What if the biggest thing holding your business back isn’t your strategy… but your culture?

In this episode of Keep The Change, I’m pulling one from the archives with one of my favorite humans on the planet, Euse Mita. He’s the Chairman of Icona Resorts, a former top leader at Half-a-Car, and the kind of leader whose presence just calms the room while still calling you higher.

And here’s what I love about this conversation: it’s not theory. It’s lived. It’s practical. It’s heart-first leadership with real-world proof.

What we get into

We talk about the difference between running a business from your head versus leading from your heart, and why so many companies can’t even explain their culture (because… they don’t actually have one).

Euse breaks down what it looks like to build a mission people can sink their teeth into, not corporate “blah blah,” and why repetition is the foundation of learning (weekly training, not yearly pep talks).

He shares how Icona’s culture is so clear that anyone on the team can explain it, from the GM to the dishwasher, and how that culture has helped their hotels rank #1 in their markets on TripAdvisor because guests don’t just feel served… they feel loved.

We also go straight into the dealership world and how leaders can create harmony across departments (think: an orchestra, not a bunch of competing sections), why appreciation is a leadership superpower, and why using someone’s name might be one of the simplest culture-builders you’ve forgotten.

And then we go deeper into faith, discipline, and what it looks like to live with a plan, not just for money or health, but spiritually too.

This is the kind of episode you don’t just listen to.

You replay it.

Because it reminds you what leadership is supposed to feel like.

Enjoying the show? Subscribe and leave a review on your favorite podcast players!

Subscribe on Apple: https://podcasts.apple.com/us/podcast/keep-the-change/id1622521488
Subscribe on Spotify: https://open.spotify.com/show/2xcQk7kNGNOnWuZ14aDkWC

Connect with Bart Nollenberger:

LinkedIn: https://www.linkedin.com/in/bart-nollenberger-4949405a/
Facebook: https://www.facebook.com/BartNollenbergerCoaching