The business world is ever-changing and evolving. What once worked ten or twenty years ago may no longer work today. As society evolves, so must the business world. With technology-driven businesses and social media marketing on the rise, it can be tricky to navigate the waters of social media while remaining true to your brand. How can entrepreneurs build a business that can stand the test of time?

In today’s edition of the Knucklehead Podcast, our guest, B. Jeffrey Madoff, talks about the biggest changes in business today, his principles for establishing a successful company, and how he reacts to mistakes in the industry.

B. Jeffrey Madoff is the founder of Madoff Productions, based in New York City. His company collaborates with ad agencies, public relations firms and directly with clients to produce commercials, corporate branding films, live streaming events, and branded content.

Enjoy!

In This Episode

01:21- The biggest changes in business today

04:37 - Jeffrey's definition of success

06:35 - How social media is being used to show the fake success of businesses

08:14 - Jeffrey's principles for establishing a successful business

10:59 - A real-life example of how trust is essential to a business

17:25 - Why truth can sometimes feel frightening and daunting

18:59 - How Jeffrey deals with mistakes in the industry

25:00 - Jeffrey's last words of advice

Favorite Quotes

01:57 - "Social media has amplified and given the opportunity to amplify the voice from the other side of the transaction so to speak. Sometimes that's good, sometimes it's very toxic and destructive. Because it's relatively new, we're still learning how to navigate that and do it in a healthy way." - B. Jeffrey Madoff

02:21 - "The whole social dynamic brought about changes that have affected business. Take, for instance, the transition from brick and mortar to online businesses." - B. Jeffrey Madoff

03:13 - "The path along the way to business has become on one hand more democratized because there's not the barrier to entry in the same way they were. But there's also so many more people clamoring after the success that it's become a very crowded playing field and how do you make yourself distinctive and create a brand that will resonate with a wide consumer public out there." - B. Jeffrey Madoff

05:00 - "In business, successful to me is being able to say no without catastrophic business consequences and it doesn't hurt me financially, that I am well enough protected that I can say no." - B. Jeffrey Madoff

05:19 -"On a personal level, success to me is the integrity and maintenance of deep, long-term relationships with my family and closest friends. I believe the true currency in life is the integrity and longevity of the relationships that you have and maintain." - B. Jeffrey Madoff

09:21 - "And you know what means something is what you actually do, not what you say you're going to do, what you actually deliver, not what you say you're going to deliver. And that seemed to me to be just how you do business. It doesn't make any difference how big you get. What makes a difference is that you can always follow through on the trust you've established and deliver what you say you're going to deliver." - B. Jeffrey Madoff

25:08 - "Stay curious and keep educating yourself because that's the best way to not only be fulfilled but to stay ahead of the curve and be equal to the challenges you have to face. There's a lot of knowledge out there that you can share in, but only if you're curious and only if you're willing to admit what you don't know." - B. Jeffrey Madoff

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