. And he was like, it's so interesting.
- [15:49]
Chris Renee Hazlett
Yeah.
- [15:49]
Melissa Proctor
Most men would say if you get a coach, they think they're getting fired. Here you are asking me for a coach.
- [15:54]
Chris Renee Hazlett
Wow.
- [15:54]
Melissa Proctor
And I was like, that's just who I am. And that coach, her name was Cheryl Jordan. She's amazing. She helped me so much in just 360, figuring out that I was a micromanager because I was always used to doing the work. Everything.
- [16:06]
Chris Renee Hazlett
Exactly.
- [16:07]
Melissa Proctor
So I was like, if you're doing it, hey, how is it? Where is it? Can I get it?
- [16:10]
Chris Renee Hazlett
Okay, Melissa, stop. Get out my business. But it wasn't him. Like, yeah, that's her that's me.
- [16:16]
Melissa Proctor
Someone's like, you gave me your project today, and tomorrow you're asking for an update. Like, I didn't even start yet. I think I struck a nerve hours.
- [16:28]
Chris Renee Hazlett
So where are we on that?
- [16:29]
Melissa Proctor
I mean, real talk. Real talk.
- [16:32]
Chris Renee Hazlett
That is so funny, because that is so me.
- [16:34]
Melissa Proctor
But I have to learn. And so, I mean, in terms of preparation for leadership, I don't think anything could have prepared me.
- [16:39]
Chris Renee Hazlett
Right.
- [16:39]
Melissa Proctor
And then when I was put into it, it was like, okay. Understanding what works, what doesn't.
- [16:43]
Chris Renee Hazlett
Yeah.
- [16:43]
Melissa Proctor
You know how to be better. I would like to. I think of myself as a servant leader. I want to make sure that I leave any environment better than it was when I got here, even for my team. Now, they've been with me a long time. They're amazing people. We work really well together. And I'm always like, how can I help you be a better person? Right outside of the Hawks are here, if you decide that you're going to leave, that's flattery. If other people are poaching you, that means we're doing a great job.
- [17:04]
Chris Renee Hazlett
Yeah, absolutely.
- [17:05]
Melissa Proctor
Instead of trying to keep you for myself. And I had a lot of leaders throughout my career that always were keep you under my arm because you helped me look good. So I just want to keep you right here. Stunting your growth.
- [17:16]
Chris Renee Hazlett
That's so good. You are a true definition of your gifts. Will make room for you. The fact that, like, everything you've done from being an artist, you're an incredible artist. That's another thing I wanted to ask you. Have you ever put your work in a museum for exhibits?
- [17:31]
Melissa Proctor
It was wild. I was just looking through some old pictures this morning randomly, and I found an exhibition. Pictures of me at an exhibition I had done in, like, high school. And I was traveling around Florida. I had a manager helping me manage my art.
- [17:43]
Chris Renee Hazlett
Honey, I think you need to do that, too.
- [17:45]
Melissa Proctor
Yes. You know, and it's so crazy because I would do, like, artwork on commission. I went to Wake Forest on an art scholarship.
- [17:50]
Chris Renee Hazlett
Yes.
- [17:51]
Melissa Proctor
And so I had done a lot of exhibitions, and when I moved to Atlanta, started working at Turner, at one point, I had a design job.
- [17:58]
Chris Renee Hazlett
Wow.
- [17:58]
Melissa Proctor
And it was the end of my art career. Once I got paid for creating, it was like, it almost took the passion for it away because it just became work.
- [18:08]
Chris Renee Hazlett
Wow.
- [18:08]
Melissa Proctor
And so my daughter Marley's an amazing artist. She loves play and characters. Like, she. I see it through her now, but I don't have the desire.
- [18:16]
Chris Renee Hazlett
Really? Because I was gonna ask you.
- [18:18]
Melissa Proctor
I mean, I do a Little something for you.
- [18:19]
Chris Renee Hazlett
I need some of that in my house. Cause it's so beautiful. Thank you. Yes. Oh, thank you. Like, you guys have to get her book, and you can see some of her artwork. It is absolutely stunning.
- [18:28]
Melissa Proctor
Yeah, I haven't. I figured it may come around another time, you know, in my life, but, you know, for now, I say that I use my creativity to find, like, creative solutions to business challenges.
- [18:36]
Chris Renee Hazlett
Yes. Yeah.
- [18:37]
Melissa Proctor
So it's still, like, using the same muscle, but in a different way.
- [18:39]
Chris Renee Hazlett
Right. Speaking of business challenges, and you talked about imposter syndrome. Very on. Yeah, very on. Early in your career, how did you overcome that? And what was like, one of those moments that really stand out where you literally out of body experience of you experiencing imposter syndrome, where you're like, I don't belong here. What is happening? Who do you think you are? Cause these are all the thoughts that we think when we're right where we belong, but we don't think we do.
- [19:06]
Melissa Proctor
I don't even know if I just have one. I mean, there's so many throughout my career. And I'll probably say maybe when I started at the Hawks, because, you know, the perception was, you know, the CEO, I worked with him previously, he brought me in. It was a little bit like, oh, you're just here because you know him.
- [19:22]
Chris Renee Hazlett
Right.
- [19:23]
Melissa Proctor
And whichever. So I really had to come in and prove myself. And I remember when we had to onboard a new ownership team, and my boss gave me the job. He's like, melissa, help with onboarding. I don't know anyone who's onboarded an ownership team for a professional sports organization. Like, I'm like, I have no clue what I'm doing. And it was calling other teams and asking questions and then just figuring things out, like, okay, they're not from here. Let's do tours. Let's do this. Put these minors together. Let's help educate. And by the end of it, they were like, it was such an amazing experience. He was like, you know, I'm gonna promote you to this new position. I'm like, what? And so much of. And what I learned in that is like, nobody knows what they're doing.
- [20:01]
Chris Renee Hazlett
Come on.
- [20:02]
Melissa Proctor
And at certain times, especially for senior level, like, people think that, oh, you have it all figured out.
- [20:06]
Chris Renee Hazlett
Like, no.
- [20:07]
Melissa Proctor
And I'm like, no. No one knows. And it's so freeing when you finally get that point. It's like, you can't mess up. It's like you're. And I think Covid was a great example of that, because there were so many leaders. Everyone was figuring it out on the floor.
- [20:17]
Chris Renee Hazlett
Yes.
- [20:17]
Melissa Proctor
And some people in better ways than others. But once you. You get that, it's like all you're trying to do is make the best decision for the business that you can at the time.
- [20:25]
Chris Renee Hazlett
No, for sure.
- [20:26]
Melissa Proctor
And through experience, it helps you understand what things may or may not work. But that's ultimately. And I was like, oh, none of y' all know cool. If anything, I'm resourceful. I was like, I'm gonna figure something out.
- [20:38]
Chris Renee Hazlett
No, for sure, yes. What are some of the challenges that you have faced as a woman in sports? Because we both know that being a woman in sports is. It's a very male dominated industry, and you are one of the few women that are in a high position.
- [20:51]
Melissa Proctor
You know, it's interesting. It's evolved so much. Like, I remember when I started with the league, almost 11 years now with the Hawks, I would go to NBA meetings and it would be a lot of men, you know, some women. But it's so different now. It's much more diverse. It's seniors on the business side, even in some on the basketball side, but definitely on the business side, you see a lot more women presidents and teams and things like that.
- [21:11]
Chris Renee Hazlett
How does that make you feel?
- [21:13]
Melissa Proctor
Like there's opportunity.
- [21:14]
Chris Renee Hazlett
Yes.
- [21:14]
Melissa Proctor
A lot of you can't be what you can't see. So seeing Cynth Marshall when she was, you know, leading up the Mavericks, and it's like, okay, I got it now. Like, that's. That's a thing. And so there's definitely opportunity. I almost see being a woman in sports as a superpower.
- [21:28]
Dr. Trevor Turner
Yeah.
- [21:29]
Melissa Proctor
Especially on, like, who's buying tickets? Who do we market to? You know, a lot of times, like, it's us.
- [21:33]
Chris Renee Hazlett
It is us. Yeah.
- [21:35]
Melissa Proctor
And that's a good thing. I mean, early in my career, there were definitely times where, you know, I would be helping out and, you know, working on scouting reports. Back in the day, you know, I would do stuff for the Heat. And I remember having someone tell me, like, we don't pay you to think. We pay you to do what we tell you to do. And I was like, yo, what? Ah, I don't. I don't like that. That's not necessarily what I see from my life, but as I've grown one, I'd never forget those things. So as a leader, I want to make sure that everyone feels empowered. But as a black woman, I mean, and you know me, I'm normally in sweats and, you know, Nikes, and she.
- [22:10]
Chris Renee Hazlett
Got dressed up for me.
- [22:11]
Melissa Proctor
I got. I channel my inner crystal. I styled myself. But I remember when I first got promoted to cmo, and I tell this story how I went to go park and they have reserved parking spaces when you're an executive. I was like, I got promoted. I'm an executive now. I can park in a good spot.
- [22:26]
Chris Renee Hazlett
Okay.
- [22:26]
Melissa Proctor
And so I went to park at the arena in the reserve place where players park, and security came out to my car and said, excuse me, ma', am, I'm sorry, you can't park here. The space is reserved for executives. And I was like, okay. And so I had to take out my badge and show. And it said, like, executive on the body.
- [22:43]
Chris Renee Hazlett
Yeah.
- [22:43]
Melissa Proctor
And it was a brother. And he looked at me, he was so confused, like, oh, oh, oh, oh. All right, all right, you know, go ahead. But I realized in that moment, I was changing his perspective or stereotype of what an NBA executive looked like.
- [22:54]
Chris Renee Hazlett
Exactly.
- [22:55]
Melissa Proctor
Because I got locked and nose ring, like. And I'm the same all the time, regardless. Yeah, you. I don't think people expect that. So the number of times where I've gone places and people just underestimate. Not just because I'm a woman, because I'm a black woman.
- [23:07]
Chris Renee Hazlett
Right.
- [23:07]
Melissa Proctor
In sports at this point, in this position, yeah, it's interesting. But I love, like, when I get to talk to youth and they're like, oh, man, but you're so cool.
- [23:14]
Chris Renee Hazlett
Yeah, I didn't expect that.
- [23:16]
Melissa Proctor
And I'm like, yes, you can be a regular person. I mean, I always say I'm just warm in the seat.
- [23:21]
Chris Renee Hazlett
Yeah.
- [23:22]
Melissa Proctor
This job isn't mine forever, you know, I mean. And ultimately, I'm grateful for the opportunity, and as many people as I can help while I'm in it, I want to do that.
- [23:28]
Chris Renee Hazlett
Yeah.
- [23:29]
Melissa Proctor
I don't define myself by the job, but a lot of people define me by it.
- [23:33]
Chris Renee Hazlett
Oh, Melissa, how does that make you feel when you don't define yourself by. But other people do?
- [23:38]
Melissa Proctor
It's so annoying. I go outside, people are like, oh, yo, that's Melissa from the Hawks. Hey, let me get some tickets. Hey, let me get a job. Hey, I got this thing, this brand I want to promote, and I know that if I didn't have this role, none of them would be speaking to me. And I know that, and I'm okay with it. But I realized when I was at Turner, a lot of people got let go after all the changes, and the company sold a couple of times, and I saw people felt like they were going through a divorce, like, how could they do this to me? And I'm like, it's a job.
- [24:07]
Chris Renee Hazlett
It happens.
- [24:08]
Melissa Proctor
But if their whole identity is wrapped up in this position, if they lose the position, they don't know who they are.
- [24:14]
Chris Renee Hazlett
That's real.
- [24:14]
Melissa Proctor
I tell people today, if I was a greeter at Walmart tomorrow, like, I would be equally as cool and still very much me.
- [24:19]
Chris Renee Hazlett
You'd be the coolest greeter.
- [24:21]
Melissa Proctor
Yo, what up? Welcome to Walmart. You know what I'm saying? Like, it's all good.
- [24:24]
Chris Renee Hazlett
Yeah.
- [24:25]
Melissa Proctor
But I always have to maintain that mentality because I. And because I got laid off when I was eight months pregnant. I think now I can go to work every day. Like you never know. And that's okay.
- [24:34]
Chris Renee Hazlett
Yeah.
- [24:35]
Melissa Proctor
And it's freeing because I'm not holding onto it. I would be sad because I love what I do and I love my team. But at the end of the day, that means God is just preparing me for my next adventure.
- [24:43]
Chris Renee Hazlett
Absolutely. Yes.
- [24:44]
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Melissa Proctor
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Melissa Proctor
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- [27:45]
Chris Renee Hazlett
Speaking of an adventure, you went to get your master's degree in design studies and branding from Central Saint Martin's College of Art and Design at the London Institute.
- [27:56]
Melissa Proctor
It's a mouthful.
- [27:57]
Chris Renee Hazlett
It's a mouthful. Listen, I love London. Me too. How did you end up in London? Girl?
- [28:05]
Melissa Proctor
Random story. So my mom, I mentioned she's from Belize. She's colonized by the British. She went to nursing school in England. Really? So my entire life I heard about her friends in York and all these things. And it wasn't like fancy or fabulous. Like, if you were in Belize, you either were a teacher or nurse. And if you were, then you went to London for nursing school. And so she did. And I had never been to Europe my entire childhood. And I just remember it was like a mythical place.
- [28:28]
Chris Renee Hazlett
Yes.
- [28:28]
Melissa Proctor
When she was. I would see pictures of her. She was the only black person in her class. And so I would always be like, you know, one day I'm gonna go to London.
- [28:35]
Chris Renee Hazlett
Yeah.
- [28:35]
Melissa Proctor
I have family from Jamaica. My father's from Jamaica. I have an uncle and two Cousins and an aunt that moved to Jamaica. Move, sorry. Moved from Jamaica to London.
- [28:42]
Chris Renee Hazlett
Okay.
- [28:42]
Melissa Proctor
So they were like my British cousins. And I was like, one day I'm a visitor, and I remember an undergrad at Wake that had a study abroad program. So I did a semester abroad. The first time I got on a plane in London, and I fell in love with it, But I was at a house with a bunch of Americans, and, like, we traveled, we did some really cool stuff, but I didn't feel like I really got, like, an actual experience being in London, because it was kind of like it was an Americanized experience.
- [29:06]
Chris Renee Hazlett
Okay.
- [29:07]
Melissa Proctor
And so I said, if I can go back, I want to go to, like, a British school, be in a dorm, live with people from all over the world. And so that's what I did. After I graduated, I came to Atlanta, worked at Turner for a year, and they offered me a job, like, six months in. And I was like, oh, man, that's a great opportunity, but I really want the chance to live abroad. And so I turned down the job, and I got into the program in London. It's a one year master's degree. And so I literally went as an excuse to live abroad and have that opportunity. And so I couldn't do it. And what I realized then, if you didn't have the amount of money you needed for the year in your bank account, they won't let you go. So it wasn't like, you can get financial aid and all of that. So I needed $20,000, and I was like, how am I getting it? How am I getting. One of my colleagues at the time was like, why don't you just ask for it? So I made some proposals, and I was like, I'll give my artwork or I'll just be a great citizen. Give me $20,000. It was the year the All Star game was in Atlanta. So I was mopping up sweat for the game, and I was shopping it around, gave it to players, you know, anybody, family members. And ultimately it was Tim Hardaway, one of the players that I knew from my Heat days, who was like, you know, my wife and I saw your proposal. We really believe in you.
- [30:12]
Chris Renee Hazlett
You know? This is the father, Tim Hardaway.
- [30:14]
BambooHR Representative
Yeah.
- [30:15]
Melissa Proctor
Senior Tim C. So when I was a ball girl for the Heat, I, like, worked Tim Jr. S birthday party. Are you serious? I was a ball girl. He was like, hey, can you come help out at the party? I'm like, oh, I'm going to Tim Hardaway's house. It was like, can you carry this ice Put it in the bucket. I was like, all right, all right. But from then, they were like family to me.
- [30:32]
Chris Renee Hazlett
Yes.
- [30:32]
Melissa Proctor
And so he's like, my wife and I have always believed in you. We love you. And I was like, well, I'll pay it back over time. He was like, pay it forward. And it was the biggest blessing. And so that's what got me to London. And it was amazing. Awesome program, great friends that I made, lifelong friends from my experience now going to school in England.
- [30:48]
Chris Renee Hazlett
Right.
- [30:49]
Melissa Proctor
And coming back, like, I wouldn't trade it. And I'm so glad I did it at that stage of life.
- [30:54]
Chris Renee Hazlett
So you were a mother at this point?
- [30:55]
Melissa Proctor
No.
- [30:55]
Chris Renee Hazlett
Oh, you hadn't had Marlon.
- [30:56]
Dr. Trevor Turner
Okay.
- [30:57]
Chris Renee Hazlett
So I remember you were attorney. You're like, no, this is way back.
- [30:59]
Melissa Proctor
Okay.
- [31:00]
Dr. Trevor Turner
Way, way back.
- [31:00]
Chris Renee Hazlett
I was going to ask how did you manage that?
- [31:01]
Melissa Proctor
But I don't. Yeah, that's a whole other world.
- [31:05]
Chris Renee Hazlett
Right. That's crazy. Similar to you. I've always wanted to study abroad. I feel like the British actors are the best. So when we went on strike, probably about two years ago, I remember I started. I'm always like, a solution oriented person. Not like, oh, what are we doing? What's happening? How can I make the most of this time? So I started looking up different schools that I could go to to do, like, intensive courses in London. And I remember I told Tyler what I wanted to do, and he was like, oh. He was like, I wouldn't do it. He was like, only because this strike is going to be over before you know it.
- [31:34]
Melissa Proctor
Well, it wasn't.
- [31:36]
Chris Renee Hazlett
It was not over before we knew it. And I was like, dang it, I should have went. But it's one of those things where I still want to do that. That's still a dream of mine. Yeah, absolutely.
- [31:43]
Melissa Proctor
I do.
- [31:44]
Chris Renee Hazlett
I want that experience of studying abroad.
- [31:46]
Melissa Proctor
I just. I remember it so vividly because I got to, like, feel like I was immersed in it. Like, at first I was like, okay, you're in, you're out. But it was like, you know, getting the bus and going to the markets for groceries and making friends and, like, it was such a great time. I think I was maybe like, 25.
- [32:01]
Chris Renee Hazlett
Wow. Yes. I'm sure that helps shape you as well. Something about moving away from home that really does a lot of shaping for me. It was Washington, D.C. you were London. And I know those moments definitely shaped me for sure. Yeah. When you think about your leadership style, what are some of the core principles that anchor every big decision that you have to make?
- [32:24]
Melissa Proctor
You know, from A work perspective. I always think of my values. I go back to my why and I'll tell the team. So even explaining, like, why we're doing things, like, just don't rush through it. Like, explain how we got there and the why. And so when it comes to, like, business decisions, a lot of it is, like, focusing on the what are we doing? What do we need as an organization? What do the fancy? What does the community need? Which is important when it comes to personal decisions. I talk a lot about in my book as well, about my guiding principles.
- [32:50]
Chris Renee Hazlett
Yes. People ask you.
- [32:51]
Melissa Proctor
Yes. Instead of, like, my career. And that's a different one. And I think at some point in my career, I remember I wanted to be in branding. I'd gone to grad school in London, a focus on brand strategy. I love branding. I want to learn more about it. And I think I was maybe 26, I'd come back from London. I worked for a couple years at a job, and then I finally maybe was like, 28. I got a branding job, director of brand strategy. Got to rebrand core TV to true tv.
- [33:18]
Chris Renee Hazlett
Oh, wow.
- [33:18]
Melissa Proctor
And I was like, oh, man, this is cool. I got to work on it. But when I got the brand job, I was like, what's next? Do I retire? Like, what are we gonna do?
- [33:26]
Chris Renee Hazlett
Right.
- [33:27]
Melissa Proctor
And so I had to kind of redefine what, you know, success kind of looked like to me. And at that point, I had a lot of mentors that were like, you know, you should really create your guiding principles for your life and your career. What should that be? And I never really thought of it. So I took some time to, you know, ask these questions of, like, you know, what would I do if, you know, for free?
- [33:46]
Chris Renee Hazlett
Yeah.
- [33:46]
Melissa Proctor
You know, what is my superpower? What things do I dislike, despise? What keeps me up at night? All these things. And I kind of landed. I call them my starting five. And almost like the filter that I use for every decision that I make, both personally and professionally. And so one is, you know, I have the ability to both be really creative, like with the art, but also strategic from a business sense.
- [34:07]
Chris Renee Hazlett
Yes.
- [34:07]
Melissa Proctor
And I've had business strategy jobs that I hated because it was all strategy and there was no creativity.
- [34:12]
Chris Renee Hazlett
Yeah.
- [34:12]
Melissa Proctor
And I had all creative jobs, like I mentioned with the art job, which at first I liked. And I was like, that's not for me either. But my superpower is when I can bring both of those together.
- [34:20]
Chris Renee Hazlett
Right.
- [34:20]
Melissa Proctor
And this role is very creative and strategic, business wise. And I think that's why I thrive in it.
- [34:25]
Chris Renee Hazlett
Yeah.
- [34:26]
Melissa Proctor
The second is I get bored real easily. Like, if I can do it in my sleep, I don't want to do it. Right. And so I'll always say that I want to be adding more tools to my personal toolbox. If I was an agency of one, what new capability am I adding to my capabilities? Presentation. So anything that I do, if I could already do it before I start, I don't need to be doing it. The third is my mom was not the best with money growing up. You know, whether it was like, stuff getting cut off or, you know, bill collectors calling. And I said, whatever I do want to be able to pay my bills on time or ahead of time was the goal. Then after I had my daughter, it was thinking about generational, you know, wealth building.
- [35:01]
Chris Renee Hazlett
Like, what can I do for her.
- [35:03]
Melissa Proctor
Long term where, you know, I'm not leaving her in debt.
- [35:06]
Chris Renee Hazlett
Right.
- [35:07]
Melissa Proctor
My fourth is some sense of, like, work, life, harmony. I don't think there's ever balance. You know, we both work really hard.
- [35:13]
Chris Renee Hazlett
Harmony is a good way to put it.
- [35:14]
Melissa Proctor
It's harmony. You know, sometimes you gotta work really hard, sometimes you gotta live really hard in a great way. Yes. And making sure that I'm always in a position where I'm able to do that when I can, especially with my daughter, like, being able to spend time with her when she needs it, that's important to me. And then the last one is authenticity, because how I am right now is how I am no matter where you see me in any environment. Trap house, at the White House, like, Melissa's gonna be what she is. And so those are like my starting five. And every decision I've made, I ladder it up to those. And I'm like, does it check these boxes? And if it does, it's something that I know that I would be happy with.
- [35:48]
Chris Renee Hazlett
I love it.
- [35:48]
Melissa Proctor
So even from a professional sense, people have come with opportunities and say, hey, how would you like this opportunity? I can very easily say, well, can you handle these five things? If these can be met, we can have a conversation. And it's not. That's cool.
- [36:02]
Chris Renee Hazlett
I love that. Guiding principles. I'm going to take that on. I got to find out what my starting five are.
- [36:06]
Melissa Proctor
Yeah, you just got to love that. And it can evolve. But I think it's so much of who you are at your core that, like, that's important. Like, another one now is Atlanta. You know, I had opportunities to leave Atlanta, and my daughter was like, uh, I'm not leaving Atlanta. And so I'd love To travel and, you know, go places. And so at some point, I like, another opportunity came and she was like, no, mom. And I said, you know what? You didn't ask to be here.
- [36:31]
Chris Renee Hazlett
Yes.
- [36:31]
Melissa Proctor
And if I could do anything by just having you stay here because you love this as your home, I can make that sacrifice.
- [36:36]
Chris Renee Hazlett
Absolutely.
- [36:37]
Melissa Proctor
So, like a silent six is being in Atlanta if it's work related, because that's important personally.
- [36:42]
Chris Renee Hazlett
Yeah. Speaking of motherhood, you are an amazing mom. And Marley, when I tell you she is true to herself.
- [36:50]
Melissa Proctor
She is so herself, baby.
- [36:52]
Chris Renee Hazlett
When I tell you she's very matter of fact. She is not fake.
- [36:55]
Melissa Proctor
No.
- [36:56]
Chris Renee Hazlett
Like, I love that child. She like, you did a really good job.
- [37:01]
Melissa Proctor
She's told the truth. Sometimes I'm like, little less truth. Little less truth. Bring it back. Bring it back. Right.
- [37:07]
Chris Renee Hazlett
When you talk about work, life, harmony, and having a child, how do you find harmony with everything that you have going on? I see you bring her to games sometimes against her will. Sometimes she pro. Sometimes she looking like, I do not want. I'm like, girl, do you understand who your mother is?
- [37:22]
Melissa Proctor
Once she eats, she's ready to go. That is her.
- [37:25]
Chris Renee Hazlett
That is so funny. But how do you find harmony in everything that you have going on with motherhood?
- [37:30]
Melissa Proctor
You know, she is my first priority. And I'll tell everyone if I have to leave. Cause she just started volleyball randomly. She tells all her friends that her parents forced her to pick a sport. And I was like, okay, you picked this one, right? But I really keep her first. And so for as many things. And you know, her dad and I, we co parent really well. And I'm grateful for that.
- [37:51]
Chris Renee Hazlett
That's good.
- [37:52]
Melissa Proctor
But it's so much like I will think of all the stuff I have to do. And I was telling a friend of mine, I often ask her, how can I be a better mom to you? Wow. And I've asked her since she was really young, and she'd be like, you can give me more candy. Like, it was real. It was real, kid. Like, now she's like, no, mom. Like you're good. Or helping her sort through feelings that she has. Or, you know, she's like, you can make. You can be less cringe when you drop me off at school. And I was like, how? I'm like, oh, like turning down the volume at a song. I really like to embarrass you. I'm like, no, I'm going to be cringe. That's. That's what it is. But just to like, being able to communicate with her and make sure that we're good. And at some point, you know, like, I recently started an entrepreneurial endeavor, and I asked her, and she's like, you know, you work a lot now, or you're always tired. And I'm glad because she gives me perspective of gaps that I don't even see that I have, where I'm like, okay, so how can I have the balance? And I'm like, okay, so note to self. I need to put work away. And when I have time with her, like, make that focus time. And she's like, hey, we watched a movie together sometimes. I'm like, yeah, put it on.
- [38:53]
BambooHR Representative
Like, I'm here.
- [38:53]
Chris Renee Hazlett
She's like, you're not watching Mom.
- [38:55]
Melissa Proctor
Correct. So I'm like, you know what? Like, stop that. Like, just sit with her and be there, because you only have a couple hours. She's going to bed. And so it's just trying to be more intentional about things, but it's tough.
- [39:05]
Chris Renee Hazlett
Yeah, I can imagine. Yeah. Speaking of taking on new professional endeavors, how has that been? Let's talk about it. I'm excited. I actually went. You have Pervita Hill?
- [39:16]
Melissa Proctor
Yes.
- [39:17]
Chris Renee Hazlett
And I do want you to explain what it is, because it was fascinating. Like, I went to your facility, and we're actually going to go there, too. But I went to the facility, and it was absolutely amazing. Next level, like, futuristic amazing.
- [39:29]
Melissa Proctor
Thank you. And so, myself and my business partner, Dr. Trevor Turner, we opened up a wellness center in Atlanta in Buckhead. And it's all around longevity and, like, orthopedics. But really, how can you live as well as you can for as long as you can?
- [39:44]
Chris Renee Hazlett
Yes.
- [39:44]
Melissa Proctor
And having all of these different modalities or services that we offer to do that. And, you know, I was experienced wellness. My mom was a nurse, as I mentioned, an orthopedic nurse, ironically. And, you know, someone brought an idea to me around, like, hey, how do we, you know, could we do something like this? And Dr. Cherna and I were introduced, and we were like, okay, if we were to do this, like, I want to be able to inform people of all of these things that have been in Hollywood and things like therapeutic plasma exchange, where people are taking all the microplastics out of their blood. Like, that's something that's like, only billionaires do that. Like, actually, no, it's pretty affordable. And, you know, you can do that here. People don't talk about it, especially in the black community. So for me, personally, in being an investor, initially, I was like, I'm gonna be a silent investor. Just in the background. And then that quickly changed, and I'm.
- [40:28]
Chris Renee Hazlett
Glad it did because you say our community does not know about these things. I wouldn't have known about it if it wasn't for you. So thank you for not being silent.
- [40:36]
Melissa Proctor
Well, you know, and I'm. And you know, God put you in places where you didn't. Like, this was never my. This was not my idea to be where I am as a part of this business. But, you know, things changed and it made it so that was the opportunity. And I was like, there's clearly a reason and I'm gonna walk in it and, you know, do the best I can as this festival. And so it's amazing because now we just had an open house on Saturday and people came in and we learned about. We have IV therapy. We have an AI robotic massage table, which is called Escape. People love it.
- [41:06]
Chris Renee Hazlett
It's so good.
- [41:07]
Melissa Proctor
Literally, this robot is giving you a massage using AI. They learn all the different massage techniques. And I mean, I've done it a bunch of times. And I'm like, it really is good. It is in ways that you. I'm like, oh, okay.
- [41:18]
Chris Renee Hazlett
I didn't know what to expect, but it was amazing. I felt really good afterwards and relaxed. It is.
- [41:23]
Melissa Proctor
And so even as an owner in Privita, you. I decided to invest in an executive physical because it's very much what. It's kind of the crux of everything that we do. Get all this data about yourself, whether it's genomics, whether it's your gut health, understanding what vitamins you're deficient in, and not just taking random supplements, but taking supplements that really are for you based on your deficiency.
- [41:41]
Chris Renee Hazlett
I love that you all do the IV cocktail.
- [41:44]
Melissa Proctor
Yeah.
- [41:44]
Chris Renee Hazlett
All the vitamins that you need. Not just helping you with random stuff.
- [41:48]
Melissa Proctor
And then for people that may not want IVs, we have a partnership with Vitamin Labs. We'll make supplement packets for you, personalized, based on what you need. We have an amazing head of imaging. And so we have a DEXA scanner that tells you about your bone density. I did that.
- [42:01]
Chris Renee Hazlett
I had the bones of a 30 year old. He was like, you don't have any. There's no hit. Like, no osteopenia. Yeah. None of that in your future. I was like, come on, Lord.
- [42:11]
Melissa Proctor
You know, but there's so many things about yourself you don't know. So as a part of our executive physical, we're prenuvo partners. If you see in prenuvo, you get a full body mri.
- [42:20]
Chris Renee Hazlett
And I just didn't I'm coming to do that. I've been wanting to do that because that was something that the wealthy was doing to kind of get ahead of cancer or any other ailments.
- [42:28]
Melissa Proctor
You have stage one cancer. I mean, some people may have brain aneurysms and walk around and be unaware. So the idea of preventative health is something that, you know, in America, we're just so used to reactionary. Something has to go wrong. It's really. Then you're. Then you're sick, and now you're in the system trying to get well.
- [42:43]
Chris Renee Hazlett
Yeah.
- [42:44]
Melissa Proctor
And so for us, the whole idea of prevention and making it personalized to you is really, really, really where we are and then predictive. So a lot of it is the data. And ultimately, if you come in and you, you know, use our services, you'll know more about yourself than your primary care physician.
- [42:57]
Chris Renee Hazlett
Yeah. That's amazing. It's crazy. I did not know my mother passed away from a brain aneurysm. I had no idea those scans would actually help with that, too, because I had before, probably I haven't had them lately. And I don't know if it's because of, like, work stress when I'm working, like, when I'm filming and stuff, but I was having these really bad dizzy spells, and I was like. Because people can have brain aneurysm and not even know it.
- [43:22]
Melissa Proctor
Yeah. Literally walking around having no idea.
- [43:24]
Chris Renee Hazlett
Yeah. And I know it's not hereditary, but, like, to hear that this can actually let me know, like, what's going on there in my brain as well. I'm definitely got to do it now.
- [43:34]
Melissa Proctor
Yeah. I mean, and Dr. Turner is phenomenal and so much. I mean, people. We talk about, like, shoulder injuries, knee, hip. I got back problems.
- [43:41]
Nyx Brand Representative
Yeah.
- [43:41]
Chris Renee Hazlett
Cause I was like, girl. I was like, I don't know what's going on with my spine. I think I got a slip.
- [43:45]
Melissa Proctor
This desk.
- [43:45]
Chris Renee Hazlett
You're like, come over.
- [43:46]
Melissa Proctor
We'll look at you. We'll check you out.
- [43:48]
Chris Renee Hazlett
And I'm fine now, but now my thumb. I was like, I don't know what is going on. After 40, it's like everything just start breaking down.
- [43:56]
Melissa Proctor
I'm there with you. But this has truly been helpful for me. Even just to know where you are for a baseline and be able to go back.
- [44:02]
Chris Renee Hazlett
Absolutely.
- [44:03]
Melissa Proctor
I'm grateful for it. We're just starting out, and so the goal is really gross. Like, we want people to come in and learn about it and take a tour and Stanford. But, you know, ultimately, like, I want Privita Health everywhere. In every state and that's, you know, the long term vision. And you know, I hope that if we're doing things the right way and, you know, treating people well and really ultimately helping them, making impact on lives. Right, that's where we'll go.
- [44:24]
Chris Renee Hazlett
I love that and I think this is a good time to go. Should we go over there?
- [44:27]
Melissa Proctor
Let's do it.
- [44:27]
Chris Renee Hazlett
Let's do it.
- [44:28]
Melissa Proctor
Come on.
- [44:29]
Chris Renee Hazlett
We'll finish this at Pervita Health. We're going on a trip in your favorite racket. Bishop.
- [44:43]
Melissa Proctor
Welcome to Purvita Health. We are here.
- [44:46]
Chris Renee Hazlett
Hey, ladies.
- [44:47]
Melissa Proctor
This is our amazing team, Trinise and Andy.
- [44:50]
Chris Renee Hazlett
We've met before. Doc, how are you doing?
- [44:53]
Dr. Trevor Turner
Welcome back, Crystal. Nice to see you again.
- [44:54]
Chris Renee Hazlett
Thank you. Happy to be here. Happy to bring my keep it positive sweetie community here so we can learn more about Privita Health. Super excited for my dear friend Melissa and excited to show them everything you guys have to offer because it is definitely next level futuristic. That's what I was telling her earlier. I was like, it's just a futuristic experience. So excited to see all you guys have to offer.
- [45:14]
Dr. Trevor Turner
Cool.
- [45:14]
Melissa Proctor
Let's do it.
- [45:15]
Chris Renee Hazlett
Let's get a tour.
- [45:17]
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Dr. Trevor Turner
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Chris Renee Hazlett
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- [45:54]
Dr. Trevor Turner
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Melissa Proctor
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Chris Renee Hazlett
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Melissa Proctor
We've got you.
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- [48:18]
Dr. Trevor Turner
So as we come back through this door, past the massage room, you're going to see two kind of large medical interventions on the right. The first one over here is a table we use for diagnostics called a DEXA scanner. For the ability to tell you about bone density, which is huge, especially as females age. We really focus on the prevention of osteopenia and osteoporosis, which is a major factor in how well people are moving and continue to move by avoiding fractures in their hip and spine.
- [48:47]
Chris Renee Hazlett
I told him I had the bones of a 30 year old.
- [48:48]
Melissa Proctor
Yes, you're probably.
- [48:51]
Dr. Trevor Turner
Yeah, you are blessed with good habits and probably good genetics as well.
- [48:54]
Chris Renee Hazlett
Yeah, losing fat.
- [48:55]
Dr. Trevor Turner
Thank you parents. And that leads us to the next part, which is body composition. So dex is the gold standard for body composition, which is great. It tells us not just about where your muscle Is and where your fat is, but also about a hidden piece of fat that you can't see on the surface. Cool visceral adipose, which is the fat around your organs, which almost acts like a hormone that secretes inflammation. And so we always pay attention to how much fat and how much muscle people have so they can be resilient and age in a healthy way. But making sure that we don't have a lot of fat around organs is really, really critical. We would treat patients differently depending on if there was a lot or a little of that. So as we move kind of past that room, if you look over here on the left side, this machine, you may have seen an ICU before. It's called a TPE or Therapeutic Plasma exchange. And we've got emerging data now that shows there's no other tool in medicine that really reduces mold. Heavy metals, pesticides, herbicides, and now microplastics all together in a single session. We have some patients who are coming because there was a. An Italian study that showed you could reduce cognitive decline. And, like, for me and my family, that's really important. I had a grandfather with Alzheimer's.
- [50:14]
Chris Renee Hazlett
Grandmother. Yeah. When you talk about microplastics, there's a lot of studies around drinking from plastic bottles and even microwaving plastics. Is that the type of microplastics that you're talking about, this helps remove?
- [50:26]
Dr. Trevor Turner
Yes. And we are finding that they're hidden in places maybe we wouldn't even expect. So I could ask for. For a paper cup, but it turns out the paper cup is lined with plastic on the inside, so. And even if I ask for a glass bottle, I heard that about. There's plastic on the cap.
- [50:39]
Chris Renee Hazlett
Right, I heard that. Yeah, exactly.
- [50:42]
Dr. Trevor Turner
And we. To what extent those cause disease? We're just scratching the surface. But I'll give you one example. When we do heart surgery, we take plaques out of people's heart. We're finding that microplastics are embedded in some of those plaques. So the degree to which. Which they cause either disease that we don't think about or disrupt hormones, et cetera, those are things that we're still studying and learning about in medicine. But I think a lot of people are becoming more attuned to how significant they really may be.
- [51:09]
Chris Renee Hazlett
Yeah. So what is that process? Like, you draw the blood out, it goes through.
- [51:14]
Dr. Trevor Turner
So this would be staffed by a nurse who's done this a bunch of times and is excellent because she stuck me, and she did a great job. It was a painless insertion. But you get too big on IV started. And so one of those IVs would take out your blood and your plasma. It would filter out the dirty plasma with all the inflammatory factors in it, and then it would put your blood back into your body. And the same, basically, procedure.
- [51:37]
Chris Renee Hazlett
Oh, wow.
- [51:37]
Melissa Proctor
So you're using both IVs at the same time.
- [51:39]
Chris Renee Hazlett
Oh, okay. Got it. Oh, Lord. I would have be like this.
- [51:44]
Dr. Trevor Turner
Melissa has experience. So have I. But we had a patient who came in. Actually, he wore VR goggles the whole time.
- [51:50]
Chris Renee Hazlett
That would be me.
- [51:51]
Dr. Trevor Turner
And so he just hung out for a couple hours and got his TPE and then took off afterwards. No big deal. There's no real.
- [51:58]
Chris Renee Hazlett
Yeah.
- [51:58]
Dr. Trevor Turner
And no real recovery time associated with it. But, you know, I would say afterwards I kind of felt like I did a hard workout.
- [52:05]
Chris Renee Hazlett
Really?
- [52:06]
Dr. Trevor Turner
Yeah. So I took one night off, and I was back in the gym the next day.
- [52:09]
Chris Renee Hazlett
Awesome. Okay, Good to know.
- [52:10]
Dr. Trevor Turner
Yeah. Yeah. As we keep moving this way, you'll see this semi rigid hyperbaric oxygen chamber. Chamber hyperbaric oxygen kind of became known for treating divers who had injuries that stayed down too long under the ocean. Yeah. I supervised the chamber in Florida years ago, and then we got interested in it because it improves wound healing really well. So for me, if I'm doing any kind of orthopedic procedure for a patient, or especially here for our skin care patients, if they come to get chemical peels are microneedling or maybe a filler Botox. Being able to push oxygen under some pressure underneath the skin while you have a, quote, fresh wound a lot of times enhances your outcomes. And so we pay attention to that because we always say there's a good way to treat patients, there's a better way, and there's a best way. And really, what we're trying to do is give everybody the best way every time they come in. Yeah. As we keep moving to the side, there's an IV therapy suite. You're probably familiar with IV therapy because there's a lot of places that do it. One thing that's unique about how we do it is every IV a patient gets here is a prescription from me. And that that prescription is really based on your unique micronutrient profile. So that means the kind of IV you're getting is going to be different from what I would get or Melissa would get, because it's going to be tailored to your specific physiology. Right. At Privito, the mission is always personalization. So we want you to have the most effective IV you could get every time. I love that if you have a need for that type of therapy.
- [53:42]
Melissa Proctor
Okay.
- [53:43]
Dr. Trevor Turner
And then as we keep moving down the way, we have this kind of very bright light, fancy room, which is where the aesthetics are done. My room is a little more basic as we, as we're doing ortho, it's a little more straightforward. But this device is called a fluoroscope. And so if we have to do an advanced procedure for somebody's spine or joint. Joints, this giant C allows you to rotate around the body, and that allows me to capture essentially a three dimensional picture. So it enables me to be very, very safe in the event that I need to do a procedure. It also enables me to be highly accurate. So anytime we want to treat something, it needs to be guided by an image. So we know that we're hitting the right target. We do have a source of doing that without radiation, and that is this big ultrasound machine that you see over here. I use ultrasound for a couple of other purposes to diagnose as well. So a lot of us sometimes think that the best way to get a picture done is to get an MRI. And MRIs are great for some things, but they're still pictures. And so if a patient comes in, sometimes they'll say, I'm hurting, I'm hurting. And I had an MRI and it said I was normal. And so I'll say, well, let me put the ultrasound probe on your shoulder or whatever it is and watch you actually move. And sometimes we pick up on things that we would miss with a still picture, like an mri. So ultrasound gives us an advantage in that regard. And then, you know, we have a tech come in once a week. And the nice thing about that is she's trained to do heart, liver, kidney, breast, ovary, pelvis, prostate, et cetera. So especially if someone's coming in here to get surveillance for any kind of hormone replacement therapy, we can look at all the, quote, risk factors and really minimize them, however possible.
- [55:27]
Chris Renee Hazlett
Right.
- [55:28]
Melissa Proctor
Yeah.
- [55:28]
Chris Renee Hazlett
I recently went and got a breast exam, did the normal exam, and they called me back for a second look. And it was the ultrasound that they were able to really get a good look. So I understand what you're saying. So when you take the ultrasound.
- [55:40]
Dr. Trevor Turner
Yeah.
- [55:40]
Chris Renee Hazlett
How to help you get a better look into things?
- [55:42]
Melissa Proctor
Yeah.
- [55:42]
Dr. Trevor Turner
And in the United States, I think approximately 40% of women have dense breast tissue that requires ultrasound. And they all get callbacks. And of course, when you're the patient and you go get a scan done and they call you back, it makes you nervous. Right.
- [55:58]
Chris Renee Hazlett
I was filming when I Got that call back. So on top of, like, the anxiety and pressures of work, then it's also like, do I have cancer?
- [56:05]
Dr. Trevor Turner
Right.
- [56:05]
Chris Renee Hazlett
You know, and it's not never the call that you want to get, but as a patient, I was also like, why don't you just give. If, you know, I have breast. Dense breast tissue, just give me an ultrasound instead of taking it through it.
- [56:18]
Dr. Trevor Turner
Right, right. So, yeah, so we do use ultrasound for that. And then. And then there are some patients who, let's say they have a family history of a particular kind of cancer or let's say an aneurysm or something that's otherwise hard to detect. We will offer them. We have a contract with Prenuvo so they can go get full body MRIs for surveillance.
- [56:39]
Chris Renee Hazlett
I just learned that I knew that you could find out if you may have cancer in any stage with the prenuvo scanning, but my mother passed away from a brain aneurysm. So when she told me that today, I was like, okay, I really need to get it, because I didn't know. You could also see that if I've had an aneurysm before. That's crazy.
- [56:58]
Dr. Trevor Turner
We have actually a patient in our practice that signed up as a member, had a similar story. You know, her mother had passed from that and actually found a really, really tiny one. Right. But now she knows and at least she has the opportunity to do something about it before it becomes severe.
- [57:13]
Chris Renee Hazlett
Right, right.
- [57:14]
Dr. Trevor Turner
So we're very much about empowering people with data. The more data you have, I think the better you can prepare and make better decisions. Absolutely. Yeah.
- [57:23]
Chris Renee Hazlett
Love that. All right, Doug, this is my favorite part. One of my favorite parts of your facility is this skate massage. This thing is. It's crazy. I don't think people are ready.
- [57:38]
Dr. Trevor Turner
We were very proud to roll this out, so we were the first people in Georgia to have one.
- [57:42]
Chris Renee Hazlett
So today we have Big fella. He is in here. He is about to get a massage. Are you guys ready? Hey, big fella.
- [57:57]
Melissa Proctor
You're so funny. Professional.
- [57:59]
Chris Renee Hazlett
We are professionals. All right, so they're going to show you how this is done. Come over here because you're in your other shot.
- [58:07]
Dr. Trevor Turner
There you go.
- [58:07]
Chris Renee Hazlett
Never tilt your back to the camera. Great.
- [58:09]
Melissa Proctor
All right, so keep all of that.
- [58:15]
Chris Renee Hazlett
She's gonna give you. What's your name again? Trinise is gonna give you a tutorial of how this works.
- [58:21]
Melissa Proctor
Alrighty. So you already have your clothes on, which is perfect. Perfect. You'll lay on the table on your stomach and your face will go in the Face rest. Once you get on the table, there's gonna be a full onboarding process for you.
- [58:32]
Chris Renee Hazlett
It says, welcome, Wes.
- [58:34]
Melissa Proctor
It'll do a body scan. You can change the bolster setting, the headrest, and the armrest setting, all with a touch of a button. You can change the pressure, the music that plays, and even the video that plays on screen.
- [58:45]
Dr. Trevor Turner
Okay.
- [58:46]
Chris Renee Hazlett
All right.
- [58:47]
BambooHR Representative
Clacking.
- [58:47]
Melissa Proctor
No problem. Yeah.
- [58:50]
Dr. Trevor Turner
And so, because we capture so much data on each patient, typically we use a screen like this that enables us to put all of things up at one time, and that makes it easily more understood and visualized so that you don't leave thinking, well, gosh, they told me so many things, and now I'm lost.
- [59:09]
Chris Renee Hazlett
Right.
- [59:10]
Dr. Trevor Turner
So you can see a bunch of different kinds of data. And we call this concept the digital twist. So if you look up here, there's two different sets of DNA on the far left side we would typically get. One is the DNA that you would use from your saliva, and that's what your mom and dad gave you. And the other is actually the DNA of the little microbes that inhabit your colon, and we call that the microbiome. There's been a lot of evidence about how the interaction between the bugs that live in your gut affect your immune system and your brain in particular. And so we use that as a way to stratify risk. We do draw blood and look at micronutrients. So anybody who gets a medicine or a supplement here is getting it, because we test it in such a way that we know your unique prescription is unique to you. We do get exercise data. And so you see that guy on the bike? That's called a.
- [60:03]
Melissa Proctor
Great. No, no, I gotta do it again.
- [60:05]
Dr. Trevor Turner
It's a great. It's just. We'll have to get the music a little more hardcore next time, but, yeah, so that tells us about how well you breathe in oxygen, how well you pump it to your muscles, and then how well your muscles use it. And it used to be we used VO2 max for athletes who are trying to win races. But we also found that for, like, during COVID for example, if you wanted to be the person who is super sick and you wanted to get out of the hospital and get off a ventilator, well, it turns out having a higher VO2 max predicted your survivability in a better way. So on the one hand, it's applicable to pro athletes, but on the other hand, it's applicable for everybody who wants to just have a good quality of life and a good health span.
- [60:47]
Chris Renee Hazlett
Can I ask you something. Speaking of COVID have you noticed a rise in people with breathing issues after Covid? Because I know for me, I'm implementing running into my workout schedule or workout regimen now. And for a while, like, I could barely, like, keep up. I was, like, cutting it off because I was like, this is too much. Just even breathing was hard and even with singing, like, I can't hold my breath for as long as I used to. And I'm wondering if Covid had any type of implications on that.
- [61:15]
Dr. Trevor Turner
We've definitely seen some patients have longer term pulmonary scarring, so little scars on the inside of their lungs, depending on how they responded and the severity of the disease they had. But you can train that, right? So the important part is one, recognizing it. And it sounds like you have some insight because you're working out all the time, so you notice the difference. Yeah, Right. But then we could test for it and we could program the way that you work out in such a way to optimize how much volume you take in and out when you breathe and hopefully get you past that limitation so you don't notice it anymore.
- [61:48]
Chris Renee Hazlett
Yeah, it's a lot better now. But I noticed, like, the last two minutes of my mom today, my heart was like, it felt almost like, constricted. Like, it was like. Like it hurt.
- [61:56]
Dr. Trevor Turner
I was like, well, we'll book your VO2 next week.
- [62:02]
Melissa Proctor
Whenever you're ready.
- [62:03]
Dr. Trevor Turner
Yeah, yeah. So we do use images, which we talked about a little bit. So you see the DEXA scan here, ultrasound that we talked about over here. And the way we're using ultrasound is typically to get an actual picture of the inside of your blood vessels. So, you know, you draw a cholesterol panel and it's like, well, maybe you got plaque in your arteries, maybe you don't. We don't really know. But if you take a picture of it and actually look inside, we can be very confident. And then the discussion about how we minimize cardiac risk becomes much better informed. And you see the whole body MRI over here on the right side, which we talked about. And we do use some data for wearables. So, for example, I think Melissa's wearing a glucose monitor right now. Melissa's not a diabetic, but we're learning about the kinds of food she eats and the order in which she eats and how it affects how you release glucose and insulin and how you recover from workouts. So we find a lot of meaning from that data. And when you put it all together, really the goal is that, you know, so Much now about your individual physiology. You become the master of that, right?
- [63:05]
Chris Renee Hazlett
Yeah.
- [63:06]
Dr. Trevor Turner
And there was a paper published related to microbiome called the American Gut Project. There's a term they used in that paper called citizen scientist. And I was like, well, I want every patient who comes in this door to become a citizen scientist because when they're informed by that kind of data, you can make the best decisions for yourself.
- [63:25]
Chris Renee Hazlett
Well, this has been amazing, very informative. I'm glad we got to come and share your facility with people. I think the older I get, the more I am being more cognizant of my health and making sure I'm taking the proper steps. And especially with this last demonstration, it shows you so much. I recently went to the doctor because every time I go for my annual, I get blood taken so like around nine panels of blood taken to really see what's going on, what I'm deficient in. And came back that I was borderline diabetic. Yes. So when you said you're on the glucose monitor, I was like, that may be something I need to do as well just to make sure that those levels are changing. I recently took on fasting this month and I was doing a 16 to 8 or.
- [64:11]
Dr. Trevor Turner
Yes, intermittent fasting.
- [64:13]
Chris Renee Hazlett
Yeah, 6 to 18. Yeah, intermittent fasting window. So 18 hours I'm not eating and then from 12 to 6 I'll eat. I wanted to ask you, how sustainable is that? Can that be a lifestyle or is that something that you shouldn't try to do?
- [64:26]
Dr. Trevor Turner
No, I think it's been sustainable for a lot of people. For me, you know, we use like, and Melissa knows something called a fasting mimicking diet, which is like a five day protocol. We see other people who do 12, 12s. We see people who do other intervals besides 16, 8. I've had people do one meal a day, which I would not be good at doing. But some people really like it. Right. So I do think there's a lot of data to support that and if you find that it fits your lifestyle.
- [64:55]
Chris Renee Hazlett
I have found that I have so much energy, I don't know what that is. I don't know if I'm resting more, I'm going to bed earlier and when waking up earlier and making sure I work out every day. But this is my second week and normally around 12, 1 o' clock or even like around sometimes around that 2 or 3 o' clock window, I'll feel a crash coming. And I have not felt that in this past two weeks. I used to joke around saying it was Nap time. Like when we were in school where we had to go to sleep, I was like, maybe this just kind of carried on into adulthood. But I feel like it. It was my eating habits and even my schedule and not resting enough. But I did want to know if that's something that's sustainable.
- [65:32]
Dr. Trevor Turner
Yeah. And I think to your point, if you were to study that phenomenon you just described with a glucose monitor, what you would probably find, and I know this from personal experience, is that time when you felt like it was nap time is probably because you had a big glucose swing up and then a big swing the opposite way after your insulin was released. So it's that low period that gets you feeling like, oh, it's after lunch, I'm in a coma. Right. But it sounds like you're, you know, mastering your own fate because with the 168 window, it sounds like you're not having the crash, which is great.
- [66:05]
Chris Renee Hazlett
Yeah. No, it's crazy. So as soon as we got here, I had my lunch with me. As soon as the clock struck swept, I was like. Because I didn't want to be in here. Like, oh, no, I'm sorry.
- [66:14]
Melissa Proctor
You know what's so interesting is I told you, as you know, becoming a part of Privita, I decided to get an executive membership for myself to do the executive physical. So Dr. Turner mentioned I've never worn a glucose monitor. My mom was diabetic my entire life. She actually had gestational diabetes when she had me. And so I've always seen her, you know, shoot insulin and just that was norm. So putting on this glucose monitor, I was telling Dr. Turner, the first week I had it, those swings, up, down, nap time, I saw it. And then I did a five day the prolon fast. And it was even the entire time while I was fasting. And I felt amazing. And I'm like, wow. And he said it. He was like, now you have the data and it shows you sleeping better. Like all of the things connected. So understanding, like how fasting and the benefits of that, but also seeing how it impacts those are things I would have never been privy to or really understanding the data behind it without going through this process.
- [67:04]
Chris Renee Hazlett
So the glucose monitor, is this something that you, like, have to, like, attach to your arm?
- [67:07]
Melissa Proctor
Super tiny.
- [67:07]
Chris Renee Hazlett
Did it hurt right here?
- [67:08]
Melissa Proctor
Not. He had to put it on for me.
- [67:10]
Chris Renee Hazlett
I was like, okay, I can't do it.
- [67:11]
Melissa Proctor
I was like, oh, I didn't feel it. Oh, I hear it so easy.
- [67:16]
Dr. Trevor Turner
Maybe when you don't know, you don't know.
- [67:17]
Chris Renee Hazlett
Yeah, sure.
- [67:18]
Dr. Trevor Turner
That's a normal feeling, I think.
- [67:20]
Chris Renee Hazlett
How long do you keep it on?
- [67:21]
Melissa Proctor
The one that we have lasts for 15 days.
- [67:23]
Chris Renee Hazlett
So, you know, you can do it.
- [67:24]
Melissa Proctor
Once, you can do it twice, but being able to see over time and then you can take a picture of what you eat so you understand where those highs and lows come from.
- [67:32]
Chris Renee Hazlett
Right.
- [67:33]
Dr. Trevor Turner
And then for me, I wore it. I mean, I was still doing CrossFit, so I was doing pull ups and overhead squats and stuff.
- [67:38]
Chris Renee Hazlett
Oh, it didn't bother you?
- [67:39]
Dr. Trevor Turner
Didn't interfere with me at all. And then of course, when people around you see you doing it, they're like, what is that?
- [67:45]
Chris Renee Hazlett
Yeah, Yeah, I want that, right?
- [67:47]
Dr. Trevor Turner
I want my glucose to be better than yours, you know, And I'm like, let's go.
- [67:50]
Chris Renee Hazlett
Everything's a competition, right?
- [67:52]
Dr. Trevor Turner
But it becomes a team. And I think, you know, people engaged in a common pursuit, they hold each other accountable. And that community is very powerful.
- [68:00]
Chris Renee Hazlett
Absolutely.
- [68:00]
Dr. Trevor Turner
And that's really what we're here to create, is power and community.
- [68:04]
Melissa Proctor
Yeah.
- [68:04]
Chris Renee Hazlett
I love that. Yes. So tell the people where you guys are, where they can find you. We want to send as many people as we can your way so that we all can live a better, healthier lifestyle.
- [68:15]
Dr. Trevor Turner
Thank you so much. Yeah. We're on the south side of Buckhead, close to Piedmont Atlanta Hospital. Address 1801 Peachtree Street Northeast, Suite 150. We have a beautiful video about how to come in if you're coming in for the first time on free parking. So that's great, right?
- [68:29]
Chris Renee Hazlett
We love free parking in Atlanta.
- [68:32]
Melissa Proctor
Pervita.com, we're on Instagram, we're on Facebook, we're on LinkedIn. You can see all the information, testimonials. I think the people who are coming in are really having an impact. And as Dr. Turner mentioned, we're trying to create that community. So thank you for coming. You are now part of our community. Yay.
- [68:46]
Chris Renee Hazlett
I love it. Thank you guys so much.
- [68:47]
Dr. Trevor Turner
Thank you so much.
- [68:48]
Chris Renee Hazlett
I appreciate it. Hey, guys. We just finished our very first Kipps field trip. I hope you all had an amazing time touring the Privita health facility with me. I know I did. I've been there before. But today I learned so, well, much more. What I want you guys to focus on is getting in front of your health issues versus trying to catch up with them. All right? In the meantime, in between time, keep it positive, sweeties. And remember, share this episode with someone who could use a little positivity. Have a good one. See you next time.
- [69:18]
Dr. Trevor Turner
Ah, greetings from my bath.
- [69:20]
Ryan Seacrest
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Melissa Proctor
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Ryan Seacrest
IShares by BlackRock the market is yours.
- [70:09]
Melissa Proctor
Visit www.ishares.com to field perspectives, which includes investment objectives, risks, fees, expenses and other.
- [70:13]
Dr. Trevor Turner
Information you should read and consider carefully before investing.
- [70:15]
Melissa Proctor
Risk includes principal laws prepared by BlackRock.
- [70:17]
Dr. Trevor Turner
Investments, LLC member Finn Roe what kind.
- [70:19]
Chris Renee Hazlett
Of man would let this happen to his family?
- [70:24]
Dr. Trevor Turner
Inspired by shocking actual events, I'm working.
- [70:27]
Melissa Proctor
On a story about the Murdochs.
- [70:29]
Nyx Brand Representative
Their abuses of power are playing out in real time.
- [70:31]
Dr. Trevor Turner
Starring Academy Award winner Patricia Arquette and Jason Clark. It's only cheating if you get caught. Hulu Original Series Murdoch Death in the.
- [70:42]
Melissa Proctor
Family New episodes Wednesdays on Hulu and.
- [70:45]
Dr. Trevor Turner
Hulu on Disney for bundle subscribers. Terms apply.
- [70:48]
Melissa Proctor
At Hill's Pet Nutrition, we know that pet parent guilt is real. Leaving too long, playing too little.
- [70:55]
Chris Renee Hazlett
New homes, new babies.
- [70:57]
Melissa Proctor
Waking them up when they look so comfy.
- [70:59]
Chris Renee Hazlett
Running out of patience.
- [71:01]
Melissa Proctor
Running out of treats, Running the vacuum.
- [71:04]
Chris Renee Hazlett
You can only do so much. That's why there's hills.
- [71:07]
Melissa Proctor
Science led nutrition to help you give more love than humanly possible. Because you're only human. There's hills.
- [71:14]
Chris Renee Hazlett
Find the right food@hillspet.com ScienceDoesMore.