
What is customer success? Is it customer support? Glorified training? A precise definition doesn’t exist, but Julie Federman describes customer success as a resource that helps customers align with core business objectives and priorities through measurable results. As a customer success manager at LinkedIn, she would know. Julie shares tips and tactics on combining software as a service (SaaS) sales and customer success. Her tagline on LinkedIn is: “Driving success and a love of learning through leadership consulting and education.” Topics Include: Customer Success Manager Role and Responsibilities: Consulting, change management, deployment, enablement, and training Account Manager Role and Responsibilities: Maintains commercial relationships to renew, upsell, and cross-sell current customers Buying Committee: Opportunities for collaboration between sales and customer success Who does what when making a decision? RAPID Decision Making Model: Recommend, Agree, Perform, Input, Deci...