Podcast
Keyboard Samurai
Hosted by Wil Klu · EN
This is a podcast about the business of cyber & tech. Host Wil Klusovsky (Wil Klu) brings on guests leading the industry.
We discuss topics to help businesses and individuals improve across all lines of the business from services, product, marketing, operations, sales and tech.
There is no product pitching, it's a contribution to the industry to help educate, inform, and maybe entertain.
If you'd like to reach out to Wil for services, content, contributions, to be on the podcast or anything else visit www.wilklu.me and use the contact form.
Follow wil @ linkedin.com/in/wilklu
29episodes
Episodes
Newest firstAll episodes
Merry Marwig - The Forgotten Endpoint in Cyber - Cars
1w ago00:22:16Tap to summarizeCars are collecting business data, and most security programs are pretending they are still just transportation.Wil Klu hosts Merry Marwig, VP of Global Communications and Advocacy at Privacy4Cars, to unpack why corporate cars, rentals, fleet vehicles, and personal vehicles used for work need to be treated like endpoints. They talk through the data stored in modern vehicles, why infotainment systems create real privacy and security risk, and how CISOs can build vehicle data deletion into policies, vendor contracts, and lifecycle processes.In this episode:• Why cars are overlooked endpoints in cybersecurity programs• What sensitive data can remain inside infotainment systems• How fleet vehicles can expose corporate and employee data• Why NIST 800-88 and certificates of deletion matter• What CISOs should require from automotive vendors• How vehicle privacy affects companies and consumersFollow The Keyboard Samurai for more plain-English conversations on cyber risk, leadership, and the business side of technology.Find Merry: https://www.linkedin.com/in/marwig/
Transcribe →Wil Klu - Build a Cybersecurity Program That Fits the Business
2w ago00:31:44Tap to summarizeCybersecurity gets messy when teams buy tools before they understand the business.In this solo episode of The Keyboard Samurai, host Wil Klu breaks down how to build a cybersecurity program that fits the business instead of drowning it in tools, compliance checkboxes, and noise. Wil walks through the real sequence: business mission, risk appetite, compliance baseline, asset visibility, business impact analysis, risk assessment, frameworks, budget, roadmap, and execution. This is for executives, CISOs, CIOs, IT leaders, and security teams who need a practical way to build or mature a cybersecurity program.Key takeaways:• Build cyber around the business mission• Treat compliance as the baseline, not the goal• Identify assets, data, owners, and critical processes• Use business impact to prioritize cyber risk• Turn gaps into a funded cybersecurity roadmap• Build programs for resilience, monitoring, vulnerability management, and recoveryFollow The Keyboard Samurai for more practical conversations on cybersecurity, business, and leadership.
Transcribe →Fred Gordy - Secure Building Control Systems Before The Breach
3w ago00:26:05Tap to summarizeBuilding control systems are no longer invisible infrastructure. They’re business risk, safety risk, and operational resilience risk.Wil Klu hosts Fred Gordy, SVP of Secure Connected Solutions at KMC, to unpack what leaders need to understand about BCS, ICS, OT cybersecurity, and secure buildings. Fred shares lessons from decades working with system integrators, asset owners, consultants, and manufacturers. This episode is for CISOs, CIOs, facility leaders, building owners, and executives who need to understand how cyber risk shows up in the physical world.Key takeaways:• Know what you have, how it’s connected, and who has access• Understand how BCS differs from ICS and traditional IT• Reframe building security around operational resilience• Learn why downtime, safety, and public perception change the risk conversation• Hear real-world examples from commercial buildings, hospitals, and facilitiesFollow The Keyboard Samurai for more conversations on cyber, tech, leadership, and business risk.Find Fred on Linkedin: https://www.linkedin.com/in/fredgordy/
Transcribe →Ken Fishkin - Building Cybersecurity Community That Creates Real Careers
4w ago00:20:09Tap to summarizeCybersecurity is easier to grow in when you stop trying to do it alone.Host Wil Klu talks with Ken Fishkin, a 20-year consultant, Loewenstein Sandler cybersecurity professional, and president of the ISC2 New Jersey Chapter, about how community changes careers. They dig into cyber meetups, mentorship, internships, public speaking, career transition, and why local security communities can create real opportunities for students, practitioners, CISOs, vendors, and people trying to break into cybersecurity.Key takeaways:• Why cybersecurity community is more than networking• How virtual events helped people connect during COVID• How mentorship and internships help people enter cyber• Why career changers need relationships, not just resumes• How volunteering builds speaking, leadership, and event skills• What makes SECON a practitioner-driven cyber conferenceFollow The Keyboard Samurai for more conversations on cybersecurity, leadership, career growth, and the business side of cyber.Find Ken : https://www.linkedin.com/in/kfishkin/
Transcribe →Ian Matthews - Why Mobile Messaging Fraud Is Harder to Stop
Apr 1300:21:27Tap to summarizeMobile fraud is evolving fast, and most leaders still do not understand where the real exposure lives.Wil Klu hosts Ian Matthews, founder and president of WMC Global, for a clear conversation on fraud, abuse, cyber, AI, and telecom risk. They unpack how RCS messaging, iMessage, SIM-enabled devices, and AI-generated scam campaigns are changing the threat landscape, and why mobile messaging fraud is getting harder to detect and stop. This episode is built for cyber leaders, fraud teams, telecom operators, and executives who need a better handle on mobile scam risk and business impact.Break down the difference between SMS spoofing, brand impersonation, and RCS abuseLearn why carriers lose visibility when traffic shifts into encrypted channelsUnderstand how phone farms and SIM boxes power large-scale scam campaignsSee how AI helps attackers test and improve fraud messaging in real timeExplore the regulatory and data-sharing barriers slowing down enforcementFollow The Keyboard Samurai for more conversations with Wil Klu on cyber risk, technology, leadership, and the business side of security. Leave a review and share this episode with someone responsible for fraud, telecom, or cyber strategy.Find Ian: https://www.linkedin.com/in/iancsmatthews/Read more here: Read more here: https://www.linkedin.com/pulse/navigating-end-to-end-encrypted-messaging-abuse-ian-matthews-dus5e
Transcribe →Jordan Benjamin - How Startup Sellers Win Without Burning Out
Apr 600:31:45Tap to summarizeStartup sales gets romanticized. The reality is trust, repetition, better questions, and a strong mental game.Host Wil Klu sits down with Jordan Benjamin to talk about what it really takes to sell inside a startup, build credibility before you have a big brand, and stay effective when the pressure stacks up. Jordan brings experience from startups, larger growth companies, and years spent helping people improve performance without burning out. Together, they unpack startup sales strategy, inbound marketing, AEO and SEO content, customer-centric discovery, multi-threading, and the mindset tools that help sellers keep going when deals stall.Key takeaways:• Why startup sales depends on belief, messaging, and early trust• How useful content supports both inbound and outbound sales• Why customer goals, plans, and challenges beat self-centered discovery• How multi-threading improves your odds in larger B2B deals• What founders and sellers can do to stay productive without burning out• How simple systems can help quiet the mental noise in salesFollow The Keyboard Samurai for more conversations with Wil Klu on sales, leadership, cybersecurity, tech, and the business side of growth. If this episode helped, leave a review and share it with someone building or selling in a startup.Find Jordan on LinkedIn: https://www.linkedin.com/in/jordanbenjamin/
Transcribe →Jay McBain - Managed Services Partner Strategy for Growth in 2026
Mar 2800:30:41Tap to summarizeWhy do some MSPs and MSSPs grow while others stall, even in a hot market?Wil Klu hosts Jay McBain for a grounded conversation on the vendor and partner ecosystem shaping MSP and MSSP growth. They get into managed security services, channel partnerships, MDR vs MSSP positioning, white-label trust issues, platform strategy, and why better marketing and sales maturity are now essential for growth. This episode is for MSP owners, MSSP leaders, channel teams, and cybersecurity vendors trying to understand where the market is headed and how to compete more clearly.Key takeaways:• Why services revenue is the real engine behind channel growth• How white-label security services can help or hurt buyer trust• What smaller MSPs need to know about enterprise deals and realistic ICPs• Why platform choices matter more as cybersecurity vendors consolidate• How to package managed security offers so buyers understand the value• Why AEO is becoming the next major marketing shift for MSPs and MSSPsFollow The Keyboard Samurai for more on the business side of cybersecurity, managed services, and partner growth. If this episode helped sharpen your thinking, leave a review and share it with another operator in the channel.Find Jay on LinkedIn: https://www.linkedin.com/in/jaymcbain/
Transcribe →Patrick Sullivan - How to Govern AI Before It Governs You
Mar 2100:23:15Tap to summarizeAI is moving faster than governance, and that gap is where risk starts to grow teeth. Wil Klu hosts Patrick Sullivan, VP of Strategy and Innovation at Align, for a sharp conversation on AI governance, shadow AI, business risk, and responsible adoption. This episode is for executives, CISOs, CIOs, GRC leaders, and business owners who know AI can create value but do not want to create chaos in the process. You’ll hear how to think about AI use cases, risk appetite, policy, training, and why business language matters if you want leadership to actually make good decisions. Key takeaways:• Why “we banned AI” is not the same thing as governance• How shadow AI shows up inside real organizations• What a legitimate business case for AI should look like• Why AI risk has to be framed in business terms, not just technical ones• How training and role-based guidance reduce ignorance and misuse• Why fast AI adoption without guardrails creates long-tail risk Follow The Keyboard Samurai for more episodes on cyber risk, executive communication, and the business realities behind modern technology. Leave a review and share this episode with the leader who thinks policy alone will keep AI in its lane.Find Patrick: https://www.linkedin.com/in/the-patrick-sullivan/
Transcribe →Walter Haydock - AI Governance, Vendor Risk, and ChatGPT Reality
Mar 1400:22:17Tap to summarizeAI in cybersecurity is full of noise. This episode helps you separate hype from risk.Host Wil Klu sits down with Walter Haydock, founder of StackAware, to talk about AI governance, ChatGPT security, vendor risk, and what companies should actually do when AI adoption moves faster than security. If you lead cyber, IT, compliance, privacy, or product, this episode gives you a practical way to think about AI security without getting lost in buzzwords. They also unpack ISO 42001, data retention, model training, and why “self-hosted AI” is not automatically the safer option.Key takeaways:• Break down the biggest myths around AI cybersecurity and SaaS risk• Understand how data retention and model training affect AI security• Learn the first 3 steps to build AI governance inside an organization• Evaluate third-party AI vendor risk when visibility is limited• See why ISO 42001 is becoming important for AI compliance and readiness• Hear how new laws may shape AI governance requirementsFollow the show for more episodes on cybersecurity, AI governance, GTM, and the business of tech. If this episode helped you, leave a review and share it with a leader who needs a clearer view of AI risk.find Walter https://www.linkedin.com/in/walter-haydock/
Transcribe →Jordan Snapper - Cybersecurity Marketing That Actually Creates Buyer Trust
Mar 700:21:42Tap to summarizeCybersecurity marketing fails when founders talk features and buyers need business outcomes.In this episode, host Wil Klu talks with Jordan Snapper, aka Dr. Cyber, about what actually works in cybersecurity GTM. Jordan helps cyber founders with positioning, content, and growth, and this conversation gets into the real problems behind weak messaging, bad targeting, and wasted budget. If you are a founder, cyber marketer, SDR, AE, or security leader trying to grow a cybersecurity company, this is a sharp look at founder-led growth, LinkedIn strategy, buyer trust, and how to turn content into real pipeline.You’ll hear about:• Why cyber startups should not lean on Gartner too early• How to position a security product around outcomes, not features• Why LinkedIn founder-led growth beats relying only on company pages• How Reddit, comments, and AMAs can drive trust and content ideas• Why MQLs fall short and sales-ready conversations matter more• How marketing can better support sales with stronger content and enablementFollow Keyboard Samurai for more episodes on the business of cyber, tech, GTM, and executive decision-making. Leave a review and share this episode with a founder or marketer building in cybersecurity.Find Jordan: https://www.linkedin.com/in/jordansnapper/
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