Kreatures Of Habit Podcast
Episode: Your Supplement Stack, Simplified with Steve Martocci
Release Date: July 23, 2025
Host: Michael Chernow

Introduction

In this episode of the Kreatures Of Habit Podcast, host Michael Chernow engages in a comprehensive discussion with Steve Martocci, a prolific entrepreneur renowned for founding GroupMe, Splice, and Blade. The conversation delves into Steve's entrepreneurial ventures, his personal health transformation, and his latest endeavor, Supco, a platform aimed at simplifying and optimizing supplement stacks.

Entrepreneurial Journey and Blade [02:03 - 05:21]

Steve Martocci begins by sharing his experience with Blade, a helicopter transportation company designed to alleviate the notorious traffic between New York City and the Hamptons. He explains the inception of Blade, highlighting the need for efficient transportation solutions:

“Blade is an interesting story because I founded GroupMe and then Blade and Splice at the same time… it was really Rob's dream. What Rob built was incredible.”
[02:03]

Steve emphasizes his passion for creating category-defining companies that revolutionize existing markets:

“Everything you do is like 10x better than the experience that existed before.”
[04:33]

Early Entrepreneurial Attempts and Failures [05:21 - 10:01]

Steve reflects on his early ventures, notably Simpact Technologies, which aimed to bring dynamic images to MySpace profiles similar to Lance Armstrong’s bracelet. Despite initial client successes with brands like Starbucks and 100 Flowers, the venture ultimately failed due to burnout and inadequate funding:

“This was friends and family and all that stuff… I just burned out all my family's money.”
[08:17]

He candidly discusses the emotional toll of this failure, expressing regret over not meeting familial expectations:

“It's a fail that has had a happy ending over time… it was a good 20 years of just knowing I’d let my parents down.”
[09:12]

Health Transformation and Supco [11:49 - 25:02]

Steve transitions to his personal health journey, detailing his lifelong struggle with weight and hypothyroidism. His turning point came after selling GroupMe, prompting him to seek functional medicine:

“I can’t anymore. I need to live. This is important.”
[12:01]

Through comprehensive lab work and a tailored supplement regimen, Steve achieved significant health improvements. This transformation inspired him to create Supco, a platform dedicated to helping individuals optimize their supplement stacks:

“We want everyone in America to be on the tailored, optimized supplement stack that is right for them.”
[19:56]

Supplement Stack and Industry Insights [25:02 - 41:27]

Steve delves into the intricacies of the supplement industry, sharing insights from independent lab testing. He reveals alarming findings, such as creatine gummies on Amazon lacking actual creatine content:

“Everyone's on gummies right now. And of the four of the top six creatine gummies on Amazon had zero creatine in them.”
[24:44]

Highlighting reputable brands, Steve praises Thorne for its transparency and quality standards:

“Thorne is a 9.44 as a brand on the platform… better than 99 of the brands that are on the platform.”
[29:29]

He also discusses the importance of adherence to supplement regimens and the challenges consumers face in determining efficacy without proper tracking:

“Most people don’t know what to do next or they've started taking things from random advice… we give you the ability to optimize your stack further.”
[19:56]

Steve shares his personal supplement stack, emphasizing scientifically-backed products like Urolithin A for longevity and Fit Bionomics’ Nella probiotics for gut health:

“Urolithin A is a longevity thing… it's about keeping your mitochondria and muscles going strong.”
[31:35]

Personal Habits and Routines [57:19 - 63:55]

Towards the episode's conclusion, Steve outlines his daily and weekly routines, balancing business responsibilities with personal health and family time:

“If I don’t force myself into a workout, I do not really have one unless I start really nailing it with a class or I have a personal trainer.”
[57:19]

He discusses the evolution of his routines post-parenthood, adapting to new life demands while maintaining his commitment to health:

“Dad life is like a fucking different game. I am still trying to figure it out… I have to pick up my kid and be able to keep pace with them.”
[60:43]

Steve emphasizes the importance of sustainable habits tailored to one’s life situation:

“Your life situation is going to create only a certain amount of bandwidth for your habits… adapt to where you are.”
[61:42]

Notable Quotes

• Steve Martocci: “Everything you do is like 10x better than the experience that existed before.”
  [04:33]

• Steve Martocci: “GroupMe was made to go to concerts with their friends because I just wanted the app to exist.”
  [10:23]

• Steve Martocci: “Starting to take thyroid medicine, dial in my hormones, dial in my supplements… just create the loop of doing the quarterly blood work.”
  [12:57]

• Steve Martocci: “We want everyone in America to be on the tailored, optimized supplement stack that is right for them.”
  [19:56]

• Steve Martocci: “Thorne is a 9.44 as a brand on the platform… better than 99 of the brands that are on the platform.”
  [29:29]

• Steve Martocci: “Your life situation is going to create only a certain amount of bandwidth for your habits… adapt to where you are.”
  [61:42]

Conclusion

Steve Martocci’s journey underscores the profound impact that consistent habits and informed decisions can have on both personal health and entrepreneurial success. His insights into the supplement industry and commitment to creating a platform like Supco provide valuable guidance for listeners aiming to optimize their own routines and health practices. The episode serves as an inspiring testament to the synergy between disciplined habits and achieving sustained success.

For more insights and to follow Steve Martocci’s journey, visit Supco and connect with him on Instagram and X (formerly Twitter) under his handle @SupcoSteve.