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Calling all my sweeties to the forefront. I'm your host, Chris Renee Hazlett, and this is the Keep It Positive Sweetie Show. Welcome to the Keep It Positive Sweetie Show. The place where we heal, grow and learn together. This week's guest is a multi hyphenate fashion designer, wellness advocate, and serial entrepreneur, Jordyn Woods. Jordyn woods has been a powerhouse in the world of fashion, beauty, and wellness. And her authenticity and strength continues to inspire so many. She is someone who has faced challenges head on and turned them into operations, all while keeping it real and staying true to herself. Kiss family. Jordyn Woods. Jordan, thank you so much for coming in.
B
Thank you for having me. Yes.
A
Seriously, When I got the call, I was like, absolutely.
B
Yeah. No, I'm excited.
A
Thank you. I appreciate it. We first met last year. About a year ago, I had to sing the national anthem for the Minnesota Timberwolves. The Dallas series?
B
Yeah. Actually, that was a crazy series, ma'.
A
Am.
B
That was insane.
A
It was. The fans are like. I've never seen fans crazier than the Minnesota fans.
B
Really?
A
Oh, my gosh. Well, warriors fans are crazy.
B
You have to get to the Dallas game because those Dallas fans are crazy. Actually. Boston, Dallas, Madison Square Garden.
A
Yes. Oh, yes. You've gotten to see that, too.
B
Yeah. So.
A
Yeah. So those are the craziest ones that you've seen.
B
That's the craziest ones I've seen, yeah.
A
Because I haven't been to Boston yet. I've heard about them. And actually, when we play Boston, they travel. Their fans.
B
Yeah, no, the fans travel. And the Knicks. Knicks fans, they're everywhere. Boston, from my experience, I went for the first time, and they were crazy. They're really crazy.
A
Yeah, I can imagine.
B
It's intimidating, girl.
A
So you being like a basketball player's girlfriend, how is that? Like, do they. Do they say stuff like. Do you ever hear them talking about cat behind you? Like, and you're like, hey, you know.
B
What sports fans are gonna be? What it is. It's one of those arguments you'll never win because they're willing to take whatever shots just to try to get under that person's skin. So do I turn and look? Yes. Do I react? I try not to.
A
That's good.
B
But when I go to the games, I feel like a lot of people. Some people will come up to me and be like, I came here to see you. Or to hope to see you. Which I'm always surprised. Cause I'm like. I don't even know, like, for what.
A
Jordan Woods.
B
But no, it's really. It's really fun. I try not to be reactive because I realize it's one of those things. You won't win that battle, you know?
A
That's so true.
B
I always want to go on Twitter. I want to. And I'm just like, let me hold back. I'm just not.
A
Yes, we're gonna get to that, too. I want to talk to you about, like, just even social media, because for me, it's hard for me not to react. And sometimes I'm like, I got time.
B
Today when I have too much time, I put my phone away.
A
Yeah. The smart.
B
Yeah. Because it just gets so sticky, I feel.
A
Yes. And it'll get you in trouble, that's for sure. Your father in love is a big fan of one of my shows, and when I came to the game, he was like, I thought that was you. So when I got to meet you, I want to. I want to introduce to Jordan. I'm like, okay, let me go meet her.
B
Yes.
A
And you and your mom. Just. First of all, your mom looks like your sister.
B
No, she gets that. She gets that all the time. She gets that more than. She doesn't get that.
A
I can imagine.
B
She's like the triplets.
A
Yeah.
B
When we're all together with my sister, just stunning.
A
Seriously.
B
Thank you.
A
Sweet.
B
Jeans are strong.
A
Yes, they are. They really are. So I want to talk to you about just the diverse career that you built from modeling, entertainment, and entrepreneurship. You were raised in Los Angeles, California, and then you moved to Calabasas at a young age. Was. How old were you when you moved to Cali?
B
Honestly, I always grew up in California, and I always grew up within, like, 10 minutes from Calabasas. So that's got it. It's always kind of been in the same vicinity.
A
Yeah. How was that growing up? Just, like, because your father worked in the industry, how was that just growing up inside that at a young age?
B
I think it creates a jaded perception of things. You grow up in la and you're not really super impressed by anything. As you get older, you're like, oh, I've seen that done that sometimes that perception of reality, of what's real or what's not, when you take a step out, you're like, wait, what's going on? Because. But you appreciate things differently, I think, once you leave. Yeah, for me, I moved to London, I moved to New York. I lived in different places, so I got to appreciate one. I appreciate home for the weather and my lifestyle. My family's there. But to, like, I appreciate the realness of somewhere like New York where LA people might smile in your face and don't really like you.
A
Yeah.
B
But in New York it's like if I'm smiling in your face, it's because I actually like you.
A
Right.
B
But it's like I love the lifestyle of LA because I feel like I'm more healthy and it's more focused on wellness and you can be outside and you have sports space and like you go to other cities and it's. The food is too good.
A
Yeah, listen, Atlanta, that's here.
B
Yes, yes.
A
The food is very flavorful, salty, fattening and it's amazing. But we're not as health conscious. That's why I love like when I go to LA or Miami, places where wellness is like top tier.
B
Yeah. That's how I feel in la. I just, I don't know. Also it's cuz my family's there. But you just kind of, I don't know. I've always grown up feeling like I had to work and just had like a strong work ethic. Because you grow up in Hollywood where the kids are acting, the kids are doing that, like you're just put to a task at an early age. And it's kind of like all I know is just going out there and making it happen.
A
Was there ever a moment because you started at such a young age that you were like, I don't want to do this? Or has it always been like this is just what it is?
B
You kind of get into the survival mode and it sounds extreme because people are like, you grew up privileged and in California and this. And I don't discredit the privilege that I do have. But at the same time, my dad worked his entire life. He worked on. He's a sound engineer for television. So he sacrificed a lot of his time with us to be on these sets to provide the lifestyle for us to be in that room, to even have the opportunity. But we definitely struggled. And just because you're around people who have certain things doesn't mean you have it.
A
That's real.
B
And so for me, I just always had that mindset of like, okay, what am I going to do? How, how am I gonna make it happen? I do have the privilege of the platform and the people around me to have that leverage and that visibility. So I don't discredit that whatsoever. But I started working at 15 and I haven't stopped since.
A
I had to beg my dad to get a job when I was 15. He was like, all right, you can Get a job. But everyone in my family, like, Crystal, you work like there's no tomorrow. And I'm like, it's just in me. I have that grit, that grandma, hey.
B
I'll go crazy if I. If I'm just sitting around, I'll go crazy if I'm at home, I'm like, all right, can I reorganize my closet? Like, what can I do? Can I clean the kitchen? Can I. I don't. I think it's just like a mental health thing for me, which also could drive you crazy if you don't have time of stillness and to just be with yourself for a moment.
A
Yeah.
B
So it's about finding the balance, because I'm struggling on finding the balance right now.
A
Are you a lot. You have a lot of things going on with tradition. You said something about moving. You went to London.
B
Where else did you. New York.
A
In New York. So what was it like? And what prompted you to say, I'm going to go to the UK?
B
Yeah. So when I turned 18, like a month after I turned 18, I signed with a modeling agency, which it wasn't even something I was really looking to pursue. It kind of found me. My agent at the time sent an email. I thought it was a fake email. I thought it was a fraud. So I was like, mom, just reach out. Because my mom has been managing me since the beginning because my dad was like, I've been around this Hollywood stuff. I don't trust anyone but your mom to protect you and be there for you, and she'll do the best job she can. And so when I turned 18, I moved to New York, signed to my modeling agency. I was living there. And then there's a lot of work opportunities in London. So I was like, you know what? I'll just go move out there for a little bit. I loved it.
A
Yeah.
B
And that was. I didn't go to college. But for me, those life experiences were my college. I still might go to college one day just because I always had this dream of going to Stanford.
A
Oh, I just visited Stanford.
B
How did you like it?
A
Oh, my gosh.
B
I didn't even get to. I haven't even been there yet.
A
Oh, the campus is stunning. I actually went with SA Lauder. We went to the Element center and learned about how to live longer.
B
Oh, I need to go there.
A
Yes. No, it was. The campus is stunning.
B
What did you learn?
A
I learned so much. I learned about the things that we're doing right now. Like, in particular, can help us not have dementia later.
B
It can either I need that because I can't even remember what I did yesterday. I'm like, this is not good. So did they give you any, like, tips?
A
Yeah, they did. They said there's a few things that helped when they did studies on people that had dementia and didn't have it was their diet. A lot of them who didn't have it had a vegan diet or plant based diet. They had a sense of community, religion, going to church and having that spiritual foundation and working out.
B
And it's like such simple fundamentals could change your mind everything.
A
And even just having good community, like your friends and people that you talk to. Because a lot of people start to lose their mind when they don't have anyone to talk to as they get older.
B
Yeah. To remind them of, like, who they are, their experience. Wow.
A
It made a lot of sense. And I came back, I got a chef. I was like, we're changing everything.
B
So have you been doing plant based or any?
A
I'm plant based pescatarian. So, like, I need, like, something. So, like, still no dairy. I cut out all the dairy and everything is, like super clean and organic.
B
I feel like your mental clearness is.
A
Probably just, oh, and I'm fasting right now. So, like, I cut out alcohol.
B
Okay.
A
I'm talking about super clear right now.
B
See, I need that. I need that. I don't even drink alcohol that much, but it's still like, here and there. I'll have a drink. It's more a social thing. Yes. I'm not like, oh, I'm gonna go home and pour myself a drink and. No, no, sorry. I don't even like alcohol that much, but it's fine. Like, when I was here, my best friend lives here and my cousin just moved here. So, like, we went out and we're like, okay, let's have a drink together, because we're all here.
A
Yeah.
B
But no, I need to. I want to switch over. Yeah, I'm gonna join you. Come on.
A
I love it. I love it. So a lot like you said, you learned a lot of your life lessons just from moving away from home, going to London. That was something that Omari Hardwick told me. Was it Omari? Yeah. Hardwick from Power. We were working on a movie that Tyler Perry had done, and he was starring in it, and he was asking me what I wanted to do. And I was like, I want to be an actor. But, like, I haven't gone to acting school. I'm trying to find, like, a really good coach. And I actually ended up studying at spizer and Sturges, who Will Smith studied under.
B
Amazing.
A
Yeah. And they were absolutely incredible. But he said, Crystal, he was like, don't worry about all that.
B
Yeah.
A
He said what I tell people all the time, especially kids who want to act, I say, move away from home. That is where you're going to get those life lessons. Because what you're doing when you're playing different characters is pulling from your own lessons to make it reality. If you haven't done anything or experienced anything, you have nowhere to pull from.
B
It's going to feel more real and authentic if you've actually gone out and seen and experienced. Yes, yes, Totally for you.
A
I wanted to. During the strike, as soon as the strike happened two years ago, my initial instinct was I should go to London and study. Because I love British actors.
B
They're killing it, baby. They are so good and you don't even know they're British. Like, I'm like, oh, this person who's playing a cowboy is British the whole time. How did you. But no, they're crushing it.
A
They are. So I wanted to move there just for like, do like a six week intensive course or something. And Tyler was. I was Tyler about it and he was like, I don't know, he's. I just got a feeling like it's gonna be over with. Like they're gonna figure it out. And it was three months later, I said, I could have went on to London.
B
You could have. You could have had one month there. Yeah. The time will come.
A
It will.
B
When it's the right time. It will for sure. And I think you would really like it. I like it a lot. The weather is not great.
A
No, it's not.
B
But the vibe, the people, I just feel like they're not European, but they're kind of European. Just that vibe over there. Everyone has a different sense of style, how they carry themselves.
A
Their mindset.
B
Yeah, it's something.
A
Their mindset. Like, I'm like, wow, the things that we worry about over here. They're like, what are y' all talking about?
B
That it makes you realize how small you are and the place that you live in when you leave and you're like, oh, I can appreciate this. Even I went to Nigeria before and I'm like, that opened me up to so much more. Going to different places, like just wherever you go, I feel like you get just a little bit more wiser.
A
Yeah, no, for sure. Absolutely. I love that. Within your career, what was the biggest turning point where you knew that you, like, had kind of major. Your stamp in the industry, I think.
B
For me, it was when I was modeling. I just started kind of taking it a little bit more serious. And I booked different jobs and I was booking videos for Vogue, and I was just doing making it happen, which I wouldn't say I was the most confident person, but I just. I always say, you're greatest superpower is your individuality. And so for me, I'm like, God gave me this body for a reason. If I can work on something I don't like, then I can work on it. If I can't change it, then just accept it. And I think I just developed my confidence more and more by just putting myself out there. Where when I started, I was like, so shy. I didn't know how to go into a room and talk to everyone. By the end of it, I was going there talking to everyone. It just like, really helped me evolve and become a young woman. And I felt like I matured. And it only took maybe a year and a half. And I was like, finally, okay, I'm making money. My dad always was like, go to college. You need a backup plan. You need this. Like, so I'm like, dad, I promise you, just let me do me. And so it's actually not to get sad or emotional, but I was 19 when my dad passed. And so 19 was when I was finally getting in that rhythm and doing everything. And it was like, around the holidays, I had been like, I'm gonna buy everyone an amazing gift for Christmas. Like, I finally made my money. I'm like, whatever I could get. My dad was a big motorcycle guy, so I got him this, like, vest. I was super excited. But then he ended up getting sick around Thanksgiving and passed around Christmas. So I never that fast. It was what it was one month in total. And he passed. We found out he had cancer and he passed four days later. So it was. Yeah, it was very quick.
A
Yes.
B
Which I'm at 19. It didn't feel real. I was in denial for a long time.
A
Yeah.
B
But I would say I'm happy he didn't have to suffer for long. He was always super tough guy, worked out super healthy, never sick, and then had stage four pancreatic cancer. And it took him out within from, like, being normal to him. Passing was one month in total. Oh, my goodness.
A
I'm so sorry.
B
So that was like, you know, definitely changed the trajectory of my life and where I thought I was going and how things were going. And it put me into kind of a darker place than I realized I was at that moment. But I Will say he became my most powerful guardian angel. So things started happening for me that I was like, okay, this could only be you.
A
Yes.
B
So you just. With life, you can choose to look at things different types of ways. We could wake up and be like, I don't like anything and today's not going to be a good day. Or we can wake up and be like, we're gonna try to make today the best day that we can.
A
Yeah.
B
And so that's just kind of how I've choose chosen to go about life. And I'm not gonna say every day is great, but I try to, like, make sense of every day.
A
Yeah. No, for sure. I lost my mother at the age of two, so I didn't even get to know her. So I always say that when I hear people who lost a parent at an age where they actually had that bonding and had a relationship with them, I couldn't imagine. And like you, I also feel like my mother is my guardian angel. Like, there are so many times in my life where I'm like, that was nothing but her, like, and her in God's ear saying, just give her a little grace, you know? So I know that feeling of just knowing that you have someone watching over. You know, you said that in the beginning, it was like it wasn't real. It wasn't set. When did that grief set in? And what did you do just for your mental health to really kind of focus on that head on, you know.
B
There'S no right or wrong way to grieve. I think what I could say, I kind of did wrong. Even though I feel in the moment, I tried my best and I did what I felt was right in the moment was kind of run from what happened and pretend like it didn't happen. But that led me to kind of go out more and drink more and party and just say yes to everything. Because I just wanted to be distracted.
A
Yes.
B
Whether it was a job, whether it was a party, whether it was a kickback, whatever it was, it was just like, sure, I'm there. And then you also. Then your boundaries. You don't have boundaries when you start accepting everything and doing whatever and going out. And you kind of like, for me, I was spiraling and not realizing that I was spiraling in that moment until I had to sit still for a while and look at myself and heal. It's been eight years now.
A
Wow.
B
So it took. It's taken time.
A
Yeah, absolutely.
B
And it never really feels better, but you learn to deal with that and you get stronger. So that Hole is never closed, but you just learn to live with it.
A
Yeah.
B
And for anyone going through grief, I would just say, give yourself grace, try to face it and not run from it. Even though denial, I feel like, is the first thing we all turn to, it is, yeah. And just try to be around people that support you and love you and try to be around your family. But it's hard being around people that have never experienced anything like that because then, like, you go somewhere, everyone's like, I'm sorry. And it's like, I actually don't want to hear this.
A
Right.
B
I just want to, like, exist. You don't want to become your grief.
A
Yeah, for sure. And I know Carl. He lost his mother during COVID And was that something you were able to help him, like, cope with and deal with?
B
Yeah, that actually brought us together and brought us a lot closer. We were friends before all of that happened, but being that I had gone through a sudden loss, very similar.
A
Yes.
B
I was able to be there for him and in a way that healed part of me that I didn't even realize was still open. And when things were coming up for him, in a way, they were coming up for me as well. So that was also part of my healing, was just being able to be supportive, but take a look in the mirror and realize, oh, there's certain parts of what you're dealing with that I need to confront as well as well.
A
Yeah, that is beautiful. I just love you two together. We talked about that. I was like, wow, that you probably really helped him. And I'm glad that you guys were able to heal together in that. Yeah, that is beautiful.
B
And also, it was like, during COVID so you had a lot of time to just kind of sit with yourself and your thoughts. And we would go on bike rides and be outside, you know, just have time.
A
That's the perfect time to really walk.
B
Covid relationships, either they made it or break their. It was just like, you're still together or it ended right when Covid was set.
A
It was one of those things where, like, we were, because we are so used to our day to day, it made us sit down, you know, and face whatever it was that we were suppressing all those years. So Covid was like a. A really good healing time for a lot of people. I think that was a time that our community, the African American community, really, like, started taking therapy serious because we had to sit with our demons. And we were like, wait, I have been pushing through life and not really dealing with the things that I need to deal with.
B
And when you can be outside and you can be that party friend or what those. And then when you have to sit still and you're like, no one is calling me.
A
Oh, Jordan.
B
Everything became super real for a lot of people, and it was a super healing time, but it was also a very dark time for a lot of people.
A
Very.
B
Yeah, a lot of people, you know, could. No one could really work in that time.
A
No, couldn't work. And, like, people were losing family members left and right. Like, we forget about, like. Cause it's. We got through it. And then now the COVID is like, oh, it's just a cold, you know, but, like, at one point, like, people were really losing their lives.
B
And I'm sure people. People still are. It's just became more normalized now because we've gone through it now for so many years.
A
Isn't that crazy how, like, something that was so traumatic can become normalized?
B
Yeah. And the world, it wasn't just affecting us. It was affecting the entire world. Like, different countries were also. Everyone was shut down. It's.
A
It's crazy.
B
We've lived through too many, like, first time things.
A
Yes.
B
I'm tired.
A
I'm tired, girl.
B
I don't want to be afraid. I don't want to be in these history books for this.
A
Right. Like, I live through that.
B
I live through that and this and this and this. I mean, I'm sure our ancestors feel the same way, but I'm like. It feels like we're living through a lot of first time things in the aftermath of COVID and people's trauma and grief. It's still. We still haven't even confronted all of that.
A
No, we have not. We have not. That is. Ugh, so true. You talked about not always being the most confident. When I was driving here, I was thinking about you because you, first of all, the body, yada, yada is. Oh, my God, thank you. Banging.
B
I have to work hard for this. I'm not one of those genetically born people that just could eat whatever. Like, if I want to look a certain way, I have to put in the work.
A
Yeah, because you grew up in Hollywood, which is just a naturally vain city where everybody's skinny. And, like, all the things. Were there times where you went through body dysmorphia and were like, man, I need to be skinnier, or, like, binge diet just to, like, try to be skinnier? Or was it something that you were just like, I'm gonna. This is what it is.
B
I think I still have body dysmorphia. Really not in a sense of, like. I feel like we always want what we don't have.
A
I'm the same way.
B
It's like, oh, I lost this weight, but now I want my skin to be tighter. Or I want my abs to be this. Or I want this, like. Or why do I have all these stretch marks? Or this? And it's like, that's where you have to. Like I said, your individuality is your greatest gift. But, like, paparazzi, I don't want you to catch me on the beach, like, bending down. You know, it's just there's always something that we pick apart ourselves. So I'm trying to be better at being more graceful with myself. I think that's something I keep going to, is having grace and stuff. So we have to also treat ourselves with that same level of respect.
A
Yes.
B
And we wouldn't talk about other people the way we talk about ourselves. So we shouldn't be talking about ourselves in that way. Yes, as well. But we're women. I feel like there's always gonna be something, whether it's, I want my hair to be longer, my boobs to be higher, my has to be big. I don't know.
A
It's all the things.
B
It's everything.
A
Yeah. I'm seriously, like, I'm the type of person. Like, I want a nose job.
B
Like, no.
A
Yes, I'm gonna do it.
B
No, I'll be out of it. Don't. Please don't do that.
A
But I don't want it.
B
Like, that's, like, one of the only surgeries that I'm, like, so, so, so scared of anyone doing that because I don't know. I feel like they just. It's like. Your face.
A
Yes. Your face. I know.
B
It's just like, your nose is.
A
No, it's great contouring right now.
B
No. Joy's like, don't do it. No, look, I want to be supportive because I like to support my girls on anything they want to do. And if it doesn't make you feel good, then you know what? Do it. But I really don't think that you.
A
Need to do that. I appreciate that. I was. A little neck, too. I want, like, a little lift. You know, there's a few things I.
B
Feel like I've been seeing some people recently. I'm like, what are they doing? No, seriously, Is it like a mini facelift?
A
Yeah, it's giving facelift.
B
I don't know. They look good.
A
They look really good.
B
Yeah.
A
Like, who y' all going to.
B
I just want to know from my personal research.
A
Yeah. You know, Exactly.
B
Maybe one day I need this.
A
Exactly. That is hysterical. So I want to ask you, so if there's any young entrepreneurs watching, what are some tips that you would give them who want to get into the business because you have so many businesses? You. Let's talk about that, too. You have the talks here in Buckhead. That's so excited about that.
B
Yeah. You. You're welcome to come any.
A
Thank you.
B
I think you'll love it. Yeah. So I am just franchising. I'm franchising the tox. It's something that I went to in L. A. Okay. They have it actually in New York as well, but I was one of the first people going there in LA when they open. And it is an overall treatment that focuses on lymphatic drainage, body sculpting, detox, and digestive. Whatever digestive issues you have going on, it helps kind of move things around. Helps with circulation, water retention. And so it's kind of. For me, it's like a treatment that I truly believe in. And I feel like my best friend lives here. She went to college. She went to Spelman. It's a city that also. My dad worked here. He did a lot of shows here. And he always loved Buckhead, and he always was like, you gotta come move here. You gotta come see it. Like, you would love it. I never got to see it when he was here, so it was a city that one, I love. But two, I felt like it didn't have anything like it. And so I wanted to bring kind of my vibe in LA to Atlanta.
A
Thank you.
B
Yeah. And it's. I think the girls and the guys, it's not just for girls. It's for whoever wants it. But I think everyone will really enjoy it because something that I believe in, so I feel like other people.
A
So I'm really big in wellness and, like, I think also, too, being in front of the camera all the time, you want to take care of your body and just overall. But I see where my water sits.
B
Oh, same. Like flying, traveling.
A
Yes. Yeah, yeah.
B
You just get swollen, and you don't even realize sometimes how much water you're retaining. And then, like, I'll get my arms worked on from being on your phone even.
A
I didn't think about that.
B
Yeah. And I'm like, oh, my arms are so puffy. And they'll, like, do the treatment.
A
Wow.
B
Yeah.
A
Okay. Do they have, like, memberships, or is it.
B
Yeah, so there's gonna be a founding membership. So it's Only available to the first hundred. Well, some of you, yeah. So first hundred people, you get the founding membership. You get amazing discounts on every treatment. You get free facial on your birthday, you get 10 off products. There's a bunch of products. There are a lot of cool, different, like face tape, mouth tape, face sculpting, gouache up product. There's so many different products.
A
I love that.
B
And then you get complimentary upgrades if it's available. I don't know. I would become a member just because I'm not trying to sell it. But it's like very discounted pricing. When you become a member where it's like worth it, right?
A
Exactly.
B
Yeah.
A
My laser, the place I get laser is like when you pay the membership, the discounts, like every time you go, it's like nothing.
B
Yeah. So if the treatment's like 250, it's 139.
A
Yep.
B
So it kind of pays for itself.
A
It does, yeah. I love that.
B
Yeah. I think you'll really like it.
A
Yeah, no, I'm excited about it. And then you have first place.
B
I do, but first place, that was like a passion when I went on my fitness journey when my dad passed. It's when I was like, fitness became my therapy and I feel like it saved me. And I realized that the fitness community could be very intimidating and a lot of people don't know where to start. Especially people you watch these people who have like a six pack and an eight pack and this, and you're like, okay, this is not relatable. So I wanted to just create something that people felt was accessible, easy to go to. There wasn't a lot of pressure. But you can get those results without doing some crazy, insane workout. Sometimes working out, the simplicity of it actually gets you there sooner than crashing out, going really hard for four days and then you can't walk for.
A
Right.
B
So consistency is more important than intensity.
A
I like that. That's the quote.
B
Yeah.
A
So it's more important. I like that.
B
I would say it just is an easy, accessible thing that you can have on your fingertips. So I wanted to create that for people who might be in the same position as me or may be intimidated by the whole fitness community.
A
Yeah.
B
And it's a lot of stuff you just do at home in your living room.
A
I love that because for me, I love working out, but with my work schedule, like when we're filming 16 hour days, like, I'm not going to work out. No. You know, so like the consistency is.
B
It's like, do you sleep or do you work out?
A
I had to like, tell my. Even like sleep or study. Like there's times where I'm like, just go to sleep.
B
You have to sleep.
A
Yeah, you gotta go to sleep.
B
Cause you can't be fresh for the next day.
A
No, you cannot. That is so true. I love that you have had public relationships and friendships. How do you manage that? Living your life in the spotlight? Like, is that how you. Or do you have you like kind of learned how to maneuver?
B
I just, I'm not an overshare on the Internet anymore.
A
Yeah.
B
And I wish that I actually shared more because people don't actually know what I do on a day to day basis. And a lot of people are like, what does she even do? But the people that know me know I'm always doing something. So I kind of want to find the balance. But I don't know, I applaud anyone that's really good on social media and day in the life and doing this one. I'm kind of scared of people knowing my day to day moves just because now I live in New York and it's a new environment and I'm still getting used to it. So if I'm posting that I go to the gym at just making up a time, 12 o' clock every day. They're like, oh, it's easy to know what gym where, what. So I try to be more private for safety. But also I feel like for me, I went through a time where I was so outgoing and so to everyone. And then I also went through a time where I was in such a dark place that I didn't really like know how to be myself anymore.
A
Yeah.
B
So I'm like trying to find that balance of like sharing without feeling to judge in a way.
A
Let's talk about it. Because that's my issue. Like, yeah, I deal the same thing.
B
It doesn't feel natural anymore. It used to feel natural. And then like, obviously I went through a bunch of different things and a lot of different things on the Internet and being bullied and stuff. And then I just kind of stopped sharing. Like on Twitter, I used to tweet all the time.
A
Yeah.
B
My tweets are like, have a great day. It's like, oh, congrats, Carl, on whatever accolade he has on the. Or like happy holidays. But that's all people are getting from me. And it used to be so much more and nobody's telling me to not do it or if I post something, I'm not saying everyone's gonna jump on me. It's just my personal trauma and experience kind of created that blockage.
A
Absolutely.
B
Where I want to share more and I want. But then I just, like, overthink it, and then I draft it and I don't post.
A
No, for sure. I get it. I get it. In those moments where you were feeling the cyberbullying and the attacks, what take us through that time and what it was like. And how did you get out of that? Because I know that was a really dark time for you.
B
How did I get out of that? I mean, I still deal with that to this day. Not on that level. Yeah. I mean, it's. It is what it is. I feel like the Internet is a place where people don't forget or they don't let things go, which is fine.
A
Yeah.
B
I think just really realizing in life what is important to you and what's not important.
A
Yeah.
B
Most of the time, people are projecting their own insecurities on social media or their life. So it's kind of just like, take it with a grain of salt. Don't take it too serious. I would say none of those people have come up to me in person to say anything. So it's like, that's a whole different beast. But on the Internet, I'm like, okay. I don't really take it too serious. In days that I feel like are harder than others, I'm like, let me put my phone away for a while. I deleted everything off of my phone.
A
Yeah. Because it makes you just want to shut down.
B
Yeah. I was just like, you know what? I'm not even gonna look at this. Because you go on Twitter and you can't, like, cater what you're gonna see. You can't. You just go in there and you're like, I see this. I didn't want to see that. I clicked on this video. I wish I could take my eyes out now, but. No, it's fine. There's also a lot of beauty in the Internet and a lot of accessibility, and now it's the ultimate marketing tool. And I learned so much on the Internet and from random people. I don't know more than I learned in school sometimes. So there is a lot of power in the Internet, but the downside is that you can't really control what you see.
A
Yeah. That's so true. I hate that Explore page, because I'll see something like, this is not. Why is this in the.
B
We need to keep it positive, sweetie. Social media platform. Ashana. Wes. I like it.
A
Yeah. We were just filming, and we had a scene where some of our girls said something. I was like. I went like this, like, mocking. I was like, what the kids be doing? But it's.
B
Yeah. My sister came home. Like, I'm like, what? What is that? What is that? Okay. And now all of a sudden, I'm like, oh, right.
A
Exactly.
B
It catches on. Quick, quick.
A
Yes.
B
My sister says the craziest stuff sometimes I don't understand, and a week later, I'm saying it.
A
I bet she keeps you, like, updated on all the.
B
Oh, yeah. I'm like, jodi is this cute. Like, tell me. She's like, jordan, you need to pop in more on Instagram. You need to do that. I'm like, jody, this is just not me anymore. I don't know.
A
Yeah, you evolved. You're evolving. And I know for me, I have. I. I feel a sense of responsibility when it comes to the people that follow me and even just, like, what I'm putting out there. Are you cautious as well, like, what you post? Because, you know, the impact and the. Especially the young women that we have an impact on.
B
Yeah. I would say I try to not take it too serious with still being mindful. Because, you know, I do have a sister that's almost 10 years younger than me that I want to look up to. Me and her friends and her. They all come to me for advice.
A
Yeah.
B
Because I been through a lot of different scenarios and things and relationships or you name it. But also, I feel like it's important to not take it too serious.
A
Yeah.
B
Like, still show people you can have a good time and be cute and love your body and post. But I think it's like a responsibility, but also just a personal thing where I just. I don't know. I can't bring myself to post certain things anymore.
A
Same. Yeah.
B
I don't even know what changed. I'm like, I don't want to be this grown. I was always the youngest one. Now I'm 27. But I.
A
That's still very.
B
Time flew. I was just 21.
A
Right.
B
And then Covid happened, and I just feel like we were robbed of so much time.
A
Yes. No, seriously, that was so much time.
B
Yeah.
A
Yeah.
B
I'm like, that's all my 20s, most of my, like, youngest 20s during that time.
A
Yeah.
B
But I mean, life is. Life is beautiful.
A
It is. It is. Take me on just the day to day. Like, what is a day in the life? Like with Jordyn Woods?
B
A day in the life normally starts with waking up, snoozing my alarm four times, finally getting up.
A
You too?
B
I feel good. I'm like, let me. I set this at 7, so if I have to leave at, like, 8:30, I could snooze.
A
Yes.
B
Because, like, I don't sleep. So I'll go to sleep at, like, 3 and still go to work out at 8.
A
Wow.
B
So I'll go work out now. I'll come back, shower, then I probably have to hop on some meetings, zoom, emails, whatever, because between the talks and then my what's By Jordan stuff that I'm working on, it's a lot. And a lot of people have a lot of employees and stuff. I kind of do a lot of stuff on my own because it keeps that control as well as, like, I've had partners in the past where I feel like things didn't go as planned. So I try to do it all myself, but that requires a lot more time.
A
It does.
B
So right now, since we're kind of doing a big launch with woods by Jordan, we're venturing into a new kind of space, which I don't think I really have said that to anyone, is that we're working on footwear.
A
Oh, I'm excited because your shoe game is actually your whole wardrobe. Everything is always fly.
B
I am not wearing my own shoes right now just because I only have prototypes right now, and I wasn't loving how it was sitting. So I am not wearing it today. It's not good that I'm not wearing my own stuff.
A
It's okay. But you're getting it right.
B
I am getting it right. The other day, I, like, wore it out just to see, and I was like, nah, I'm not. But we're so close. But for me, it's like shopping. Maybe. I don't know if you have this issue or not, but you can, like, go to buy these different shoes or, like, shark boots, whatever. And you're like, this is not made for people.
A
Calves with calves, legs, anything or anything.
B
And I felt like that was a problem for me. So I wanted to create a range of footwear that kind of solved that issue where it was versatile for people of all calf sizes and size sizes, so.
A
Oh, yeah. The thighs, too. They don't.
B
Yeah. I'm like, this is who.
A
Right?
B
Who is this fitting? So I have been working on that, and I'm really excited because they're really fire.
A
Yeah.
B
I can't. And my goal is to have them at a very affordable rate and accessible because I feel like then people are putting things out, and I'm like, who's spending a thousand dollars for these in real Life. We're not in that type of. We're not space anymore. We are not also, we also. Whether you're an influencer, a celebrity, or just a normal person, once you post it on Instagram, you're like, okay, I'm not gonna. I'm not trying to wear this again. Like, I want you to have the ability to buy one and if you're like, okay, now I want to buy the next one, you don't have to think about it too heavy.
A
Yeah.
B
So that's my goal. Are you like, really hands on, like.
A
Design of it too and being creative with that?
B
Yeah, with everything, dude.
A
I love that.
B
Yeah. And so a lot of people, like, they white label their stuff and I'm just, I'm doing everything and it's from scratch, so it's taking time. And people on social media are like, you forgot about what's by Jordan. I have this one fan who is like, she wants me to be the best. So I appreciate that. But like, she is so hard on me. She's like, are you gonna be lazy this year or are you? I'm like, I've been in the kitchen, bro. I've been. But it's fine, it's fine. It's just funny that people's perception, but it all takes a lot of time. But now we're like full force. The talks is coming, the shoes are coming. It's all. So right now it's really chaotic.
A
I can. That's why you're saying you're having a hard balancing it all.
B
Yes. And I know back to. I'm just talking, talking, talking. But you were saying day in the life. So it consists of like between that working out and then if Carl has a game or something, I'm like, okay, I have until 6 o', clock, then I gotta get ready and I gotta do this and then do it all again the next day.
A
And then I see you, like, do your own makeup sometimes before the games.
B
Oh, I do. Yeah.
A
Every time you're like, I'm tired.
B
I didn't do my own makeup today. I have a girl hair that I like.
A
Okay.
B
But every other. Most of the time I do my own makeup for everything.
A
It looks so good. You always look beautiful. But the fact that like throughout, you're doing all that throughout the day and then still take time.
B
Oh, and I like, get dressed in 10 minutes. I don't know what I'm wearing. I never know what I'm gonna wear. This morning I was like, I had two options. I packed for this trip 20 minutes before I had to leave.
A
Oh, wow.
B
So I just threw some stuff in my back.
A
I feel like we're like twins. No, I literally do that.
B
Do we need to get it together?
A
No. Before a flight, I will pack. Like, I'll just do it in the morning. Like, that's me.
B
Yeah. I'm like, I'm tired. I'll do this tomorrow.
A
Ye.
B
But I'm trying to be better. I'm trying to be better, but sometimes life is unforeseen.
A
It is. And we were almost twins today because I actually almost wore Shawna. You know that. Oh, I don't know where you wear, but I have a cropped trench just like that, and it was laid out, and I was like, oh, I could wear this. And then I grabbed this. But we literally were called twins.
B
No, it was twins. It's just, I feel like a lot more people could relate to a lot of stuff that we're talking about, too. No, for sure, it all seems glamorous, but, like, I'm telling you, if you followed me on a day, maybe my surroundings are a little bit glamorous and stuff, but I'm, like, not as bougie as people think.
A
Same me neither. Like, my friends will tell you, for a year, I walked around with my reading glasses that had a safety pin holding together because I stepped on them one morning.
B
You're like, these are my favorite ones.
A
Listen. And, like, literally, I had a safety pin in them because I stepped on them, broke the arm off, and I was like, shoot, I don't have time to go to the eye doctor to get another pair. So I just, like, fixed them and fixed them. Make it work. So I finally got a new glass, and they're like, no, bring the other one.
B
It's stylish. You. You could create a trend.
A
But if people saw me on a date, they like this girl.
B
They're like, you could afford another pair of glasses.
A
I'm like, this keeps me grounded.
B
No, I know. It's just you have the things that you like, and you have your things.
A
I do. For sure. That is for sure. I want to play a quick game with you. Let's see. We already talking. We got the root. It. Okay, so this is just a few. Few questions.
B
Okay.
A
You're known for your sense of style. So what is your go to outfit or fashion piece that makes you confident every single time?
B
O. I'm all in the accessories. So, like, a good pair of shoes or a bag?
A
Yes, your bag game, baby.
B
It's a bag and shoes. If I could be Wearing you name? I don't know. I don't. What could I be wearing? My clothes could be from Target. All I know. But as long as the shoes in the bag. Yes.
A
You went to. You did a reel about you getting your Hermes bag.
B
Yes, yes.
A
So, like, what's your favorite bag right now if you had to choose?
B
I can't choose. I can't.
A
I love it.
B
It switches like every week. I'm like, this week I'm feeling this. This week I'm feeling it's.
A
It's.
B
I do have, like a favorite Hermes bag. Well, I have a couple. The one I saw Cardi B. Post it because her daughter colored on it. I have that back. That's one of my favorite ones. It would have been a little hard, though. It was cute. At least she has tapes.
A
Yeah, exactly.
B
But that's one of my favorite ones.
A
Okay, I love that. And what is one of your. I'm interested to know, because you travel so much. What's one of your favorite places to shop?
B
Honestly, I kind of just go and explore all the different. Like, I'll just see what's around.
A
Yeah.
B
But like, if I'm looking for a good basic, I actually really like Aritzia. Oh, my gosh. Yeah.
A
So classic.
B
I'm just like, let me go get a good bodysuit. I know. If I go to Aritzia, I know I'm going to find what I'm looking for.
A
So true. I love Aritzia. If you could swap lives with anyone for a day, who would it be and why?
B
I don't know. Because I feel like people's lives are not what you think.
A
We see a snapshot and we're like.
B
Whose life do I think is just so fabulous? That's a really tough one. Tough one. So true, though.
A
You're right, though. You don't know.
B
You don't really know. And people like that post that they have a lot of going things going on or like, oh, they're on PJs or this. Sometimes it's so shallow.
A
It is.
B
It's like you have that, but there's no, like, real love and light. And obviously that's not the case with everyone.
A
Yeah.
B
I would say. Who's living on an island right now?
A
Well, Tyler Perry has his own island.
B
Yep. So maybe Tyler Perry.
A
All right, what's one of the. What's one thing most people don't know about you that you wish they did know?
B
It's. I would say my work ethic.
A
Yeah. Because I didn't know. I'm Listening to you talking, I'm like, this girl's brilliant.
B
Thank you.
A
Yeah. Like, all the things you have going on, looking at your Instagram, I would have had no idea.
B
No one ever knows. Which is fine. Yeah. But I do kind of want to share that with them a little bit more. Take them on, like, a day in the life.
A
You should just even. Yeah. Vlog it so they can see you, like, in your meetings.
B
I'm so bad at vlogging. I need someone to do the. The vlogging for me.
A
I'm the worst. Like, I bought a little DJI camera.
B
Oh, I bought that too. I used it, like, twice. Yep. I'm like, see, why do I keep buying these cameras knowing I'm not gonna use them?
A
Exactly. We seem like, oh, yeah, I'm gonna use it, girl. I do not use it, or you'll.
B
Start the day and then you're, like, halfway through.
A
Jordan. Oh, I've just missed all the good stuff.
B
I'm like, great. This was what I needed to talk.
A
The plus side of that is that we're being present, but then we're not getting the conversation.
B
That's the thing. I'm too present that I need someone to just document for me.
A
Yeah. No, for sure. What has been the best piece of advice you've ever received? Hmm.
B
Best piece of advice. I wouldn't say it's from a person. I read this book, the Four Agreements.
A
So good.
B
And I would say that kind of theory of the four Agreements.
A
Yeah.
B
Was really great advice.
A
I love that. Yeah, that's.
B
Don't take anything personal, which is what I said before. People are projecting their insecurities.
A
Yeah.
B
Be a person of your word. What's the other two? Can you remember?
A
I can't remember. Do you know the Four agreements, Wes? The other four. Two agreements of the four Agreements.
B
But look it up, then you'll. You'll understand.
A
Yeah. Yeah, exactly. So good, though.
B
Read the book.
A
I'm ready to get it. Yeah.
B
Yes.
A
They have another. They have a few books.
B
They have a fifth agreement or something like that. I haven't read that either.
A
Yeah. So good. And then when you have downtime, what is something that you like to do to unwind?
B
I've been really into watching shows, and I didn't. I wasn't a show person before, but being in New York, it's so cold that I'm like, yeah, there you go. He's like, being in New York, it's so cold. I'm like, I'm gonna watch a show. So I watched Severance which was amazing.
A
I haven't watched it yet.
B
Yeah, White Lotus right now.
A
Yes.
B
I actually watched Beauty in Black.
A
Crazy, crazy, crazy.
B
I didn't watch the second season yet, but that was crazy. I'm like, I wasn't expecting any of this.
A
Right.
B
What else did I watch? I watched Game of Thrones for the first time this past year.
A
You just got on it? Yeah, I came in like season three and was hooked.
B
I just got on it. It took me six months to finish, but it was so good. I finished a couple months ago.
A
Yeah.
B
I don't know. I've just been watching all different types of shows.
A
I can't think of Sterling K. His New Paradise.
B
How could I forget Paradise? That was one of my favorite shows I watched this year.
A
Oh, my God.
B
They just started filming the second season.
A
Yeah. So happy that got renewed.
B
No, he's so good. He's such a good person. I feel like I've watched interviews of.
A
Him and his wife.
B
They give such good energy.
A
Yes, very.
B
I. I love them.
A
I love that. Okay, before we close out, we have what is called positive outcomes. That's where our listeners write into us and we give them advice. Okay, so this one is from Sherry Holder. And Sherry says, what strategies can I employ to enhance self confidence and redirect my focus towards personal development and self improvement in my career path? Well, Sheri, I would say first for me, when it comes to like, self improvement and when it comes to even just my business and what I'm trying to do is how I start the day. Like you talked about, like your morning routine, having some type of like, system in place. How you start the day is how you're gonna finish. It just kind of flows throughout the rest of the day. When it comes to business, if you didn't go to school for it, I would get books so that you can educate yourself, especially on whatever it is that your career path is. And I would also. What I've been doing is studying the people that are successful in the area. So, like, I'm huge on immigrie. Like, this woman is just the most.
B
Oh, yeah, she's amazing.
A
She's so powerful. And just her energy and just. She's a mom, she's a wife, she's a businesswoman, all the things. And she's someone that if I thought.
B
I had a lot of stuff to.
A
Do, babe, that woman is busy. So I would study. She even posts, like, the books that she read to like, have a better understanding. So I kind of just like follow after people I read in One of the books that she had had recommended was don't try to reinvent the wheel. Like, it's whatever's working, it works. So take that and then add your own little spin on it. But you don't have to. I gotta figure out a whole new way to do this.
B
Yeah.
A
So that's what I would do.
B
What about you? Definitely, I would say set your intentions. Like you said, it goes hand in hand with creating that routine schedule and then set goals, short term goals and long term goals. Because sometimes you can get really overwhelmed by having like, oh, I want to be a billionaire. But you don't have a strategy or a short term goal to get there. We all want. Want to be a billionaire.
A
Absolutely. Yeah.
B
So I would say, like, set daily goals. Set weekly goals and then set monthly goals, and then you'll have yearly goals or five year goals, whatever it is. But like, for me, I start with, how can I be better today? And then how can that transcend to the next week and then the following week, whether it's like, all right, I really need to drink more water. So now each day I'm going to hit this mark. I'm going to show up for myself. I'm going to do this. And then slowly it becomes a routine, it becomes a part of you. And then you can just keep getting better, growing, expanding, whether that's business, life, love, whatever.
A
Right? I love that. You're so good. Thank you, Jordan.
B
Thank you.
A
Yes. No, this has been amazing. I'm so glad we got to sit down and say. I know that I learned a lot more about you. So proud of everything you've accomplished and everything that you've overcome. You are glowing, shining, and doing the thing.
B
Trying.
A
No, you're doing it, honey.
B
Thank you.
A
A friend of mine, Sean Finney, I used to always say, yeah, I'm trying to do this. He said, stop saying I'm trying. You're doing it.
B
Yeah.
A
And I was like, okay, tip.
B
That's what I. I'm leaving with this. I'm doing it. Yes.
A
That's it. When you keep saying that you are doing it, you know, so, yeah, you're doing it.
B
Thank you.
A
You're welcome back. Thank you so much.
B
Thank you. I'll see you in, like, in a few hours, guys.
A
That was a great conversation and a beautiful reminder to never confine yourself to a bottle, Chase every dream and explore all of your talents. Thank you guys so much for tuning into another episode of the Keep It Positive Sweetie Show. Don't forget to subscribe. Leave a review and share this episode with someone who could use a little positivity today. And as always, stay blessed, stay encouraged, and remember to keep it positive.
B
Sweetie.
A
I'll see you guys next time.
Host: Crystal Renee Hayslett
Guest: Jordyn Woods
Release Date: May 4, 2025
In this deeply personal and wide-ranging episode, host Crystal Renee Hayslett invites fashion designer, entrepreneur, and wellness advocate Jordyn Woods for an intimate conversation. Together, they explore themes of authenticity, resilience, wellness, grief, personal growth, and finding balance as a public figure. Jordyn shares the pivotal moments that shaped her career, how she navigates public scrutiny, her entrepreneurial ventures, and the lessons she's learned about self-worth. Real talk, laughter, and vulnerability abound, making this episode a true reflection of the podcast’s commitment to healing and empowerment.
Letter from listener Sherry Holder about building confidence and career focus.
Crystal: Emphasizes morning routine, learning from successful people (Iman, books), and not reinventing the wheel for success.
Jordyn: Suggests setting daily, weekly, and monthly goals, focusing on showing up for yourself, and letting small improvements become routine.
This episode peels back the layers behind Jordyn Woods’ public persona, revealing her resilience, entrepreneurial spirit, and journey toward self-acceptance. It’s a candid look into the unique pressures of living in the spotlight and the personal growth that comes from facing life’s toughest moments. Throughout, Crystal and Jordyn keep it real, relatable, and always positive—reminding listeners to honor their journey, give themselves grace, and “keep it positive, sweetie.”