Podcast Summary: Kreatures Of Habit Podcast

Episode: This NEW Protein Bar Might Change the Entire Industry | Monday Moments

Host: Michael Chernow
Date: December 8, 2025

Episode Overview

In this special "Monday Moments" episode, host Michael Chernow introduces the latest product from Kreatures of Habit: The Daily Bar, a new protein bar he believes could revolutionize the protein bar market. Michael shares the two-year journey behind developing the bar, his philosophy on healthy snacking, details about ingredients and flavors, and what sets The Daily Bar apart from competitors. This quick-hit episode is both an announcement and a deep dive into what makes The Daily Bar unique.

Key Discussion Points & Insights

1. The Launch of The Daily Bar

• Michael details the official launch of The Daily Bar at the Eudaimonia Summit in South Florida on November 14th, 2025.
  • "We just launched the Daily Bar. The Daily Bar we launched at the Eudaimonia Summit in south Florida on November 14th. It was an unbelievable, unbelievable launch event for us." (01:51)

2. The Two-Year Development Journey

• Michael emphasizes the meticulous process behind formulating The Daily Bar, including 50+ iterations and multiple manufacturers.
  • "I worked on a protein bar for two years, two full years I worked on creating a protein bar for creatures of habit. Over 50 different iterations, a number of different manufacturers that I went through till I found the right one." (02:04)

3. Philosophy Behind The Bar

• The bar isn't meant to be the lowest-calorie or highest-protein product, but one focused on clean, functional, real ingredients and great taste.
  • "I did not set out to create a protein bar that was going to try to attempt to get the lowest calories and the highest protein and zero sugar. That wasn't the goal here. The goal was to make a snack that was functional, that was clean, that was made with real food, that tasted really good." (00:52, 03:36)

4. Ingredients & Nutritional Facts

• Protein: 20 grams of plant-based protein (using brown rice protein)
• Creatine: 3 grams of creatine monohydrate added for further functional value
• Calories: Chocolate Peanut Butter Banger—260 kcal; Cookie Dough Dazzler—240 kcal
• Clean Label: No sugar alcohols, no seed oils, no fillers, no stabilizers; based on nut butters and real food.
  • "The ingredients that we chose to use are super clean ingredients and they're nut butter based bars." (03:08)
  • "If you're looking for a low calorie sugar alcohol belly bomb, it's not the Daily Bar... there are no sugar alcohols, there are no seed oils. This bar is clean." (04:20)

5. Flavors and Eating Experience

• Chocolate Peanut Butter Banger: Peanut butter base, chocolate chips, chocolate drizzle, protein puffs, real peanuts.
• Cookie Dough Dazzler: Cashew and sunflower butter base.
  • "The chocolate peanut butter banger is so good. I'm going to take a bite of it and then I'm going to let you go about your week." (06:31)

6. Taste Test Live

• Michael tries the Chocolate Peanut Butter Banger, describing the flavor and textures with enthusiasm.
  • "It tastes... like Reese's peanut butter cups. The texture is soft and creamy. The peanut butter is... It's real. There's protein puffs in there. There's peanuts in there. There's chocolate chips. It's got a chocolate drizzle on the top that reminds me of those Kudos bars when I was a little kid." (06:45)

7. Customer Guarantee and Passion for Product

• Michael offers a 30-day money back guarantee for anyone unsatisfied.
  • "If you are a protein bar person, I guarantee you will love this bar. I guarantee it so much that if you go ahead and purchase it and don't like it, you can keep them and I'll refund your money." (05:25)
  • "Keep it, give it to your friend and we'll... We'll send you a refund, no problem. 30 day money back guarantee. That's a fact. So I'm so proud of these bars." (05:45)

Notable Quotes & Memorable Moments

• On the purpose of The Daily Bar:
  "The Daily Bar is a real food, clean ingredient, super functional, incredibly tasty protein bar that is going to keep you full between breakfast and lunch or lunch and dinner. It's just the fact, it's here. It's perfect. And I don't say that often." (00:45, 04:32)

• On the taste:
  "Oh, my God... I mean, it is a true treat. It's a treat." (06:33)
  "It tastes... like Reese's peanut butter cups... protein puffs in there... chocolate drizzle... reminds me of those Kudos bars when I was a little kid." (06:45)

• On perfection and pride:
  "It's here, it's perfect. And I don't say that often. I am so proud of this bar." (04:57)
  "All good things come to those who wait. That is a saying that is actually factual in this case, the daily bars here. And I'm so stoked." (07:24)

Timestamps for Important Segments

• Introduction and Purpose: 01:30–02:00
• Development Journey Overview: 02:04–02:53
• Ingredients & Nutrition Details: 03:08–04:46
• Customer Guarantee Explanation: 05:25–05:50
• Packaging & Taste Test: 06:31–06:57
• Memorable Taste Description: 06:45–07:10

Final Thoughts

Michael’s excitement and pride about The Daily Bar are palpable throughout the episode. He stands firmly behind the bar’s quality—highlighting its clean ingredients, functional value, and great taste—and is confident enough to guarantee customer satisfaction with a bold refund policy. For current and potential protein bar lovers alike, The Daily Bar is positioned as a game-changer, focusing less on buzzword nutrition numbers and more on real, satisfying, healthy food.

Try The Daily Bar:
Michael shares a promo code ("Kohpod20") for listeners to get 20% off their first order.
"Go check out the daily bar. Use code Kohpod20 to try the Daily Bar. 20 off your first order." (07:11)

Host's Sign-off:
"Thanks for listening. Go grab some daily bars. Until the next one, y'. All, Peace." (07:24)