Kentucky Sports Radio (KSR) - Episode Summary Episode: 2025-02-25 - KSR - Hour 1 Release Date: February 25, 2025 Host: Matt Jones Co-Hosts: Ryan Lemon, Drew Franklin

I. Introduction and Major Announcements

Extended Partnership with iHeart At the outset of the episode (03:15), Matt Jones shared exciting news with the audience: he has extended his partnership with iHeartPodcasts for an additional five years, ensuring that Kentucky Sports Radio (KSR) will continue to broadcast through the end of 2029. This extension marks the show's 15th anniversary in September and sets the stage for celebrating two decades of Kentucky sports coverage. Matt expressed his enthusiasm, stating:

"I've extended my deal with iHeart for five more years to do Kentucky sports radio through the end of 2029." (03:15)

II. Personal Reflections and the Show’s Impact

Matt Jones’ Journey and Commitment Matt delved into his personal journey, revealing that there was a time when he contemplated stepping away from the show. Reflecting on a pivotal moment after a significant loss in Pittsburgh (04:24), he discussed how a rejuvenating trip and positive developments within the Kentucky basketball program influenced his decision to continue. He emphasized the indispensable role the show plays in his life:

"There was a lot of energy, which I could feel, which was good... I'm not ready to move to a retirement home yet." (05:00)

Listener Testimonials Matt highlighted the profound impact KSR has had on listeners, sharing heartfelt messages from those who rely on the show during challenging times. One listener mentioned:

"I had a family member sick and we sat and listened to this." (10:46)

Ryan Lemon added a personal touch by relating how the show resonates with listeners on a deep emotional level:

"The show gets me every time." (10:46)

III. Show Dynamics and Team Cohesion

Maintaining a Core Team Throughout the episode, Matt praised the show's longevity, highlighting the strength of maintaining a consistent core team for over 13 years. He contrasted this with national shows where host relationships often deteriorate, leading to frequent changes. Matt proudly noted:

"For 13 years, it's been this core group, and they're just that... we are friends." (08:53)

Attracting a Younger Audience with Mario The addition of Mario to the team has been a strategic move to engage a younger demographic. Matt mentioned that Mario's presence has successfully bridged the gap between different age groups, making the show more inclusive and relatable to a wider audience:

"We have picked up in the last year a younger audience... Mario has helped make that happen." (10:02)

IV. Media Mediums: Radio vs. Podcasts

The Enduring Relevance of Radio A significant portion of the discussion centered around the relevance of radio in the digital age. Matt advocated for radio's unique ability to offer live reactions and authentic interactions that podcasts, even live ones, struggle to replicate. He argued that radio remains the most versatile and accessible medium:

"Radio is the best medium... You can take it with you." (15:01)

Live vs. Edited Content The conversation highlighted the spontaneity and authenticity of live radio, contrasting it with the editable nature of podcasts. Matt emphasized that radio captures genuine moments and personalities without the possibility of post-production manipulation:

"When you listen to someone on the radio, like that's who they are... you can't fake it on radio." (15:01)

V. Upcoming Projects

New Weekly Non-Sports Show Looking ahead, Matt announced the launch of a new one-hour weekly show dedicated to non-sports topics, slated to begin in May. This show will feature interviews and will be broadcast on WHAS and WLAP, in addition to being available as a podcast. Matt shared his excitement about expanding his content offerings:

"It'll air on WHAS and WLAP, but then also be available on podcast." (22:14)

VI. Listener Interactions

Stories of Discovering KSR Listeners shared their unique stories about how they first encountered KSR. From being introduced by friends at UK games to stumbling upon the show while working, these anecdotes highlight the diverse ways KSR has built its loyal fanbase. One listener recounted:

"I heard about the Kentucky Sports Radio podcast... I've still listened for 20 years even though I hate Kentucky." (24:44)

Creative Team Name Suggestions During an interactive segment, a listener suggested the team name "Pope's Pickups," referencing Coach Mark Pope. This sparked a humorous exchange about Ryan Lemon's new gelled hair, adding levity to the discussion:

"Pope's pickups. I'm sticking. You know, the Mountain Mamba." (33:10)

VII. Sports Analysis and Discussion

Player Minutes and Team Strategy A significant portion of the episode was dedicated to analyzing the Kentucky basketball team's strategies, particularly regarding player minutes. Matt and Drew discussed Coach Mark Pope's comments on players Amari Williams and Jackson Robin Robinson, debating the optimal minutes to maximize efficiency:

"Amari is at his most efficient between 22 and 28 minutes... I'm still going to put my money on we see Butler against Auburn." (26:52)

Upcoming Kentucky vs. Oklahoma Game The hosts provided an in-depth preview of the impending Kentucky vs. Oklahoma game, discussing the stakes involved for Oklahoma’s coach and the potential implications for the team’s postseason prospects. They pondered the game's unpredictability, especially in light of new ticketing policies:

"You better show up... if we lose, there's a decent chance we're playing on Wednesday." (31:26)

Ticketing Policy Concerns Matt raised concerns about the SEC tournament’s new general admission policy, forecasting potential chaos if Kentucky earns a spot on a Wednesday night. He humorously suggested listeners purchase tickets immediately to secure prime seating:

"Just a little heads up of what could be to come if we lose tomorrow night." (37:57)

VIII. Closing Remarks

Gratitude and Future Outlook As the episode neared its end, Matt expressed heartfelt gratitude towards his co-hosts and the loyal audience, acknowledging the collective effort that has sustained KSR’s success. He reflected on his unexpected career path from law to radio, emphasizing fulfillment and community:

"I never would have thought 25 years ago that this would be my life... it's so much more fulfilling for me." (13:09)

Final Thoughts on Longevity and Success Matt concluded by celebrating the show's achievements, including its top ranking among women listeners aged 25-54, a rare feat for a sports radio show. He reiterated his excitement for the future and the continued journey with KSR:

"There's no sports show that's in the top 10 in that demographic and we're number one." (12:07)

Notable Quotes with Timestamps

• Matt Jones on Deal Extension
  "03:15: "I've extended my deal with iHeart for five more years to do Kentucky sports radio through the end of 2029."

• Listener Impact
  "10:46: "people have been saying this forever and... this is immensely gratifying."

• Radio vs. Podcasts
  "15:01: "Radio is the best medium... You can take it with you."

• Upcoming Non-Sports Show
  "22:14: "It'll air on WHAS and WLAP, but then also be available on podcast."

• Team Name Suggestion
  "33:10: "Pope's pickups. I'm sticking. You know, the Mountain Mamba."

• Gratitude Towards Team and Audience
  "13:09: "I never would have thought 25 years ago that this would be my life... it's so much more fulfilling for me."

This episode of Kentucky Sports Radio provided a blend of personal insights, audience engagement, and in-depth sports analysis, reinforcing the show's pivotal role in the Kentucky sports community. With the extension of Matt Jones’ partnership and upcoming projects, KSR continues to evolve while maintaining its beloved core values and strong listener connections.