On day one of Women’s Wealth Week, Coco explores why women avoid money, drawing from audience responses such as feeling not smart enough, family money programming, fear of wrong decisions, scarcity beliefs, and fear of losing freedom or security. She focuses on the common fear of losing money, arguing that high earners lose money regularly and that risk and mistakes are part of wealth-building.

She shares her own history of early property success, hitting a mindset “ceiling,” divorce, rebuilding from scratch, and losing millions multiple times, framing these losses as pivotal lessons.

Coco challenges listeners to identify the real “why” behind their fear, confront comfort-zone attachment, reject toxic positivity, and choose the difficult actions that plant seeds for future results, including while parenting and navigating relationships.

00:00 Welcome And Theme

00:16 Chat Stories On Money

00:57 Fear Of Losing Money

02:41 Digging Into The Why

03:39 Audience Shares Real Fears

05:36 Host Money Backstory

08:41 Losing Millions Twice

09:34 Choosing Hard And Growth

13:09 Comfort Zone Questions

14:30 Comfort Zone Paradox

14:45 Fear of Losing Time

15:35 Partner Blame Story

16:44 Choosing Your Tradeoffs

18:11 Kids See Your Hustle

20:32 Postpartum Survival Mode

22:08 Luck Is Earned

24:41 Friends and New Doors

26:39 Aha Moments and Wrap

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Ep 89 - The Wealth Gap: Understanding Why Women Avoid Money