Transcript
Matt Kibbe (0:00)
Welcome to Kibbe on Liberty. I'm live at Freedom Fest talking with Daniel Harmon, the executive producer of the Tuttle Twins and an executive at Angel Studios. The news of the day is that Javier Milei in Argentina is now streaming the Tuttle Twins on public television. Talk about karma. Check it out. Welcome to Kibby on Liberty. Daniel, good to see you. Good to see you, Matt. We were talking about my shirt, Liberty Curious, and it strikes me that what you guys are doing and what we're trying to do is similar in this sense that, you know, as much as I would love for everybody to read the libertarian books that I read when I was a kid and to suddenly become this card carrying Ludwig von Mises quoting Libertarian, that's not how normal people consume information. It's not even how they sort of process the world. So our goal was always to reach what we call the Liberty Curious. And, you know, they wouldn't know the word libertarian and they wouldn't know any of the scholars that I was into.
Daniel Harmon (1:45)
Right.
Matt Kibbe (1:46)
But if you could reach them with an emotionally compelling story or common sense values like, you know, don't hurt people and don't take their stuff. Right. You can, you can really turn on a new generation, like, and the audience for that is exponentially larger than it was when we were all preaching to our own choir in that echo chamber. And I've always viewed Angel Studios as sort of the. The cutting edge of, of trying to grow the audience, people that might get turned on to liberty if they had it in an accessible way.
Daniel Harmon (2:21)
Yeah, I mean, I agree. I mean, for certain, what we've been trying to do with the show is attack the principles based on the principles. Right. Kind of take it or leave it, and we don't do it in terms of partisan politics or any of those things. And I mean, Conor Boyak, the author of the original book series, kind of always had that approach as well. The Tuttle Twins has always kind of had that approach with the books as well, where if you kind of lay out the arguments logically, a lot of people are going to agree with them. And in my experience, that is the case. People that are Liberty Curious, I think, often identify as center or moderate, where they're like, I disagree with this on the left, I disagree with this on the right. And they don't really know exactly where they stand.
Matt Kibbe (3:09)
They hate partisan politics and tribalism. Yeah, yeah.
Daniel Harmon (3:12)
Which we all do, hopefully. But when they actually watch tuttletwins, when they watch an episode all the way through, they end up agreeing with, like, over 80% of what we're saying. And we see it in the clips that go viral on our Instagram and our YouTube and on Twitter, the same kind of thing where in the comments they'll be like, oh, this makes so much sense. Why aren't other people talking like this? And then we see a follow up comment where they'll be like, oh, I just did a deep dive into this and this is some right leaning show. I'm like, we've never said we're that at all. We're just discussing the principles of freedom broadly. But then like you said, they make up their mind before, before they even try to think critically about it. Right.