Transcript
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Foreign hello and welcome to this episode of Kennedy Saves the World. I have loved Cracker Barrel forever. I have been an outspoken Stan. A Cracker Barrel Stan, if you will, because I do stock them. And I am a massive fan. And I think this whole just own goal, unforced error was so obvious to anyone from the outside who knew anything about Cracker Barrel and how it feels and what people love about it. And the. The CEO, it's like, well, we needed a refresh. It's just a little bit. And it's like, how did you become CEO of Cracker Barrel? Like, this is the kind of place that you obviously hate. You know, she's the kind of woman's like, you know, I think NASCAR needs to be electric. I think we need to have a Metro vehicles. I think that would be a much better idea. It's just so much better for the earth. She gives people with big glasses a bad name. She was like Claudine Gay, who was the former president of Harvard. Remember when she was sitting for congressional testimony and she was wearing like the giant Urkel glasses? And I'm like, you know, you cannot steal my brand. I have been wearing big, annoying glasses since the early 90s, and I have not slowed down. I have loved Cracker Barrel even longer. But this. This whole thing, because at first, like everyone else, I was like, man, you know, these are people who just want to soften the edges and whitewash the rusticness out of a Cracker Barrel, which is really why people go there. They go there for the peg game and for their favorite delights. Because every. It's like McDonald's. And I. I know people who claim to be healthy say that they. They don't have a Cracker Barrel order or they don't have a McDonald's order. The McDonald's people are lying. Everyone has a McDonald's order because everyone has been driving late at night and the only option for food is McDonald's. So everyone, I don't care who you are. I don't care if it's something you door dash when you're drunk or you get when you're desperate. Everyone has a McDonald's order. And if you don' have a Cracker Barrel order, I don't want to be friends with you. Seriously, like, if you look down your nose at Cracker Barrel and you think you are better than that store and that brand, you don't deserve a place in my life or a part in this conversation. But I feel like the CEO is the same way. And this is. This is the kind of company that was like, God, you know, maybe we should just get a woman CEO for the sake of having a woman and not like, let's put all the candidates in front of us and pick the very best one. Because there's no way that this broad was the, the very best of the people they had to choose from because the, the corporate language that she spews and the contempt that she has for Cracker Barrel. So just looking at this like everyone else, I thought, oh, they just completely screwed up. They just did something that they live in their little politically correct bubble that's very insular. And, and they don't get a lot of outside guidance. They don't spend time in the middle of the country. These are not Midwesterners. And she spends a little too much time at the high end optometrist, which I'm not judging, but I'm resentful of because she is misrepresenting well intentioned four eye people everywhere, but also too much time at the cosmetic dermatologist. And that's very obvious. And she is filled with, her face was so much stuff. It has clouded her judgment and that is very clear. But she's looking at the brand. She's like, no, no, it's kind of kitschy and gross. It's like, then you should not be in charge of a company that you don't understand that you have a natural contempt for. But then the backlash was so swift and the stock tanked so precipitously and even the president has weighed in and said Cracker Barrel should just go back to doing what they were doing and you know, take the, the billion dollars in free advertising, revert to where they were and make good on the goodwill of their customers that they have stabbed in the back. Don't go anywhere more Kennedy Saves the World right after this.