Kreatures Of Habit Podcast: "Help Build The Brand | Monday Moments" Summary

Host: Michael Chernow
Release Date: August 4, 2025
Episode Type: Solo Episode

Introduction

In this special solo episode of the Kreatures Of Habit Podcast, host Michael Chernow shifts gears from his usual guest interviews to share personal insights and significant updates about his brand. He emphasizes the profound impact of habits on personal success and introduces a major development for his business: the launch of a crowdfunding campaign.

Launching the Creatures of Habit Crowdfund

[00:00] Michael Chernow:
“We sell a high protein overnight oatmeal... Better habits, better life. Start your day the right way with positive habits, and it is a ripple effect that will carry you through the rest of the day.”

Michael begins by reiterating the brand's mission, highlighting the core products and the overarching philosophy that habits shape our lives. He announces the launch of the Creatures of Habit crowdfund, inviting the community to invest and grow the business together.

Key Points:

• Community-Centric Growth:
  Michael emphasizes growing the brand with its passionate community rather than traditional investors seeking quick returns.
  “We’re growing our businesses with the people that are passionate about the business...” [Timestamp: 03:15]

• Inspiration from Successful Crowdfunds:
  He references successful crowdfunding efforts by respected personalities like Gary Vaynerchuk and Dean Graziosi to illustrate the potential of community investment.
  “They’re growing their businesses with the People that are passionate about their businesses...” [Timestamp: 04:00]

• Investment Opportunities:
  Michael outlines various investment tiers, offering perks such as bonus shares for early investors.
  “If you invest $50,000 or more into Creatures of Habit right now you get 30% more shares...” [Timestamp: 07:45]

Mission and Product Line

[00:00] Michael Chernow:
“We sell a high protein overnight oatmeal. We make a really delicious sleep support hot chocolate... We are out here truly pushing a mission forward.”

Michael delves deeper into the brand’s mission: "Better Habits, Better Life." He explains how their products are designed to support healthy routines, contributing to overall well-being.

Products Highlighted:

• High Protein Overnight Oatmeal: A nutritious breakfast option aimed at kickstarting the day with energy.
• Sleep Support Hot Chocolate: A comforting beverage designed to improve sleep quality.
• Upcoming Products: Sneak peeks into future launches, including a highly anticipated protein bar.
  “When we launch that protein bar, guys, Woo wee. It’s going to be good.” [Timestamp: 10:30]

Impact and Community Engagement

Michael shares stories about how Creatures of Habit has positively influenced individuals, including those overcoming addiction through support funded by the company's initiatives.

Notable Achievements:

• Community Success Stories:
  “We’ve put a number of people through treatment... who are now sober.” [Timestamp: 09:20]

• Scaling the Business:
  The brand is experiencing significant growth, with thousands using their products daily and many more following their journey online.
  “We’re building a really incredible brand.” [Timestamp: 06:50]

Investment Details and Vision

Michael outlines the specifics of the crowdfunding campaign, encouraging listeners to become part-owners of Creatures of Habit. He emphasizes the long-term vision of selling the business for substantial returns while maintaining strong community ties.

Investment Perks:

• Early Investor Benefits:
  Access to exclusive perks and bonus shares for larger investments.
  “We’re giving away a fair amount because I want to grow this thing with the people that are going to support it...” [Timestamp: 08:30]

• Community Ownership:
  Fostering a sense of pride and ownership among customers and supporters.
  “You’re going to feel proud to be an owner in it.” [Timestamp: 09:50]

Vision for the Future:

• Scaling Up:
  Focused on expanding product lines and increasing market presence.
  “We are in a really strong position right now. And it’s only looking better and better and better.” [Timestamp: 11:00]

• Long-Term Goals:
  Aiming to eventually sell the business, providing substantial returns to early investors and maintaining the brand’s mission.
  “My goal is to sell this thing, you know, five years from now for a lot of dough. And I want everybody to be a part of that.” [Timestamp: 10:50]

Conclusion

Michael wraps up the episode with a heartfelt appeal to his listeners, reinforcing the importance of community and shared success. He invites everyone to participate in the crowdfunding campaign, highlighting that every investment, big or small, contributes to the collective growth of Creatures of Habit.

Closing Remarks:

“Community is everything. Community is everything. And if you’re listening to this podcast, you are that community. So give us a shot.” [Timestamp: 12:30]
“Make a small investment. Make a big investment. Just do this thing with us.” [Timestamp: 12:45]

Michael signs off with enthusiasm for the future, encouraging listeners to stay engaged and support the brand's mission for better habits and a better life.

Key Takeaways

• Crowdfunding Launch: An opportunity for the community to invest and grow Creatures of Habit together.
• Mission-Driven Products: Focused on enhancing daily habits through nutritious and supportive products.
• Community Impact: Success stories and initiatives that demonstrate the brand's positive influence.
• Investment Benefits: Attractive perks for early investors and a clear vision for long-term growth.
• Shared Success: Emphasis on building the brand with the support and pride of its passionate community.

Whether you're a long-time supporter or a new listener, Michael Chernow's heartfelt plea to join the crowdfunding campaign offers a unique chance to be part of a mission-driven brand committed to fostering better habits and a better life.