
Hosted by Caleb Auman · EN

Cycle CPA co-founders Joseph Policastro and Carla Iniguez return to talk about running a more profitable business and understanding your numbers. LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

It's on YOU to take charge... LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

A great coversation with Cornell Mack at Equip Expo Morning Show! LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Today Caleb speaks with industry veteran Marty Grunder, owner of a successful $18 million landscaping enterprise. The conversation highlights Grunder's long-term influence on the profession, tracing his journey from selling business advice on cassette tapes in the 1990s to managing 140 employees today. The sources emphasize the importance of evolving leadership styles, moving from a "control freak" mindset to one that empowers staff and embraces technological growth. Grunder also shares personal insights on maintaining a long-lasting marriage while scaling a demanding business, rejecting the idea that professional success must come at the cost of family. Ultimately, the text serves as a guide for entrepreneurs on balancing high-level systems with the essential human touch required for elite customer service. The Grown Group Important Links: LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Dan Mechley of Boar Hog Diamond Tools joins the show! LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Talking sales with Eric Triplett The Pond Digger! LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Today's episode features analytical clips of Jordan Peterson discussing the birth of Jesus Christ as a profound narrative of a true king emerging in a lowly manger to challenge worldly tyranny. Caleb also details his business operations, noting that his team is working a half-day on Christmas Eve before taking a break to prepare for a $3 million revenue goal in 2026. The episode concludes with a series of Biblical reflections on the humility of the nativity and a message of salvation through faith. Through these discussions, Caleb emphasizes the importance of Christian values and maintaining a moral focus within the demanding landscape of the construction industry. LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

John Kerzelis of Green Foundry Co. returns to the show! LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Today's episode is another Instagram Live session, in which the Caleb discusses a variety of topics. Caleb offers insights into business operations, including the challenges of winter work, managing equipment maintenance through systems like Slack and GPS tracking, and the crucial importance of financial planning and cash flow projection with the help of a fractional CFO, Cycle CPA. Additionally, he promotes several industry contacts and companies, shares details about upcoming Hardscape Academy training sessions, and discusses the significance of key performance indicators like Revenue Per Hour and struggles with job costing. LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN

Caleb candidly discusses feeling exhausted and unmotivated near the end of the year, despite the overall success and growth of his landscape contracting business. He shares his struggles with finishing projects, a $6,000 mistake involving light fixtures, and the challenges of scaling a business, tying his personal fatigue to his company's operational pressures. Throughout the discussion, he emphasizes the importance of authenticity and sharing vulnerabilities with his audience, contrasting his fatigue with the many things he has to be grateful for, referencing Maslow's hierarchy of needs. Finally, Caleb briefly explains and advocates for the problem-solving technique of first principles thinking. LeanScaper Revenue Intensive (January 20 & 21, 2026 in January 20 & 21) Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN