Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from.

In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose.

You'll hear about:

Why local search still matters most
The importance of building and nurturing your own list
How to align your message with each stage of the buyer's journey
Why focusing on client experience leads to growth
How consistent, layered strategies outperform one-time tactics

If you're an MSP owner, marketer, or sales leader, these insights will help you focus on what really drives lasting growth.

🎧 Listen for a simple, practical recap of what's working for MSPs right now. ____________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/