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Matt Jones
Ice Cube's Big Three is the surprise hit of the summer. This Saturday, 4pm Eastern on CBS, with playoff elimination on the line. The most physical, fiercest and competitive basketball in the world. Miami's Michael Beasley and Lance Stevenson must win to make the playoffs, and breakout star Dwight Howard of the LA Riot will battle Gary Payton's Boston squad in a do or die match for both teams. Six teams are allowed for four spots and all must win. There's no crying in the big three, and the no holds barred action starts Saturday at 4pm Eastern, 1pm Pacific. Presented by iHeart.
Ryan Seacrest
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Shannon The Dude
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Drew Franklin
Nmlsconsumeraccess.Org welcome to hour two of Kentucky Sports Radio presented by Stockton Mortgage. Now here's Matt Jones.
Shannon The Dude
Welcome back. Hour number two, Kee Sports Radio, 859-280-2287. The text machine is 772-7745254. There's some big breaking news. Let's throw it out there.
Drew Franklin
Do I need the. The breaking news?
Shannon The Dude
Yes, you do. One in UK and JMI have re signed at a six year extension to their media rights deal. It will be 15 years, an estimated $465 million. It's an amazing amount of money. But you JMI will take on new responsibilities. I think this is the key takeaway I'm going to read you. This is from John Hale's article in the Herald Leader. Under the terms of the agreement, UK will get 80% of all revenue from inventory and advertising opportunities. That's probably normal jmi. This is the interesting part to me. JMI will take over responsibility for negotiating name, image and likeness endorsement deals for UK athletes, taking over what previously was run by Club Blue. There will be a new subscription service run by JMI called BBN United. Hmm. Well, all right. Yeah. I don't know. I gotta, I gotta think about this before I have strong opinions.
TJ Smith
I have strong opinions. You want them?
Shannon The Dude
I mean, have you, have you, have you thought about them before you, before you.
TJ Smith
Every time I do a rapid reaction in 10 degree weather on the sidewalk.
Shannon The Dude
I think about it. Yeah, we'll go for it then.
TJ Smith
No, honestly, with the collective thing, I do worry about having your collective affiliated with the school. I'm not saying we need to cheat, but other schools, they get in the gray area with their collectives.
Shannon The Dude
Yeah.
TJ Smith
Until this all gets polished up, I think that.
Shannon The Dude
Okay, so I don't know how to, I don't know how to explain this because I'm gonna have to kind of explain what it's been. This is not what I, what I thought I was gonna do day. We were gonna have fun. But let me give you the basics. Okay. And then, and Drew knows this. So I'm gonna talk to Drew, but he already knows this stuff. Let me, let me explain to you how this was done for the last two years and then how it will change what would happen for two years in the last two years. If is if Mark Pope wanted Shannon the dude to play basketball, Mark Pope would Get Shannon the Dude. And Shannon the Dude would commit to Mark Pope with an understanding that Shannon the Dude would then have to be reach another agreement with Club Blue for the amount of money. And if Club Blue and Shannon the dude couldn't reach that amount of money, Shannon the Dude could go somewhere else. But Club Blue played a key role. I would argue it's the difference. It was like in pro sports, what a. What a GM and a coach does, right? A coach can want you to come, but ultimately it's the GM to do the contract. And Club Blue was the gm. And I genuinely thought the person that worked for Club Blue did an amazing job. I think when this roster takes the floor next year, Mark Pope should get round of applause number one. But standing in the background is going to be a person that nobody knows who they are except a handful of people. And they should get the second round of applause and they won't because nobody knows who they are and they don't really want people to know, but it's just true. And that second person played a key role. I got wind that this was coming a couple weeks ago and I'll freely admit I'm worried about it. I'm not gonna. I. I wanna be very careful to not like freak out because we'll see and I wanna give everybody a chance. But now that role, which was the role of Club Blue, will now be jmi. JMI is now gonna be negotiating those deals. By the way, this is what all schools are now going. They're gonna have a. But what I think most schools are doing is they are hiring an individual who is good at playing that role. Our Club Blue guy, is to be that for, for uk. I wanted the Club Blue guy, Shannon, to have that role for uk. I wanted UK to hire him. Right? He probably makes too much money, be honest with you. He probably doesn't want to do it, but that's what I wanted. I wanted him to be our GM of sports because he's smart and I just knew he could do it. JMI is now going to do it. The question is, do you have confidence in JMI to be our gm? We'll see. I mean, I'm not going to say they can't, but I've had to deal with JMI as much as anybody on earth except the people at uk. It's not been a great relationship the vast majority of the time. I want it to be a good relationship. I have tried multiple times. We have met multiple times. I'd love to meet again. I'd love to make stuff work. The jmi. First of all, this is a lot of money. UK is getting a lot of money here. UK is going to be. If you're worried about UK having money, they're going to have the money. Ain't going to be too many schools in the country that's going to get that amount of money. I mean, what are we looking at? 10 year, 15 years? $465 million? What's. What's the math on that? 350. That's over $30 million a year. All right, you just paid for your rev share. I mean, you just paid for your rev share right there. But I have always thought JMI was like a step behind. Now they better be a step forward because they are now entering the business of they're doing everything for uk. They're selling the ads, they're negotiating the players. Everything is now jmi. When you're talking about UK athletics, it's now UK athletics and jmi. JMI is now in the business they've always been in, but they are in the business of advertising, like jmi. If they're negotiating these deals, they're going to basically own the players rights. I worry. I mean, this is. This is weed stuff. But can we do weed stuff here for a second? Then we'll talk about Tyrese Maxey and his canoe. Let's say UK has an official car dealership deal with Matt's Cars. Okay? Matt's Cars is the only car dealership that can advertise with uk. Let's say they go get Shannon the dude is a player. Are they going to tell Shannon the dude? The only nil deals you can sign are with Matt's Cars. In the past, they weren't able to do that because the collective was outside of the school. But now, if they do it and Shannon has Bob's Cars over here saying, I'll give you $2 million, and JMI and UK say no, then Shannon might go to Louisville.
Drew Franklin
I would never do that.
Shannon The Dude
So this is freedom.
Drew Franklin
Yeah.
Shannon The Dude
That's what I worry about here. I worry that they're going to try to keep everything in house. If you're not a JMI advertiser, then players can't do advertising for you. And we streamline everything through that and then we lose players. That's what I worry about. And it's what I worried about when I first heard of this arrangement a couple of weeks ago. It's still what I worry about. Because, you know, these players, we got to get players, right? And if we make it to where these players can't, can't cut a deal with another partner. Will that hurt us? I don't know. So, you know, for better or worse, richer or poor, till death do us part. UK Athletics and JMI are married now, not just in who puts these radio games on, who puts the Big Blue madness on. They are now partnered on getting players. I don't know if JMI has any experience getting players. The guy that used to do it does professional athlete contracts. He knew how to get players. Do these people. I guess we'll find out. So I, I'm glad UK is getting that money. But if you want to say Matt Jones is nervous about something for the future of UK sports, this is the thing to be worried about. Mark Pope, as good as Mark Pope is, at the end of the day, if the money and the negotiation is not there, it's not going to matter. Right. If Shohei Ohtani loves Terry Francona, if the Reds don't pay him, he ain't coming. Right. Same thing here. And do you. What do you. Do you agree with all that?
TJ Smith
I do. And it seems unless I'm proven wrong, the rival schools aren't getting rid of their outside collectives. So as you're saying, you're worried about, you know, them kind of monopolizing what, what, you know, local businesses they can use to the Tennessee's, the world. We know how messy they get. I'm not saying you need to go out and cheat with collectives, but I do think there needs to be an outside option where they can, you know, have, have more, more deals they can sign and all that not be limited to what JMI wants them to do. I don't know that any other school is keeping all their, at least the ones on our radar that is keeping all their nil with their media rights like UK is now. I think you need the outsiders.
Shannon The Dude
Yeah, I don't know. I mean, I don't know now, could it work? I'm not, not gonna say it can't. Maybe, you know, maybe I'm wrong, but I have personally tried over the years to come up with new creative arrangements to help a lot of things that would have been beneficial to us. I'm not going to act like they wouldn't, but also would have been beneficial to uk, UK student athletes and I have always found it difficult and I hope it works out. This roster in basketball this year was. People don't understand what a jigsaw puzzle it is. Right? And this is how it's going to be every year going Forward. And you better have somebody who's good at jigsaws, right? Or good at Rubik's Cube or whatever analogy you want to use because this is complicated stuff. And you know, all right, so I mean, I'm learning this on the air. Here's. Let me just give you another example. And this is a little thing, but here are the examples of how you've got to be forward thinking. And I'll make this message directly to UK and to the folks now, jmi, we're learning this live on the air. A proactive media response would have been, Shannon, to give us this hint the night before. Yeah, talk us through what's happening so that we're not learning live on the air and reacting. By the way, that's what they used to do. They used to tell me in the night before and go, okay, you can't put this out. But I want you to understand what's happening so that when you talk about it on the air, you're informed. Right.
Drew Franklin
And if you don't think like that.
Shannon The Dude
They don't think like that. They used to do that with all the media. They would sit there and say, okay, media, here's the announcement tomorrow. Do you have questions? We'll answer. That way when you tell the people the information, you've got it. They don't think like that anymore. So everything I said to you is my natural reaction. Could it be wrong? I guess it could. I don't think it is, but I guess it could. But I learned it as you did.
TJ Smith
I said, their, their hand is in everything now. So we're almost UK slash JMI fans. Do we start chanting JMI games like.
Shannon The Dude
Jmi, they are the UK sports or overlords now. And let me ask you a question. Who Eve? I mean, I do, but do fans even know who they are? No. So when, when, when Mitch Barnhart made the decision to create this Champions Blue and all this, we are taking our public UK sports and they are now, for the most part, outside of Mitch, going to be run by people that the general fan doesn't know. And we're going to get the results of their decisions and we're not going to know who they are. So, you know, I hope it works. I'm not negative about it, but I'm also like what we were doing with, with. Well, I've already forgotten the name of it. I do ads. Champions. Champions Blue. Right. Club Club Blue. Excuse me. That was kind of work. It's pretty good, actually. And I think they should have found a way to make that work. Will this new thing work? Hope it does. Am I nervous? Yeah.
TJ Smith
I hope they don't take away the fun stuff. You know, Club Boo has a bourbon. The beer, I mean.
Shannon The Dude
Well, they just said they're taking it over and that's in the press release.
TJ Smith
Yeah, but I mean, some of the stuff. Club Blue is really doing a good job.
Shannon The Dude
I agree. Stuff doesn't go is in two years done an amazing job.
Drew Franklin
Is it gonna be JMI beer now? Is that what they're gonna put that on the label?
Shannon The Dude
Yeah. It's a good thing you got that chick. Club Blue. That's gonna be bourbon. If you got that Club Blue bourbon, it's gonna be. That's gonna be a rare thing.
Drew Franklin
The price went up on it.
Shannon The Dude
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Matt Jones
The reviews and ratings are in and Ice Cube's big three is the surprise hit of the summer. This Saturday, 4pm Eastern on CBS with playoff elimination on the line, the stars will be flocking to Los Angeles to witness the most physical, fiercest and competitive basketball in the world. Miami's Michael Beasley and Lance Stevenson must win over Houston to make the playoffs. Reeling from last week week's savage beating at the hands of Chicago's possessed Montrez Harrell. Last time these teams met, Miami beat Houston. But they are a dangerous team having their manhood at stake. Then breakout star Dwight Howard of the LA Riot will battle Gary Payton's Boston squad in a do or die match for both teams. Will LA avenge their previous shocking loss to perennial basketball Boston rivals to survive, six teams are allowed for four spots and all must win. Don't miss the Big three, the three on three basketball league everyone is talking about. There's no crying in the big three. And the no hold spot action starts Saturday at 4pm Eastern, 1pm Pacific, followed by two games on Vice starting at 6:30 Eastern presented by iHeart.
Ryan Seacrest
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Shannon The Dude
Welcome back Techie Sports Radio 859-280-2287. All right, this is a fair question of the text machine 772-77-7 One person writes, Matt, you just explained your worries. Can you give us the upside of the JML deal? Great question and fair. Because you know, you don't just want to say nego. All right, here's the upside. The upside is it's a lot of money, I would think. I don't know that. I would think 30 plus million dollars in guaranteed money a year for a media deal is up there for a local media deal is up there for UK amongst the highest teams in the country. I mean, I, I don't know offhand that anybody makes more than that from their local media deal. However, JMI has the ability to do stuff that other schools don't do. Like for instance, if you walk on campus, if you see an ad anywhere on campus for anything. I'm not just talking sports. If you see an ad in the student center, like, JMI is the one that decides, like, what restaurants can be in the student center. Like, they run everything now at uk, so. But that's a lot of money. So the upside, one is probably a substantial, substantial amount of money. Number two is if done effectively, having all this in one place might be a positive. If you can pitch to, you know, I'm just going to pick a local business, ups. You get Mark Pope and the players, you could see how UPS might pay a premium for that. Right. So it could be effective if you do it well. Another positive is, you know, I mean, those are the positive. So, I mean, there are, you know, there. There. There are. If it's done well, I could see it work. I am nervous about it. You know, that's just me. And I would say to you, you know, I think this will. We'll see. We'll see. I. I'm. I. Like I said, I'd heard this was potentially down the pat pike, and I thought, well, they're not gonna do that, are they? And now we are. So. Well, hopefully. Here's what I would say also to jmi. Look, I'd love to. I'd love to chat with you. I'd love to have one of them on here and talk about the details. Because I do think when you haven't. When you have something like this, let the fans know. Like, Mitch did a really good job when he was on here the other day talking about our position, about all that. And even where I disagreed with him, I thought he explained it pretty well. Probably the case that that needs to happen, either through Mitch or with the JMI people now again. Yeah.
TJ Smith
Cause sometimes there's issues, not even this or not even big ones, where we're coming on it, and they're like, we got this wrong. It's like, well, you haven't told anyone anything. So we're just putting pieces together.
Shannon The Dude
Yeah. And. And I'm sure somebody will call me today and say, you got this or that wrong. Fair enough. I'll come on here tomorrow and give the. Give the other side. This is just my initial reaction right now. Josh, Go ahead. Josh. Josh. All right, let's go to Dave in Louisville.
Caller
Dave, how you fellow doing today?
Shannon The Dude
Doing good, good, good.
Caller
I got a couple of things here. I got a buddy of mine. He's the biggest Louisville homer that you can ever imagine. Anyway, he went to Mark Stoops's camp here, I think, a couple weekends ago, and his daughter is a special need kid. And he was telling me that Mark Stoops, when his staff was the nicest person ever, he said he couldn't ask for a better person. Said Stoops took time with them kids he couldn't believe. And he said, he told Stoops, he said, I'll be rooting for you every game except for the one against Louisville. And I thought that was very funny.
Ryan Seacrest
And I got my nephew.
Shannon The Dude
And it doesn't surprise me. That doesn't surprise me. This coaching staff and the football team throughout the last however many years has been great with all kids. But I have specifically seen with special needs kids, the way they make it, you know, a priority when it comes to the way people, whether they are special needs, veterans, children, senior citizens. I have always thought the football staff has done an amazing job and Mark Pope does an amazing job too. So I. I'm glad to hear that, but it doesn't surprise me. Go ahead.
Caller
Yes. And one more thing. My sister in law, she's a big beer rip here. I'm not going to say who it is, but anyway, she brought me this shirt today because I'm going through my cancer thing. I think I told you guys this. Anyway, the shirt says, says cancer sucks and so does the Cardinals. And it's in blue. And I just love it. I mean, the shirt is.
Shannon The Dude
I love it too.
Caller
It comes from. Comes from Shirley's way. And I implore people to buy the shirt because, I mean, he just. Every time I wear it, it makes me cry. Wear it to my cancer stuff and it's just pretty cool. So.
Shannon The Dude
While you're getting your treatment, you're still. Ls down. I like it. Thank you, sir. I appreciate the call.
Caller
Absolutely.
Shannon The Dude
There you go.
Caller
Thank you, buddy.
Shannon The Dude
Peanut. Go ahead, Peanut.
Caller
How you guys doing?
Shannon The Dude
Doing good. Peanut, this is not. You can't just like stretch out like this. So we got to go when it's your turn.
Caller
I understand. I'm. I'm crippled here. I was trying to get up there. That's. Anyway, that Tyrese Maxi thing is crazy. Well, he's a millionaire. Why don't he have a electric can open?
Shannon The Dude
Well, he might not know how to run that either, I don't think. Like, I mean. So, Peanut, here's the thing. I know it's. Look, so people don't know Tyrese Maxey got on a live Instagram and asked people how to work a can opener. And everybody's making fun of it. Peanut, between me and you, took me a while to learn it. I did I figured it out. But I remember the first time, by the way, wasn't that long ago, like two weeks ago. I kind of was like, where do I attach it and turn? I finally figured it out, and I didn't get help because I was like you, Peanut. I always had an electric one, and if you've never operated a hand one and you don't know how, like, I could see how it might be confusing.
Caller
Yeah. I mean, it looked like he had a pretty decent one, but he just didn't even know how to connect it. But you do have to have a good one. Some of them are terrible.
Shannon The Dude
Yes, some of them are terrible. Peanut, where do you live in Florida again, by the way?
Caller
About 30 minutes west of Orlando.
Shannon The Dude
That's right. All right, well, I hope to. I hope to see you again soon, and thank you for calling. All right.
Caller
Yes, sir.
Shannon The Dude
Appreciate it. It was. What'd you think of the video, Shannon?
Drew Franklin
I had a good laugh, but, you know, not everybody grows up learning how to do simple. What I would call a simple thing. You know, that's.
Shannon The Dude
I would argue a manual can opener is not a simple.
Drew Franklin
It is very simple. I don't. He was turning it vertically. Like, how in the world do you think, logically, if you turn the thing vertically, it's going to connect to that can and you're going to open it. And he was turning the can upside down. Like, it's the same on both sides. It doesn't matter which side of the can you really open.
Shannon The Dude
Tyrese, I've been there, all right? I ultimately got it. But I will agree with you, if you've never been in the can opening business, it can be difficult. So I feel you, Tyrese. I thought it was a wholesome video. I did, too. And he was asking for his fans help.
TJ Smith
More people need to admit they don't know things.
Shannon The Dude
Exactly right, Jimmy. TJ Smith, personal injury attorney. Call tj. He'll make him pay.
Drew Franklin
Now more of Kentucky Sports Radio presented by Stockton Mortgage. Here's Matt Jones.
Shannon The Dude
Welcome back, Turkey Sports Radio. People are taking up retirees Maxi. One person says, matt, that was a pampered chef can opener. They're different. They're on the top of the can, not the side. Shannon might not know how to use that at all.
Drew Franklin
A pampered can.
Shannon The Dude
I guess it's like a brand. Pampered chef. Sorry.
Drew Franklin
No. I don't know. I've never had a can I couldn't get into.
Shannon The Dude
It sounds like maybe if you. If you had done a video like Tyrese Maxi, you would have had the same issue.
Drew Franklin
Here's the thing though. I would not have gone live on Instagram. I would have gone to YouTube and.
Shannon The Dude
Figure out I actually like that. I think that's kind of humbling. It's like I don't know everything, you know?
Drew Franklin
Yeah. But I don't need to tell everybody.
TJ Smith
See, too many people are getting embarrassed over stuff. You don't know how can it works. You don't know how can overwork.
Shannon The Dude
What have I done on this show? You don't know how something works. It's fine. Just say it like it makes it to where I say all the time. Like, I don't know how to change a tire. I don't really know how to swim.
TJ Smith
Quotation marks. You know, I liked he's again, I thought it was wholesome. He's like, normally my chef does this. My dog needs to be fed. Help. I'm being vulnerable in this moment. Help me out.
Drew Franklin
Other people think that I'm stupid. Then open my mouth and remove all doubt.
Shannon The Dude
Yeah, I'm all right with it. You know, that's part. That's part of living in today's. Today's media age. One person writes, matt, you sounded bitter talking about jmi. It's not bitter. I'm just giving you my suggestion. It really has nothing to do with, with me. We're going to be fine either way. Right. Like there's always going to be, you know, it's like there's always going to be the need for an outside unofficial UK media source because otherwise everything is just the like. So I'm not worried about that. I want UK to win. Okay. I want UK to win. And so that's my only thing. But we'll see what happens. I'm. I'm eager to know more about it. I think it would have been smart to let people have a heads up because I am questioned about. One person writes the Alan Cutler has already released his pre show tweet that says no filter monologue coming about Matt Jones and UK football.
TJ Smith
Oh, more strays.
Shannon The Dude
I'm not gonna be able to listen to it. You're gonna tell me what it says.
TJ Smith
I will.
Shannon The Dude
Okay.
TJ Smith
Try to run to my car.
Shannon The Dude
Yeah.
Drew Franklin
Can't believe you care.
Shannon The Dude
I care because I wonder how you can go 40 minutes and not have a commercial.
Drew Franklin
Nobody pays for your. Your show.
Shannon The Dude
That's no, but it's still pretty impressive commercial that long and be commercial. The big story is Taylor Swift is going on the Travis Kelsey podcast. She's also releasing a new album. But you know, while I know Swifties love that. I want to talk about the podcast thing for a minute. What are the chances this is the most listened to podcast of all time?
TJ Smith
That was my first thought.
Shannon The Dude
It's probably true.
TJ Smith
It's happening, Shannon.
Shannon The Dude
Most listened to podcast of all time.
Drew Franklin
I don't know what the current most listened.
Shannon The Dude
I would say it's Katt Williams and. And Shannon Shark. That's just my say.
Drew Franklin
This is going to shatter that. Whatever that number is.
Shannon The Dude
Yeah.
Drew Franklin
Because of all the Swifties, that's. That's a fan base you do not mess with.
Shannon The Dude
And I'm going to listen to it and I don't listen to her or I just. It's like how it's going to be like a cultural. Let me ask you a question. If they put that on Television Live, 8 o' clock in prime time, don't you think that would get insane ratings? Just put them on television talking to art, don't you think, Shannon? That would be insane ratings.
Drew Franklin
Yep. I can't say I would watch it, but I'm sure there's millions of people who would.
Shannon The Dude
I mean, it'll be the most listened to podcast of all time.
TJ Smith
It's going to shatter whatever the YouTube. I think it is. Cam Williams and Shaden Shade and Sharp. Cat Williams.
Shannon The Dude
Cam Williams. So it is Shane Sharp with our player this year. Cam Williams. You think that's. Oh, they could do like a copycat.
TJ Smith
Cam Williams telling you everything is getting exposed in 2025.
Shannon The Dude
Cam Williams and Jaden Sharp. Okay.
TJ Smith
To my knowledge, she doesn't do anything like this. So even her bigger fans don't get these, this personality and the storytelling out of her that, that she's gonna.
Shannon The Dude
You want to do a podcast with your girlfriend, Shannon?
Drew Franklin
No. Would you?
Shannon The Dude
Well, I don't have.
Drew Franklin
I mean, you're a theoretical girlfriend in Austin.
Shannon The Dude
Yeah, I don't know. I know. No, I think that would be. Now granted, because she's gonna say something. In his case, she's a lot more famous than he is, so it's a little different she's doing.
TJ Smith
Not that they need it, but this is a pretty big favor to their podcast announcing her next album on there. Because every Swifty in this Swifty universe is going to tune in for that.
Shannon The Dude
Yeah.
TJ Smith
Or has already has if it dropped this morning.
Shannon The Dude
You think it'll be sweet to watch him be in love? Shannon, don't it. Won't that warm your heart?
Drew Franklin
Oh yeah. So warm. So they're doing it live, like a live podcast.
Shannon The Dude
I think they've already done it. I think they're just releasing it tomorrow.
Drew Franklin
So if anybody said anything that they don't like, they can just edit that out. Because that would be one thing. If you're doing a podcast with your girlfriend, she gets a little too personal. The podcast, you could take that out. You know, it's not live radio. Maybe I would do a podcast, but not live radio, because you don't know what they're gonna say.
Shannon The Dude
Are you worried your girlfriend would say something bad about you? I mean, just something she would. Yeah.
Drew Franklin
Well, somebody that you spend all that time with is going to know more about you than anybody. And there's maybe details that you don't want the world to know.
Shannon The Dude
Be interesting. I'm looking for. I actually want to. What? To see it. Another person writes Matt Somerville over after last night? Well, no, but it's. I'm worried we're. I'm worried we're going to go oh and six this week.
Drew Franklin
Braves have got the Mets covered.
Shannon The Dude
You better, because I'm worried we're going.
Drew Franklin
To go oh and five out of seven over the.
Shannon The Dude
Last night was our game to win. I don't know if you saw it. We were up one, nothing. Andrew Abbott's rolling like. He's like, strike, strike, pop out. You know, we're. We're rolling two outs, top of the seventh, eighth hitters up. He gets two strikes immediately. If he gets one more strike, he's probably gone. We put our closer in the ninth, we win the game. Guy gets like a little flare hit. Then the ninth hitter is up. I think you got to leave him in against the ninth hitter, right? It's the ninth hitter.
TJ Smith
He said, like dice.
Shannon The Dude
190 gets in the gap, double ties again. At that point, you got to take him out because the top of the lineups coming up. I think it's Trey Turner for Philadelphia. Is that a person?
TJ Smith
Yep. He's pretty good.
Shannon The Dude
Got. Take it. Take him out. They leave him. Turner gets another hit. Now we're down. Then they take him out. New guy comes in, first pitch to run. Home run, and game's over. But I contend it should have been. All he needed was one more strike. And so I was. I was pretty bummed out. I'm not gonna lie to you. Last night, that's a tough one. I don't think we're done, but we. We're gonna. We might lose every game during this homestead, and then it's probably over.
TJ Smith
Were they feeling the pressure of Snoop Dogg about to set up his concert? Or maybe people were leaving because Snoop Dogg was about To.
Shannon The Dude
Well, there were people, they were saying on the radio, there were people still getting there at like 6 7th inning, which is really just saying, Shannon, we did not come here for the baseball.
Drew Franklin
Here for the concert.
Shannon The Dude
I mean like we're still coming in in the seventh inning. You're like, did you all not care at all?
TJ Smith
It's like the baseball game is the opener for Snoop.
Shannon The Dude
It was the baseball.
TJ Smith
Like, well, when does Snoop actually go on? That's what I'm going to get there.
Shannon The Dude
That's what I think happened. So I mean, that was a little. It was a bummer. I thought last night was the one for us to get and we didn't, so.
TJ Smith
Well, I hate the Mets, so I'm rooting for you. That sucks.
Shannon The Dude
Let's go to Adam. Go ahead, Adam.
Caller
Hey Matt, I hope you'll just let me go for a bit. I used to work for Learfield img, which I know isn't jmi, but it's very similar as far as the meteorites deals. I always feared that this was going to happen and the reason why is when everything's under uk, I don't understand why these big schools like UK won't bring the meteorites just in house and do it themselves. I know there's a huge amount of money given to them, but the amount of money that they don't have to pay a meteorites partner would be recouped, you know. And also JMI represents other schools. So is JMI if they're going to handle the collective, you know, and a player wants to go to Kentucky or they also represent ucla, like how is that going to work out?
Shannon The Dude
That's interesting.
Caller
Things like that, like UK does not need to be splitting the the student athletes pot with a media rights partner. Like it should be going to the collective or the student athletes.
Shannon The Dude
I didn't even think about that point. If you're recruiting against a school that is also a JMI school, how does that work? Can they just drive it up for.
TJ Smith
Themselves and not have a care of recruiting against themselves?
Shannon The Dude
I'm sure that there's something in the provision that says they're quartered off, but that's a really interesting question. You know Shannon, if I am down to two schools, uk, ucla, I mean. Yeah.
Drew Franklin
Then it's all one in the same. So then you just set that aside.
Shannon The Dude
Well, if you're jmi, you're like, we get them either way, right?
TJ Smith
Or maybe they one school is doing better the other and they want to throw a bone to the other one. That's not Kentucky to level it out.
Shannon The Dude
Oh, the media rights aren't going as well at ucla. Maybe if they get the number one player in America, more people will want to buy stuff for their for their basketball game. And UK basketball will be fine either way.
TJ Smith
Yeah, we've already gotten Kentucky four guys. This fifth guy, why don't we send him somewhere else?
Drew Franklin
It's quite a twist.
Shannon The Dude
I mean, yeah, I didn't even think about.
TJ Smith
Don'T they have like Georgia and Notre Dame and I know football.
Shannon The Dude
We're probably not recruiting.
Drew Franklin
There's no doubt about football.
Shannon The Dude
Like, let's give them something. Oh Clark's Puppet Shop Clark's Rewards don't commit a party foul. Get tailgate ready at Clark's Pumping Shop. They got everything you need for your tailgate, whether it's crispy, crunchy, chicken hanger 54 pizza, discounts on gas. Stay up to date on Clark's and get free play Pump and Drift to earn points you can redeem for great prizes. It's all Clark's Pump and Shop locations. Drive great breakfast sandwich. You can do it at Clark's Pump and Shop and get rewards points you It's Clark's Pumping Shop. They are blue and white shop from people who care throughout the bluegrass It's Clark's Pumping Shop. Return, refresh, refuel. We'll take a break. Be right back. Kentucky Sports Radio the reviews and ratings.
Matt Jones
Are in and Ice Cube's big three is the surprise hit of the summer. This Saturday, 4pm Eastern on CBS. With playoff elimination on the line, the stars will be flocking to Los Angeles to witness the most physical, fiercest and competitive battles basketball in the world. Miami's Michael Beasley and Lance Stevenson must win over Houston to make the playoffs, reeling from last week's savage beating at the hands of Chicago's possessed Montrez Harrell. Last time these teams met, Miami beat Houston, but they are a dangerous team having their manhood at stake. Then breakout star Dwight Howard of the LA Riot will battle Gary Payton's Boston squad in a do or die match for both teams. Will LA avenge their previous shocking loss to perennial basketball Boston rivals? To survive, six teams are allowed for four spots and all must win. Don't miss the Big three, the three on three basketball league everyone is talking about. There's no crying in the big three and the no hold spot action starts Saturday at 4pm Eastern, 1pm Pacific, followed by two games on Vice starting at 6:30 Eastern. Presented by iHeart.
Shannon The Dude
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Shannon The Dude
Welcome back Techie Sports Radio. If I'm not 280-2287 Text machine is 772-7745-2541 Person writes Matt the I do not think Shannon could use the modern can openers. They're nothing like the other ones. He might be able to figure it out, but it's harder than he thinks.
Drew Franklin
The modern ones? What do you mean by modern ones?
Shannon The Dude
I don't know. I don't know what the other ones are.
Drew Franklin
I thought there was only. I mean I know there's an electric can opener and then your regular hand can opener. I didn't know there was modern ones.
Shannon The Dude
Apparently there are modern ones. Let's real quick UK Volleyball it's not something we talk about a ton on this show. They announced. So somebody put out all the money that is spent by each school on volleyball. Where would you think Kentucky is nationwide in amount of money spent on volleyball compared to other schools? Remember, we won a national championship a few years ago. Yeah.
TJ Smith
So to win the SEC every year.
Shannon The Dude
So how in terms of spending money on volleyball, what. Where do you think UK ranks nationally?
TJ Smith
Top 10.
Drew Franklin
Yeah, I was going to say top 10 as well. I would agree.
TJ Smith
Gets great players.
Shannon The Dude
11. Okay. 11th. Louisville's 13th. That's another team that's competed for national championships. Nebraska is first by quite a bit. No, it's huge there. And then Wisconsin's like, second. Those are the two schools, I think, where it's the biggest. But Kentucky, you guys said top 10. I was a little surprised just because I didn't realize we were doing that. I mean, I know we won a national championship, but I know we're really good. There are people who know UK volleyball that tell me this team is one of the of Skinner's best. Might be his second best net next to the national championship team a few years ago. Yeah.
TJ Smith
I don't know much about their budget or what they spend, but just knowing where their stars have come from in big volleyball areas, I assume they're having to do pretty well. Like Madison Lilly a few years ago, she came from Kansas, I believe, but she's in a hotbed of volleyball there. To get her to come here, you know, taking people from Texas, it seems they get a lot of players from all over that are really talented.
Shannon The Dude
Yeah, I mean, I think they play their first something this weekend. I don't know if it's like their version of Midnight Madness or whatever it is, but they have. They have something this weekend.
TJ Smith
So it's their fan day.
Shannon The Dude
It's their fan day. When is it? Because I think one of the things I've heard is that the girls on the women's volleyball team are like the best with little kids. That they're all.
Drew Franklin
This Saturday at 11.
Shannon The Dude
Yeah, the Saturday at 11.
TJ Smith
I've been to Skinner's camp as a spectator with some. Some family friend that was there and just seen it.
Shannon The Dude
They.
TJ Smith
I mean, I don't know much about volleyball or how fun a girls camp should be, but you could tell it was a lot of fun for them and how good they were with the kids, too. So, I mean, there's no doubt Skinner's got it running on all cylinders over there.
Shannon The Dude
By the way, the KS Bar dinner we sold out by before this like, right as the show ended up. So thank you to the all the people that are coming. That should be fun. We open August 26th. We still have some spots for hiring, especially if you're someone that, you know, can use can openers and would like to work as a. As a cook. But we also need a couple more servers. But that training starts. They asked me, Shannon, to write a. So, you know, we got some advice on restaurant stuff from a couple of very successful restaurant owners here in Lexington. One of their advices. Advices. Part of their advice was when people come in, tell the. Have the server, if they've never been, tell a quick story about the restaurant. Like, what is this?
Drew Franklin
I like that.
Shannon The Dude
So I'm supposed to write that. Like, just. It needs to be. It only be like 8 or 10 seconds. So I'm writing. What is the story of KSBA?
Drew Franklin
10 seconds. That's going to be a quick story.
Shannon The Dude
Well, you got.
TJ Smith
You got things here.
Shannon The Dude
You want to eat. They're not sitting there for a nighttime chat. They want to, you know, tables and one day food.
Drew Franklin
So it's like bar Kentucky sports bar. Welcome.
Shannon The Dude
Yeah, but, like, you want to say, hey, this is the new renovation. Look over there. Look at that. Like, point out to people things that have changed, you know, Shannon.
Drew Franklin
That kind of course. Yeah, yeah. I was a great server at Outback Steakhouse. That's what I was. Look at the blooming onion.
Shannon The Dude
You served it out back.
Drew Franklin
I did.
Shannon The Dude
You served it.
TJ Smith
Both places I've served, we called it the spiel. You had to do it. You had to have your. Your intro. And sometimes a secret shopper, if you didn't do your intro, get a note, and then the manager be like, hey.
Shannon The Dude
I heard you had a table where you didn't go to a place. Have you ever been here before? If the answer is yes, they don't tell you the store.
Drew Franklin
I want to be a secret shopper.
TJ Smith
You welcome them back. If it's their first time, you explain everything.
Shannon The Dude
Then you go, like, at Tony Roma's.
TJ Smith
If it was their first time, I. It was mandatory. I had to tell them the three different types of rips. And if I didn't do it, I would hear about it because they would find out.
Shannon The Dude
That's we're gonna do. We're gonna say, tell them. And then be like, these are the couple new menu items. Here we go. You know, this is the Randall Cobb salad.
TJ Smith
Don't steal our DraftKings helmets.
Shannon The Dude
Yeah, exactly. Seth, go ahead. Seth.
Caller
Hey. How you doing, guys?
Shannon The Dude
Doing good.
Caller
All right. Is Drew There.
Shannon The Dude
Hey.
Caller
Hey, It's a Seth Bassett, Madisonville.
TJ Smith
Hello, Seth. Good to hear from you.
Caller
Yes, sir. Had the old story about me and your dad. And I'll probably call back Wednesday. We did a little mission work up in Vienna prison. I'll call back Wednesday. Guys, Alfred Collins lived up the road.
Shannon The Dude
Well, I mean, if you. If you can tell the story quickly, now's a better time.
Drew Franklin
Eight to ten seconds.
Caller
Okay. We went to being a prison. We started the great banquet. Drew can tell you more about that. It's like Chris was up a room, and we camped in Vienna Prison. And I'm gonna call his dad, Franco.
TJ Smith
Okay.
Shannon The Dude
All right. Well. All right. Well, well, I appreciate it. Thank you. Your dad worked in a prison?
TJ Smith
Yeah, through the church. My dad, my Uncle Seth. A lot of guys, they would do mission work, including going to a prison.
Shannon The Dude
I think, I mean, this. I think people who. Who take the time to work in prisons, like, to me, that is the heart of. Of. Of religion. Like, never giving up on people. The people who go. Because, you know, I mean, I think anybody who volunteers their time on anything is wonderful, but there's no, like, glory in working in prisons. People. Some people don't like it. Like, some people think that that's, you know, why would you reward them with whatever people who do that? I think that's a wonderful thing to do. And kudos to your dad for doing it.
TJ Smith
And my Uncle Tim, I think he's done it quite a bit. It' thing they do out of Madisonville.
Shannon The Dude
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Drew Franklin
Well, I won't be listening to filter. I'm just saying I like the band.
Shannon The Dude
And I'll report back. William.
TJ Smith
I'll get the scoop.
Shannon The Dude
All right. Jimmy. Acupuncture. Acupuncture, yeah.
TJ Smith
He's big on the acupuncture.
Shannon The Dude
Oh, really? Oh, yeah. Have you ever had that?
TJ Smith
I had some needling.
Shannon The Dude
I had to have it when I hurt my backness. It actually works pretty well. We'll take a break. No, we won't. We'll see you tomorrow. This has been Kentucky Sports Radio.
Matt Jones
Ice Cube's Big Three is the surprise hit of the summer. This Saturday, 4pm Eastern on CBS, with playoff elimination on the line. The most physical, fiercest and competitive basketball in the world. Miami's Michael Beasley and Lance Stevenson must win to make the playoffs, and breakout star Dwight Howard of the LA Riot will battle Gary Payton's Boston squad in a do a die match for both teams. Six teams are allowed for four spots and all must win. There's no crying in the big three, and the no holds barred action starts Saturday at 4:00pm Eastern, 1:00pm Pacific. Presented by iHeart.
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Kentucky Sports Radio - Episode Summary (August 12, 2025)
Hosted by Matt Jones, Shannon "The Dude" The Dude, Drew Franklin, and TJ Smith from iHeartPodcasts and Sports Talk 790 (WKRD-AM). This detailed summary captures the key discussions, insights, and conclusions from Hour 2 of the KSR podcast.
Overview: The episode kicks off with a significant announcement regarding the University of Kentucky's (UK) ongoing partnership with JMI Sports. The hosts delve deep into the implications of the newly signed six-year extension to their media rights deal, which now totals 15 years and an estimated $465 million.
Key Points:
Revenue Allocation: Under the new agreement, UK will receive 80% of all revenue from inventory and advertising opportunities. [03:00]
Shift in NIL Negotiations: A pivotal change is that JMI will assume responsibility for negotiating Name, Image, and Likeness (NIL) endorsement deals for UK athletes, a role previously managed by Club Blue. [03:30]
Introduction of BBN United: JMI is set to launch a new subscription service named BBN United, adding another layer to their partnership with UK. [04:00]
Notable Quote:
Shannon "The Dude" The Dude expresses his concerns:
"But Club Blue played a key role. I would argue it's the difference. It was like in pro sports, what a GM and a coach does..." [04:22]
Discussion: The hosts express apprehensions about JMI's expanded role, particularly regarding their ability to manage NIL deals effectively and without monopolizing opportunities for UK athletes.
Key Points:
Monopolization Risks: There's a fear that JMI might limit players to only engage with JMI-approved advertisers, potentially restricting athletes from pursuing external endorsements.
Shannon remarks:
"I worry that they're going to try to keep everything in house. If you're not a JMI advertiser, then players can't do advertising for you." [09:30]
Impact on Recruitment: Concerns are raised about how this deal might affect recruiting, especially if JMI represents multiple schools, leading to potential conflicts of interest.
Caller Josh questions:
"So is JMI, if they're going to handle the collective, you know, and a player wants to go to Kentucky or they also represent UCLA, like how is that going to work out?" [37:13]
Notable Quotes:
Shannon:
"They are now gonna own the players' rights. I worry... if you make it such that these players can't cut a deal with another partner, will that hurt us?" [10:25]
TJ Smith:
"The rival schools aren't getting rid of their outside collectives... we need outside options to have more deals they can sign." [12:13]
Overview: Listeners contribute to the conversation through calls, sharing personal stories and opinions related to the media rights deal and other sports topics.
Key Points:
Support for Coaching Staff: A listener shares a positive experience with Mark Stoops, highlighting the football staff's dedication to special needs children.
Caller shares:
"Mark Stoops took time with these kids... I couldn't ask for a better person." [23:46]
Community Support: Another listener discusses the creation of a cancer support shirt, blending personal struggles with sports team loyalty.
Caller remarks:
"The shirt says, 'Cancer sucks and so do the Cardinals.' It makes me cry. Wear it to my cancer stuff..." [24:25]
Notable Quote:
Shannon acknowledges the importance of community involvement:
"I think people who take the time to work in prisons... is the heart of religion. Never giving up on people." [49:35]
Discussion: The hosts analyze the viral moment when NBA star Tyrese Maxey struggled with using a manual can opener during a live Instagram session, sparking widespread reactions.
Key Points:
Public Perception: The incident led to mixed reactions, with some finding it humorous and others empathetic towards Maxey's genuine struggle.
Shannon reflects:
"It's kind of humbling. It's like I don't know everything, you know?" [27:56]
Technical Analysis: Drew Franklin breaks down Maxey's mistake, explaining the incorrect orientation used while operating the can opener.
Drew explains:
"He was turning it vertically... he was turning the can upside down." [27:55]
Notable Quote:
TJ Smith emphasizes vulnerability:
"More people need to admit they don't know things." [28:14]
Overview: The podcast shifts focus to UK’s volleyball program, discussing its financial investment and competitive standing nationally.
Key Points:
Spending and Performance: TJ Smith posits that UK likely ranks in the top 10 for volleyball spending, attributing their success to strategic recruiting from volleyball hotspots.
TJ asserts:
"Top 10." [43:54]
Recruitment Strategy: The team's ability to attract talent from regions like Texas and Kansas contributes to their strong performance and national championship aspirations.
Shannon notes:
"They get a lot of players from all over that are really talented." [44:55]
Notable Quote:
Shannon praises the coaching staff:
"Skinner's got it running on all cylinders over there." [45:29]
Overview: The hosts discuss upcoming events related to UK sports and community engagement efforts, including the launch of the KS Bar dinner and employment opportunities.
Key Points:
KS Bar Dinner: The event has sold out and is set to include various community activities and opportunities for hiring new staff.
Shannon mentions:
"KS Bar dinner sold out... We still have some spots for hiring." [45:41]
Employment Opportunities: Emphasis on hiring servers and cooks, alongside training based on successful restaurant models.
Drew suggests:
"Have the server... tell a quick story about the restaurant." [46:31]
Notable Quote:
Shannon shares the importance of storytelling in customer service:
"If it's their first time, you explain everything... like the Randall Cobb salad." [47:48]
Overview: Towards the end of the episode, the hosts engage in lighter conversations, including feedback on mentorship, personal anecdotes, and brief promotional segments.
Key Points:
Podcasting Trends: Speculation on Taylor Swift appearing on Travis Kelsey's podcast potentially making it the most listened-to podcast of all time.
Shannon muses:
"It's probably true. It's going to shatter that." [31:29]
Sports Highlights: Brief recap of a recent baseball game, expressing disappointment over game management and its impact on team performance.
Shannon shares:
"He gets a little flare hit. Then the ninth hitter is up... it's tough." [35:12]
Notable Quote:
Shannon emphasizes resilience:
"You don't know everything... Just say it." [29:13]
As per instructions, all advertisements, intros, outros, and non-content segments have been excluded from this summary to focus solely on the substantive discussions and analyses presented during the podcast.
Conclusion: This episode of Kentucky Sports Radio provided an in-depth analysis of the pivotal media rights extension between UK and JMI Sports, raising critical questions about the future of NIL negotiations and athlete endorsements. The hosts balanced their discourse with community engagement, listener interactions, and timely sports commentary, offering listeners a comprehensive look into the evolving landscape of UK athletics and its broader implications.