
Hosted by Brittany Roberts: Social Media Content Strategist and Online Business Launch Coach · EN
Where online coaches and course creators come to create six-figure launches fuelled by social media content that sells and iconic personal brands that create year-round demand.

Have a launch (or launches) on the calendar in Q3 or Q4? This is your reminder that your biggest revenue months are built long before you open the cart. I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including:How I'm growing my email listIncreasing my offer's visibilityRefreshing my messagingAnalysing launch dataAnd re-engaging past leads. If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Over the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it.In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

I'm unpacking the launch everybody is talking about in 2026.Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to.Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before it.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Most service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle. You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*.In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify

Check out the complete slide deck here!Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg...Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice.Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-labHave questions? DM me ASAP @thesocialbrititfy

You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights.So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy.If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth.In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions.Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcastFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Your launch results probably haven’t stalled because you didn’t post enough or your offer announcement Reel flopped.It’s because of what didn’t happen 60 days earlier. And as a result, your audience wasn’t ready - not emotionally or logically.So how can you get a read on your audience’s readiness before you open your cart again?In this episode, I’m unpacking the hidden awareness gaps that kill conversions and the simple shifts that will get your audience buying again.Be the first to get your hands on The Warm Test™️ 🌡️ → Click Here-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Before you start adding every course, template bundle, and “limited-time offer” to your cart, we need to have a little dopamine intervention…There are going to be a lot of deals flying into your inbox on Black Friday (in fact, they probably already are) and while it can be tempting, you don’t need it all. But I certainly do have some tips on how to leverage what’s on offer to set yourself up for a strong start to the year in 2026.Tune in for my investment recommendations and the red-flags to run from this Black Friday!PS → You can get 30% off Foundd Legal's contract templates with code BFCM2025. Check out their full range here and save!-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast3. Join Conquer Club for just $49/m: The trends, templates and just the right amount of strategy to make Instagram fun again because let's be real - You’ve got better things to do than guessing what to post. Click here to join today.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

The reality is, you can’t afford to blend in and keep floating in the sea of sameness.If you want to be the obvious choice in your niche - you need to find your distinctive edge: that blend of personality, positioning, and power that makes your audience think, “She gets me.”And that’s exactly what Megan Yelaney helps coaches and experts to do.In this episode we chat about what it really takes to rise above the noise online, how to own your unique message (without reinventing your offer every five minutes) and how Megan balances running a multi-six-figure business while raising twins and building a life she actually loves.If you’ve been wanting to reignite your story and use it to convert (often), this one’s a must-listenConnect with Megan:Instagram: https://www.instagram.com/meganyelaneyAccess the FREE Business Story Blueprint: https://meganyelaney.com/business-story-blueprint-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Black Friday is on it’s way and while everyone else is preparing to discount every damn thing on their website, pull three all-nighters and burn out trying to keep up with the big brands…You’re about to play it smarter.I’m taking you behind the scenes of my Extract, Stack and Bundle strategy - the exact method I use to craft high-converting Black Friday campaigns using the assets, templates, tools, and trainings I already have (and you probably do too).This is how you build a cash injection and a sales pipeline - without creating anything new or scrambling to get it done.Ready to plan your BF Campaign and make it sell like hot cakes?→ Access the Campaign in a Box here!-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/