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The know youw gear podcast. Hey everyone. Welcome to the Know youw Gear Podcast. I have no idea what episode this is. I think it's 4:49. So I think we're just shy of. Shy of 450 episodes. Let's get into things. We're going to go a little out of order. Of course the big thing, I think the big discussion will be namm, but then the second thing, keys will connect. But first I want to talk about a couple of things that came up. So this was talked about on the 60 Cycle Hum show today. I saw them talking about it as well and it came up so much last week and the fact that we didn't have a Friday show, we didn't get to address it. And it actually is an interesting topic because if you guys hadn't seen the news, Harley Benton has disbanded or stopped their reverb store where they were selling in the United States. Now you can still get Harley Benton direct from Thoman. And the reason I wanted to talk about this is because of a couple interesting things that had happened right before this announcement. And it prompted me to do a little research. And this research yielded some interestingly crazy results. So I feel like, and I'm just gonna start right here, as we know, we don't talk politics on the Channel One because it's a nightmare out in the world and this is our time away from that. But sometimes, sometimes political things change the guitar world and we gotta talk about that, the changes. And so Harley Benton, when they, when they made their announcement that they're leaving the U.S. they tagged as one of the key factors as tariffs. Now I actually agree with the 60 cycle hum guys. I was watching their thing today. It's kind of a little cheating. But I didn't mean to, I didn't know they're going to be making the video today. That, that really I thought the Harley Benton thing was a test in, in the first place. They tested it late last year to see how it went. So, so the fact that, that it, you know, got already thrown as, you know, because the tariffs seemed a little like really, I mean you, you know, you didn't even know if it was gonna work at all. But here's why I mention it specifically. I think a lot of times like when Hoffner said cause of tariffs, they're filing a bankruptcy. And GNL kind of threw a little bit of like tariffs as part of their problem. And then of course, you know, I always mentioned Guitar center. When they filed bankruptcy, they, they cited it as Covid I always find that it's an easy thing. I'm not accusing them of lying and I'm not accusing them of this not being true. I'm just saying it's always easy to take the current factor of the market and say, oh, this is why it's not working. And that way you don't have to go into a long discussion. It's a really nice little way to say everybody can understand, like, oh yeah, that's a problem for you. However, I think there's a bigger problem with Harley Benton than people probably know about. And here is why. Obviously I went to California and I decided to spend some time at some music stores. I went to a lot of music stores. I went to a lot of Guitar centers and I heard a lot of things that were a little interesting to hear. And it would be one thing if I heard it, you know, two times, three times, but when you hear it almost everywhere you went and it had. And these places are not connected in any way. The first thing that ties into this was with the Harley Benton thing. First of all, I just gotta say, you know, Thoman is probably the largest retailer in the world. They're definitely the largest retailer in Europe. And technically I think they're slightly bigger or definitely bigger than Sweetwater. Probably not bigger than Guitar center as a whole. As dollars. We're talking about dollars. You guys can google that if you want. I would say, I would. I would picture Toman and Sweetwater being a billion dollar a year companies. And then Guitar center is about $2 billion company. That's by gross revenue. All in stuff either way, very large company. And for them to say that they can't make it work in the US Selling on Reverb is kind of funny because I'm like, there's a lot of companies. I was like, well, first of all, that doesn't make any sense because I physically. The Firefly guys, you know, they're doing fine in the US Hills guitars doing great in the US Even lowered prices recently, you know, through some adjustments. Tease guitars. I seen the owner of Tees guitars talking about the fact that the tariffs, he was going to have to pass it on, but he talked to the manufacturers. This is kind of like the same thing I heard heard with Hills and Cortek guitars, by the way, have mentioned this and essentially Firefly that if they increase the volume with the manufacturers, they could get their pricing down and essentially eat the tariffs and keep the pricing more aggressive. And I'm not saying Harley Benton didn't think of this or doesn't care. What I'm saying is it's weird to see someone who's very small. Hill's guitar is very small company. Tease super small. Basically running it out of an apartment in New York. And no offense if he's running out of business too, but that's where he makes his videos. So that's kind of where I think about it. The owner of Firefly, super small operation here. Okay, so the fact that they are able to bob and weave and make it work doesn't mean it's not an indictment on Harley Benton. It's just like really, you got, you know, I want Harley Benton to hear this. Like, you know, you, you know, if you want to, you can make it. You know, a tariff doesn't mean you can't sell. It just means it's going to add cost. And that's the real question is by adding cost, will the consumer go away? Well, here's the piece of information I thought was crazy to hear. I heard a bunch of dealers tell me was we were talking because I do so many deep dives across other so many guitars. But I've said this for years, even though last year, just like every year before that, in 2025, I did more USA made manufactured guitar videos than any other country of origin. China was of course second, and then Indonesia third. The inexpensive guitars go viral. That's just how it works. You have a, you have a bass that will watch a video and more people are curious about a $300 guitar being good than they are. If a $3000 guitar. I think it's because. Not because everybody can't afford a $3,000 guitar. I think that's a big factor. I think it's because when you see me go, hey, this $3,000 guitar is pretty good, you're like, no S Sherlock, right? It's only interesting video if it's bad. In fact, just so you guys know, virally speaking, in videos, all of the high end guitars I've ever done, they've only done banger numbers if they were bad. So like, it's almost in my. It's almost in my own benefit. If every video, if every expensive guitar does bad, it will do better. But anyways, and there's a couple things that I think people are confused about. And then of course, we'll get into that too. But also, I want to keep going down this road about the, what I kept hearing everywhere. Everywhere I heard from the independent dealers, they don't want to take Harley Benton's on trade. They don't want any Fireflies on trade. And I was like, oh, that's weird. That's weird. You know, and they're mentioning that to me. So, you know, they're mentioning. Because I've become like a poster child of cheap guitars. Like, ah, you. You made that video. And everybody bough one. Look, a lot of people make videos about a cheap guitar, but I get it. I get it. And. And that's kind of how they sought me out in this. In these areas. They were like, hey, I saw your video on this, you know, hills guitar, and now everybody has one. I saw your guitar on a er guitar. Now everybody has one. And you know, okay, I understand that. But when they were all saying they don't take them on trade, but then I heard something that really blew my mind. Somebody said something at a guitar center to me, an employee, and I was like, oh, he probably doesn't know. I go, I just thought that. And then I went to another guitar center in a different state and they said the same thing. And it was. They are not allowed to take a Firefly guitar on trade at Guitar Center. Now, I know what you're probably thinking. Somebody right now, there's 800 of you. Somebody's going, I traded. I sold a guitar Firefly at a guitar center. Let me show you what's going on. And when you see it, you can't unsee it. Okay, so here is Guitar Center's used website. I pulled up Firefly for you guys to see, and I want to show you some guitars here. They are Firefly guitars, you know, very good guitars. I think for the money. Like I said, if you're. If you're trying to scratch the itch of a good guitar at an expensive price, this is a fun thing to do. Let me just show you these. These guitars right here. Here's a. Essentially a John 5 copy. 450 bucks. 450 bucks. John 5 top two of them. One's in Dunbury, Connecticut. One's in Greenville, South Carolina. Okay, let's keep going. Oh, here's another one. $500. So usually how this works is either somebody valued it differently or if you notice because they have one that's not selling, they might start valuing the next trades lower. This one's $500. This one's in Augusta, Georgia. Okay, now that's the second page. Let's go to the first page. Let's see if there's a. Here's another one. This one's from, I don't know, not Monroeville. If I'm Saying it wrong. I apologize, Pennsylvania. And here's one from Greenwood, Indiana. Here's another one. 550 bucks. I would like to take you to the Firefly website where it is available right now, brand new for $229.91. That same guitar, you have to admit how bad you would feel if you went into Guitar center and spent $500. And this guitar is $230. And the reason why this is becoming a problem. And I think Harley Benton is in the same boat. I think all of these cheap guitar companies are in the same boat. What happens is they sell us a guitar. It's pretty good, right? Harley Benton? Pretty good. Pretty good. I feel like it's a little dark in here. Pretty good. Really cheap. And then they buy them all up and then they're out of stock. And then people start putting on Reverb for more money. And I think what happens is Guitar center is going on Reverb because they usually use their internal data or they hit Reverb or they do have an AI for this too. And the AI is basically doing what AI does. It's scraping the Internet. It's going out there and looking to see something. If you haven't tried it yet, it's kind of fun. If you go into AI and say, Hey, I want to sell these 10 things. Tell me what all of them should sell for used in these conditions. It'll find it for you and give you suggestions. But back to what I'm saying, you know, they're scraping the Internet going, yeah, this guitar is selling for, you know, $500 used and one sold in the history on Reverb because somebody was really panting for it. And they were out of stock at Firefly. But they don't understand is Firefly, like Harley Benton, like Hills is doing small order batches constantly. They don't do big orders. Right. They don't know when this trend's going to die. They don't know. They're always putting their feet in the water. Like, will somebody be interested in this color? Will somebody will be interested in this guitar when this dies? They don't want to be sitting on a lot of inventory. Clearing out inventory is not something that's very effective for someone with a low margin, low price point guitar. It's not the fashion industry where, you know, they sell a three dollar T shirt for thirty bucks. And then when they get to the end of it, when the fashion ends, they blow them out, you know, for $2 a piece. And then when they look at this, they they net high. These guys can't afford to go and say, okay, we'll blast these out half off, right? You could say Firefly cannot sell a guitar for $115. It just can't do it. It's not even worth doing. So they really can't be sitting on bad inventory. And so what happens is they bring them in in small batches. And it's been throwing this market, it's like almost like that market has become the quintessential stock market, right? It's the, it's the, oh, buy low, sell high. Oh, did you sell your Firefly at the right time? Good for you. Oh no, you got the Firefly and now it's back in stock. Stock. Now it's worth nothing again. And they're not flipping, as you can see in the inventory. If you looked at Guitar center, there's in my opinion sitting on way too many inexpensive Fireflies and Harley Bentons and guitars like this. And then on top of that, the craziest thing you can think of is, you know, these guys are getting so desperate for ideas. And I say these guys, I'm, I'm saying all these brands, all these off brands, you know, you name it, E, Art and Hills. And as you know, I'm a fan of most of these brands. And they're getting so desperate to copy guitars, they're running out of guitars to copy. Because the only thing that appeals to us musicians is us guitar fanatics. Buying guitar fanatics, let's just call it musicians. Buying guitar fanatics is something new, right? It's got to be something new. It's got to be the guitar I don't have. It's a guitar. I haven't seen that. It's at this price. It's got to be exciting. They're not only copying high end guitar now, they're copying each other like, like six seconds, almost talking about this like, you know, Agafish made a guitar with Harley Benton and then Firefly copied the Agafish model. And that's essentially you have a company copying a cheap guitar because of, not because somebody can't afford the Harley Benton version. Because again the small batch runs and you might start seeing this actually more of a trend. It's like, hey look, this company put out a model, it sold out really fast. If we can get more of that model looking guitar in the market, we'll sell really fast. It's definitely creating a crazy market. And I think Harley Bitten is getting smart enough. I think they're smart enough for two things. One to say that it was a tariff problem, because that's just an easy blanket. Like, yeah, it's tariffs, and we all understand tariffs because everyone understands, like, yep. So it's affecting everybody. It's been crazy and. But not actually address the bigger issue, which is it's. It's getting to the end of these cheap guitars these guys are gonna have. You know, there's Only so many $200 stainless steel strats you can sell, you know, and it's going to be. There's an old saying, and it says that basically when markets change, when the world changes, this is the way it was kind of presented, you know, when they had buggy whips, you know, horse and buggies, somebody made the whips. And this is the joke. And. And at the end of the horsey horse and buggy era, when the auto industry was coming in, there was probably only one buggy whip company, and it was probably the best buggy whip company there ever was. They probably made the best whips at the best price, and they were the best. And they looked around and they probably, hopefully were smart enough to realize they should probably make steering wheel covers now. But instead they probably thought, wow, we are the best. And what they really didn't pay attention was they're the last of a dying market. And you don't want to be the best last of a dying market. It's not where you want to be. So my point is, same with these guys. It's a tough market because it's kind of deflating. One of the things that was interesting. I saw some things on the interwebs, a lot of people talking, and there was some confusion. And that ties into two things that we're gonna tie this question into. 60 cycle. Steve sent a question to Amanda, or at least Amanda pulled something. He said, I don't know if it's specifically for me, but I want to talk about it. And it ties into two things. One, this wasn't part of his question. So let me get this out first. When it comes to tariffs, I have been working with a dozen, at least a dozen 12 guitar amp pedal brands in some capacity. And so let me just tell you what I've seen with how the tariffs have worked in this particular way. The tariffs are definitely confusing. They're all over the place. There's a lot of different chaos going on. But there is one thing that's been holding pretty much true, which is the tariffs are assigned to the country of manufacture, not the country that this. This product is shipped from. So basically What I'm trying to say is that when Harley Benton ships a guitar from Germany to the US they don't pay the Germany tariff, whatever that is. They would pay whatever tariff the product was manufactured. So if the Harley Benton was made in Indonesia or China, they would be paying the Indonesia or China tariff. And that's important to understand. So here's a good example, a little way to understand this. If I in the US let's say there's a tariff because there's a tariff in the US On Canada, okay? If I go on reverb right now and I find a Canadian dealer that's selling guitars and they sell, let's say a Nags or a Novo or Fender American Strat. If I buy it and they ship that guitar from Canada dealer to the US I pay no tariffs because the product was made in the USA and there's no US Tariffs on us so that's how that would work. Okay, I don't want to get too confusing. Let's keep it easy. So that's where I basically want you to understand. That's exactly how. Now, I am not a tariff expert and I don't want you to think that I know something no one else knows. But I'm telling you what all the companies have said. Consistency. And what I like is when I talk to like in this case, at least 12 different companies who don't know each other, who are operating totally independent of each other, and yet they're all operating the same way and thinking the same way, then there's probably some, some accuracy in that. So, so I just want to let you know because I heard somebody loosely mention that, hey, the United States is going to put tariffs on Germany for all the crazy reasons. Everything's just happening every day. And, and I'm like, well, that wouldn't shouldn't affect a Hartley Bitten that's made in China, Indonesia, because the tariff would be assigned to that. So just to be clear, a perfect example of that is, is that if you guys watched last week's Deep Dive, I did The Hollow Body 2 carved top court guitar or sorry, court made Prsse guitar and it's made in Indonesia. Something that I'm in the. I'm in a gray area what I can disclose and not disclose. As you know, I was there, I was privy to a bunch of information. Here's the. I believe this is the grayest area I can, I can, I can touch in for you guys, which is that guitar was going to be built in Dalian. Dalian is the Cortech factory in China. So there is a court factory, there's one in China, one building. It makes acoustics and hollow body guitars and only high end acoustics and high end hollow body guitars. High end meaning, you know, between probably let's say 700 to 2, $3,000 and they were going to make the new carved hollow body PRSs. But at the last minute court and PRS came together and decided to make them in Indonesia. So they moved to Indonesia. They didn't move to Indonesia because they had to like, like capacity or training or anything like that. If anything it's a little burden because they had to get the, the Indonesian factory up to speed on these guitars. They, they did it because with the current tariff climate it was probably going to be 1899 like it is now made in China. And I think their logic was, and this is where I'm saying this is a gray area. They didn't tell me this, I'm just telling you. What I think their logic was is that although 1900 for an Indonesian guitar is a hard pill to swallow for most of the market, the guitar buying market, it's a lot easier pill than made in China because there is a, just like Japan and Korea, there's a little bit of like a, you know, you know, like oh, Indonesia. The Cortec Indonesian factory has a really respected, you know, reputation. So therefore it might be easier for it to command a $1900 price price point than the China factory. So like I said, there is adjustments out there and there's stuff going on and I thought I would talk about that. So that's what's going. That's my take on the Harley Benton. What's I take on it? My take is, is I think that there's more to meets the eye. That's funny. I'm making a Transformer reference wearing a GI Joe T shirt. It's funny. I think there's more than meets the eye than that statement. Just like with, with you know, GNL statements and obviously Hoffner statements and even guitar center statements back in the past, which is the current market is changing and there's just not the newcomer market, the new beginner market that there was during COVID and let's just say a lot of guitar players have had their bellies full of of guitars. You know, I think at first, I think one of the things that got me excited about inexpensive guitars and like a lot of you is there were so many things I could never afford or have for a long time when you all of a sudden can have it. Whether you start making more money or just the price on it comes down to something reasonable. It was easy to go. Yeah, I'm gonna get a bunch of those. So. So yeah. Uh, so that's the. That's my take on that. And that ties into Steve at 60 Cycles. Hum comment question that Amanda sent to me and it was about the PRSSEs specifically because I think they know I know the answer and I do. The question was, let's see on their podcast. Okay, so I. Steve didn't ask me the question. It looks like Amanda saw Steve talking about it and she thought maybe this would be a good topic for us. So thank you, Amanda. That's a good idea. Go out there and steal ideas from other channels. That's amazing. I love it. I'm just kidding. I love it. Okay. It says when court makes a PRSS SE guitar or any brand guitar, does it get shipped to prs then the guitar center or directly Guitar center. Okay, so here's how it works. So this actually is important to know because again, it ties into the tariff thing too. Prsse. Let's just talk about them for a second. Because they're easy. You don't understand. At Cortec, every PRSSE that is made at Cortek, whether it's in Dalian in China or in PT Court Indonesia, that is, that is going to be sold in North America, which is Mexico, United States and Canada, is shipped to Maryland to pr. Maryland factory. Every single one. No exceptions. They're all shipped there. Okay. What happens is the containers show up in Maryland and they inspect the containers. Now this is a little interesting thing about how I'm going to give you PRs and I'll give you how the other companies do do it too. They do a spot check on the container, so they probably pull a sampling. Okay. So I don't know how many. They don't tell me, but they're pulling so many, maybe a dozen or half dozen guitars and they just make sure everything's fine, there's no issues. Again, checking for issues on in the container itself with the build quality, you name it. If everything's fine, then they okay the shipment. Then it continues on its way to the Maryland facility factory where there's a team of people who set up and go through every single prsse and they're. And they do every single one. So if you get a bad PRSS se, just understand that it not only was checked in Cortech, China or Indonesia, it was then double checked and set up even a little better at The PRS factory. Now they do. So once they're done doing that, they ship whatever guitars to Canada, whatever guitars in Mexico, and whatever guitars US If Canada necessarily has a tariff on the US they don't have to pay that because the product isn't coming from the US the product is coming from Indonesia. So if, like, let's say Canada doesn't have a tariff on Indonesia, Indonesia and US does Canada would not have to pay that tariff? However, what I don't know, and I actually asked, and they didn't know either, was I said, does, does the product come into the US and then it all get tariffed and then everybody's kind of eating that now. So does Canada and Mexico kind of have to eat a little bit of that USA tariff from coming from Indonesia? And obviously, logistically, in a company there's a lot of different roles and no one really had exact answer on that. So it's possible that Canada's paying and Mexico is paying US tariff against Indonesia. This way the disbursement goes. But again, things can change because keep in mind what I'm telling you is accurate up to August of last year. So you understand as these things are, this is a fluid situation. So PRs have may have adjusted so you don't have to do that. What I will tell you though is, is that if. Is that. That's northern, Northern America. The guitars that are sent to China, believe it or not, China gets guitars from Indonesia, SE to Malaysia, to Czech Republic. I'm trying to think of all the places where they ship to. I saw India, you know, obviously Europe, all over Europe, Germany. Those guitars are sent straight there. And then usually what happens is either PRs in some cases has a facility that will then do all that checking of the guitars, or they have a distributor which is set up to do that as well because it's required by purest. Every guitar gets checked before it goes to a dealer. That's how they do it. There are other manufacturers. Okay, GNL is gone now, but I can tell you, because the McLarens told me this. The owners of G and L at the time told me exactly there. And I have the footage of it too. They got their guitars from court and they went through every single one as well. And. And then they had a reject pile. So they would have, you know, dozens of guitars that they say these don't come to to snuff. And these go back. So that happens. Some manufacturers don't do that. So some manufacturers do what I said earlier, which is a spot check. So they May say if they got a 300 piece order, which is a smaller order, they might go, let's pull 30, 10%. And then what happens is if the 30, if a percentage of the 30 or all the 30 look great, they just go, okay, we're going to ship them. The dealer's life's great. If they get a certain percentage, let's say half those 30 are bad, they then pull a bigger sampling, maybe 100 pieces or 200 pieces. Now they start pulling and then same thing. If a percentage of that sampling is bad, then they just do the whole thing. They go through the whole thing. But a lot of manufacturers are not taking the extra time to go through each guitar. So I can tell you, one's notoriously known for it. Schecter goes through almost every single guitar. Actually Schecter goes through every single guitar. And Schecter not only does that, but when they go through guitar and it's bad, they label it B stock and go on. I've told you guys this before. PRS actually has B stock as well. But instead of selling that directly because they don't get a whole lot of it because they got. There's. They scrutinize pretty heavy their B stock. Instead of selling it to stores, for the most part, they send it to artists so that they go. Because the artists you're going to perform and play with the guitars. So they send it to influencers and artists. Sometimes I've received PRS B stock guitars in videos and people are like, they cherry pick you one. I'm like, no, they just use their B stocks. And then I got a. I just. That's why specifically, if you see me do an SE video and I'm not specifically saying something about something that happens in a lot of videos where I'm like, I sometimes think about, should I mention that this is a B stock or a sample or something wrong with it or a prototype or should I mention it? You know, And I just don't know. And maybe I'll do a better job at that, but. Cause sometimes I'm not sure too. And believe it or not, when you call them, it's not. They're not always eager to give you information. So to that, Steve's subject, that's how peer SSE does it. And that's how the whole process does it. And what I will tell you is that it's funny like Schecter and pure sse and a lot of companies, I know their process because I find this. The better a company does and the harder it Works to make a great product for us. The more they want me to see it, the more they want to tell me I have companies. When I talk about a company, like I just did, like, you know, like pure sse, I'll have companies reach out. Usually I say on Monday, but today's Monday. A couple days later, and they'll, phil, we do this, and this is how we do it. And they start sending me information. I've had manufacturers send me documents, like pictures of documents, and text them like, here's our documents, here's our stuff. Because they want me to praise them. Like, I've praised other companies and I always appreciate that because for every company that does that, there's two or three companies that just not only won't show me or tell me they don't want to talk about it. So it always tells me like, oh, I know how you're doing it. So, but. But anyways, that's. That's the answer to all that stuff. Okay, I feel like I was going a mile a minute. I'm gonna take a sip of water. I did get some sleep yesterday because it was a crazy weekend and I'll go into that. So let's. With that being said, let's do this. And now it's time for Gear of the week. Gear of the Week. Gear of the week's the NAMM show. We gotta talk about the NAMM show, right? And if I'm missing questions and subjects, I will promise I'll get to some, but it's gonna be crazy. Let's do this. I did this fun thing. I went and I created a. Hey, go here. I created a list of stuff at the NAMM show. So I want to talk about some of my favorite stuff, some of the stuff that I thought was weird, and then my whole assessment of nam, which is not going to be a very positive thing. So I just warn you right now. The. Well, the gear we. We're excited about the namm I'm not excited about. So we'll get into that. Let's talk about some of the new gear. A couple new things. I thought Reverend Came out with a bunch of new guitars that were really cool. This was the Reverend Roundhouse. H90. I love this idea. A little Henning Poly theft there. You know, I'm not saying he's the one that came with the idea, but obviously Henning was the first one to start. Should get, you know, start talking about a humbucker and the bridge and a P90 neck and. And. But it was great. And this is the copper look. This is like a Phil McKnight Henning concept. Come together, do it in copper. Put a humbucker in the P90. And. And. And if it had purple knobs, it'd be the accumulation of that. We should get some credit for that. Maybe we get a royalty, but 12.99 made in Korea. I. I love Reverend and so I love this idea of this guitar look. Really cool. Metallic bronze is what they're calling it. Oh, that's kind of funny. You know why? My copper Strat, my Fender copper Strat is actually bronze. So I think I've told the story. If I haven't told you a story, it was kind of funny. Jeff Keisel had to deal with this problem with me, so I had a copper Strat. I have it still, and I had Fender make it for me, and I said, hey, I want a copper Strat. And they sent me this color sample, and it was pink. It was like a pink. It looked like bonnie pink. And I go, that's bonnie pink. And they go, no, that's actually copper. Copper has pink in it. I'm like, no, copper's like brown, right? My state's Arizona. So the Arizona flag is, like, orange, blue, and yellow, and then there's a copper star, and the copper star is, like, brown. In fact, when I was a little kid, you know. You know how, you know, in school you colored your flag? I colored it with brown. That's how I remember. It was brown. It was a brown. And offender goes, no, it's not. It's actually like, a pinkish color. So I had my copper straight Strat done in bronze, and then we called it copper. And. And which Fender was okay with us doing that? And so when I showed it to Jeff Keisel, I said, hey, why don't you make me a copper delos? He said, that looks like baby poop. He didn't say that, but his face said that. And that's why the copper penny Metallica Geisel is that oranger kind of copper. He made it like a really nice copper penny. Like, I was like, oh, cool. So that's why they. So funny that they. They did the same thing. They. That's that bronze. So I just let you know I'm calling it copper because now my brain thinks that bronze is copper. All right, the Vela 2S2 Velo came out with the. The tremolo. So they've added the Tremolo to the S2PRs. That was new. Now, this is stuff. A lot of the stuff you're gonna. We knew about this before. This came out before the NAMM show. So I thought this is a cool move. You know, I always like the Vela and they're, you know, the telly style bridge that's on it. I think the Tremolo is a way to go. This is a beautiful way to get an offset, you know, kind of guitar from Purs. I think the Vella is one of the, the better, you know, alternative vibed guitars. I thought this was cool. This was a new amp from Blackstar that I saw. This was the TV10. So it's a 10 watt EL34 green amplifier in green. Pretty straightforward. It's got reverb, tone, control, gain. It's like. You know what I love? I love it. It's like make a one, you know, one channel, do it all kind of amp, hit it. But also digital reverb. Come on guys. I tell everybody, just stick digital reverb everything and then make a bypass switch if you don't want it. That was cool. NAMM show. I like that. By the way, these are all my highlights. I highlighted this all from the Sweetwater what I could from Sweetwater. The. This was also really cool. The new Yamaha Pacifica Tele style. And I love the body contour. It kind of looked out really cool. This one's 21.99. This was the main Japan one. So yeah, made in Japan. And of course I believe there's a more affordable version or if not, there will be one. So really cool. And I thought they did a good job with this nice sampling of colors. You gotta do black, gotta do white. And of course I don't know what that is. That's like a really bad version of butterscotch. I didn't see one in person. So that just looks not great, the sunny orange. Maybe it's just more orange, but it doesn't look. It doesn't. You know what? Maybe that's, maybe that's why I don't like it. Because as a kid we, we had Sunny D. Orange juice was too expensive, so we had Sunny D. Growing up, it's like eventually, eventually we graduated to concentrate. We could get it in, you know, in the frozen thing and we got orange juice concentrate. But as kids, man, my mom loved to buy the Sunny D. And I always thought it tastes like milk and orange juice together. I hated it. But apparently I learned later it's cheap. So that's why we did it. And orange juice was expensive, so it reminds me of Sunny D. That finish Jackson came out with A Pro Origins 1985 San Dimas in the bangle and a couple other colors. I also like this Jackson Pro Plus Soloist. You know, $1,400 and $1,900. I thought these were pretty cool. Rolling Cube Street Mini Multi Instrument Combo Amphier. I thought this was cool. 200 bucks. This one was actually. Sometimes I think that some of the small stuff gets through at the N. So I thought this was pretty cool. Pretty straightforward, right? You got reverb echo, you can plug your microphone in it. You got reverb and delay for your guitar tone. You just go USB C, which is important and for charging it. And it's actually thinner than it looks, see? And it's a kind of get it and go for 200 bucks. I love stuff like this because, you know, I just don't love five six hundred dollar things that are portable to me. Portable. You know, whether you're a musician or a content creator, whatever you're doing, everything that's portable is possibly stolen or lost. So whatever makes that pain more acceptable. To see a $200 item thing walk away sucks. But when stuff's like 6, 7, $800, $1,000, it's just gut wrenching. And I'm sure a lot of you are like, it all hurts. But for me it's like, well, I made $200. So I'm like, if I lost $200, I flatlined it really happy. But when I lose a thousand dollar item, I'm like, holy crap, I'm going to have to do 10 more things. Well, five more things to break even. And that just gets really Sad. There was two. I'm going to show you this one. There was two new processors besides, we'll get to the other one, boss GX1 for $229. And then Nux came out with a new modeling processor that does not modeling, sorry. It does profiling. So I thought that was really cool too. And I thought that was in the 500 range. And what I was going to tell you was one of the videos. There's a lot of videos and I'm sure you watch tons of them on YouTube. One of my favorite videos is Aaron Short Music did the video that I wish more channels would do. This is a good time segue into tirades. Let me go on a tirade for a second about NAMM show and it's tough, man. I always hate this because here's why it's tough. Half the people I'm talking about are my friends and I love them and I think they're great people, but some of the content is just mind numbingly horrible. To me, the NAMM show is not a party, although people say it is. It's not a, it's not a, you know, it's not the, the Grammy awards. It's a trade show where you get to see cool gear and business happens there. But more importantly for the US it's about seeing the stuff. What's new, what am I gonna, what am I gonna want? Or how, you know, what is new, exciting and so Aaron Short Music did one of those great videos. I'll put a link to it where he just walked through the show. Like, it's like, hey, he came in early and he's like walking through the show and you can sit there, you can turn it off, you don't want to hear him talk, that's fine. I actually liked him talking to a couple people. But turn it off and just watch the show virtually. You could just walk through the show and see and that's all you really get to do when you're there. So you know, you get to virtually walk there and that's it. It's not like you get to go in there and have an intimate moment with a product. In fact, if you're like me, I used to try to pick up guitars and you couldn't get a sense of it because it's loud and chaotic. But now I don't touch that stuff because all that stuff has Nam Thrax on it. That's how I look at everything. Everything is just poison. So don't touch anything. Right. So walking through is what you do anyway. So a great video, Aaron, for doing that. And I love those kind of videos more so than some of the videos. I really appreciate the people who try to do a gear demo or highlight a booth and I was watching them and just either something sounds bad or the whole thing just feels awkward or really the sales guy that they leave in those booths. I think some companies, you gotta understand, in 2026 even we got half the NAMM show putting really smart people in their booth. So if social media people come or dealers come, it's like this person's engaging. Let's get the, they'll get them excited. And then the other half of the of the companies treat the NAMM booths like booby prizes. Like, oh, Dave's the worst, he works the booth and then I'm just picking on. Sorry. No, no, I'll say Phil, Phil's the worst. And he's just sitting in the booth. And then they interview this person who's just a bump on the log, who's regurgitating something that the company told him. And it's just horrible. But that's still not the worst video. The worst video is the hey, look who I'm with videos. And I really appreciate that you might be excited. I'm excited to see my friends when I go to these events. But I just don't care that you, I don't care that you saw somebody, you know, I don't care that you two are having a blast at the NAMM show. I really don't care other than, hey, I like, you know, like I said, a lot of my friends, I'm happy you had fun, but I don't want my time stuck on that. I want somebody show me products. So, Aaron, thank you for just sticking to walking through the walk through the show. Really, really great. And, and for those that also do that because a lot of you guys did it too and I didn't mention it. Like I said, you know, thank you for doing it as well if I didn't mention you specifically. But for some reason Aaron's came in my feedback the first and that's where I kind of gleaned it. And I get. I learned more from Walkthrough than I learned from anything else. Scope and scale. What I learned from Aaron's scope and scale was the show was much smaller this year. A lot smaller. Less boost, smaller boosts, smaller samplings of product in each booth. That doesn't necessarily mean bad. It just is like it just lets you see, you know, hey, how's, how's everything going? And what was important and you know, you might not know it. For those that you haven't been going to the NAMM show for a long time. It used to be they brought everything, their current lineup plus the new stuff. And then it kind of got focused just to the new lineup and now it's just the top selling pieces in that new line for most companies. Very few are still doing the big Ibanez style booths and stuff. Okay, let's go back next. Next thing we had was the new Synergy Send 20 combo. So what's cool about this is it comes in multiple finishes. You can get it in tweed or you, you can get it in this driftwood, oxblood or you can get it in blue snakeskin or other snake skins or other materials. This is essentially the same as the synergy head. My only thing about this, I know somebody's going to ask, am I going to get the Combo. I am not going to get the combo. The reason I'm not going to get the combo is it doesn't have reverb. So to me, a combo. To me, the Synergy combo magic would be that I wouldn't need anything else. So to me, like, I could take and throw in a Marshall module or my, you know, Friedman model BE DLX Deluxe, have two, three great channels, go jam with some friends, go play some music and just be. There's my clean with a little reverb, and, you know, I can make it all happen. And this is great. However, you know, I have to bring some kind of pedals. And so to me, my brain is broken because to me, as soon as I'm like, well, I'll just bring a Reaver pedal, that's what you guys will say, well, bring a Reaver pedal. I'm like, oh, bring a Reaver pedal. I'm gonna bring a reverb pedal. I might as well bring a couple pedals, like maybe a couple overdrives. A couple. I might as well just bring a pedal board. And then at that point, once I bring a pedal board, I don't care about the amp anymore. The pedal is. The pedal board is the real source of sound for me. So I could just bring a, you know, supersonic 22 or any kind of amp. Anything really. I could bring a katana and just shove pedals through it. So. And I go down the road. But I really love that they did the combo. I think that a lot of people that are holding out for the sin 20 head were hoping there was a combo. And this shows that they're listening because I think this was a big deal. It has all the features. It's really cool. Like I said, next version, I'd like to see reverb. That's all. Other than this, it's a great. And like I said, when I say I'm not going to buy it, I already have the head. I bought the head last year. If I didn't have the head, this is what I would go for, 100%. Even with all the things I said, because. But I'm not going to sell my head and lose two $300 on it and then buy this. It's just not. It's just not enough. It's not enough to make me go through the pain of that. Right? The pain and suffering of that. And then that ties in a question. I like it when we can segue correctly. This one came from hello, Cleveland, 22. And he said, hey, Phil, I want to Understand what? Amps work for me, but getting Saldanos and Friedman's and Dr. Z's and et cetera is a serious investment. Hell yeah, it is. This is. How close can I get with Synergy? And don't sugarcoat it. Don't sugarcoat it. Okay, here is my non sugar coated opinion of the synergy syn 20 head or maybe the sin 50. Just synergy as a whole. But we'll talk about the 20. It's the best fake amp you can get. I consider myself friends with the owner, and knowing him, he probably doesn't find that a compliment. So I'm kind of in my head going dumb it. You know, I just. I'm not gonna say his name. Just gonna say, hey, I. You know, I love it. That's why I bought one. But Synergy, what is it? It's the best copy you can get. Here's why. The companies believe it's the best company or best fake you can get. That's. I mean, Marshall put their name on a module, so let's be very clear about the modules. Okay, the modules. I'm looking at them now. When we sell a Saldano module, when we see a Friedman module, when you see a Dr. Z module, when you see a Tone King module, when you see the Marshall module, when you see the Diesel module. Marjule. Marjule. These are not like Synergies just putting their names on this. And it's not a licensing deal in the way that it's like Synergy just does what they want. And as long as somebody gets a royalty for putting their name on it, these are modules that were designed and co designed with those amp builders that had to approve every single thing that's done. And those companies finally get to a point. In fact, I believe there was supposed to be. As I told you guys, there was supposed to be another module leaked out for namm. And it's not out. I'm pretty sure. I'm guessing. I'm pretty sure the reason is, is because the manufacturer they're working with still hasn't approved approved it. So when that Marshall module comes out in the Synergy, I just want you to know Marshall approved that. Mike, Saldano approved the Saldano module? He said yes. That's right. Let's go with it. Now, does he think it sounds exactly like his amp? Does Marshall think it sounds like exactly the amp? Probably not, but it's enough for them to say, you know what, our name's on this and we're good with this. And a Little fun fact for you. Not only does Synergy get the permission and work with the companies that they put those names on, that's why technically there's defenders are called the B Man and the Tweed and stuff because they don't have a relationship or they have not synergized with Fender yet. Maybe they will soon. You never know. There's a bunch of companies we'd like to see. They have to make then like their best version and you know, of course then dance around the whole naming structure because they don't have the rights to say the name or the use of the company's branding. But another little fun fact about Synergy is really cool, is one of the mandates Synergy puts back on them. So in other words, not only these companies have to approve what Synergy does to make the best fake amp there is in the market. Synergy requires them to all hold the line on the pricing. So if you notice the Saldano module is the same price as the Friedman, is the same price as the Marshall, and same price as Dr. Z. But if you, math wise, if you go out there and look, those amps are vastly priced differently. But it's because Synergy wants everyone to have access to all of these brands at the same price. They don't want you to go, oh, I'm gonna buy the Synergy module that's Synergy branded over the Marshall because I'm not gonna pay the extra hundred bucks to the Marshall. So that's a requirement. Now when there is a module that's more than the 399, it's because it actually has more cost, maybe an extra tube or other components, but otherwise they hold the line on that. So a little fun fact for you there. I don't know if that's out there. It's probably out there. But little fun fact. I always thought that was cool, man. I thought that was cool because you can imagine I'm. I don't know for a fact because I'm not privy to it, but I would imagine Fender and those guys really are Fender, Marshall and Salvo and stuff they would love, you know, Friad, they would love for their stuff, Friedman, they would love for their stuff to be a little bit more premium over the next guy. And I think the reason they hold they Synergy makes that policy is because they don't want that. You know, it's like, think about this. They're. Synergy is essentially making a show with all these high bands, right? These high tier bands and they don't want to play the who's headlining and who's opening crap, right? It's like everyone's the same. You're all going on stage, you're all getting the same show, you're all the same. So same pricing. So I think it's smart. So, so that's my. What did you ask me to do? Would you say. Don't sugarcoat it. That's my Unsugar coated thing on the Synergy. So, yes, and, and here's the deal. If you have the money for the real amps, they're better. If you have the space for the ramps, they're better. But the whole point is Synergy is a compromise. From day one, you're compromising because you don't have space or money. And the question you're asking, really you're asking me, is how close is the compromise? I believe it's close. I believe it's the closest you can get and still get and get those companies to sign off on it. Okay, Speaking of other amp companies, orange or 60v360 watt amplifier head by Orange. I thought that was pretty cool. $2500. I'm assuming this is made in England because it's 2500 bucks, but when you go, you can't really see. And somebody was asking me, like, how is it, you know, like. Because they say I mentioned it a lot on the show. How important is it to be where it's made? And I said it's not so much as important to the quality. I think you can make quality anywhere in the world. I think that just as the world understands economics. I live in the United States. Different states have different economics. It's more expensive to do something in California than Arizona, and it's more expensive to do something in Arizona than Indiana. That's just the reality of life, whether you like it or not. Let's just use a house. For example. It's a. Same house in California costs more in Arizona, and the same house in Arizona costs more in Indiana. I know that for a fact because I looked at them. So that's my point. And when we look at manufacturing, we look at sometimes not so much the hierarchy of quality, but hey, when we see a price tag, we're like, oh, that kind of. That checks, you know. What you don't want to see is you don't want to see a $10 million. Well, I don't know what I'm trying to say. I don't want to see a house in Indiana that cost twice as much as California. It doesn't seem to make sense, right? Based on the market. So, anyways. Okay, so that was cool. Anyone excited? Let me go back to you guys, since I'm going through this so fast. Anyone? And also, if any. I asked you guys earlier, any cool products. Oh, okay. RNA Music. Thank you. Says it. Says it made in England. Yeah. I just assumed at that price point, so. That's awesome. I would say, as someone who's never really had an orange amp, this is probably on my. You know, I'd like to get into this amp kind of thing. It looked really cool. I don't know if I need a rocker verb, and I think one of the cool appeals to it. Let me go back to the back. Oh, see, I thought it had irs. I thought they had upgraded to IRS and stuff. That would be really cool, but it doesn't have that. Maybe there'll be an orange synergy, and I'll solve all my problems. Okay, next, we're getting to some of my faves here. Okay. The next big. Okay, so obviously, the Ed Sheeran you guys saw. I leaked it, and a lot of people were like, hey, Phil. My favorite comments on that video were, hey, Phil. It literally says Ed Sheeran on the Trust Rod cover. If you guys didn't catch it. I was sworn to secrecy. So I was. So I. I. They didn't. They told me, it's like, you have an embargo date. I was told, there's an embargo date, and then Ed Sheeran went out there and showed it. And then I'm like, well, I don't want to not talk about it, because it's obviously looking at it. You know, you'd have to be dumb. You guys saw it too. But I was also under a. You know, obviously an embargo on that, because I saw the. In fact. So you guys know. Here, let me do this. Share with you guys. Ed Sheeran, when he played his. I. I got to check his. Out the. Where's that? His prototype. So I actually checked out his prototype before he did, so. So if Ed Sheeran ever watches the channel, because, you know, you never know if there's a nick in the right hand corner. Ed. That was me. Just kidding. Oh, that's funny. Do I not have it now? I was gonna pull it up for you guys, and I think I. I don't have them. I apologize. I thought I had all the pictures of the. Of the prototype Ed Sheeran model, and now I don't see them. So I must have cleared out my cache a when I went on the trip, so I'D have more room in the phone. I apologize. Yeah, I'm just double checking to make sure I don't have it, but I will show you guys next week. Then they had to get a special machine. Special. They had to get a machine. It wasn't special. Cortech and PRS had to invest in the machine that puts this as a vinyl applique. So they put this underneath the finish. So this is essentially like wrapping a car. It's wrapped and then it's. And then. But it looks fantastic in person. That's why I want to show you the pictures stuff. So this is a baritone hollow body. For those that are like, I hate Ed Sheeran or whatever, fine. But just understand this is a baritone hello body. A lot of people are very excited about this. One of the things that's cool about artists and what people sometimes don't realize about artists, any artist. Doesn't matter who you are, is artists can get companies to do things that we ask them to do all the time. And, you know, they don't know. You know, they don't know you from Ed Sheeran. So they're like, you know, if you go, hey, if you made a baritone hollow body, everybody buy one. You're like, whatever. But when Ed Sheeran says, hey, I think everybody will buy one, they go, well, I don't know if everyone's gonna buy one, but I'm pretty sure he can sell one. So if you ever wanted. I've had two viewers reach out and say, I always wanted a baritone hollow body, which I thought was, well, you and Ed Sheeran. So now there's one. And of course, I think the graphic looks great. Okay. The big upset of the NAMM show, of course, the thing that got everybody's attention was the new neural dsp. Quatix Court Quad Corporation Cortex mini modeling effects processor. This thing made me laugh because I have a friend who. Who once said this thing that he said, all technology eventually evolves into an iPad. And he says, like, think about when you go, everywhere you go, everything you go to eventually is just an iPad, right? Like, I'm like, yes. When I saw this, I go, oh, my God, it's an iPad. It's not. It's a thicker unit, but you understand, it's all screen. I really appreciated Ola England's video. If you didn't see it where he stepped on the hell. He stepped on it to show that he couldn't break it. One of the things I didn't like about the quad cortex was guys like Rabir and stuff. They always bought these plexiglass covers for them, and I thought, oh, I got to worry about that. So I got to buy it, and then I got to get this cover for it. This is something I'm excited about. I have no. I have no idea if I want this or need this. But I think if I was to go down the quad cortex route, this is something I find I can use because it's smaller. Seems really cool. And I think. I think, you know, everybody in every market, somebody starts dominating it. And quad cortex, I think, is the first one to kind of like the, you know, the first horse in the race. It's literally starting to stick its head past everybody else. I kind of think they've outdone what line 6 has done. I think they really kind of starting out do with AX Effects and definitely what Kemper's done. And for those of you who are fans of those other items, I'm not saying, like, it's. It's better. I'm just saying by marketing, by design, by implementation. Implementation. I think they're just becoming the front runner of that. Fourteen hundred dollars. A lot of money. But here's the thing about this. Fourteen hundred dollars is what you were paying for some line six product. You know, like the stadium, you know, line six. At that price point, I'm 14 for the mini quad techs for me, Cortex for me. I'm more interested at 1400 for that than I am for $2000 for a Line 6 product. Another launch that was pretty cool was Eastman Guitars. Did the fuller tone offset. 62. A lot of offsets this year, so I saw that. So obviously, update on the offset of the. Of the. Of the PRSS 2. And then, of course, this. A little bit more of an offset. A little crazy. Got that Novo thing going. Pretty cool. As you guys know, I. I've reviewed one of the Fullertons, and that guitar was pretty Dang Great. So 999. These are made in China, but they're made. And as you know, is a much higher standard than. Than most guitars, period. Much less guitars made in China. And then that kind of segues to this. And I'll talk about Kiesel Connect after this, but right now, I want to talk about. I thought the most exciting thing at Kiesel Connect, but also Kiesel was the new Mark 66 guitar. This is. If you guys don't know Mark Keisel, that's Jeff Keisel's father, Mark Keisel, you'll be seeing it. You'll have to see it on the second channel. I'll put a link to it. I did a hung out with Jeff and Mark, and we did a kind of, I want to say an interview, but it was a discussion on a stage in front of everybody. And I gotta tell you, it's been killing me for years knowing some stuff that I just couldn't share with you guys. And to watch Jeff and Mark finally talk about some things that I was like, yes, please, get that out there. You know, the fact is, is that whether you know it or not, it was said by them. I. So I know it to be true in the industry. This man right here, this Mark Keisel right here, he saved carving in the 70s. He saved carving guitars. It was going away. Whether or not the other, you know, carbon is a company, was going to shelve the brand and be done with it. And Mark saved it. And then, whether you know it or not, Jeff Keisel and his dad saved it again in 2015 with Kiesel guitars. So a lot of people have a lot of. Of. You know, of a. A lot of people just believe things because it makes sense. When you look at it, they're like, oh, they offshoot from Carbon. And this is what they did. And the reality was this. There's two times in Carven's history. 80 years Carven's been around. They started actually right before Fender and the 80 years of Carvin's existence, two times the guitar division was gonna be chopped and killed. The first time was in 1970 when Mark Easel said, you know what? I'll run it. And they gave it to him because it was failing. And they said, go ahead, just run it, because it's failing. Who cares? And he saved it and turned it into the carbon that we all know and love. And in 2014, essentially, that happened again, where carving guitar said, yeah, we think we're gonna kill the guitar division. And Jeff and his dad said, again, no, no. Well, then we'll offshoot from it and we'll keep it alive. And it was really nice to see them talk about that. I really highly. I highly recommend you watch that interview. But more importantly, it was great to see that, you know, sometimes a lot of you, when you're watching Jeff's designs, you know, they're a little more modern. You know, obviously, you know, just a little bit more modern. And some of us players, you know, like the modern, but some of us also like to have something a more retro design. This came out great. I got to play. So, you know, I played this One I played. This one I played. I showed this one at the factory tour to everybody. And then there's another one that's not here in this picture. That was really amazing, and it was fantastic. And like I said, we're not doing the keys connect yet, but I just wanted to talk about this guitar. This guitar has a street price of 16.99. This is what I thought would be interesting to share with you guys, because Kiesel's a little hard to figure out because their pricing, because, you know, it's a custom design. So what I want to show you is, is that this. If I was to make my own. Can you see that here? We can. Let me see. Trying to make it to where you can see it. If I was to make my own Mark 66, this is what I would make it look like so that you guys know. So cream P90s, you know, vintage look. That's. I love that. That's the way I would go. And I did this on purpose. I built it out on their builder, and the price came out to $2,249. If you go that, like I said, it has a base of 1699. So $2,200. That puts it in the vein pricing of. So you know, of the PRSS2 lineup. So. So like the Vela. So this is really a good competition for Vela because it's. You can get a comparably equipped Kiesel Mark 66 for the same prices as Tuvella. So. So. But just. I thought I'd share that. All right, we're still talking about namm. Let's get through this stuff. And next we have the Reverend King Bolt Air 390. I thought this was great. I don't know what it is. I got a thing now for. It's like three P90s in a row. Ever since I played that reverend at Sweetwater, and I decided that was the best guitar for about a thousand bucks. I was like, this is killing me. I love this stuff. Wilkinson, Tremolo. I think you're gonna see a lot more Reverend on the channel this year. As you guys know, they're another brand that we just don't work with on the channel so that they don't send stuff. So we just buy them and put them on the channel. And I've bought a few in the past and put them on the channel. I'll be buying some more this year because I think they need to get under our radar. The other big thing was I was in shock. Why not? Because Dosinobasi is. Did a collab with Cordoba because now. So now he's got a bossy and of course then music man and now Cordoba. I was shocked Cordoba was still around. I thought we had just discussed and I think I remember us just recently discussing the fact that Cordoba got shelved or something. But here it is. So they made a Tosin Abbasi Cordoba guitar. And this is probably in my opinion to, to. To piggyback on the huge success of the Tim Hintz and Ibanez classical style guitars. You know these players, I think it makes sense these, these players, the Toast and Abbasi's, the, the, the Tim Henson stuff, that Slappy Tappy go crazy, you know, technical prowess, amazing virtuoso stuff that is that we watch. I actually, it appeals to me more when it's on a classical style guitar. They're already kind of playing them clean. So it was always like slapping and playing on clean. I don't know if I told you guys this story, but when I interviewed Tim, Henry, Vincent and Scott from Polyphia in Germany, one of the things that blew me away was they played here. Let's see if I show this picture. There's the picture of us from the event. Whoops. I don't know why I'm just doing it. I should just screen share with you guys. But they played everything clean and it was really crazy to watch because they, they, they play clean and, and then they ran after they played the entire song. They ran that through acts of X like reamped it with distortions and stuff. So they just prefer clean. So it makes sense that they're playing clean. So I think that was cool. Somebody says Slappy Tappy is slappy tappy. I like the Ned Flanders. You know, the, the 80s guys are diddly diddle do's, right? So I'll diddle diddle do. And then the new guys are Slappy Tappy. I, I feel dumb making fun of them because they could all outplay me 10,000 times over and. But I'm not really making fun of it. I'm just trying to illustrate it verbally. So I thought this was cool. 1500 bucks. It's different, it's unique. This is one of those things you guys would have to tell me if you think this is something worth doing a deep dive on. I'm up for anything. I'm showing you guys reason why I'm showing this stuff. And some of you are gonna go, well, you missed this, you missed that. I'm not showing you my favorite stuff. I'M showing you stuff that I would be interested in getting on the channel. I. So if you guys let me know in the comments, like, definitely do that. Here's another thing that came out. So MXR released the red channel version of the blue channel. Mxr, they call it the modern high gain. They kind of. They caught the high gain to storage pedal, but obviously it's. Everybody kind of figured out it's the. It's the red channel off the amp. So I thought this is pretty cool. As someone who really likes the EVH current pedal, I was a little bummed, you know, for the branding, why not put the stripes, you know, but maybe because they. Because maybe because the phaser's red with stripes, they didn't want to do that. I just thought this looked a little, you know, blah. But then maybe that's what happens when Eddie's not around. He has no input in it. So they just did it. And then there's nobody to go, hey, yeah, we need to make this look a little bit more exciting. And then for fun, I thought this was funny to show you this. According to Sweetwater, I put this all on a. What do you call it? A wish list. According to Sweetwater, if I buy all this gear, it's gonna cost $23,842. For those that were curious, how much does all that new gear cost you? That's what it would cost you. So I thought that was pretty cool. Some other things to share that thought was cool was Music man has done a 30th anniversary access. So they've reissued the Access. Everybody saw a lot of comments. I agree 100% of them. If you're going to reissue it 30 years, just come on, man, put that switch back there where it goes right there. I have one. As you know, it's. It's behind me. It's over there, right? And it has the switch in the wrong spot. And it's like I would. I would love it to be in the original spot. And maybe they can't do it. Maybe it's a design trademark thing. I don't know what it is. Or maybe they just don't want to piss off the EVH family. I don't know what the deal is, but I would like to move. But I love that they did the original colors again. So for those, these are hella expensive. $3,600, I believe so is the street price. But before any of you get your panties in a wad, I gotta tell you, if you want to get one of those not even the original ones. Those are off the charts expensive. But again, these aren't the original clones. They're like the clone of these. These are still pull in good condition. And in those colors, an access can pull good money. A used one. So, you know, at least you're buying a new one. And if you're paying a little bit more, but you're not necessarily, you know, And I don't know why, but I skipped this. I apologize. They came out with the EBA striped Frankenstein. Frankie relic. Two things. I don't know why I missed this one. Why did I think this already existed? Is it because it existed as a relic, but not in this fashion like the original Frankenstein. So it's the Frankenstein yellow stripes. But the other thing is. Is it me or did I not remember these being 20 almost? Well, that one's 2099. So that's what it. First of all, I thought these were 18. So they're 20 $100. But. So the yellow one's more. Why. Why is the yellow one more. You know what Fender does that drives me nuts? Like if there's two things a Fender does as a Fender fan that drive me nuts. First, any excuse to pass a price increase. Like. Like if tomorrow they mentioned there might be a 1% addition tariff and Fender will have that price by tomorrow morning, they'll have it up. They just pass the prices. Whatever. Whatever price. They're passive. But the other thing is they can add. They'll add to a price for no logical reason. There is no logical reason. If you watch, I have. I have video footage of them making these guitars in Mexico. And let me tell you, this version takes more work than this version. This is because they. They do this in reverse. So, you know, they don't paint this red and then they paint the stripes on. They have the reds last. In fact, it's. I'll show you just in case you see it. See where I'm hovering my. Let's do this. Let's see. Can see my mouse. See where. See where I got my mouse right now? Right here. If that. If you look at it right, it stops looking like red. It looks like a red. See a red shape just floating on the finish. That's because if you. If you see them do it, that's how they're doing it. They stencil paint this in layers. So like the first layer is like, I think white. Then they stencil on the black, then they stencil on the red. And so it's. It's more work when you Watch them do it than the yellow. So now they're charging more for the yellow than for the red. And you're like, and. But no reason why. And also while I'm talking to you guys, I'm also looking to see because I didn't think to share that because I didn't know it was going to come up. Let me do this. I'm looking. I will again, I'll make notes for next week to share some stuff with you. I will share the footage I have of them painting the red guitars. Little fun thing now. Like I said, sometimes I'm bagging on Fender, but as you know, I'm a huge Fender fan. Fender did something cool for me when it came to these guitars. I did a five things you don't know about the EVH stripe guitars. And when I do those five things videos, they are vetted very hard. Like I've never put out one that I didn't vet with the company that it's about in every way. Like, hey, I reach out to him, I go, this is the video. This is. Is any of this incorrect? You know, I wanted this. And at the time EVH was putting graphics. They said graphic. They said EVH graphic on the guitars. And I said, are these painted or these a graphic decal? Are these wrapped? And they said they're painted. And I said, I need proof. And Fender did this cool thing. They had an employee in Mexico take their cell phone and film it and send it and text it to me in real time. They just texted me right there. And I have. So that's how I have the footage. And I'll show it to you guys because it's really funny. And because I told him, I told Fender, I go, I'm not going to release this video if you don't prove to me that they're painted. I go, because I don't like the word graphic. I go, why does your website say graphic? Why doesn't it say paint? And they go, well, because it's the Eddie Van Halen graphic. I go, yeah, but when we say graphic, we usually mean decal, not paint. It doesn't say custom paint. It says custom graphic. So. So I give them credit for that. That was really cool that they did that. Okay. And by the way, right now, right about now, Brian says tariff yellow paint. Yeah, I don't want to do this, but the joke is just too. It's low hanging fruit. You mean tariff orange paint. Okay, so I'm done. That's the only joke I'm gonna make. Just because I couldn't help it. Came in my head and I said it. Please don't no one dogpile on that. Let's just let it go. It was my bad dad joke to give. And that's the end of that. So he says Phil is connected. You know what? You know what? I wish I was connected that way to get stuff done. But it at least they did that for me, which was nice. And then what else? So right now is a perfect time, you guys, to put. What are the things you saw at the NAMM show that were really exciting? The other thing I thought was exciting was the new Magnetone amps. Amps. Magnetone. Magnetone specifically. The big. The big hitter was they came out with a new Slash little Viper amp. See the amp? Lil Lil Viper. Lil Lil Lil Viper. This is a 18 inch speaker amp. I'm excited. But you. But before you get excited, well, don't. Because when you hit the price ticket, this is $1,800. This is a hand wired, made in the USA little practice amp that Slash wanted. And you know these rock stars, they live in a world where like, here's how I picture it goes. And I'm a huge, massive Slash fan and massive Magnetone fan. So you understand when I say this is with love. But it's like I could just see Slash calling him up, you know, Right? I just can see. I can just see him calling Granville, going, hey, man, I need a practice amp in the bus. And he's like, okay. He's like, yeah, use a katana. He's like, yeah, I'm not doing that. I just need a little. I need a little 8 inch speaker, 8 watt version of my half stack. Okay, but if we did that, it'd be like two grand. That's fine. Anyways, fantastic that they release it only comes in a combo. Doesn't come in a head. I'm excited about that. But that's not the big thing that I was excited about. The big one was the Kingston. So a little fun. Fun thing is the Kingston is a big deal. This Kingston is their version of a Princeton and they're saying, hey, it's so good. It's a Kingston. This has digital reverb in it. So I'm about that. I think that's a good move. But why I'm really, really loving it is I love the panoramic stereo amp. When I have friends over, which is not very often. But actually last week, right before I went to California, I had a dinner party and I had some friends over. And you Know the Amplified Nation, you know, synergy, you know Friedman's. I'll try, I'll show them some amps, you know. But the amp that always steals the show, the amp that literally sucks the breath out of someone's chest is the magnetone panoramic stereo. Everyone who plugs in that strums one chord, even if they like death metal. And they go, oh my God, that's the most beautiful thing ever I've ever heard. And I go, yeah. And it's so expensive and all Magic Tone is expensive, but super expensive. And the reason expensive is essentially it's two Princetons, it's two independent 12 watt power amps with two 10 inch speakers and it has reverb and tremolo and it runs like two. And so I'm not going to tell you the price. I'm going to tell you what you imagine what two hand wired Fender Princetons cost and an AB box. And that's what that costs. It costs about the same to get that. And it's amazing. So what I'm hoping is this is essentially half of the panoramic stereo. That's what I'm hoping. It's going to. And so it's going to be expensive, but it's going to be a little bit more obtainable. It's going to be out of the but. But I was excited about that. It's a good time to drink water. Ah, Cactus Pete. That's best dad joke. He said go. So it's a Prince twin. Yes, it is. What? Ha. I don't. I want to read the story because I have a. I have that panoramic, panoramic amp video coming out and it's got a. It's a funny story. It's fun. It's a fun story. So let's see. Oh yeah. So somebody's bringing up Freedman. I forgot about Freeman. Freeman came out with the new Phillips amp. You know what's weird is, is some companies like Sweetwater and Guitar center and Anderton's, they had like the Namsto stuff, which is what I did with Sweetwater. But then certain stuff, even if they carry it, there was no discussion of it. So Friedman amps came out with essentially a couple things. The first thing they came out with was the new Phil X head, the mini head. And is it on their website? Dude, you guys suck. Just put it on your website. That's it. You guys should have put it on your website now because now I got to go search and find it. So the new Phil X ad head is Gonna be like. Like the Jakey Lee. It's like. It's just a smaller version of his bigger head, I think. Or maybe it's a little voice different. I don't know. Felix Friedman 20. Come on. Just images. Somebody. Someone. Someone have a picture of it. No, that's all the 100 watt head. Ah, here's one. We'll just steal this one. Okay. Premiere guitar. And it's. Oh, maybe there it is. I can't. It won't let me. So there's no real pictures of it that I didn't grab because everything was just a picture of the Nam. It's all about the. Oh, here's one. See, somebody leaked a picture. I was gonna say, somebody's gotta have a picture of it out there. This is Audio Fanzine. So thank you, Audio Fanzine. Everyone want to check out that website? This is it. This is a 20 watt head, two channels. It's the Phillips. So he got his own signature amp in the 20 watt raid, the PX20. So signature Phillips head. I would imagine it's good. As you know, I'm a Freedman fan, so I think all Freeman stuff would be good. They also came out with the Freeman machine learning power amp. I gotta tell you, it's really cool and hard to understand. I don't even want to go down that road. I feel like Michael Nielsen either did or I think he did a video. I think I watched Michael Nielsen's video and I still. I loved it, but I'm still like, I'm slightly confused by it. Like, I get it, but then I'm also like, how do I. How do I use this? That's. It's. That's what it is. I understand the concept. I'm like, how. But how do I use it? It. And so I really love the idea. I think it's amazing. But I not really fully understand how I would implement my rig. Another cool thing came out was Wampler's new power amp. Essentially kind of competing with Seymour Duncan's pedal power amp. So it's a pedal power amp that was really cool, but it's ultra light and puts out a lot of power. 67 goat said, hey, I'm holding out for the Benson 880 watt hand. You know the thing about the Benson 800 watt 880 watt head, it was. And again, maybe I'm just a stick in a mud. And I'm okay with that. You know, I'm okay with being boring and lame. I told you. I feel like a lot of the content that A lot of the influencer. Because there's definitely gear channels and then influencer channels, and they both run around the NAMM show. So, like, there was influencer channels running around and they were like, let's find all the speakers that look like buttholes. And I was like, you know, I'm sure this is fun and great, and I know I'm like, old and lame now, but if I was 20, I would still be like, I don't give a shit about that. Like, I just don't care that you can find buttholes at the damn show. Like, I'm. I'm too into gear. Like, this is too, you know, right? I'm like, not into. I don't need jokes. I don't need stuff. So, again, no, no, no issue with that. I'm glad they had fun. And to be honest with you, it's content. So I can. I watch a few seconds of it and I go, okay, this isn't really what I'm interested in. And then there was like, guitar sex toys. I'm not making this up. And then the Benson 880 watt amp. And I'm like. And I feel like a lot of companies, and I mean a lot more than usual were making stuff or presenting stuff that was just a shock factor as to go, oh, wow, what is this? And then it'll get clicks. And I'm not really excited about a world where the product, the guitar products that I'm interested in are more interested in. Just like, this will get viral clicks. I'm like, you know, as a content gear channel, I'm trying to get views too, but I'm trying to get views on a certain thing that an audience has an interest in. Otherwise I would just make, you know, sensationalize. Like, I don't know, you know, this app gives you cancer, you know, whatever, you know, come up with some craziness. So I didn't really enjoy some of that stuff, is what I'm trying to say. And not so much because I didn't understand it or like it. I just kind of. You can smell the future. You're like, this is what the NAMM show will turn into. And just so you understand, this is my negative take. I told you it'd be a negative take on the NAMM show. They asked me to come and interview the CEO of namm. And I just thought about it, and it was really. It was really hard for me. I processed it and processed it, and I just really come to the conclusion that NAMM isn't for me, you know, you know, here we are. It was an accumul, you know, a culmination of all these products. And that's great, but I feel like all this stuff, half the stuff I showed you was leaked either before the NAMM or shown outside the nam, so you didn't really need the namm and we could talk about it now. I didn't have to go. I didn't have to get sick. I didn't have to listen to loud music. I didn't have to do all this stuff. Richmond. Richard. Richard Naga, Mr. Stu 1582 said, did you see the Dweezil Zappa Shark Guitars video? I saw. Obviously it's got a viral video. So I saw this, the thumbnail. I knew what it was. Shark Guitars had reached out to me probably two, three months ago, maybe four months ago about doing a video for Shark. And I let them know I was interested. And we've been having discussion. I want to be 100%. This is usually the opposite of what you hear me say. I always go, oh, and this company blew me off. Or this company's not talking. It's the opposite. I've been really dragging with them because I just, it. I'm just like everybody, I'm like looking at it going. I don't at first. My first instinct is kind of what Dweezil did, I think is like, oh, this is content and it'll be shocking and we can talk about this craziness. But I did a lot of research on it, and I think there's so much innovation in the guitar and their factory. By the way, footage of their factory online is next level. I'm, you know, as you guys know, I'm been to so many factors. I can't say I've seen a factory more high tech than their factory. It's pretty intense. But I'm also apprehensive of guitars that are, you know, three to $5,000 that are strange like that. Because it's like, okay, you know, is that, you know, it's, it's. But it's, it's something up my alley. So I'm still talking to them. I plan to keep talking to him. I'm trying to work out, you know, how to get the video out and do a video. A deep dive of it. Take it apart, take a look at it. I'm really interested in the concept of it. It's. To me, it's in the vein of like True Temperament frets or, you know, the Evertune system or, you know, the Enduro. Enduro Neck by stringer. This is a, you know, so many crazy things happening in a guitar. And I think that even though it's not going to be a mass thing, you know, not every guitar player is going to want it or need it or understand it. I think there's a small group of players out there that are like always looking for the next thing that can be innovative and unique. So I think there's a coolness there. Okay, let's do, let's refresh this. Okay. So Jonathan says, hey, have you ever. I'm gonna pour water and do this at the same time today. My water comes from a. I bought a bunch of these when I was on the trip and we had some come back. So I so just let you know because it's cold, it's good. All right, let's try this again. Jonathan says, have you ever upgraded to the point. To a point and back step? Because the cheaper option was just good enough. I just sold a Mesa Fillmore 25 for a blues delux. Yes, absolutely. So, Jonathan, that's a perfect way to explain it better than the way I've done in the past. So I have definitely. And I, and I get to blame the YouTube channel a little bit, which is great, but some of it is internal. It's me, so I should be, you know, I accountable to myself. But I have upgraded and upgraded up amps, pedals and guitars to insanity. Okay? To the point where I'm, I'm buying gear in a tier, upper tier echelon that is in the 1% of gear buying public. It's not the crazy vintage stuff yet, but it's at the highest points. And I will tell you, I would do that well because I'm a guitar freak, but also because I was like, I want to know how does this compare? You know, how does it work? You know, and so when somebody asked me on Friday like, hey, is this amp much better? I can say, yeah, it's great. But also, and so, yeah, I've definitely upgraded out of at a point to. Or shouldn't say out of to a point where, like I said, five steps back was fine. And where I'm at now still to this day is all my favorite personal guitars are half the price of most the high end guitars and amps. Though some of my favorite amps are super expensive. So. But that being said, that being said, I will tell you that the, like I told you, the magnetone amp that I show my friends is mind blowingly good. The Amplified Nation, mind blowingly good. Super expensive. You Know, it's got a little bit of a pow factor, but I'm still plugging into a Fender Princeton and I'm still plugging into, you know, a Fender 65 Deluxe Reverb. I'm still, still plugging into stuff that is not inexpensive in today's standards, but still not the crazy price of this stuff. And I still like the hot Rod Deluxe. It's still an amp that I still like. So. Yeah. Gerald says, hey, sound bite pretty good. Like bird for gear reviews like, okay, pretty good. Yes, I'm with you. Jedi Sparky says, hey, I got a. A Freedman be mini on blowout. Can't figure out. Can't figure a good cabinet for bedroom player suggests that I don't cost 10x more than the mini. Definitely when buying a camera. This was a conversation we had at the Kiesel. Connect with a bunch of people. So Jedi Sparky, dude, go local. Go to guitar at the local. At the Guitar center in Phoenix right now, There is a 112ignator amp for 150 bucks. It's a fantastic cabinet. Did I say amp? I meant cabinet. So 112 cabinet deep ported cabinet. Sounds great. As good. As close as any Mesa Boogie cabinet. I'm not going to say it's good or better, but it's really close in quality for what it does. And for 150 bucks, you can't go wrong. You gotta for you, for guitar cabinets, you gotta buy them on Craigslist or offer up. Find local. Find people who don't want to pay to ship them, who don't want the headache and know they're gonna take a bath. Then if you can't find that deal Guitar center used, you're not gonna find a better deal on a guitar cabinet than guitar center used. They'll ship it dirt cheap. You can return it with no questions asked. And that's the way you go. Go to Guitar center for used cabinets. Go on there, look, type in 112. You do a category used. Find a good cabinet, you'll find a great price. You won't find as good of a price as someone who's willing to dump a cabinet. But right now, in today's day and age, think about this, Jedi Sparky. If you told me I had $100 cash right now, and you told me I know for a fact I can find a 412 cabinet. It won't have great speakers in it, but it will be a good cabinet. And I can throw that mini head on a 412. You can find a cabinet for 100, $200, no problem. I would say 200 is a better number, though. I mean, 100, I'd be pushing it to see what I can find, but I can find a good cabinet for 200 bucks all day long. Think of this. I've sold good cabinets in the last year for 200 bucks because the same reason I don't want to ship them and I want to deal with them. So I just. So I dump them dirt cheap to somebody. So. Oh. And that's why I try to stay away from buying cabinets. They're huge money pits. Wild. I don't know. Wild. Rift player says, want first guitar. Which brand fretboard do you recommend for your first guitar? What. What fretboard? I like rosewood, but that's just because I like it. I like the way it looks and it feels good to me, but there's necessarily no real reason. Happy good things says, hey, nice meeting you, Shauna and Shawna and channel members at Kiesel. He's talking about the Kiesel connect. That was Saturday. I. I always add water to juice, thinking it's too sweet. Ah, that's funny. Last week my sister told me I only started doing that because our mom had to add water to the juice, so. Because it was so expensive. Oh, yeah. That's funny, right? It's totally funny how you realize, like, my mom was definitely a stretch, Stretch saver, right? And so, yeah, there's certain things, I think a lot of things are too sweet, too, too rich, too thick. I'm always thinning stuff down. It's always just like, like, kind of funny that way. I had a great time, by the way. Good, happy, good things. Not only thank you for the compliment, but also for the segue to the Keisel connect. So the Kezel connect was great. I had a blast. I break it down to you. So I was there from 9am till 5:30. I want to thank Shawna. It was for those that are going through the storms right now in the Midwest and the east coast and stuff. My heart's out for you guys, and I want to. I hope everybody's safe and out there. And I'm saying that one because it's important. I should have said at the beginning of the show. In fact, I'm mad at myself right now. Had a note said, be safe in storms right here at the front of the show. And I told you I'm moving too fast. So forgot. But I gotta tell you, not only be safe and I hope everybody's out there. Keep in Mind, we have a lot of family. Shawna's dads right now. He's. He's a product manager, project manager. And they have the site shut down for today where they're at. He decided to do that for safety purposes. So, you know, be safe. I tell you that because what I'm about to tell you is gonna probably upset you slightly. And I don't mean to remember, I am from Arizona and so is my wife, Kelo. Connect was amazing, but my Shawna was hanging out with every you guys, but she kept disappearing. So, you guys know, she was going inside and she was. They would let her sit in an office because even the way the artist room that they had was too cold. It was just too cold for us. I was there all day, but I gotta tell you, I was freezing all day. It was so. Is not a. It felt like it was 40. Somebody told me it was like 62. 62 is like freezing for us. So it was really chilly and. And I had layers of clothes. I did that really great. So what I'm trying to say is Kie's connect was amazing, but the cold thing was a factor. So speaking of that, I got to meet so many of you guys. You guys got. I. It was. It's always an interesting time because I. I don't know what I'm doing there. I'm gonna do some segue stuff, some funny stuff. You know, I'm gonna share some, like, share some stuff with you. So I got my keys, little connect badge. This is my all access badge. And this is a big deal for me. I collect these. So you guys know these are all of my badges throughout the years. I have every single one, every event, including the one I like. My favorite. I mean, as much as I love Kiesel Connect, my favorite still is the Gibson party that I crashed because I wasn't invited, but I went anyways, and I stole the badge, by the way. Since then, I always like to be for transparency purposes. Gibson reached out after I told you guys that story and said, we would have invited you, so just let you know. They did say that. They didn't say you had a crap. You know, they're like, you didn't have to crash it, but I still did. So anyways, these are all the things that, in fact, I actually have my. My. Not only my dog tags, but my original dog tags from basic training because I'm like, to me, that was an event. So. Yeah. So gear, fast, you know, all the things. And so I attach it. I have this little carabiner and I attach. Every time I do an event, I attach it. But what's funny is not only do I get to keep all these little things that are cool, this one is always, always so weird for me. I still feel like I'm an outsider. I still feel like I'm. I'm still crashing everything. This one, it was crazy to see. You know, it has these names on the back, and it's like Eric Gales, Greg Howe, Steph Carpenter, you know, right? Justin McKinney, Jessica Lynn, Phil McKnight. Of course. Of course I'm on the list. Like, yeah, I'm totally like these people. Thank you guys, Keezle, for thinking that I deserve to be on a list. Thank you for that. That's crazy. To this day, I still see it. I always do stuff like that. Anytime I see this stuff, I always go, this is just so, like. Like I said, it feels like I'm. I, you know, I. I broke in, so. So that was cool. So I had a blast. So, of course, getting. Whoops. Getting to see Eric Gales and Greg Howell perform was amazing. So, you know, I met a lot of great. So I'm gonna start with the influences first. I made a lot of great people there. Emily from Get Offset was there, so I got to see Emily again. That was great. If you guys don't know her channel, check it out. And then I. I actually got to meet another channel, which was really cool, which was. It was Steve Starlucci. So Sterlucci. It's an, er, effect of Star, not Star. Look, Star. Lucci, Starlucci. Lachi Starlachi. Steve Starlachi. I knew. I knew. So you guys know I have Steve's name phonetically written out right now. So when I'm jacking this up, I want you to understand I'm reading it as I'm. Because I. Because here's the problem. To me, all night, he was a Steve. And I'm like, oh, how do I say his last name? And it's Sterlachi. Steve Sterlochi. Great channel. I will timestamp it right here. Reason is he's a great channel resource. Who does this? Modelers the stuff that we all don't understand. That's what he explains. Like, if, you know, you want to understand tonics, you want us to. And the quad cortex, he can explain in a practical sense, he's a touring musician, obviously. His wife is also a very talented touring musician. And they were super nice and amazing. And like I said, I loved hanging out with all of. All These people. Because you always. To me, it's. It's a day out of the house, but more importantly, it's a day out with people who do what I do. So there's always a connection there. So now you're saying, no, not Starlachi. It's stir. I'm pretty sure I heard him say it. I was paying attention to what he said. I'm sure, hey, you know what? He could text me if I get it. If I get it wrong, I'll correct it next. But I'm pretty sure it was because I was paying attention. So anyways, what's my point? So it's always great to meet people that do what you do or have a reference of what you do. Because most of my conversations with people is. Is. Is like talking about it, like in this weird. Like, what do you do? I have a podcast. A fun. Since I'm talking podcast, I'll tell you a funny joke. Do you know my daughter who's most funny is. I said, once asked her because, you know, because people ask me all the time, do your kids. What do you kids thinking what I do? And they. They think it's weird. They think this is weird. They think this whole thing's weird. So I. One day somebody asked my daughter, you know, what do you think of what your dad does? And she's like, the podcast. And I'm like, yeah. And they said, yeah. And she's like, like, it's fine. And I go. And they go, oh, you don't mind it? She goes, I just like him to make sure that when he says he has a podcast to let people know it's not political. So. So I've been in public and talking to somebody, and they go, what are you doing? I go, I host a podcast. And then she'll kick my shoe. And I'll be like, it's not a political one. It's a guitar podcast. Just be clear. I'm not. Don't have that. So, anyways, so event. It was great talking to you guys all. I spent the whole day with you. It was fantastic. Of course, Kiesel dropping some new guitars. And the event, I think, was a huge success because at least to me, because, you know, it was. It's fellowship. It's a bunch of people getting to talk about things they like, you know, and obviously they like those guitars. They like music. There was a lot of artists that were talented playing. It was just fantastic. It was a fantastic time. Now, that being said, thank you guys for the event and all the good time. I got to tell you, I want to thank Jeff and Sean Giesel for having the after dinner. They have an after dinner for all the artists, anyone who performed or anybody was there at the event. So again, I get to spend more time with Steve, more time with Emily from get offset more time with some of the people I know already. And that was really fun. And then. And then later, I went to Jeff's house, and I drank all his liquor. So I want to apologize to Jeff. One. For drinking all. But also, I also want to tell you, one of the greatest guys at Kiesel. There's so many great guys. There's Chris Hung. There's, you know, there's Flock, There's Brandon, and I'm gonna be. There's. There's Cal. Cal's back. By the way, those of you guys love Cal's customer service. Cal's back, but he's not customer service. His artist relations now. So, anyways, so many great people, but a little special shout out to Macklin. Macklin not only helped me because they. They had me do a. A tour for you guys. Any of the patrons or anybody who wanted to do a tour with just me. But I told them, I said, I mean, I've walked the facility. I've been in the facility, but I'm like, I don't know your tour. And they go, I'll just figure it out. And I said, well, I said, how about this? I said, why don't you get somebody to just do it with me? And I'll just be this. I'll be the side help. And so Macklin volunteered. Macklin. My favorite part is when Macklin told the. The. The viewers, you guys, that he is the guy who signs the quality assurance card on every single guitar. He's the quality assurance for every single guitar. And I was like, oh, my goodness, don't tell people in the public. So now everybody knows. They're gonna know soon that Macklin is the quality assurance guy at Kiesel. So that's. But he. I want to tell you, he's an amazing kid. I say kid because he's, like 27, 28 years old, and my son's basically the same age, so that's why I think of that way. But also, Macklin, not only did you do an amazing job, I mean, it was flat out amazing. And I talked to the group. It's not just me being nice. And not only did he give an amazing speech, which I would have paid any amount for, to tell the audience about how he says I and My me and my channel affected his life, which I'm not gonna repeat. Cause it's just too amazing. And I think it should be special to the people that heard it like me. But Macklin is the reason why I got crap faced drunk at the Keezel's house. And here's why. I was pacing myself, drinking, and I decided to have a bourbon. And I was sipping my bourbon and hanging out with Greg Howe. You know that's a story everybody has, right? And I was talking to Greg and I was talking to Steve and having a good time. And then Jeff explained that Macklin on the side also makes bourbons or whiskeys, whatever it was, but it's 120 proof, something like that. I don't know what any of that means. I just want to let you know I'm not a. I'm a. I'm a. I can drink, but I'm not a drink anyways. And so I topped out the night with some of that Macklin. Tasted great and I don't remember my name. Shawna had a drove me back to the hotel and took care of me. And that was great. I didn't get sick. I don't get sick. I don't drink that much. I don't drink to get sick, but I could drink enough to wear 60. Oh, is that what it means? Susan means it's 60% alcohol. Okay, cool. So it's 60% alcohol. So. Yes. And I just gotta tell you because again, I always try to be transparent with you guys. I have a breathalyzer that I have with me. Anytime I'm gonna be drinking, I just have it. Not because I'm gonna drive. I just like to know. I like to know when I'm drinking throughout the night. I'll sneak it. I'll do a breathalyzer test and just go, where am I? Because I can generally now, I've been using the breathalyzer for so many years that I kind of know like I can. And Sean will actually go, what are you? And I go, I'm. I'm a. I'm a 0.02. And she's like, oh, okay. So I was 0.05. That may not seem like a big deal because I think that's half the. No, it's 0.08 is drunk. Right? Drunk, you know, illegal, whatever. But for me,.05, I was like talking incursive. So it was good. It was a good time is what I'm trying to say is a good time. And thank you for the keysles. For hosting us at the. Not only at the dinner, but also letting us hang at the house. And. And I got to see Jeff Giesel's new Star wars bar, which was pretty cool. He has a Star wars theme bar that looked amazing. So, yeah, Mr. Zombie says, did Shawna have to hold back your hair back? No, no. I'm. I'm. I never get that bad. Like I said, I get a little cursive talking. Like you can just tell of a sudden, just, you know, things are happening a little weird, but it's good. So that was a great time. And that leads me to this. What does it lead me to? It leads me to. Hold on a second. Let me make sure. Yep. It leads me to something I want to share with you guys that happened a couple weeks ago on the show. And again, I just want to make sure I tell you how crazy this is. I had something happen to me on this show live that I cannot believe happened. I had an epiphany, a life changing moment in my life, and I've had some crazy things happen on the show, but I've never had a moment where the glass crashed. And all of a sudden I was like, what is going on? So a couple episodes ago, or I think the last one, actually the last, technically last episode, somebody asked me a question on the episode, and they asked me if I was interested in the new Nuno guitars. This isn't going to go where you think. And I said no. So if you guys don't know, Nuno is no longer with Washburn. He started his own brand of guitars. It's still the same person who's building the Washburns. The guitars now break down into essentially four categories. They have the new Thoroughbred USA ones that are $5,000. They have the stable series, which are also made in USA, but obviously they have the traditional one. These are 28, 29, and $3200. So they went from basically 23 to $3000. So these are huge price increases. And you could argue that adding the wood maybe did something, but obviously this is 2,000 bucks. And I think if this is the relic one, it was pretty much that anyway, so not a huge difference there. And then they have the cult series, which is imports. These are imports. And the imports are going to be about a thousand. Twelve hundred, thirteen hundred dollars. But new looks. And then of course, they have an acoustic, and the acoustics are $600 and $1200. Both are made in China, but this is laminate and this is solid top. Okay, so the question was Super. It was so nothing. It was a nothing comment. It was like, hey, you're going to check out, you're going to get the new Nuno guitars. And I said, no, I'm not interested in that. That and a lot of people knowing that I'm a huge Nuno fan was like, I can't believe Phil's not interested in the Nuno guitars. He's such a Nuno fan. And I, I did some talking and I said something, and when I said something, I said no. When I think of guitars I like, I think of the guitars like from the 90s, you know, and I put, I strategically put them here today. So there's a, an axis. It's not from the 90s, but it's a recreation in the 90s. I have a floral gem. There it is. And I have the Nuno N4, there it is. I have the Steve I universe. There it is. These are all four guitars that are essentially from the 80s and the 90s. And I have a few guitars, not a lot of 80s, 90s guitars, but I do have a few. And I was saying, well, the only ones I, I want are the ones from those eras. You know, I don't want anything new. Like, I'm not really interested. I think the new EVH guitars are some of the best guitars that Eddie Van Halen ever did when it comes to neck feel playing style. But when I think of Nettie, I think, when I think of Eddie on my age, I don't think Eddie with the striped guitars, that was what, you know, older kids liked. You know, my, my sister's age and her friends like. To me it was foreign, lawful, carnal knowledge. That's like my real exposure to, to it. To Van Halen, right? As, as a musician, not as just a kid singing music on mtv. Nuno Bencourt, it was pornography. Steve Vai, it was Whitesnake, it was. Wasn't even Roth, it was a little Roth, but it was mostly White Snake. And then, you know, for guitars and it was passion warfare. And. And then in this discussion after the show, because that was all it was said, I was discussing with friends, as you told you had a dinner party and something hit me and I never realized it and I, I was like, this can't be true. I can't, what I'm saying can't be true. Which is every artist guitar I own, which, by the way, I've owned like Silver Sky, I don't have it anymore. I've owned some other artist guitars and I don't have them Anymore. Every artist guitar that I own, that I've had for any length of time. I've had the gym now for about seven years, right? The universe knew that. Nuno in 4S I've had for at least 15 years. Every guitar that I love and own. Was on the COVID of A Guitar World. Not that model, that guitar. So you see the purple right now again, I know this is the original one of mine's recreation, but look, the universe. The universe again. Hold on, I don't want to show you that one yet. The gem floral notice. I don't have the green gem, although I think he did a cover too. The Nuno, which I went to grab it and I don't have it. Watch this. Nuno. Okay. Images. Okay. Share. I try to grab the magazine before the show started. No, no. With in four. I'm like, no, it can't be that easy. It can't be that silly. And I'm like, it is. I own the stuff. And I pine after Want, Desire and Fanboy after stuff was on Guitar World. So then that led to a crazier thing that I'm going to share with you. So I told you, and I'm. I'm embarrassed by this. I'm embarrassed by about what I'm about to tell you. I. And it's gonna. It's so, you know, it's what. What? I think sometimes they're gonna. It's gonna sound like a humble brag because it's a braggy thing, but it's so dumb. So I only care about apparently the guitars from that era that were the guitar players I liked that were on the guitar worlds. I never really thought of it that way, but that's probably how the marketing stuck, right? It's like just, you know, because you gotta understand, for the record, not that if I saw it on a cover, it was important to me. All those guitar magazines I showed you, I've read a thousand times. Until there was an iPhone or a Droid phone that I could stare at every single day you're in the restroom or wherever you're at, I know it's tacky, right? Whenever you're at. I just. Guitar World read them over and over again. I would read a Guitar World. Every Guitar World issue, I would read it cover to cover at least 20 times before the next issue came out. And so it really stuck with me. So then I was going through Guitar World magazines and I was like, no, there's gotta be an exception. I'm like, no, there's no exception. This is how it works. Oh, my God, this is silly. And same thing. I've gotten a couple other artists guitars over the years, and I liked them, but I didn't keep them. But again, they were never on a cover. And then I was in the hallway, which I'm gonna grab in a second and show you, and I was looking at a picture and I was hearing something. And I've told you guys this before. Larry DiMargio has sent me some photos over the years, some actual photos. And he sent me a photo of Van Halen on tour from the Unlawful Carnal Knowledge tour. So I have those. I've shown you guys those. They're actually photos that he took of the tour. And I knew. I knew that Larry DiMargio had done many Guitar World covers, right? He had done some Guitar World covers. And I was in the hallway out of nowhere thinking about Guitar World covers and how, you know, it affects me. And I was like, I wonder why, even though Eddie Van Halen was on the COVID probably more than any other artist in the world, how I got stuck on that one and not on the striped guitars. And then I was looking through magazines, you know, to confirm this, to tell you guys this, and I found this magazine, okay? And this is why. How bad I am. So I found this magazine and I go, oh, yeah, this is Eddie Van Halen on the COVID And I'm looking at it and thinking. Well, I was also thinking, 350. 350 for that magazine, okay? Anyways, that was cheap. Anyways, I go. And I heard this in my head. I swear, by the way, I've never told. I haven't told Larry DiMargio this because I. After this happened, I went to the shows and I haven't talked to him since. So I said, it's not the one we picked. It's the one I like. I heard that in my head. I go, it's not the one we picked. It's the one we like. And I'm looking at this picture and I think, I know this picture. Why do I know this picture? I'm gonna show you why I know the picture. Hold up. This is a picture that hangs outside my office that Larry DiMargio sent me. This is the actual photo. This is the photo of the shoot. I looked in this magazine. It says, credit cover, Larry DiMargio. This is the photo. So I hear Larry's voice going, it's not the one we picked. It's the one I like. This photo is the one that Larry DiMargio wanted on the COVID of Guitar World. That's why he sent it to me as a gift. And I was so stupid. I never knew that. I was like, what? Look at that. So it's the same guitars, but slightly different with the sunglasses. So I was like, that's not the photo we picked. It's the one I liked. And I run to Sean and I go, it's not the photo we picked. It's the one I liked. And she goes, what are you saying? And I go, the photo in the hallway outside my office is not the photo they picked. It's the one he liked. I thought it was weird because I was. He sends me these pictures, but I. I was like, oh, I liked it. All right. Obviously, I paid to have it framed, right? He sent the photo. And then I had this other funny thing happen. So I was looking at this photo, and I go, this looks really familiar to me. Like, really familiar, this look. And I go, so I'm going down. I have other pictures that Larry said. I go down the picture. I told you this is going to be like a humble brag. It's. It's just. It's not meant to be. It's just more for entertainment. Fun story. And I go, hold on. And here's another photo that I have that Larry took. This is the actual photo and he sent to me. And it's Steve I. With a hydra. And I. I always thought it says to Phil, Larry DiMargio. And I go, you know, hey, sent this. It's the Hydra, Steve. I. The hydra. I didn't know this. I apologize, Larry. I know you don't watch the podcast, but if you see this, I apologize, dude. I was like, wait a minute. What? It's. And then I go, look in the magazine, and it says, cover art, Larry DiMargio photo. Larry, this is the. This is the photo. This is why he sent them to me. See, Larry, sometimes he does stuff. And I go, I just assume there's a reason, but I didn't really think about it. He sent this because this is the COVID of Guitar World, the actual photo. And then he sent me the one with Eddie Van Halen, which, by the way, which is funny, because this. I told you, the end of show is gonna be a little show and telly. Then I go, this is how it hit me. All of a sudden I go, oh, it's the same. It's the same photo. Basically, I was like, oh, I get it now. So anyways, that's my epiphany. I learned that I must be addicted to guitar World covers and guitars. And now it all makes sense. And it's been a very therapeutic thing that's happened. And then of course on top of that, because I had to drive to California and drive back and forth and I've had a lot of time to process it and think about it and I'm like, I can't believe it's that simple. It's that simple. Guitar World programmed my brain and I'm stuck as a middle aged man, stuck just thinking about what it is they did. So I don't know if that was funny, but it was a good time for me because I was like, this is crazy. And I tried, trust me, I didn't, I wasn't just going to do this. I was thinking about going, this is not true. It's something else. And I'm like, it is that simple. So, so that is my summation of the NAMM show, my summation of what's going on with Harley Benton, and my summation of the Kiesel Connect. And I gotta tell you again, thank you guys, all that came to Kiesel Connect. I know all of you couldn't. So, you know, and also for those that were at Kiesel Connect that are watching this later, hope you all get home safe. A lot of people so, you know, at the event, artists that were there and viewers could not fly home. Now, being trapped in San Diego for an extra couple days is not a bad thing, but I'm sure it's a little concerning when you're worried about your home and your family and other things. So I just want to hope you all get home safe. I hope everyone that's out there, you know, I, I, it's one of those things I wish I could, you know, you know, I live in Arizona. We don't have earthquakes, we don't have tornadoes, and we don't have cold and storms. We got dirt and that's about it. And heat. So I really feel for you guys. I wouldn't know what to do in any of that stuff. So again, hopefully everyone is safe. Everyone is, everything's gonna be good and I'm just gonna hope for the best, like everybody. And I hope you guys enjoy the rest of the week. We'll have the normal Friday show like we normally do this Friday because like I said, this one got pushed back. And we'll have a deep dive in the next day, I think by Tuesday, tomorrow. Tuesday. Oh, so Wednesday deep dive will be Wednesday. So look, for that I appreciate that. I want to thank the moderators. I want to thank you guys all for hanging out, indulging the show. And on that note, thank you guys for your time. Till next Friday. Know your gear. If you're learning something or having a good time, don't forget you can subscribe for free and help this channel. Or for $10 a month, you can join me on Patreon for live clinics where you can ask questions every single week.
Host: Phillip McKnight
Date: February 12, 2026
Phillip McKnight dives deep into the shifting landscape of cheap guitar companies, focusing on the recent departure of Harley Benton from the US market and the underlying causes beyond their official statement of "tariffs." The episode branches into wider industry insights regarding trade, market saturation, used gear value, the models of manufacturing and quality control, and the scene at the 2026 NAMM Show. Phillip infuses his signature humor, storytelling, and pragmatic analysis while referencing firsthand retail conversations, data research, and his experience at the Kiesel Connect event.
Harley Benton Withdraws from the US:
Harley Benton ceases US sales via Reverb, citing tariffs as the main issue. Phillip questions if tariffs are the true reason, noting Harley Benton’s small-scale trial last year and its status as a major European retailer with resources to navigate such challenges.
Broader Industry Claims:
Multiple companies (e.g., Hofner, G&L, Guitar Center) have similarly cited external factors (tariffs, COVID) when facing difficulties.
“It’s always easy to take the current factor of the market and say, 'Oh, this is why it’s not working.'” — Phillip (00:07)
Smaller Brands’ Successes:
Smaller brands like Firefly, Hills, and Tease Guitars, despite being tiny operations, have persisted and adapted, often offsetting tariffs through small batch ordering and pricing negotiations.
“The fact that they are able to bob and weave and make it work doesn't mean it's an indictment on Harley Benton... If you want to, you can make it.” — Phillip (00:13)
Used Market Woes:
Music dealers and Guitar Centers increasingly refuse trades on Firefly and Harley Benton guitars because their resale value is volatile and often illogically priced above their new retail cost, due to stock shortages driving up used prices temporarily.
“If you went into Guitar Center and spent $500, and this guitar is $230... the reason this is becoming a problem... all of these cheap guitar companies are in the same boat.” — Phillip (00:20)
Market Saturation and “Stock Market” Mentality:
The episodic stock of budget guitars has turned the market into a game of “buy low, sell high.” As soon as models are replenished, resale values plummet. There's also rampant copying among cheap brands—even copying each other’s unique models.
Industry Analogy:
The “buggy whip” analogy: Even the best in a dying market will eventually be left without customers.
“You don’t want to be the best last of a dying market. It’s not where you want to be.” — Phillip (00:26)
How Tariffs Actually Work:
Tariffs are assigned based on country of manufacture, not shipment. For Harley Benton, a guitar made in China but shipped from Germany faces Chinese tariffs.
“Tariffs are assigned to the country of manufacture, not the country this product is shipped from.” — Phillip (00:34)
Industry Adaptations:
PRS moving SE model production from China to Indonesia to better navigate tariffs and consumer perceptions. Indonesian factories, especially Cortek, gain respect and can command higher prices than Chinese-made models.
Changing Beginner Market:
The spike in beginner and budget guitar sales during COVID is waning; many players have “had their bellies full of guitars.” This shrinks the newcomer market and contributes to market saturation.
PRS SE Distribution Model:
Every PRS SE for North American sale is shipped to Maryland for inspection and setup, then distributed further. Other regions get direct shipments, with spot checks or thorough distributor inspections.
“At Cortek, every PRS SE made for North America is shipped to Maryland. Every single one. No exceptions.” — Phillip (00:46)
Brands Who Check Everything:
Companies like Schecter check every single imported guitar, tagging “B-stock” units and sending some to artists/influencers; not every brand is this thorough.
Exciting/Notable NAMM Launches:
NAMM Overall Impressions:
Synergy Modules Explained:
“It’s the best fake amp you can get... The companies believe it’s the best copy you can get. Marshall put their name on a module.” — Phillip (01:17:00)
In-Person Community:
Phillip relays camaraderie with viewers and artists at the Kiesel Connect event, sharing specific thanks to Kiesel staff and musicians he met.
New Kiesel Releases:
Kiesel Mark 66 model, a vintage-inspired offset as a tribute to Mark Kiesel, released at a competitive price ($1,699+), marking a positioning against models like PRS Vela.
Memorable Moments:
Guitar World Epiphany:
Phillip realizes that every artist signature guitar he’s kept was on the cover of Guitar World and that this magazine deeply shaped his gear preferences.
“Guitar World programmed my brain and I'm stuck as a middle-aged man, stuck just thinking about what it is they did.” — Phillip (1:59:20)
Lively Discussion:
On Harley Benton’s exit:
“You want Harley Benton to hear this: If you want to, you can make it... a tariff doesn't mean you can't sell. It just means it's going to add cost.” — Phillip (00:13)
On shifting trends:
“All of these cheap guitar companies are in the same boat... What happens is they sell us a guitar, it’s pretty good, really cheap, then they buy them all up, and then people start putting on Reverb for more money.” (00:23)
On the “stock market” mentality of cheap guitars:
“Buy low, sell high. Oh, did you sell your Firefly at the right time? Good for you. Oh no, you got the Firefly and now it’s back in stock. Now it’s worth nothing again.” (00:25)
On NAMM coverage:
“To me, the NAMM show is not a party… It’s about seeing the stuff. What’s new, what am I gonna want? Or how, you know, what is new, exciting?” (1:07:05)
On Synergy modular amps:
“How close is the compromise? I believe it’s close. I believe it’s the closest you can get and get those companies to sign off on it.” (1:18:50)
On Guitar World covers:
“Every artist guitar that I own, that I’ve had for any length of time… was on the cover of Guitar World.” (1:59:12)
On quality control and transparency:
“The better a company does and the harder it works to make a great product for us, the more they want me to see it…” (00:53)
Phillip stays conversational, blending grounded skepticism (“I want Harley Benton to hear this…”) with humor (“I made $200. So if I lost $200, I flatlined it really happy. But when I lose a thousand dollar item, I’m like, holy crap…”), and candid storytelling. He’s self-aware about his influences, often digressing with side stories, and is quick to praise transparency and thoroughness in companies while calling out market or media hype.
Phillip delivers a candid, data-driven take on the instability of the cheap guitar market, the scapegoating of tariffs, and the significant shifts in the industry post-pandemic. He both celebrates and critiques new NAMM launches, shares behind-the-scenes perspectives from Kiesel Connect, and offers both advice and introspection on the culture of guitar buying, quality, and aspiration—anchoring it all in the community and nostalgia that continues to shape the guitar world.