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Everyone that comes in contact, like, for me, I'm grateful that you did because I got to experience this version of you that's inspiring, that rubs off on everyone else, right? That gets them to believe that they can do something that they didn't prior think that they could do. That really only comes from pain. Pain, purpose, prosperity. So it's a requirement of it. And so we have to embrace it. And you know, and I've had to do that. I embrace it now. I'm proud. I'm an addict. It's one of my greatest unique characteristics. Now it has to be contained and managed. Otherwise it's misery for you and everyone around you.
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Best friends that are legit in jail right now.
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Right, right. And that. But I bet little change in belief, they got a $10 million business.
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I'm Michael Chernow and this is the Creatures of Habit podcast. Our habits will make us or break us. It's just that simple. I've lived on both sides of the tracks and have learned that the decisions we make on a consistent basis truly define who we are as human beings. On this show, I will be interviewing some of the most inspiring, motivating and high performing humans I've encountered to share their daily habits, routines and rituals that help them stay on top of their game and ultimately happy. So sit back, relax, and pay attention because what you hear over the next 30 to 45 minutes could potentially change your life. What up, y'all? Welcome back to the Creatures that have it podcast. I'm sitting across the table from a guy that I am super fired up to have on the show. His name is Vince Pitstick. He is a functional master. He has created a business called Vital. Is it Vital?
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There's Vital Enterprises, which has health coaching clinics, medical clinics, all dedicated to a process of functional nutrition and medicine.
B
So literally, it is the largest, I'm not exaggerating, I'm being honest here. That is the largest one on one functional health coaching business in the United States of America. And Vital is, like Vince just said, it covers a wide span of ways to dive into the world of functional medicine, functional nutrition, and really functional living. And the way I like to describe that is sort of the antithesis of like what we know as medicine today. This is like the exact opposite of what we're taught growing up, right? Like, if you're sick, you go to the doctor. That's what we're taught, right? If you're sick, you go to the doctor. Something hurts, you go to the doctor. They typically have you wait in an office or A waiting room for. For an hour and a half post the time that you're supposed to be there. The doctor sees you for about seven minutes, touches your lymph node, your glands, makes you step on a scale fully dressed with, like, your bag on, right? Like, they're not like, you know, they don't actually care about your weight, but they have you get on a scale fully dressed, you're typically 10 pounds heavier with all your clothes on and your shit on.
A
And.
B
And so they don't really care about that. And they look at your tonsils, stick something in your ear, tell you to follow the light on your eyes, and then they typically say, everything's okay, don't worry about it. And like, that's how we have grown up in this country. And so functional medicine and sort of living a functional, holistic lifestyle is very, very different. There are ways to change that feeling of sick, right? Like, we feel sick because a lot of us don't take any precautionary measures to sort of live our life in a healthy way, right? Like, we wait to get sick to go to the doctor. And so some have called our traditional healthcare system sick care, not healthcare. Anyway, that was a long winded way of introducing my new friend Vince. I'm really excited to have you on the show, man.
A
Hey, thanks a lot. Really glad to be here. I think it's gonna be a. A very useful, actionable 30 minutes with you or however long.
B
Yeah, well, I know.
A
Maybe go longer.
B
I'm down.
A
Okay.
B
So why don't you give us a little bit of a background so we have some credentials for you.
A
Yeah, easy. So I actually started out my. My credentials started Certified by Life. I was struck with a very rare condition. Born on a farm at 7 years old, very rare form of OCD. They didn't know that at the time, though. So it was just diagnosed as behavioral disorders. Like, I was just bad acting out a lot of trauma in the home. So I'll. When. And then we. We found out later. It's a mixture of the chemicals I was exposed to growing up playing in the corn fields. Everything that was going on mixed with family home trauma that led to, like, illness through my, you know, my early years, even in my teens and then into my 20s. So I ended up, you know, falling out with the conventional medical, medical system very early because most of them either said I had behavioral problems or, or they wanted to stick me out a bunch of psych meds. And for anybody who doesn't know how scary these meds were, you know, I'm showing my age here, but this is like 30, you know, one years ago, 32 years ago, I would walk into these psych, these psych rooms and these kids would be, and I'm, I'm not kidding you, they'd be like drooling in the corner, nodding all crazy and like, you know, not that the kid was like the meds were. Because I'd be watching these kids come into these offices and my parents were also fighting. So I had to see two of everybody for the lawyers. So, so now I'm going to one, you know, psychiatrist that's trying to get dirt on the other one. It was just a thing. It was a rough time. My parents actually grew up to be great people by the way. We have a great relationship. This is not a woe is me story, right? This is, this is definitely like a hero's journey. And my first certification, which for anyone really begins for by life after that I, I go through that entire process. I get better. I actually though found self medicating. So I got heavily into drugs and became addicted to drugs. Cocaine was my pre. Other things like that to self medicate. So then I had to go through the 12 step technology. It's in learning about spirituality and then learning about tools that I can use to help rewire my brain because that's what that is.
B
When was that?
A
So I went, I mean I battled it pretty heavy from 20 to 30. Yeah, you started at 15. Really got battle 20s on, you know. What's happening during this entire time though is I'm being introduced to, you know, when I was looking for doctors and we started looking in the holistic space, I started getting introduced to alternative medicine is what I'm getting at from a very early age in many different areas of life, physical, spiritual, emotional. And these are all alternative, right? Because they're not anything that your doctor's going to recommend or prescribe or prescribe. And yet this is where all my recovery came from because once I started to get older and change my nutrition, work with some of the right doctors, really got my head straight in recovery. Everything went away from them. I'm still a little ocd of course like it just that, you know, part of my personality is actually an advantage later in life as an entrepreneur. If you learn how to harness it, it's a great tool. So everything in my life though is now predicated around how to harness my addictive tendencies to be successful in life for, for me and for others, which is the whole entrepreneur kind of life. Like the, you know, Dr. Patrick Carnes talks a lot about in his book A Gentle guide to the 12 steps. He talk how addictive patterns, all of our patterns are basically addictive, for the most part driven by dopamine. And so you can connect entrepreneurship and overlay it with modern drug addiction or cocaine addiction or Internet porn or whatever. And the brain firing sequences are almost the same and it creates holes where we're not using parts of our brain. So that's where all of my pattern development, my morning routines, everything, and the stuff that I instill in my clients, that's where a lot of that stuff comes from, because I lived it.
B
Well, I just to say a quick note on that. You know, I tend to say, like, addicts are typically looked through, looked at through a lens of like a waste of space, right? Like, oh, that, that's, you know, scum of the earth, you know, useless dirt, you know, whatever criminal. The thing that people don't really understand. And I do and you do. I mean, I'm on the other side of it as well as you are. Like, they're some of the most loyal, dedicated humans on the planet. What they will do for the next drink or the next drug is by far and away more severe than what a normal person would do to get their job promotion, right? So you strip away the drugs and the alcohol from the addict and then you have this person who is just inherently like dedicated human, like, understands what it means to like fucking give up your life for the cause.
A
For the cause, yeah. Which is where this goes because people don't understand how a personal trainer becomes the owner of an entire health network that is now trying to change the game of fitness and health. Because it doesn't make sense. The first thing that people are going to think about is, okay, is he a doctor? You know, what kind of specialist is he? Who gave him permission to be where he is? Because that's what we're gonna think to place credentials to. This is why I should listen to this person. And that's very little the reason you should listen to anybody. It should be about their wisdom and their commitment to something and how long they've been doing the thing that you want to know about 100%. And so when you say what you say. So for example, whenever I look, I have a nonprofit program where we redefine addiction as an individual of greatness with the wrong beliefs and actions to meet their needs. So that alcoholic that's gonn talk about a drug addict, it's going to wake up homeless. The first things on their Mind is if I don't get drugs, I'm going to die. Because it's what it feels like. And so then you just get up, you have no way, you have no evidence, you have no money in your hand, you got whatever clothes on your back, wherever you are, in whatever environment and you're going to figure out how to get that $30 and get high. And then you're going to do it the next day and the next day and you're going to do it for five, 10 addicts lose decades. So 10, 20, 30 years. I want people to strip away everything from the drugs and the unpleasantry side effects of addiction because we usually define people by their actions, but it's a symptom of the addiction. So like lying, cheating, stealing, we could be like that's a bad person. Well would you get mad at someone for having the shivers because of a cold? That's a side effect of the cold, right? So you have to look at it now. People still have to own it for their own stuff. I understand this. But when we strip away, bring back the humanity to it and you look at a person as, as a child that was a baby and has now grown up and you strip away everything else, that undeniable commitment to figuring it out no matter what, you could learn something from them. And that's why when I sat in the rooms for all those years, look at listening to people that I thought I had nothing to relate to them. That's where I learned how to become successful. Because. Because that determination once again the belief of the drug addict is I need the drug to make me feel better. So guess what? All their actions are gonna be around getting the drug to make them feel better. But if you get rid of the belief cause you'll find out I didn't need the thing I thought I did, which is 90% of what people are doing today. The thing they think they need is not what they need. They're chasing something just like the alcoholic is chasing the alcohol. They're all chasing something that they actually don't need. It's based on a false belief. Once I remove that belief and I put something in its place that's positive and greater than themselves, they become unlimited. So the same 12 step program that gets you off alcohol is the one that can actually bring you massive abundance. So in my entrepreneurship programs or even in my healing programs, that's what we start with is all the beliefs. Because I had to believe that I could get better. As a, as a kid with ocd, I did not Believe. Until one day I met this one therapist who totally did things outside the box. We played chess for three months. Never talked about a thing. And then he started introducing ideas and showed me that if I focused on the chessboard, all my thoughts went away, no matter how bad it was. And I go, wait a minute. I've been in charge the whole time. I don't have to choose to be a sick boy anymore. Anybody can do that at any time. They just need to be put in the right environment, shown how to do that with intention. With intention. Right, Right. And so the reason I'm sharing all that is because then for me, once that was stripped away, and then my goal became helping people who were lost. Like, no one knew what was wrong with me. And maybe many of you out there have something that's been going on with you or you know, someone. Because millions of Americans, every health category of illness is growing at unprecedented rates in American history and globally. Doesn't matter if you talk to NATO, nih, American Heart association, it doesn't matter what it is. By 2030, seven out of 10Americans and globally will have some form of a lifestyle disease that will take away significant parts of their vitality, health, and longevity. They're going to live much shorter. The average Americans just cut back another couple percent. We're down to, like, 74 years, which is unprecedented.
B
Wow.
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Right? So I know I'm hitting people with a lot of things. Right? Right. But the reason I share all that is because that commitment, then once I got over that and I learned all these things because of my certification by Life, I became committed to helping other people. I decided to start that journey as a trainer because it was the easiest way to get started. And I was in school, like, be trying to get finance, and I'm in school, and the financial collapse was happening, and like, what am I doing? I don't want. I'm getting this finance degree, and I don't want it, and I don't want to take your money. No one's going to give me money. And. And I don't even know what I'm going to do with it once you give it to me. So I was like, let's go do the thing I know how to do, which is change lives. Right. And so just start as a trainer. Well, I built a really big program outside of Chicago, which is why I said I'd never been to New York. This is my first time, which is super cool. And I built this program in this health plex that I was in. There was chiropractor Reiki, hormone specialist, adjust. I mean, this is 18 years ago now. They were all in the same office or like healthplex. And what I realized was that when people were coming to me as a personal trainer, they actually had all these other problems they thought that working out was going to solve. And me being a problem solver, I'm like, listen, I. I'm going to put everything together that you need. Let me organize this for you. Because what you think you need, you don't understand what it takes to actually get where you want to go. And most people don't. And so that's why at our clinics, a lot of times we're dealing with weight issues, but it turns into discovering they have autoimmune pcos, this or that or whatever, because they don't understand why they have the weight issue. You see what I mean? So you become a solution center. Right. Not just a delivery of one modality.
B
Yeah.
A
Like if you go to a chiropractor, imagine that every solution to your problem is going to be an adjustment. No offense. I love some chiropractors out there. You go to a hormone specialist, somehow, magically, every problem that you have is going to have to do with taking hormones.
B
Yeah.
A
So that's not necessarily a complete solution, is it?
B
Sure.
A
So I wanted to become a solutions place. So coaches that could guide people and coordinate all the things together could be better. So as a coach, I added nutrition supplementation, and then you bought my program as a membership. So you get Cairo, you get the hormones, you get the labs, at least the hormone specialist. And we put that together. Well, it attracted the eye of a global health organization called Metagenics, and they do a lot of functional medicine research. Dr. Jeffrey Bland, who's the creator of IFM, was one of the lead practitioners there at the time. I got to train under him in San Clemente.
B
So you put this together, you kind of like walked right into this thing and saw the writing on the wall and just actually executed.
A
Because when I was sick, I needed nutrit. I needed activity. I'm telling you now, I'm not better without fitness. The gym was one of my main things that helped me grow out of the conditions that I had.
B
Me too.
A
Right.
B
And I would say the main thing.
A
Yeah.
B
For me.
A
For me that I got the gym before I got sober, and it was a place where I almost stayed sober. The gym wasn't enough, but it almost was because it was where I got my start.
B
Yeah.
A
And it showed me that I could be good at something instead of Being complete F up.
B
That's what it did for me and that's what it does for me every day.
A
Right. And so the gym, nutrition, then therapy, then some other holistic health services to help with some of the stuff that I going on. So I already knew that how to solve a problem was never found in one modality. Right. So if I've got a distended gut, I'm probably eating the wrong foods, but I'm probably not in a caloric deficit. I'm probably not getting enough activity. Right. I, I might be inflamed. I might need to look at my blood work, maybe get my insulin more sensitive. There might be a couple things that I need to do. Right. Okay, well, how are you going to coordinate a dietitian, personal trainer, doctor, therapist, how are you gonna do that? No one's doing that. Right. You're gonna go to Cleveland. Everyone gets a Cleveland clinic. It's not real. That's why the medical system doesn't work, because how they solve problems. The western Medicool System says there's 11 systems to the body. So guess what? You get thyroid. So you're going to be an endocrine and I'm going to be gi. Stay in your lane and I'm going to stay over here and everything's going to be great because you're going to get your money and I'm going to get my money and then everyone can get their money. That's the logic behind the western medical system. The problem is once you've had a problem that goes more than six months, it's now chronic, it's in more than one system. So for us to be truly effective to Mrs. Jones, let's say she does have a gut issue. It actually usually involves the thyroid too. So she's gotta see you and somehow she's gotta find her way to me. How's she gonna do that? You know how hard it is just live life in general.
B
And then maybe you have a disease like I have which affects like legit every, everything. You never know where it's coming from.
A
I cannot wait. I cannot wait. Because how did a personal trainer figure out how to solve Lyme on a massive scale? This is that story because figured out.
B
How to solve it.
A
Absolutely. We actually, we actually have a program right now that if somebody's dealing with chronic Lyme disease, I will guarantee within, within a four month timeframe that you will have significant results or we work with you for free till we do. Anyone? Anyone in the country listening to this right now? If you Have a rare and unexplained condition, Reach out to me and I'll take it on. And if I can't solve it in the amount of time, I'll work with you for free. Because it's just a matter of time. No one offers that because what we have figured out and the way I figured out is because I'm an addict and I'm obsessed as hell and I've done nothing else for the last 20 years of my life. Right. So just to help people understand, most of the people that are best in certain industries are not classically trained in that industry.
B
I also want to just say something that I was, I'm so, like, grateful you said. When we kicked off, I was like, all right, give us a little bit about us. Tell us about your credentials. And I think the best answer I could have ever asked for or wished for was certified by life. Because I am too certified by life. Right? Like, I didn't even go to college. And for me, if you're not learning on the job, if you're not like, if you're like, you could go somewhere and study your ass off and feel like you've got all this content and information, but I promise you, getting an MBA in finance and then get. Getting thrown on the stock market floor in the. On Wall street is going to be a rude awakening, friend. You know, like going to culinary school. I did go to culinary school. Going to culinary school for me and then doing stages and like working in fine dining restaurants, but then actually having to go and like work in a real kitchen.
A
Yeah.
B
Ass kicked.
A
Yeah.
B
You know what I mean? Like ass kicked. Thinking I knew some shit. So I just wanted to point out that I really appreciate that because those.
A
Are always the people that you actually want to know, because those people can add wisdom to the education. What was the saying is like, because you classically trained usually leads to logic rather than wisdom. Although wisdom, it can over time. So like, it's like logic or education is knowledge is knowing that tomato is a fruit. Wisdom is knowing not to put it in a fruit salad. You know what I'm saying? Right. Like, so I've never heard that, but.
B
I fucking love that.
A
Yeah. So a lot of times when you talk to someone who's really smart at one thing, like a children's heart surgeon. Yes. That should be the only thing that you do. And I know a great one, by the way.
B
I know a great one too.
A
Yeah, yeah. And God love them rocket scientists. Listen, don't. You should only know that. However, everything outside of that, especially when it comes to healing. It's more of a trade school application. You learn by doing it and getting in and knowing about a lot of things to bring them together. Because the body is a complex system. And you know, you know you have to know how to solve complex systems, like the problems, the complex systems. But. But it's called a specialization. So the more specialized you get, the less relative you get to most people's problems.
B
Right. Because they can only hit you up for one thing.
A
Exactly. And so it becomes the expert's curse. And so the more that you get more expert, the more your paradigm gets smaller, which is why you'll get crazy, insane, stupid answers out of the smartest people when they're trying to translate it to something else that's not relevant. That's why a lot of times we want to talk to the specialists for our general problems. It's like, no, we don't. Like, you want to talk to someone who literally works on the general problems all the time, who does the exact thing that you need to be solved. Right. And so that's why I have a problem a lot of times with the misinformation or we're getting our information from people who really don't know or don't do the thing. The Jurassic.
B
So you've identified this component of, like the healthcare system in the United States as really sort of fractured and totally compartmentalized and very, very hard to get real results because you're typically sent to a specialist, maybe based on blood work, but maybe just based on a recommendation from your general practitioner. And it's probably the wrong person. And they're not common. Like, I can. The only thing that I can really correlate to this is like, I'm running a small company right now. The core team is. Is five of us, and then we have like six agencies around us. Yes, we communicate a lot together. We are in communication. But the paid media agency needs to know what the content creation agency is making, and they just don't communicate. So it goes. It's a lot of this. Us to them, them to us, us to them, them to us.
A
Yes.
B
Us to them.
A
Yes.
B
And it's just like that. That. That is just a fucking clusterfuck of pain.
A
How can we expect any human being to figure that out on their own when they don't feel well?
B
So how do you. How did you fix this? Or how are you fixing.
A
Yes. So what happened then is I got picked up to go train out in San Clemente, California, and Metagenix has A Gig Harbor, Washington research facility too. And they have doctors that then go teach all their methods across the. The country in the world. And I got to train under a lot of doctors. And then I became the consultant. So here's the cool part. I became the consultant now. Crazy part of this story is I'm still battling on and off a drug addiction here. So it's pretty wild being in doctor's offices telling them how to help their patients. Coming off like going home on a bender. Yeah, yeah, yeah. I mean, I'm just gonna be honest. Like, I mean, it's who I am. What's. It's part of my, my story. When you're a functional medicine consultant, anytime a doctor runs into a problem, trying to apply holistic medicine, herbal herbs, whatever it is, cash pay services. How do I bill for this? Guess what? You're getting the call. So I watched, you know, npdo. It doesn't matter what kind of doctor. I was the guy behind them for many years. And so I learned how to solve every single condition through the lens of one modality in a certain practitioner. So I know how every practitioner is going to deal with arthritis or every practitioner is going to deal with X, Y or Z. And I realized that all of them were at a disadvantage because they only had their one modality. So their success rates were relatively pretty low. And most of those people got marginally better, but didn't get what they were actually looking for, which is restored vitality. Were they back in alignment? Right. And so I started training health systems, like how you would bring in coaches to coach. So if you are like a hormone specialist and listen, I'm not going to try to change the doctor. You've been doing this for 40 years. You don't want to do nothing different. Just keep slanging your hormones. Don't worry about that. Good. Do that thing. But then follow up with a coach that knows about everything else and we'll, we'll train them so that they can do everything else and coordinate it, and then you can still keep doing your thing and you can make money off the coach. Doctors don't want to do it. They don't want to do it because implementing it, the getting your teams to do it, billing for it, it's just the mess and it's not rewarded enough yet. It will be. Everything's going to be delivered by a coach sooner than you think. Nursing's on the way out to a certain degree. And you have outbound nursing, which will be coaching. It's all coming. Market forces are showing that on the research, but the, the. So I got tired of doing that and so I went and got a, you know, health coaching certification. I was, I got a certification for how you do what, what they call first line therapy, which is like work under a doctor, working all these different services. And then I kind of realized that to be honest with you, I don't need anybody. Like I can actually run an online health service. I started working for some doctors on my own. So I broke out and I started with a back of a chiropractic office with four clients. And that was the start of vital coaching, which then turned into one, the largest one on one, a functional health coaching company in the United States. And because I developed a method, I took everybody's stuff and I systematized it. So it's like if somebody came in and you didn't know exactly what was wrong with them. If you hit these systems in order, there's 11 systems of the body and if you kind of touch them in a code, everything kind of falls back in alignment. You can, it's the same thing with working out. There's a certain way you work out. There's a certain way that you might do PT work that gets your body back in alignment. Very similar. When the body gets chronically inflamed, it's actually not that much of a mystery. It's a very similar thing. You got to turn one system on to get another one on. If you start with the one before that one, you're going to have a hard time and you got to go back. It's like growing a lawn. It's like if you never lay the seed first and you just water it or you know, try to grow it in winter or don't irrigate it, you're going to end up the same shitty lawn. So it's all about a system and, and then touching the systems in the right order and then all of a sudden healing people is not so complicated. And so I applied the method and then was able to scale it. And then doctors saw me do that and was like, hey, can you do that for my patients? So I had a big referral network and then I decided to show other people how to do it. So we created the university. So a lot of my, my methods are in about a thousand different coaching companies or clinics. Now you don't have to be a licensed practitioner to do it the way that we do it, but you can be and use it in your practice. And so that's how it started. And then when I got Bigger. And I needed it. Maybe have a. Like, medical when I needed him. Even prescribe, like, peptides, hormones, compounds of any sort, because you might need medications in the beginning.
B
Sure.
A
I went ahead and opened my own endocrinology clinic. I got my own doctors. And then we use their licenses, so they do that. So I do not treat or cure or prevent any disease, in case anyone's listening. But the point of the matter is, is that if you work hard enough, you can eventually find someone to leverage their license if you really needed to. I don't care how people think about that or whatever. It's happening all the time, all over the country, and nobody talks about it. So your job is just to build demand, build processes, and then the people will come that you need to fill in the gap.
B
Yeah.
A
And so that's what we did. So now we have health coaching centers that are online and some are in person. And then we have. Because I like to deliver everything through a health coach. And then if you need the doctor, they're behind them.
B
Mm.
A
Because the coach needs to be the one holding your hand. The doctor doesn't have time for that. Yeah.
B
And the coach is also going to look at you as, like, a whole person, not a sick person or a person with a problem. Necessarily.
A
Exactly. So you could, like, literally reach out to, like, Vital Coaching or I own a couple others that, you know, whichever one. Different brands, different faces to meet different needs and come in and just fill in the intake forms. The coach is going to know what to do. Right. And then we'll make sure that we get the right blood work and all the things sent to your home. The dietitians and team will review it along with your coach. Then they'll create you a whole program and put everything in place that you're going to need to get the actual outcome that you want, not just the service. So that's why at Vital Coaching, we sell outcomes. We don't sell. You come. You buy the outcome.
B
Yeah.
A
And that's. That's what we want because we need certainty. When you get in the holistic world and you start trying a lot of things, you're going to fail a lot because you're going to learn. But that's a good thing. Right. But we don't need you coming in here worried that it's not going to work.
B
So that's 99% of the population. Right. Because they're just dealing with doctors most of their lives.
A
They're doing doctors most of the time. And then if they need to see the Doctor, they need prescription wherever they go. See the doctor.
B
Yeah.
A
And so anybody can do that from any country right now and get the help that they need on any condition from the comfort of their own home. This is the future. But getting people to get used to that has been the fight of my life. That's why I try to go everywhere I can get a book coming out, stuff like that, because I want people to get familiar with it. Oh, my neighbor tried this, or I saw my friend on Instagram tried this. You got to get familiar with it before the early majority of people will go, oh, when I have a, I have knee pain, you know what, I'm going to reach out to my coach or I'm going to reach out to the company and then have them put me a quick program together for it.
B
I mean, it's really that, I mean, thinking about that, like that sounds like a very, very comforting sort of like supportive relationship to be able to have anything wrong with you and have a coach that is going to handle it, whether they're the one or they're the one that has the resources to bring everybody in to attack the problem. Having a person that is genuine, like, you know, there's like your general practitioner or your, you know, whatever, your primary care physician, right?
A
Yeah.
B
They're not the person that you call when like, you know, you've got a sore throat. Right. Like, they're not the person that you call when you wake up with like a tweaked neck. They're the person that you call when either you're. You got to bear through your annual fucking physical or need something for work or are like, feel like you're dying.
A
Yeah, right.
B
Like, like before, it's probably that you call them after. It's already a massive problem. Right. Interrupting this episode to share with you how we keep this podcast going and that is by you supporting us through trying out or subscribing to Meal 1 on creatures of habit dot com. I am giving a 20% discount on your first order or your first subscription order, which is a serious discount. Meal 1 is a superfood meal. It is a blend of gluten and glyphosate free oats. It is packed with 30 grams of plant based protein, omega 3 fatty acids, a probiotic, digestive enzymes, vitamin D3. It also has chia seeds, flaxseeds, pumpkin seeds and a little bit of pink Himalayan Salt. There are 37 grams of healthy carbohydrates and anywhere from 7 to 10 grams of fat depending on the flavor. You will Be full for hours, people. I promise you. We developed Meal one to help you perform at your absolute best to get that incredibly healthy and convenient edge on the competition. There is not a better, more convenient meal to start your day with or use as a pre or post workout meal. The macros are perfect and sourced with the cleanest ingredients in the game. Take your performance to the next level. Make your life much easier by saving time. Be able to eat healthy without sacrificing flavor and all while staying full for hours, making your urge to snack far, far less. Hop over to creaturesofhabit.com that is creaturesofhabit.com and use promo code K O H P O d the number 20 for your first order of meal one today. Back to the pod. I want to, I want to just take a beat for a minute and I want to just. I know you have a serious routine and regimen in your life. I want to just hear what your morning routine looks like.
A
So for me, again, the, the battle for entrepreneurship and trying to do this thing because everybody tries to fight what we're doing, right. Like it makes everyone uncomfortable. So doctors don't like what we're doing on one hand because they, you know, it's like they're unconventional. At the same time, people who have never used a service like this before are resistant. You know, my entire life it's been a fight, right. To get it where it is today and then to eventually get it hopefully to the world. Like, I'm obsessed about this. I'm going to die doing this because it's, it's one of the most important things that people don't know yet that they need until. Until they're really suffering and then they're crying for help. And now they're going to 18 people blowing $50,000 before they find me. And now you've got all these opinions and emotions built up and I've got to break those barriers and beliefs just to get to heal.
B
You got to rebreak the horse.
A
Yeah. So it's all of that, right. So anybody who's listening that wants. Has a really big goal or whatever. I think the thing that, to understand is that the best thing I can teach you is from my addiction recovery. Because the war of getting where you want to go in life is less to do with the people outside of you and resources. It has everything to do what's going on inside of you. And people are going to believe that that's not true. And I understand that because it seems like when you look outside that everything is against you. But really it's what you're seeing, right? So, so everything I know, like you know, Hermosian people don't have a morning routine. And a morning routine is for, you know, losers or whatever the people want to say. I commit half of and we have, you know, eight different businesses. You know, it's many figures and it's done well, right. I attribute almost majority of it to, to my morning routine because I make 35000 decisions a day actually every human does. I'm not special. But what position or perspective am I making those decisions from? Is everything about whether I make have a great decision and a great life in three months or not? So I need to make sure I don't wake up and start driving drunk. So my, my very simple for anybody actionable steps. And when you wake up in the morning it's move, feel, think in that exact order. Do not everyone gets up, thinks, right, feels and moves. It's a terrible idea because though most people wake up neurotic, okay, they're worried about what they don't have. They're worried about not getting something done. When's the next shoe going to drop? We're in a fear state of mind. So then all of your actions are going to be looking at the worst case scenario of everything. And so then you're going to be making limited belief decisions and then you're going to be listening to your close families and friends who are limiting beliefs too. And then your reality shaped from it. So I'm always like, you got to move your body first to chart, to try to change your emotional state.
B
So what does that look like for you?
A
Well, so for me it starts out with a combination of either I start with a stretch or a run. I don't run every single day because it's like my calves, my ankles. I don't try to do every day but I usually go on a quick run or do I do a quick stretch and then from, from there I'm either doing, I'm doing a small breathe routine, like three minutes, like a four square. Everybody can create their own three, you know, like breathe routine. Anyone listening to this, just take one. Don't, don't try to like do everything I'm about to tell you because I've been, I've been doing this for a lot of years and I'm like hardcore about it. So then, then I'm immediately then going into again after my breathing routine, I'm going into my gratitudes because I got to focus on the things I've already got good in my life instead of what I don't have. Then for me, I've been talking.
B
How are you executing on gratitude?
A
Gratitude is for all the things I'm thankful for. I'm thankful for like my house, my dog.
B
You're having a mental gratitude list.
A
Boom, boom, boom, boom, boom, boom. And then I'm also getting into what might happen. That's good, you know, I could get this job. I could, this could happen. That could happen. Because we're always thinking about the thing that won't happen. Like what's the thing that's going to go bad. We're way better at looking for the thing that's going to go wrong than.
B
So much easier, right?
A
So you have to exercise, practicing the thoughts of hope. Then I immediately. And this is where my spiritual guideline comes in. And again, I want to thank God for the opportunity to be here because I shouldn't be here and Jesus Christ is my way. But anybody can take whatever way that you want. But I would suggest grasping for a spiritual life or at least trying it. Even if you don't know, you don't have to know what the power is to tap into it. Which is the best thing for me when I got started like spirituality for dummies. But one of the things that I have to do is I have to make sure I get rid of my resentments. So I have to pray for two of my enemies or people that I appear to be my enemies. So I do that every morning to make sure I'm getting rid of. I'm not carrying any resentments in my day. For society people, the BS that comes at you in business, people are shady at certain moments, unfortunately. And then, and then after that it's a couple prayers and then I'm. I have a daily meditation that's a spiritual one. I read real quick. I think about that. Then I'm either hitting my cold plunger, sauna at the house and then I'm off to getting ready and doing my day. I usually hit, you know, sauna, cold plunge together if I'm not training as hard, if I'm training really hard, I only do cold plunge. I try to get 11, 15 minutes a week. So that's, that's my morning.
B
I love that I want. So we have like a very similar morning practice. Very, very similar. And you know, there are times where I'm going a little bit harder. There are times where I have my non negotiables that I just, no matter what, no matter where I am, I make sure to hit it's like wiping my ass after I take a two have to do it, right? Like you wouldn't just get up and start walking out of the bathroom. This is a weird sort of derail from this, but I think you brought it up. And I'm going through something right now spiritually where I'm trying to see some things. And for years, because of the 12 steps, you know, when you are put into that environment, you know, they don't say you have to do anything. But a pretty powerful, strong recommendation on behalf of the whole 12 Steps community is to find a power greater than yourself so that you don't walk around thinking you are it.
A
Yeah, that's the number one thing about spirituality or God is the first rule is you're not it.
B
You're not it. Right? Like you can't be it. And so for me, I didn't grow up in a religious household, so like I just grabbed the bull by the horns there. And prayer is a massive, massive, massive, massive part of my, the only thing that I've done, and I've done a lot of things consistently to build business and you know, my body and my, my marriage and family. But the one thing that I have done absolutely consistency, consistently wherever I am, no matter what, for the last 20 years is pray on my hands and knees and I pray to God and I say the same prayer every morning and it's pretty long winded. And I pray for a lot of people, those I love and those I hate, or maybe I shouldn't say hate, but those I struggle with. But recently in the last year and a half, I've always thought of God as God. I try not to overthink it. I try not to dive too deep into it because it was never presented to me in any way as a secular thing as a kid. Like it just wasn't. And so, but recently I've been very curious about Jesus. Super curious. I'm listening to an audio sort of audio series right now about a guy who is like a well recognized business person who has built a pretty significant business. Never really shares about or had before this. Shared about his like passion for faith in Jesus and Christianity and by the way, was very skeptical before he stepped into the, into the Christian religion. Like super scientifically skeptical, right? Like, this is bullshit. There's no way. How can you believe all these things? Like, come on. And then he like spent years actually going through the Bible and one story after the next, after the next, uncovering the truth behind them.
A
The one thing that I'll say about my success is that if I tried to draw you a blueprint made that was based on logic. And I think everyone leaves this out, which kind of bothers me about people telling their story about success. Even the people that are very analytical, they can say that they followed the data and made good decisions every day, but there was a point where they made a decision based on faith. And faith is really just the substance of things hoped for and the evidence of things unseen. So all it is is a bunch of days of hope strung together, chasing the dreams. And the evidence of things unseen is the things, the visions that you're seeing in your mind, the inclination that you have that you could maybe kind of sort of do something. And where does those visions come from? And so eventually, you string those together, you've got faith. So even people that say, I don't follow God or I don't follow Jesus or whatever, if they're an entrepreneur and they've done something that they can't see, they have faith. They just need to apply it somewhere other than just to themselves. So it better be something greater than you, because that's where entrepreneurship gets toxic and addictive.
B
Yeah, I mean, I've never. And I have no problem saying this, you know, I've built two businesses, exited successfully. I'm in the. In the, you know, midst of building my third business. Well, I have never made a decision based on data. I have never. Not, like, maybe small little decisions that are gonna be, like, very tied to a financial statement, but every business I've ever created, everyone's told me, you're fucking crazy, dude. Like, that does not work out on paper. There's no way. What are you doing? Like, do the research, man.
A
You know, in fact, the last seven months, I thought I had to grow up because I've got, like, a private equity partner. And I'll be honest with everybody. I took a. I'm taking a shellacking. Like, granted, it's churning around now, but I try to go, oh, I need to be an adult. Don't make do it my decisions by intuition anymore. You've got a. You're getting the big money now. You have to be responsible. Right. And before what I do is I want the numbers, somebody's got to be tracking the numbers.
B
Sure.
A
So I'm gonna look at the numbers. I'm gonna tell you, I'm gonna. I'm gonna consult with God, I'm gonna say what my intuition is, and, like, guess what? Those numbers look great. Here's what we're doing. And that's how I was able to take something, you know, many businesses to the eight figures or whatever. And. And I stopped doing that. And that's exactly when we talked about. There was a question that you asked that was on that sheet that was like, what is the habit that you stopped? And it was. I stopped listening to my intuition. And I started taking the numbers and the data and myself too seriously. And that was the biggest mistake that I've ever made. And I learned that lesson very heavily. That some of my childlike entrepreneur grit and just belief in making those decisions by intuition wasn't just childish. It was based on evidence of all the years I had made micro good decisions. And so trusting that intuition is not just logical, it's responsible, certified by life.
B
Dude, I'm gonna steal that from you. Absolutely.
A
Please give it away.
B
I think in my opinion, there's no better education than experience. It's just. There's no better education than experience. And, you know, it sounds like you had some stuff as a kid. I certainly had some stuff as a kid. And you know, I get asked sometimes, you know, would you go back and change it? And my answer is, hell no. Hell no. I have no interest. And it was bad, dude. Like, it was not fun, you know, going through some of the things. But at the end of the day, it has ultimate. I'm grateful. I'm grateful because had those things not have happened, I can almost guarantee I'm not sitting here across the table from you talking about things that I'm really interested as my job.
A
Yeah.
B
This is work. This is freaking work. I am so lucky. I'm so lucky. This is my job or part of it. You know what I'm saying? And if I didn't deal with that stuff, yeah. Chances are I would be pushing paper somewhere.
A
Same thing. Everyone that comes in contact, like, for me, I'm grateful that you did because I got to experience this version of you that's inspiring, that rubs off on everyone else. Right. That gets them to believe that they can do something that they didn't prior think that they could do. That really only comes from pain. Pain, purpose, prosperity. So it's a requirement of it. And so we have to embrace it. And you know, and I've had to do that. I embrace it now. I'm proud. I'm an addict. It's one of my greatest unique characteristics. Now it has to be contained and managed. Otherwise it's misery for you and everyone around you.
B
Best friends that are legit in jail right now.
A
Right, right. And that. But I Bet little change in belief. They got a 10 million dollar business. You know what I mean?
B
It's so crazy, man.
A
Right. That difference. So anyways. But that's why. So like we have to be grateful for those moments. And the same thing is like I think everyone listening to this, whatever you went through, if you haven't gotten to the place of gratitude about the thing that you went through, then you're. Then there's probably more work to do on yourself.
B
Sure. In winding this thing down. You know, I really do want to ask you about the Lyme disease because I think I've shared about my Lyme disease.
A
Did we jump far enough for you guys? This is what happens though, when an energy is good and we got great stuff.
B
I know. The truth of the matter is, is that I could probably sit here and talk to you for seven hours straight. Or seven days. Yeah, man. I might have to come down to Tampa.
A
Dude. Come back or I'll come back at any time you need an open spot, I'm here for sure.
B
I. I've shared about my Lyme stuff. 2017 was one of the worst years of my life, if not the worst year of my life. From not knowing I had Lyme, but dealing with all the Lyme symptoms and everybody telling me I was actually losing my mind and it was a psychosomatic thing. Sent me to a psychiatrist. Psychiatrist prescribed antidepressants. You know, the whole thing. My mother, my wife, everybody was sick and tired of my complaining. My hands were exploding. I was getting like, like bumps on my knuckles. But they were like, yeah, but your blood work. And I'm like, but I don't know what to tell you. My blood work is coming back normal. I'm telling you, I'm dying here. I am so fucked up, I can't function. And they'd be like, yeah, but you work out. And I was like, that's the only thing that I can do in the morning that makes me feel human. Or me. By 4 o'clock in the afternoon, I am a zombie. I can't move, I'm having panic attacks, I've got anxiety, I have the worst gut issues. No, I'm sorry you can't see my gut issues. But I'm telling you, I got em. You know, like I have insane inflammation. My knees are killing me, my hips are killing me. My joints, my lower back, my hands, my feet, everything is going nuts. And finally I met a functional medicine doc named Frank Lippman who looked at me for five minutes in his office and was like, you've got Lyme disease. And I was like, doc, I've had Lyme. I've been checked for Lyme five times. He's like, not the Lyme test. I'm gonna give you super sensitive Lyme test anyway. He's like, I'm telling you, you got it. I'm gonna send you this little lab. It's not like a traditional Lyme thing. They don't do it in New York. But this one lab does it on 30th Street. Go there. Let me get the results. Get the results. Boom. Serious Lyme disease, Multiple co infections, mercury poisoning.
A
Yes.
B
The whole thing.
A
Yes.
B
I was, like, littered with all the things, right? And so that began my journey. And first he tried to zap it with antibiotics. He's like, you probably have had this for a long time. Let's crush it out of your system. That didn't work. Chelation therapy. I bought a infrared sauna, started using that daily. Obviously, tons of herbs and things like that. But the truth of the matter is, is that I have it under wraps. I've shared a lot about Lyme, and a lot of people have responded to me in this kind of story about Lyme. So I'm really interested in hearing. I've really done a good job of keeping it at bay between cold and hot and what I eat, what I don't eat. Staying away from dairy, staying away from gluten, staying away from refined sugar. Like, all the things I'm doing, all.
A
The fucking things I got you.
B
How are you going to get.
A
God? Kind of like, this is why. This moment I get giddy because this is 10 years of obsessing on the rare and unexplained, checking all the different clinics in the country, talking to all the different doctors, working 55,000 different cases, overseeing other doctors with other cases. Understand? Remember, my first job was watching rare and unexplained cases from the background. So, like, my sample size is one of the largest that I know, right. Because of my consulting career. So remember, I told you I'm good at patterns. So, like, pattern recognition is probably what I'm best at. Like, looking at a lot of things and being like, what makes certain things similar and how can we use those similarities to create cross.
B
OCD has anything to do with that?
A
Yeah, yeah, it's a little bit. Right. And. And so. So here's the interesting thing. Covid broke the case. Brother. So 2020, they did a study on 500 people that had active SARS. Covid. And they tested them for Lyme and EBV over 80% of people tested positive for early antigen Lyme and EBV and did not have Lyme or EBV. Now wait a minute, how is that possible? It's called molecular mimicry. So you could have come in contact. Many people actually come in contact with a tick that has Lyme but don't get Lyme disease. There are many people mono, everyone's got mono. But only a few people get put out of school for two months. When you eat spinach that happens to have, you know, too much staff on it or something like that, only nine people get sick from it. But it's. Now that's a problem.
B
Right?
A
Okay, what. But what we were seeing is long haul or Covid. So interestingly enough, the symptoms that you are describing from your line are the same as long haul or Covid. Ebv, Lyme, sibo, autoimmune disorders, all of them have the same symptoms. By the way, women that go into menopause, that have rare and unexplained conditions have all those symptoms. What do all of those have in common? They all have immune systems that get out of control. So one of the things that we couldn't figure out when we were working these cases with our teams was we were trying to watch an EBV level or a Lyme level like Babesia Lyme. Like you're watching these co infections cmv and you're watching them to try to explain if you're improving the recovery or not. Well, molecular mimicry shows us that your body can show an antigen of something you don't have an active infection for. So very similar. Like if you have a cold, you can show up for Lyme. If you have, because of molecular mimicry.
B
That'S the immune system putting out.
A
You can't feel antibodies like that. So like for example, if people have Hashimoto's, they feel their thyroid being really low. And usually a higher TPO level would indicate how bad you feel. But after you go on support and you deal with the root problem, your TPO level could be whatever you want and you don't feel it. So what we discovered and I'll take you through a full training and if you even want, I'll work with you for free. And I'm telling you in 12 weeks time you all heard it. When I change your life, the rest of it, whatever needs the whatever is left over when I do, you'll just give me a commitment that you are going to tell everybody you know, because I'm telling you now, brother, let's do this. Watch this. So we offer, like I said, 95% success rate. Because I'm like, what am I looking at? Something's not right. Because I'm the best in the world at gut, thyroid, whatever. I'm the best and I'm solving these cases and still 20% of people are coming back. It's worse or they're coming back and it didn't get better. Like what is going on? Right? And so this gets into learning about the immune system and how immunology works and it's super insane and complex. But there are some things that started to happen. Human beings, kids getting diabetes at 10 years old should be impossible with just ho hoes and bon bons and all that stuff. By the way, why, why women? 80% of women are autoimmune sufferers. 80% of long haul or Covid sufferers are women. 70% of rare and unexplained conditions are women. But men also get crossover with Lyme type 1 diabetes and a few others. So men can get caught in that crossfire and it's always high performing men. So you know, you hear about Jimbo who ran five miles a day every single day and never got sick, got Covid and died, right? It's because of an upright. It's a genetic predisposition to an upregulated immune system. So these people typically never get the cold or flu, right? Particularly in women. When's the last time you had a fever for cold or flu? It can always work a little different in men.
B
I'm, I, I can't, I haven't had a fever. I don't know, since I'm a child maybe.
A
How did I know that? That's a little weird. Why would I know that? I haven't been watching you. I don't know these things. It's because genetically you have an upregulated your. There's initiation and resolution phases. So I'm going to give people very short. If there's an immunologist watching this, he's going to go nuh. But the basics are initiation, phase resolution phase. So you've got your killers and you've got your cleaners. So some people go out and start the war. They got the bayonets, they're out there running around, they cause all the inflammation. When you feel tired and you're swelling and you're getting rashes and hives, maybe random hair shedding, your knees hurt, you got no endurance, vitality's out the window, doesn't matter what your hormone level is. You feel like crap. You could add testosterone or not. You know, it might make you feel better for a little bit, you know, thyroid hormone, whatever. So you get what's called hormone insensitivity. There's a million other things that happen. Gut issues. Why does everyone have gut issues? And then why does everybody have mercury or lead or whatever? Because everyone does. Whether it was the mold or whatever it is, it's all the same pattern. What happens is once the immune system gets hyper reactive, it puts a suppression on the endocrine system and the lymphatic system. Remember systems? The lymphatic is your highway for getting rid of stuff. So if you have too much inflammation and oxidative stress, everything slows down. It's like all the lights just went down to 80%. So everything slows down. Your ability to metabolize, typically fat, process food, digest, create energy. Any metabolism which is taking something and making it something else slows down. So everyone's got heavy metals. That's in your position. It wasn't what it could have been, what caused it. Sometimes people get lead exposure, pisses off the immune system. There is some trigger.
B
The body's just not getting rid of shit.
A
It's not getting rid of it. So now what happens is the. Those killer cells, they get, they either start making irregular ones or you make ones that no longer. They get damaged from too much. Like it's called a cytokine storm. When it gets too hot inside your body, some of those cells get damaged and they start making irregular cells. These irregular cells then don't die and they sit in your system. They're called undead cells, senescent cells. It's a real thing. Look this up. It's called immunosenescence. It's a real thing. So what happens is once you get the initial shock, the initial initiation, whatever it was, was very real. Maybe it was the tick. But you didn't have. I guarantee you didn't have the spoon.
B
I didn't.
A
Which is very weird, right? I've seen the spoon. I've seen classic. Most people don't have classic. Okay, so you had something that triggered. And it was probably multiple things. It probably wasn't one thing. Okay, multiple things with high stress, high on the go. Maybe you were a caffeine addict or something like pounding stimulants, right? And then going in the gym all the time, that will actually suppress your immune system a little bit. But then once you get an infection and you have a certain genetics that'll make it overactive. So now your Initiation phase. You're making killers on the field all the time. But you're not making enough of the healers. The things that go heal, the damaged cells, the ones that clean out the bad cells that clean off the war front so you can't heal. You just stay stuck in this spot. If anyone's listening, I know where you're at. Swollen, I'm tired, I'm bloated, my weight's not dropping. What we found out was we put CGMs on all these people, like continuous glucose monitors. Not your fasting glucose. Because you look in your blood work. Your immune system isn't in your blood. It's in your body. It's your tissues. 80% of it's there. Especially your lymphocytes, which is your adaptive immune system, which is what's out of control. So you can look at your blood work all day. Oh, this is the same. It looks fine. Or you're fasting insulin or fasting glucose. But your cgm, you're just going to look at your diabetic. Interestingly enough, the same. The people we put CGM in to get the cold or flu, there's. They look like a diabetic and it's called immunometabolism. When your immune system's upregulated, your sugars are all over the place. That's why your mood's off, your nervous system's dysregulated. That's why you got the anxiety and ain't coming from here. Anxiety doesn't come from your mind, by and large. It comes from your body. Your body's telling you something's wrong. Okay, so it was real. You knew something was wrong and no one believed you. I know what that's like. I lived that for years. Is a very lonely place of personal growth to try to transcend that. When people just think it's a behavioral issue and you're being accused of something and then you start thinking, what if it is me? Am I a fuck up? Am I a. You start. You start chiseling away at even the strongest mind. 100.
B
I fully believe that I was dealing with a severe case of hypochondria.
A
Yep. And then everyone listening too. They've been told the narrative. You're just fatter, you're not eating, you're. You're over consuming your calories, you're not working out enough stuff. You know, and. And sure, there's many Americans that are under active and overfed. That is true.
B
So what do we do?
A
So there. So what happens is you don't have enough of the immune cells that come heal everything, and they eat those cells out. They're called senescent cells. And they start to build in your body. So what's left over is not the initial thing. So we define things by the initial thing. Yeah, I have. So you. And you'll chase it as a narrative. It becomes your identity. I'm Mold. I'm ebv. I'm Lyme. That's bad, because it becomes an identity. And then that identity is what you chase because you have to fulfill what you believe. So you keep looking for more Lyme treatments. It's not Lyme anymore. The Lyme's gone. Or even if there's antibodies there, you're not feeling them. What you're feeling is an upregulated immune system that can get stimulated by anything. Now, because the immune system is everywhere. It's in every system of the body. So the one thing that's in every system is the immune system. So that's why you could do anything to one system, triggered it enough, and it would go everywhere. I work out too hard. Don't get enough sleep. Now I'm sensitive to every food. And I don't know when or why you're not sensitive. It's not the food's fault. Your immune system is oversensitive. I'll have you eating all food whenever you want in like 10 weeks. Anything that you want. It's not the food's fault. The immune system is just gnarly. And anything it sees twice or three times or anything that's a little bit harder to digest, it's going to go. I don't like.
B
You know what I think we should do? I mean, I think that a. Like, I'm so intrigued by this.
A
I'm sorry. I know. I'm going ham.
B
No, dude, I'm.
A
The end of the story is this. There's senescent cells. You've got to get them out of your body. Okay. There's a. There's ways through autophagy. That's why sometimes doing ozone at the same time, micro does it. But when you get inflamed, you're going to see how your sugars do weird things and how your body's still hanging on to some of those senescent cells. That's why you still. They block messages. So, like your hormones, you're not feeling them every day. You're not feeling the energy every day because they. They get in the way. They're like hot coals in there. And they don't transmit energy, they don't transmit messages. So there's these cells and they know because they've been cutting open elderly, finding packets of like senescent cells in people and they're like, what is this? And they don't believe it's in someone your age or someone who's 20 or they're even seeing it in kids now. And so the point of the story is, is that after the humane condition is over, there's a four step process that you can do that will calm the immune system. And as soon as you bring your sugars down a little bit more, then you'll go deep into autophagy. And then we do different autophagy systems. It will eat those cells out. That could be fasting keto, a couple different things. It will eat the rest of the cells out. And one day you're going to wake up and everything's going to be lifted. And I know it sounds crazy, but we do it. When doctors see what we're doing, they'll come work for me. Or coaches, they'll quit their jobs once they see it, they're like, this is real. And, and that's why I can be so bold about it. Use car sales.
B
I mean, I got to do it. I think this is. So what I was going to say was a really cool thing to do would be to make a full on 10 to 12 week long content journey around it.
A
I'm in, man.
B
You know, I think I feel like, because I'm always down to try some stuff. I mean, you said it right? Like you, you chase the lime, the lime treatment. And for me, you know, like I, I've really kind of like thank gosh and God that I've been able to step away from where I was in 2017 and 2018, where it really did fully consume my life. Right? It fully consumed my life. It was brutal. And I thought I was dying. I thought I had cancer. I was like, it was really. I got really deep in the. And the scares. Right. Thank God. I don't have anywhere close to those thoughts. And really kind of what I've chalked it up today is like I live with Lyme disease and I do my best to keep it at bay by the, by the habits that I conduct.
A
I'm done with that belief. I'm done with that belief.
B
Okay, I'm in. You got me, dude. That's it. Yeah.
A
That's awesome. I can't wait. We'll show everybody.
B
It would be pretty cool to be able to launch this podcast with either half of the information or potentially 3/4 of the way of us walking this path and me really sharing on a weekly basis where I'm at, brother, I.
A
Am game, and I cannot wait. The Lord is going to do good work.
B
Amen.
A
It's not a hyperbole. It's someone who's just been doing this and is obsessed with exactly this, these stories. Because, like, when I was in that place, I promised that if I ever met people in that place that I would do everything that I could because I don't want to leave anyone there. No man left behind. Because you know what it's like. And most people break. And you didn't break because you're a tough son of a bitch, but it brought you closer to God did. And then now you've got the commission. The commission is to what, Go help others, right? Because you have to. You come out of an experience like that, there's only one answer, right? You could have been left.
B
What we're doing here now is 95 to 97%. I mean, there is 3 to 5% of me creating something for my brand here, but the majority of what I do here on this podcast is really. This is my way of trying to be of service to. At scale, right? Like, really trying to share stories that I've encountered, experiences that I've encountered, and then inviting people on the podcast to share their stories, their experiences through decisions that they make on a consistent basis that have ultimately created freedom in their lives.
A
Right?
B
It's not about fucking being happy all the time. It's not about being, like, the best. It's about, like, having a sense of freedom in your life and not looking at fear as the enemy, rather looking at fear as the magnet to success. Because I just believe that, right? Like, you've gone through a lot of shit that was painful and scary. You got on the other side of it and you found this freedom. I've gone through a lot of shit that's painful and scary. Fear evoking, sometimes crippling. But like the bison, you know, I choose to run at it as fast as I can because I know. And, you know, and probably at this point, a lot of people that listen to this podcast know there's only one thing on the other side of fear.
A
Yeah.
B
And that's fucking freedom. It just is. Fear is the greatest thing God's ever given us. Right? Like, fear is, in my opinion, without it, there is no glory, you know?
A
Yep. If anybody else is feeling the way it's been moved by this, we don't you know, we're not that salesy, but we definitely want to just provide you insight on what you're going through so you can reach out to me. Events underscore Pitstick. It's like an Australian deodorant pit and stick on Instagram or you can go to vitalcoaching.com but you can just send us a message about what you're going through through. And I guarantee you I can understand and at least you can feel heard and seen and we can point you to some resources because you don't have to do it alone. And then if you decide, you know you can, you can come and get support and have someone do it with you. And that's what we do best. So.
B
Dude, I can't. I was going to ask you where we can, where we can follow along and, and engage where the audience can do that. So you did that. So thank you. Dude, this is such a great combo. Your energy is infectious. And you know, I've got a hop on a train back to upstate New York. Unfortunately I'm going to be sitting on a train for 2 and a. 2 hours and 20 minutes like buzzing because of how excited and the energy is just real, man. And, and I can. Your passion is. It's like obvious is an understatement. It is like you could feel it in the air, dude. It's really strong and so.
A
Same same man. That's because cuz certified by life, man. I mean, there you go.
B
You know, I'm gonna. That's, that's certainly one.
A
And that's what you feel when you meet someone like that. You're like, oh, okay, you're one. And then, you know. Yeah, man.
B
Thank you, man. Thank you for sure.
A
Thanks for having me.
B
Guys, gals, everyone, from here to there and everywhere. What an epic episode of the Creatures of Habit podcast. I was, I was really excited to meet Vince. I had some friends. He had posted something on social media earlier today saying that he was coming on the show and that a bunch of friends DM me, a really close friend of mine who was actually my bodybuilding coach for years, DM me and say, holy, Vince is coming on the show.
A
You gotta.
B
And so I just, you know, really excited and I'm grateful, I'm grateful that I get to meet people like this to share with us their, their, their wins and share with us, you know, things that they've applied to their lives that have given them the seat they sit in through no shortness of hard work. But ultimately just, you know, I really do feel blessed that I get to do this on a regular basis. And guess what? If you loved this podcast as much as I did, you can feel this energy by sharing it to your friends. Share this podcast with your friends. Share it with your family. Share it with someone you're struggling with. Share it with everyone. Post it on social media. You know that this podcast is bringing value to your life. This specific episode is gonna bring an enormous AM value. And also reach out to Vince and follow him on social. And if you're like me and you've struggled with some of these things that we've just talked about, I don't have to think any further in my sort of journey of trying to figure out what I should do to help me get out of this place or help me keep these things at bay. Like, you could just sense, I'm sure through your headphones the energy and the passion that Vince has for this. So you know, a five star rating and a review would be fantastic. I appreciate you for that and you know I love you and I appreciate you. You listening to and subscribing to this podcast means the absolute world to me. It helps us grow. It helps me get the word out for creatures of habit. And I love nothing more than sharing my experience with you guys, with the hopes that it brings a smile to your face and makes you a better human. And there you have it folks. I hope we delivered some valuable content for you to implement into your life on a daily basis. Please remember that our habits have the power to make us or break us. Replacing bad habits with great ones is.
A
The answer to living a life of happiness, optimism and high performance.
B
We are capable of achieving anything. We all have what it takes to give it all we've got. Commit to one great habit each day and truly commit and watch how everything in your life starts evolving from good to great. If you enjoyed this podcast, please follow us wherever you listen to your podcast, give us a five star rating and a nice review that will help us grow this podcast, bring on more amazing guests and continue to deliver invaluable content on a weekly basis. Lastly, please share this podcast with any.
A
Friends or family that you think might appreciate.
B
And always remember, want plus do equals have.
A
Until the next one fam.
B
Peace.
Kreatures of Habit Podcast Episode Summary
Title: Vince Pitstick on BEING The Change in Healthcare: Empowering Lives Through Coaching
Host: Michael Chernow
Guest: Vince Pitstick
Release Date: October 30, 2024
In this compelling episode of the Kreatures of Habit Podcast, host Michael Chernow welcomes Vince Pitstick, a dynamic figure in the functional medicine space. Vince shares his transformative journey from battling addiction and chronic illness to founding Vital Enterprises, the largest one-on-one functional health coaching business in the United States. Together, they delve deep into the nuances of functional medicine, the shortcomings of traditional healthcare, and the power of committed habits in achieving personal and professional success.
Vince opens up about his challenging early years, marked by a rare form of Obsessive-Compulsive Disorder (OCD) and a tumultuous relationship with the conventional medical system. Diagnosed initially with behavioral disorders, Vince recounts how trauma and chemical exposures on his family farm contributed to his struggles.
Vince Pitstick [06:15]: "I fell out with the conventional medical system very early because most of them either said I had behavioral problems or wanted to prescribe a bunch of psych meds."
His path to recovery was neither straightforward nor easy. Self-medicating with drugs to cope led him into addiction, prompting him to embark on a 12-step program and explore spirituality to rewire his brain.
Vince Pitstick [07:56]: "Addicts are typically looked at through a lens of like a waste of space... they are some of the most loyal, dedicated humans on the planet."
Vince passionately contrasts functional medicine with the traditional healthcare system, which he criticizes as being reactive rather than proactive—focused more on "sick care" than actual healthcare.
Vince Pitstick [01:54]: "Functional medicine and sort of living a functional, holistic lifestyle is very, very different... it's the exact opposite of what we're taught growing up."
He explains that functional medicine addresses the root causes of ailments through a comprehensive, multi-faceted approach, rather than merely treating symptoms.
Starting as a personal trainer during his recovery, Vince recognized that most health issues extend beyond fitness. He envisioned Vital Enterprises as a holistic solution center that integrates various health disciplines—nutrition, supplementation, hormone therapy, and more—under one roof.
Vince Pitstick [14:32]: "I wanted to become a solutions place. Coaches that could guide people and coordinate all the things together could be better."
His innovative approach attracted significant attention, leading to collaborations with global health organizations like Metagenics and training under Dr. Jeffrey Bland, the creator of the Institute for Functional Medicine (IFM).
Vince emphasizes how his personal battles with addiction have become a cornerstone of his professional success. He views his addictive tendencies not as weaknesses but as unique characteristics that, when properly managed, drive his relentless pursuit of helping others.
Vince Pitstick [07:56]: "I embraced it now. I'm proud. I'm an addict. It's one of my greatest unique characteristics."
This self-awareness allows Vince to harness his determination and obsession towards building and scaling his business, ensuring that Vital Enterprises remains at the forefront of functional health coaching.
A significant portion of the conversation focuses on the importance of a structured morning routine in shaping one's day and, by extension, their life. Vince shares his personalized routine designed to cultivate positivity, gratitude, and spiritual grounding before tackling the day's demands.
Vince Pitstick [31:32]: "For anybody actionable steps... when you wake up in the morning it's move, feel, think in that exact order."
His routine includes physical movement (stretching or running), breathing exercises, gratitude practices, spiritual prayers, and cold plunges or sauna sessions.
Vince Pitstick [34:54]: "Gratitude is for all the things I'm thankful for... I'm thankful for my house, my dog."
This disciplined start helps Vince manage stress, maintain focus, and make decisions from a place of strength rather than fear.
Vince candidly discusses his battle with Lyme disease, highlighting the systemic failures in diagnosing and treating chronic illnesses within the traditional healthcare framework. He shares his experience of being misdiagnosed and the turning point when he met Dr. Frank Lippman, who finally identified his condition accurately.
Vince Pitstick [44:38]: "My mother, my wife, everybody was sick and tired of my complaining... finally met a functional medicine doc."
Vince delves into the complexities of the immune system, illustrating how chronic inflammation and autoimmune responses can mimic or obscure primary diseases. He introduces concepts like molecular mimicry and immunometabolism, explaining how his approach at Vital Enterprises targets these underlying issues to foster genuine healing.
Vince Pitstick [50:18]: "When your immune system's upregulated, your sugars are all over the place... why your body's still hanging on to some of those senescent cells."
His commitment to solving such intricate health problems underpins the high success rates of his coaching programs.
The dialogue between Michael and Vince touches upon the balance between data-driven decisions and trusting one's intuition in the entrepreneurial journey. Vince shares a pivotal moment when he shifted from relying solely on intuition to integrating data and consultation, only to realize the importance of maintaining that intuitive edge.
Vince Pitstick [41:38]: "I stopped listening to my intuition. And I started taking the numbers and the data and myself too seriously. That was the biggest mistake."
He underscores that true success lies in harmonizing logical analysis with gut instincts, a lesson borne out of his own experiences navigating business growth and personal challenges.
As the episode draws to a close, Vince and Michael reflect on the transformative power of embracing one's past struggles and turning them into strengths. Vince reiterates his mission to empower individuals through Vital Enterprises, offering personalized coaching that transcends conventional medical treatments.
Vince Pitstick [63:46]: "We are capable of achieving anything. We all have what it takes to give it all we've got. Commit to one great habit each day and truly commit and watch how everything in your life starts evolving from good to great."
Vince also hints at future collaborative projects, including a content journey focused on his methods for combating chronic illnesses like Lyme disease, inviting listeners to join him on this path toward holistic health and unwavering commitment.
This episode of the Kreatures of Habit Podcast offers profound insights into the intersection of personal struggle, professional triumph, and the relentless pursuit of holistic health. Vince Pitstick's narrative is a testament to how embracing one's past and cultivating disciplined habits can lead to groundbreaking success and meaningful impact on others' lives. Whether you're battling personal challenges or seeking to enhance your daily routines, Vince's story provides both inspiration and actionable strategies to redefine your path to success.
For more information on Vince Pitstick and Vital Enterprises, visit vitalcoaching.com.