Podcast
Kuro Marketing Classroom
Hosted by kuro marketing · EN
Want to make every marketing dollar count? Want to know how to drive marketing decisions with data? Welcome to Kuro Marketing Classroom! Here, we don't talk about abstract theories, we only share the most practical marketing skills and case studies. From website traffic analysis to ad optimization and user behavior insights, Kuro will lead you to decipher marketing tools like Google Analytics (GA) and Looker Studio, making it easy for you to master data analysis tips and improve conversion rates and generate revenue.
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Episodes
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AI不是幫你寫行銷，而是讓你回到真正的行銷｜Kuro Marketing Classroom
Jul 2800:06:22Tap to summarize這一集要聊的不是 AI 多厲害，而是你終於可以專心做那些 AI 做不到的事。曾經我也以為，AI 會取代行銷人。寫文案、剪影片、跑報表……好像每一件事 AI 都能做。但現在我反而發現：AI 不會取代你，而是推你回到真正該專注的地方。☞ 客戶為什麼猶豫？☞ FABE 架構怎麼才能說進人心？☞ 什麼才是「讓對方願意聽你說話」的說服節奏？在這一集裡，我想和你聊聊：「AI時代的行銷人，真正應該練的能力是什麼？」直接點這裡開始玩練習系統 https://fabe.thinkwithblack.com/practice/fabe 免費試玩，登入就能玩 包含書中十三章邏輯，搭配 AI 即時回饋 看懂產品不等於說得動人，來試試你的說服力有幾分？
Transcribe →SEO 沒死，是你太孤立！揭秘 Google HCU 背後的「內容孤島」與品牌訊號革命
Jun 2200:07:18Tap to summarize許多內容網站經營者，在 Google 推出「實用內容更新」（Helpful Content Update, HCU）後，流量出現斷崖式下跌，甚至幾乎歸零。即使自認文章資訊紮實、整理詳盡，也依然無力回天——讓創作者不禁困惑：「我那篇文章明明蠻實用的，為什麼 Google 說它『沒有存在的必要』？」事實上，Google 對「實用內容」的定義已發生根本性轉變。HCU 清除的不只是「低品質文章」，而是那些缺乏外部存在證明的內容孤島。—在本集節目中，我們將深入剖析後 HCU 時代的 SEO 核心變化，帶你理解：HCU 不是在打擊「寫得不錯」的內容，而是在懲罰「沒有被認可」的內容。它是一種全站級的降權機制，任何一篇無幫助的內容，都可能像錨一樣，拖累整個網站的排名。Google 不再需要「資訊整理員」，而是想找到有現場經驗、能提供觀點的創作者。你不是一個人在被打擊。全球大量小型內容創作者流量腰斬，反觀 Reddit、Quora、主流媒體卻能大量曝光。這背後其實是演算法將「品牌熟悉度」與「內容可信度」畫上等號。即使你的內容更專業、更深入，Google 可能仍預設信任老牌網站。SEO 已不只是技術問題，而是品牌戰爭。根據最新研究，在 Google AI 摘要中能見度最高的，不是反向連結最多的網站，而是那些被大量提及、在網路世界有實質存在感的品牌。今天的 SEO，不是「誰連你比較多」，而是「誰在談論你」。E-E-A-T（經驗、專業、權威、信任）已經不是建議，而是進場門票。尤其「信任（Trustworthiness）」——是現在內容排名的最高門檻。我們將剖析如何透過：展示真實經驗與個人觀點建立完整的作者簡介獲取高品質外部連結提升透明度與使用者參與來提升你網站的 E-E-A-T 得分。我們會分享一套具體、可行的站內站外策略，包括：✅ 內容修剪：移除無效、低價值頁面✅ 主題權威建構：用 Topic Clusters 展現你在利基領域的深度✅ 原創經驗內容：結合觀點、數據與敘事，讓 AI 無法取代你✅ 數位公關：爭取媒體曝光、外部提及、自然連結✅ 品牌提及回收：將「未連結提及」轉為 SEO 資產✅ 社群參與與受眾經營：讓你的內容「活在別人的世界裡」—SEO 並沒有死，它只是長大了。現在的贏家，已不是技術最強的人，而是最值得被信任的品牌。加入我們，從「內容生產者」走向「品牌經營者」，打造一個能跨平台被認可、能抵禦演算法變動的強勢內容品牌。相關內容 https://vocus.cc/article/68578b91fd89780001dd6f1f#SEO #HCU #Google更新 #內容行銷 #品牌權威 #EEAT #網站復甦 #信任建立 #內容策略 #數位行銷 #Podcast
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The Ultimate Guide to Chinese Marketing: 9 Grid, SPIN & Landing Page Optimization
May 1, 202500:15:44Tap to summarizeStruggling to connect with your audience in the Chinese market? Discover how to leverage the 9 Grid method, SPIN selling, and personalized landing pages to drive sales and build lasting customer relationships. Learn how to craft irresistible offers by understanding your customer's needs and emotions. We'll break down real-world examples and provide practical tips to help you move beyond basic clicks and create marketing that truly converts
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Beyond Revenue: The Smart Way to Boost E-commerce Profitability
Apr 24, 202500:26:03Tap to summarizeGrowing an e-commerce business isn’t just about getting more sales—it’s about understanding what really drives profitability.In this episode, we take a deep dive into MROI (Marketing Return on Investment) and uncover the five key strategies that successful e-commerce businesses use to maximize their marketing spend. Through case studies—like a Taiwanese pineapple cake brand attracting Japanese tourists—we explore how data-driven decisions can turn more clicks into revenue.🔎 What You'll Learn:✅ Why marketing ROI (MROI) matters more than revenue✅ How to track customer acquisition costs (CAC) & customer lifetime value (LTV)✅ The 5 key strategies for increasing e-commerce profitability✅ How to segment new vs. returning customers for better targeting✅ The power of UTM tracking & Google Analytics in measuring campaign success✅ Real-world case studies on coupon strategies, ad tracking & customer behavior analysis🚀 Whether you're a DTC brand owner, performance marketer, or e-commerce strategist, this episode will give you the data-backed tools to optimize your marketing funnel and increase profitability.🎧 Tune in now and learn how to make every marketing dollar count!
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Mastering E-Commerce in Taiwan: A Deep Dive into Data-Driven Strategies
Apr 17, 202500:17:09Tap to summarizeDive deep into the world of Taiwanese e-commerce marketing. We uncover strategies used by top entrepreneurs, including RFM analysis, CRM systems, and targeted messaging. Learn how to acquire new customers, boost retention, and maximize customer lifetime value.
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E-Commerce Deep Dive: Using International Business Strategies to Increase Customer Loyalty
Apr 10, 202500:19:31Tap to summarizeDive deep into e-commerce strategies for boosting repeat purchases. We explore how Japanese skincare giant DHC leverages trial offers, product bundling, and consistent branding. Learn how to apply these international insights to your online business, regardless of your product.
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Beyond Discounts: The Data-Driven Approach to Customer Retention & Revenue Growth
Apr 3, 202500:24:56Tap to summarizeMarketing isn’t just about selling—it’s about timing, psychology, and relationships. In this deep dive, we explore how successful brands optimize their marketing budgets by identifying high-ROI sales cycles, balancing new vs. returning customers, and using influencer collaborations strategically. Plus, we break down the SPIN sales technique for landing pages and the hidden psychology behind pricing strategies. Don’t miss this masterclass in e-commerce growth!
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Cracking the Code: Modern Digital Marketing Strategies That Work
Mar 27, 202500:25:03Tap to summarizeDigital marketing is evolving fast. Native ads are losing their effectiveness, and brands must rethink how they connect with audiences. In this episode, we break down powerful marketing insights drawn from Mandarin-language sources, uncovering the strategies that successful brands are using to stay ahead.🔎 What You'll Learn:✅ Why native advertising is becoming less effective—and what’s replacing it✅ The role of KOLs (Key Opinion Leaders) vs. KOCs (Key Opinion Consumers) in modern influencer marketing✅ How SEO & SERP Analysis help brands dominate search rankings✅ The latest Google Ads strategies, including custom audience targeting & placement ads✅ How retargeting & social proof can dramatically increase conversion rates✅ Why a "friend’s perspective" marketing approach is the key to trust and engagement🚀 Whether you’re an e-commerce entrepreneur, digital marketer, or brand strategist, this episode delivers practical, data-driven strategies to refine your approach and drive real results.🎧 Tune in now and future-proof your marketing strategy!
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Why We Buy: The 14 Psychological Triggers Behind Consumer Spending
Mar 20, 202500:16:38Tap to summarizeEver wonder why you’re willing to pay $5 for water at an airport but hesitate to spend the same amount elsewhere? Or why some brands make you feel like their products are worth every penny?In this episode, we break down 14 key psychological and economic factors that influence consumer spending. Through real-world examples—from luxury vacuums to lemon cheesecake branding—we explore how brands shape our willingness to pay, and how you can use or resist these tactics as a marketer or consumer.🔎 What You'll Learn:✅ The 14 factors that influence consumer willingness to pay✅ How income, location, and social status shape spending decisions✅ The power of storytelling & emotional marketing (and how brands use it)✅ How brands use scarcity, exclusivity & social proof to increase perceived value✅ Why fear, nostalgia, and self-improvement are major buying triggers✅ How businesses create long-term customer loyalty (free light bulbs, anyone?)🚀 Whether you're a marketer, business owner, or just a curious consumer, this episode will give you insider knowledge on what truly drives people to buy.🎧 Tune in now and uncover the psychology behind every purchase decision you make!
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Taiwan's E-Commerce Playbook: 3 Fundamentals & 5 Must-Check Metrics for Success
Mar 13, 202500:16:01Tap to summarizeTaiwan's e-commerce industry is highly competitive, but what separates the top-performing brands from the rest? In this episode, we break down a proven three-tier framework—Traffic, Leads, and Orders—along with the five must-check metrics that drive real business growth.🔎 What You'll Learn:✅ The biggest mistake businesses make with digital advertising (and how to avoid it)✅ Why Click-Through Rate (CTR) and CPM matter more than just cutting ad costs✅ How Taiwanese brands like Okasan leverage content marketing & SEO to build long-term success✅ The secret behind Facebook ad targeting that saves money while increasing conversions✅ Why analyzing your data is the ultimate key to sustainable e-commerce growth🚀 Whether you're an e-commerce entrepreneur, digital marketer, or business strategist, this episode will give you actionable insights to refine your strategy and expand into the competitive Taiwanese market.🎧 Tune in now and optimize your e-commerce game!
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