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Michael Chernow
We sell a high protein overnight oatmeal. We make a really delicious sleep support hot chocolate. We've got another. A couple of other products that we're gonna be launching. But what we're out here really doing is screaming from the hilltops. You got this. You got this. Better habits, better life. Start your day the right way with positive habits, and it is a ripple effect that will carry you through the rest of the day. It won't be every single day, but it'll be most days. Stay consistent. Find things that work. That is Creatures of Habit. What's going on? Podcast family. My name is Michael Chernow and this is the Creatures of Habit podcast. Our habits will make us or they will break us. I've lived on both sides of the tracks and have experienced some of the best and the worst that habits have in store. The decisions we make on a consistent basis truly define who we are as human beings. This episode will be a solo episode where. Where traditionally I interview guests, this is a solo episode where I share with you guys experiences that I've had, things that are relevant in my life today that I think could potentially be interesting for you to hear, things that I simply just wanna share or quotes or activities that I've done over the last few weeks that have inspired me. So sit back, relax, and get out your pen and paper, because what you hear in this podcast could potentially make some big changes in your life. Let's go. Creatures of Habit community. Happy Monday. I am so excited to announce to you that we have launched our crowdfund. What does that mean? That means Creatures of Habits is opened up an opportunity for everyone in the community, anyone, to invest in the business and grow it with us. I was thinking about how I want to grow this brand. And the brand of Creatures of Habit was built and launched on the back of the community that I've built over the last 15 years. The people that I have followed, the people whose journeys I've followed, and the people who have followed my journey. And I was thinking about growing Creatures of Habit because we're in a really amazing place right now. We're scaling and the business is going really, really well. And I was like, gosh, like, how cool would it be to be able to grow the business with the people that are already passionate about the business? I knew nothing about crowdfunding, but when I started looking into it, I started to see a bunch of other businesses that I respect and know well that also have incredible communities killing it in crowdfunding. They're growing their businesses with the People that are passionate about their businesses as opposed to trying to pitch their business and sell their business to venture capitalists and private equity guys that are really just gonna bring cash to the table and are going to want a very hard and fast return on that investment. Whereas building it with the community, giving people ownership in the business with guys that are already involved like Gary Vaynerchuk and Lance Armstrong, Howie Roseman, Dan Fleischman, Dean Graziozzi, you know, Melissa Urban from the whole 30 is an investor. The guys from the mind pump, they're invested in Creatures of Habit. How cool would it be to get like the community of Creatures of Habit customers too haven't be owners like supporting this thing. Our mission, Better Habits, better life. We are out here truly pushing a mission forward. We sell a high protein overnight oatmeal. We make a really delicious sleep support hot chocolate. We've got another, a couple of other products that we're going to be launching. But what we're out here really doing is screaming from the hilltops. You got this. You got this. Better habits, better life. Start your day the right way with positive habits. And it is a ripple effect that will carry you through the rest of the day. It won't be every single day, but it'll be most days. Stay consistent. Find things that work. That is Creatures of Habit. And we've built a community of thousands of people that are, that are using Creatures of habit Meal 1 every single day and then way more people that are just following along the journey. We've, we've put a number of people through treatment in, you know, and who are now sober. Through the money that we've raised at Creatures of Habit by hitting the streets in New York City, we're building a really incredible brand. And I want you involved. I want you involved. 500 bucks. Thousand bucks if you really want to get involved. 5,000. 10,000 bucks. There's, there's a lot of perks for the early in investors. Really incredible, incredible perks. Like, you know, you invest $50,000 or more into Creatures of Habit right now you get 30% more shares. So if you invest 50, it actually looks like 65,000 based on bonus shares. We're giving away a fair amount because I want to grow this thing with the people that are going to support it, that are going to carry it. They're going to tell their friends about it. They're going to feel proud to be an owner in it. Super proud, even if it's a little bit. My goal is to sell this thing, you know, five years from now for a lot of dough. And I want everybody to be a part of that. That's the facts. So the Creatures of Habit crowdfund is live. And you should go over to StartEngine and check out our crowdfund. There's a lot of cool stuff in there, a lot of cool perks for all investors. But, you know, I'm so excited about this. I'm so excited about it. I never thought about crowdfunding before, and now that I'm in it, I can't believe it wasn't the first thing I thought about. Because community is everything for me. I've said it a thousand times. My. My meaning in life is to connect with humans at scale. That's what I love to do. And what does that look like? Community. It's everything. Community is everything. And if you're listening to this podcast, you are that community. So give us a shot. Check us out. Become an owner in Creatures of Habit. Become an owner in Creatures of Habit. Make a small investment. Make a big investment. Just do this thing with us. We are, we are. We are in a really strong position right now. And it's only looking better and better and better. And when we launch that protein bar, guys, Woo wee. It's going to be good. All right. I hope you have a great week. Until the next one. Peace.
Host: Michael Chernow
Release Date: August 4, 2025
Episode Type: Solo Episode
In this special solo episode of the Kreatures Of Habit Podcast, host Michael Chernow shifts gears from his usual guest interviews to share personal insights and significant updates about his brand. He emphasizes the profound impact of habits on personal success and introduces a major development for his business: the launch of a crowdfunding campaign.
[00:00] Michael Chernow:
“We sell a high protein overnight oatmeal... Better habits, better life. Start your day the right way with positive habits, and it is a ripple effect that will carry you through the rest of the day.”
Michael begins by reiterating the brand's mission, highlighting the core products and the overarching philosophy that habits shape our lives. He announces the launch of the Creatures of Habit crowdfund, inviting the community to invest and grow the business together.
Key Points:
Community-Centric Growth:
Michael emphasizes growing the brand with its passionate community rather than traditional investors seeking quick returns.
“We’re growing our businesses with the people that are passionate about the business...” [Timestamp: 03:15]
Inspiration from Successful Crowdfunds:
He references successful crowdfunding efforts by respected personalities like Gary Vaynerchuk and Dean Graziosi to illustrate the potential of community investment.
“They’re growing their businesses with the People that are passionate about their businesses...” [Timestamp: 04:00]
Investment Opportunities:
Michael outlines various investment tiers, offering perks such as bonus shares for early investors.
“If you invest $50,000 or more into Creatures of Habit right now you get 30% more shares...” [Timestamp: 07:45]
[00:00] Michael Chernow:
“We sell a high protein overnight oatmeal. We make a really delicious sleep support hot chocolate... We are out here truly pushing a mission forward.”
Michael delves deeper into the brand’s mission: "Better Habits, Better Life." He explains how their products are designed to support healthy routines, contributing to overall well-being.
Products Highlighted:
Michael shares stories about how Creatures of Habit has positively influenced individuals, including those overcoming addiction through support funded by the company's initiatives.
Notable Achievements:
Community Success Stories:
“We’ve put a number of people through treatment... who are now sober.” [Timestamp: 09:20]
Scaling the Business:
The brand is experiencing significant growth, with thousands using their products daily and many more following their journey online.
“We’re building a really incredible brand.” [Timestamp: 06:50]
Michael outlines the specifics of the crowdfunding campaign, encouraging listeners to become part-owners of Creatures of Habit. He emphasizes the long-term vision of selling the business for substantial returns while maintaining strong community ties.
Investment Perks:
Early Investor Benefits:
Access to exclusive perks and bonus shares for larger investments.
“We’re giving away a fair amount because I want to grow this thing with the people that are going to support it...” [Timestamp: 08:30]
Community Ownership:
Fostering a sense of pride and ownership among customers and supporters.
“You’re going to feel proud to be an owner in it.” [Timestamp: 09:50]
Vision for the Future:
Scaling Up:
Focused on expanding product lines and increasing market presence.
“We are in a really strong position right now. And it’s only looking better and better and better.” [Timestamp: 11:00]
Long-Term Goals:
Aiming to eventually sell the business, providing substantial returns to early investors and maintaining the brand’s mission.
“My goal is to sell this thing, you know, five years from now for a lot of dough. And I want everybody to be a part of that.” [Timestamp: 10:50]
Michael wraps up the episode with a heartfelt appeal to his listeners, reinforcing the importance of community and shared success. He invites everyone to participate in the crowdfunding campaign, highlighting that every investment, big or small, contributes to the collective growth of Creatures of Habit.
Closing Remarks:
“Community is everything. Community is everything. And if you’re listening to this podcast, you are that community. So give us a shot.” [Timestamp: 12:30]
“Make a small investment. Make a big investment. Just do this thing with us.” [Timestamp: 12:45]
Michael signs off with enthusiasm for the future, encouraging listeners to stay engaged and support the brand's mission for better habits and a better life.
Whether you're a long-time supporter or a new listener, Michael Chernow's heartfelt plea to join the crowdfunding campaign offers a unique chance to be part of a mission-driven brand committed to fostering better habits and a better life.