This Panamanian-Jamaican-Jewish New Yorker spent the early part of her career in Latin music, before launching her own creative agency. Zoila reflects on how she secured her first clients, the three years she spent building Word Agency before she started making money, and the secrets to great brand campaigns. Follow Zoila on Instagram @zoiladarton. If you liked this episode, listen to Why Doris Anahí Brings a 'Heart of Service' to Her Art and UNSTUCK: How PR Pro Lissette M. Rios Connects the Dots.