Why focus on targeting a niche market for Software as a Service (SaaS)? What value comes from it? Today’s episode features a fireside chat between Margie Ramos, sales and marketing coordinator at Block 64, and Jono Landon, founder and CEO of Hubbli. Hubbli is a Customer Relationship Management (CRM) and SaaS company that helps small private schools find prospective parents and engage them throughout the enrollment process. Jono shares his experience with niching down to accelerate growth at Hubbli and empower school leaders to deliver education through its easy-to-use technology and marketing platform.  Topics Include: Why create Hubbli? Solve communication problems and prevent liability issues that lead to lawsuits in education sector Parent Engagement: Positively impacts students’ outcomes Why call it Hubbli? Serves as “hub” for communication management tools Multiple channels of non-relevant and repetitive communication makes lives difficult Revert to Paperwork patchwork? Offer...