A (21:53)
Yeah, absolutely. You'd have to be an expert in the field to actually go, oh, you know, that's an old construction, this is a new construction. There's not. So in terms of the kite constructions, where we're conceptually in pretty much the same area, everything's got better, but we haven't. Like there hasn't been radical change. If you compare that to control systems, our bars have got infinitely more complex, more difficult to make, much more risky in terms of we understand the sport now and a lot more. And that a lot of the liability risk of running a kite brand comes from your control system and its ability to work. There are international standards that have to be applied and failure, like failure of a control system above 20 meters is a big problem. So, so control systems are. And so all of that has got way more complex and way more expensive than 25 years ago. And so the concept of specialization in control systems has become a thing. And factories, there are definitely factories now that don't do anything to do with the kite. They just work on control systems now. Probably one of the first to do this was Duotone. Duotone have had a partner, a German company with a big manufacturing facility in China called CTM. CTM's been Duotone's partner for control systems for a very long time. And one of Shivix's things was about some people seem to be using the same quick release. Actually one of the first companies to sort of offer their quick release as a part that other companies could buy was actually Duotone and the Ironheart has been used by a number of different companies. Flysurfer was, was one of those. It made a lot of sense to, it made a lot of sense to a company like Flysurfer to reduce their risk and reduce their investment cost and actually buy a proven design from somebody else and use it. So but Shivix was asking in particular, there seems to be a lot of brands all using the same, same quick release. Well, a few years ago there was a thing called the ISO 21853 standard came about and that was an industry initiative to standardize the testing, labeling performance of quick releases. And we have done a techcast on this in the past. But the upshot was there was a de facto world standard in a thing called the Ethnor standard which was French only, but because it was every kite brand in the world wanted to sell in France. They would aim to have their control systems pass the Ethno standard. And you don't make two different control systems, you don't make one for France and the rest of the world. So you, to pass the Ethnore standard means that your control system you are, you have a, you can sell in France and you sell that one worldwide. But that standard had some, there was some frustrations across the industry about how that standard was defined and how it was tested. So replacing that with ISO 21853 was an industry wide initiative. And what came out of that is a standard that replaced the ethanol standard and is applicable worldwide and has a much better defined set of performance standards and a very, very well defined test method. But the upshot from that is a lot of there at the time that that standard was ratified a lot of there were a number of kite brands whose control systems and quick releases had passed the Ethnor standard but would fail the ISO standard because it's a, it was a much better defined Standard and to develop a new quick release is about a hundred thousand US dollars and takes. Takes. I've done it a few like I've done it with some brands a few times. It's US$100,000 in non recurring engineering engineering costs and is the biggest, single biggest risk in your entire business and takes a couple of years. And yeah there were just brands like this doesn't make any sense for us to spend this much money. Is there an alternative? And there happened to be a, a company that actually Lacuna now was one of the first, first brands to actually get on board with this, with this program was a company called Majestic. Majestic had developed their own quick release and actually and had offers us a. The entire company is built around the concept of OEM kite bar production. So they have a, they have a kite bar or they have quick release and a bar manufacturing facility which brands can have the ability to do customization on. But the underlying, the underlying quick release is somebody else's but it's very well designed, it's well engineered, it passes all the tests and you can just go and buy it. You don't have to, you don't have to put $100,000 in and wait two years and hope like hell it all works. This you just go and you buy and it works. Now the timing of ISO 21853 coming on board and Majestic Manufacturing being able to offer this, this quick release solution was they pretty much lined up with each other and wonderful for the guys at Majestic they've ended up now supplying probably I would say something close to like probably approaching half of all the control systems sold in kiteboarding now are probably coming out of that, that one ecosystem. And there are brands like ourselves, but Lacuna, Harlem, Ventum actually Jacobson Ocean Rodeo have gone there now. But like Slingshots elevate some of the bigger brands in our, in our industry. And I've actually just noticed at the latest AWSI videos that Cabrina are now getting their control systems, their latest release of control systems coming out of there. So all of this, yeah I would say this is again probably approaching half of all the control systems in the market. And I'm personally a fan. I think this is a really good, this is a really good direction for the industry to go because standardization of safety equipment actually makes the whole, I think it makes the whole industry a little bit safer. Like it's everything looks and works and acts the same but there's also other things. It's just like way easier to get spare parts and support and stuff across the world with that, that ecosystem. So yeah, it is something and it's something that's happened in the last few years in the industry that there's been this sort of move to a very standardized control system for a lot of brands.