Podcast Title: Keeping It Real: Conversations with Jillian Michaels
Episode: Grant Cardone’s FAIL PROOF Blueprint to EXPLOSIVE WEALTH
Release Date: July 22, 2025
Host: Jillian Michaels
Guest: Grant Cardone

Introduction

In this compelling episode of Keeping It Real: Conversations with Jillian Michaels, Jillian welcomes Grant Cardone, a renowned bestselling author, real estate mogul managing over $4 billion in assets, and one of the world's top business influencers. The conversation delves deep into financial myths, strategic wealth-building, and the intricacies of the real estate market. Grant Cardone shares his candid insights on personal finance, debunking common misconceptions, and offers actionable advice for listeners aiming to achieve financial freedom.

Debunking Financial Myths

Jillian Michaels opens the discussion by challenging prevalent financial beliefs, particularly the necessity of a college education and homeownership as the primary pathways to wealth. She states:

"If I wouldn't have gone to college, but now I want to start a business... It feels kinda rigged. How do I start a business with the odds stacked against me?" [05:05]

Grant Cardone responds by emphasizing that financial literacy isn't the issue; rather, it's the "house rules" ingrained in American society. He argues that traditional advice—like buying a house or attending college—often leads to financial strain rather than success. Grant asserts:

"A house is not an asset. A house is a total liability. And it's an asset to the bank. It's not an asset to you." [08:09]

He also critiques the conventional wisdom around saving money, stating:

"There is no money to be made planning money. The budget thing is a contraction concept." [19:54]

Real Estate as the Cornerstone of Wealth

A significant portion of the conversation centers on real estate investing as a fail-proof blueprint to achieving explosive wealth. Grant Cardone outlines his strategy for building a substantial real estate portfolio:

"Don't start a business. Buy one that's already moving." [13:56]

He explains the importance of acquiring established businesses or real estate properties that generate passive income, rather than starting from scratch. Grant shares his personal success story, highlighting how he transformed a struggling health company into a lucrative enterprise:

"I paid almost nothing for the company. Like nothing. And it'll do this month. It'll do $15 million." [15:36]

Tax Strategies and Debt Management

Grant delves into sophisticated tax strategies and the concept of leveraging debt to build wealth. He discusses how wealthy individuals can use debt as a tool:

"Any debt I can write off is good debt." [39:11]

He elaborates on the benefits of writing off business-related debts and investments, contrasting them with personal debts like credit cards, which offer no tax advantages. Grant also touches upon depreciation in real estate, explaining how it can be used to reduce taxable income:

"You get to accelerate the depreciation... It's incredible." [50:50]

The Land Grab in California

One of the episode's most intense discussions revolves around the "land grab" strategy unfolding in California. Grant warns listeners about government interventions and policy changes that he believes are designed to concentrate wealth and control real estate markets. He explains how increased regulations and taxes in California are making homeownership increasingly untenable for individuals:

"California's absolute collapse is likely intentional... it's a land grab." [56:52]

Jillian adds personal anecdotes about her struggles with homeowners insurance and property remodeling, reinforcing the challenges faced by homeowners in high-tax states.

Personal Journey and Overcoming Adversity

Towards the end of the episode, Grant Cardone shares his inspiring personal story of overcoming adversity. He recounts his battle with drug addiction and how he transformed his life through relentless self-improvement and real estate investing. Grant emphasizes the importance of discipline and strategic investment:

"I've spent the last, now 30, what is it, 42 years focused on my personal self-improvement... and seeing if I could do the same thing for other people." [85:27]

Jillian reflects on Grant's authenticity and resilience, highlighting how his journey serves as a powerful example for listeners striving for financial independence.

Actionable Advice for Listeners

Grant concludes the episode by directing listeners to his resources for further education on real estate investing:

"If people love the real estate thing, if people Google me, you won't have a hard time finding me... Go to GrantCardOne.com/REI." [91:09]

He encourages listeners to take proactive steps in reducing their tax burdens, investing in passive income streams, and leveraging real estate as a primary tool for wealth creation.

Notable Quotes

• Grant Cardone: "A house is not an asset. A house is a total liability. And it's an asset to the bank. It's not an asset to you." [08:09]
• Jillian Michaels: "If I wouldn't have gone to college, but now I want to start a business... It feels kinda rigged." [05:05]
• Grant Cardone: "You have to spend 95% of your time on offense, creating new income, not planning money." [19:54]
• Grant Cardone: "There is no money to be made planning money. The budget thing is a contraction concept." [19:54]
• Grant Cardone: "What I want is what my dad didn't build. My dad died, his income stopped four days later." [41:36]

Conclusion

This episode of Keeping It Real: Conversations with Jillian Michaels offers listeners an eye-opening exploration of financial strategies that challenge conventional wisdom. Grant Cardone's unfiltered perspective on wealth creation, real estate investment, and financial independence provides valuable insights for anyone looking to break free from traditional financial constraints. Through a blend of personal anecdotes and strategic advice, Grant empowers listeners to take control of their financial destinies and build enduring wealth.

Tune In: For those inspired to learn more about Grant Cardone's real estate strategies and wealth-building techniques, visit GrantCardOne.com/REI and explore his comprehensive resources designed to guide aspiring investors towards financial success.