Kyle Talks with Adam Swart, CEO of Crowds on Demand

In this episode of Kyle Talks, I sit down with Adam Swart, the founder and CEO of Crowds on Demand, a company that organizes and manages demonstrations, rallies, and public advocacy campaigns.

This is a conversation I went into without a fixed conclusion — and that’s intentional.

Adam’s work exists at the intersection of belief, optics, influence, and ethics. Some people see it as strategic messaging. Others see it as manipulation. Rather than tell you what to think, this episode is about slowing down and actually talking through the discomfort.

In this conversation, we explore:

• How modern protests and public movements are organized
• The difference between organic expression and coordinated messaging
• Why being paid to advocate feels morally complicated to many people
• Where Adam personally draws ethical lines in his work
• Whether compensation invalidates belief or participation
• How media optics shape what the public perceives as “authentic”
• What this industry reveals about human motivation and persuasion
• How listeners can stay curious without becoming cynical

This episode isn’t about defending or condemning an industry.
It’s about understanding how influence works and what it means for all of us trying to navigate public conversations honestly.

If you’ve ever found yourself unsure how to feel about modern activism, messaging, or protest culture — this conversation is for you.

About the Guest

Adam Swart is the founder and CEO of Crowds on Demand, a firm that specializes in organizing advocacy campaigns, demonstrations, and public engagement efforts across a wide range of issues.

His work has been featured by major media outlets, and he brings firsthand insight into how modern public movements are built, funded, and presented to the world.

Why This Episode Matters

Kyle Talks exists to bring back the art of conversation — especially around topics that are uncomfortable, polarizing, or misunderstood.

This episode asks a simple but difficult question:

If a message is true, but engineered, does it change how you feel about it?

If this conversation challenged you, intrigued you, or made you pause — that’s the point.

Let’s talk.

Social Media:

Insta/X: kyleTHEhorton

Youtube: Kyletalkss

Tiktok: KyleTalkss

Intro: Head In The Clouds by Matthew Morelock

Outro: Surfaces Type Beat - Jellyfish Beats

Support the show

(#182) Can Money Shape Movements? Inside the World of Paid Protests | Adam Swart (CEO, Crowds on Demand)