Podcast Summary: "My Father Crawled Through a Sewer to Get Here" featuring Julissa Prado
Podcast Information:
- Title: LA PLATICA
- Host/Author: LA PLATICA PODCAST
- Episode: “My Father Crawled Through a Sewer to Get Here” ft Julissa Prado
- Release Date: April 21, 2025
- Description: Nothing but the best guests and best talks! WELCOME TO LA PLATICA
1. Introduction and Guest Welcome (02:25)
Hosts Josh and Sebastian introduce their special guest, Julissa Prado, the dynamic founder of Rizzle Curls. They express their excitement about having Julissa on the show, highlighting her as a successful entrepreneur and a "curl queen," setting the stage for an engaging conversation about her journey and insights.
Notable Quote:
"She is the curl queen." — Josh [02:25]
2. Julissa's Entrepreneurial Journey (08:35)
Julissa delves into the inception of Rizzle Curls, sharing how she spent over 12 years developing her hair care formulas. She launched her business in 2017 with three products, proudly stating that it was entirely self-funded without any external investment. Operating out of her family's garage in Mid City, Los Angeles, Julissa emphasizes the importance of cash flow management and maintaining profitability to sustain her business independently.
Notable Quote:
"I definitely couldn't have done it by myself because one thing that money can't buy is like 100 first cousins in LA." — Julissa [12:52]
3. Overcoming Challenges and Achieving Success (07:57)
Julissa discusses the hurdles of running a self-funded business, especially in its early stages. She highlights the critical aspects of balancing finances, understanding financials deeply, and ensuring the business remains profitable. Her commitment and passion have been pivotal in navigating these challenges, allowing her to grow Rizzle Curls sustainably.
Notable Quote:
"It's Friday, another Tuesday." — Julissa [07:57]
4. Community and Cultural Influence (14:13)
The conversation shifts to the profound impact of Julissa's immigrant background on her entrepreneurial spirit. Growing up in predominantly Black and Brown neighborhoods in LA, she witnessed firsthand the resilience and creativity inherent in her community. Julissa connects these cultural influences to her business philosophy, emphasizing the importance of natural ingredients and clean beauty rooted in her family's traditions from rural Mexico.
Notable Quote:
"We're naturally really entrepreneurial but like we don't really get the credit for it." — Julissa [14:13]
5. Business Philosophy and Ethical Practices (22:44)
Julissa elaborates on her business ethos, rejecting the traditional cutthroat approach often seen in the industry. Instead, she advocates for leading with compassion, love, and ethical practices. This philosophy not only shapes her interactions with customers but also ensures that her business remains a positive force within the community.
Notable Quote:
"Leading with my heart, leading with compassion and love and happiness is what makes me successful." — Julissa [22:44]
6. Product Launch and Marketing Strategies (55:00)
Julissa shares insights into her innovative marketing strategies, including her recent product launch for "Stronghold," a frizz insurance-themed hair product. She describes the creative process behind the packaging and promotional campaigns, which pay homage to iconic insurance commercials. This approach underscores her commitment to blending creativity with functionality, ensuring her products resonate deeply with her audience.
Notable Quote:
"I remember that girl, that was me, like, running around LA looking for labels and I found the first one." — Julissa [55:00]
7. Personal Growth and Family Dynamics (72:15)
Julissa reflects on her personal development alongside her business growth. She discusses the bittersweet experience of outgrowing her parents' expectations while valuing their sacrifices and support. This balance has fostered a strong sense of self-worth and resilience, enabling her to lead both her family and business with confidence and grace.
Notable Quote:
"My father crawled through a sewer to get to this country. He worked as a field worker... being proud of our culture." — Julissa [56:07]
8. Hair Care Consultation Segment (31:17)
In an interactive and engaging segment, Julissa offers a personalized hair care consultation to Josh. She demonstrates her expertise by recommending a three-step routine focusing on moisture, definition, and hold. Using her Rizzle Curls products, Julissa provides practical advice tailored to Josh's wavy and dry hair, showcasing the effectiveness and application of her products.
Notable Quote:
"You want more definition and hold like this." — Julissa [30:45]
9. Reflection on Relationships and Personal Insights (77:20)
The hosts and Julissa delve into deeper personal topics, discussing the dynamics of outgrowing parents and the importance of self-validation. Julissa shares heartfelt anecdotes about her relationship with her parents, emphasizing the unique challenges and achievements of immigrant children in maintaining cultural identity while pursuing personal and professional growth.
Notable Quote:
"Imagine if you were making decisions for Josh's son... you're treating yourself like you're your own daughter." — Julissa [75:31]
10. Conclusion and Empowering Final Message (93:07)
As the episode concludes, Josh and Sebastian express their admiration for Julissa's journey and the positive impact of her business. They encourage listeners to support Rizzle Curls by following her on social media and trying her products. Julissa leaves the audience with an empowering message to lead with love and prioritize their happiness, encapsulating the essence of her entrepreneurial and personal philosophy.
Notable Quote:
"If anybody can leave with anything from today is lead with love and be unapologetic about always doing what's best for your heart and your happiness." — Julissa [93:07]
Key Takeaways:
- Self-Funded Success: Julissa Prado's dedication and strategic financial management have enabled Rizzle Curls to thrive without external investment.
- Cultural Resilience: Her immigrant background and community support play a crucial role in shaping her entrepreneurial mindset and business practices.
- Ethical Leadership: Julissa prioritizes compassion and ethical practices over aggressive business tactics, fostering a positive brand image and loyal customer base.
- Innovative Marketing: Creative and culturally resonant marketing strategies, such as the "frizz insurance" campaign, highlight Julissa's ability to blend creativity with business objectives.
- Personal Growth: Balancing family dynamics and personal development has been integral to Julissa's journey, reinforcing the importance of self-worth and resilience in achieving success.
Follow Julissa Prado and Rizzle Curls:
- Website: risoscurls.com
- Social Media: Follow on Instagram, Twitter, and Facebook for the latest updates and product launches.
This episode of LA PLATICA provides an inspiring look into Julissa Prado's entrepreneurial journey, highlighting the intersection of cultural heritage, community support, and ethical business practices in building a successful brand.