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In this LabTalks episode, Ben Putley sits down with Katie Narain, Web3 Member Experience Lead at Serotonin, the Web3 powerhouse helping brands navigate and thrive in the space.

Katie breaks down how Web3 companies are moving beyond traditional marketing playbooks and why community-driven engagement is key. She also shares how Serotonin’s platform is reshaping industry connections and the future of Web3 adoption.

Together, Ben and Katie explore the intersection of Web3, ad tech, and community-building, diving into how brands can position themselves for long-term success in an evolving digital landscape. Plus, get Katie’s take on the future of Web3 adoption, the rise of APAC markets, and why targeted infrastructure, not just hype, will drive the next wave of growth.

Key highlights:

Why Web3 marketing needs a new approach beyond brand sponsorships
How Serotonin is helping legacy brands enter Web3 the right way
How Serotonin’s platform is reshaping industry connections at industry events
The role of ad tech in the next evolution of digital platforms
Why the future of Web3 is about value exchange, not just transactions

If you’re building in Web3, this is an episode you don’t want to miss. 🎧