Podcast
Launch Loud
Hosted by Brittany Roberts: Social Media Content Strategist and Online Business Launch Coach · EN
Where online coaches and course creators come to create six-figure launches fuelled by social media content that sells and iconic personal brands that create year-round demand.
18episodes
Episodes
Newest firstAll episodes
I was a lead inside 3 completely different live launch funnels… Here’s what they ALL did right
2d ago00:39:08Tap to summarizeWhat happens when a content and launch strategist creeps on three completely different live launches... as a lead?She tells you ALL about it.Over the past few weeks, I've been inside three launches that couldn't have looked more different. Different industries. Different audiences. Different price points. One was about yapping. One was an AI membership. One was a slow cooker meal prep mini-course.But despite all of those differences, they all relied on three things to drive demand, buzz and sales.I'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.Tune in to hear more about:Why email still drives the entire launch (and why you're probably not sending enough)The real purpose of subject lines beyond getting opensHow urgency and scarcity reduce buyer hesitation (without feeling manipulative)Why early momentum is one of the biggest predictors of a successful launchThe role organic content plays before, during and after cart opensI'm breaking down the common threads I noticed across all three launches and, more importantly, how you can apply them to your own launch, no matter what you're selling.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Transcribe →5 Instagram Content Fixes That Can DOUBLE Your Reach (and take less than 60 seconds)
1w ago00:31:08Tap to summarizeIf your content isn't getting seen, it isn't necessarily because the algorithm is working against you. More often than not, it's the small execution details that determine whether someone stops scrolling or keeps moving and how your content is pushed out to more people.In this episode of Launch Loud, I'm sharing five quick changes that can dramatically improve your Instagram content without requiring more time, more posting or a complete strategy overhaul.Tune in to hear more about:Written hooks vs spoken hooks: why people read before they listenThe biggest b-roll mistakes that makes content feel amateurEditing in-app versus using fancy softwareWhy hashtags are no longer driving SEO on Instagram (and why keywords matter instead)The return of the single static post and when it makes sense to use itIf you're an online coach, course creator or service provider looking to increase your Instagram reach, generate more leads and create content that actually converts, these are the practical tweaks you can start implementing today.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at
Transcribe →$15,000 launch vs a $52,231 launch: Exactly what my client changed and what she didn’t
2w ago00:34:25Tap to summarizeWhat turns a decent launch into a record-breaking one...More followers? A different webinar? A complete offer overhaul?Not this time.In this episode of Launch Loud, I'm breaking down the exact shifts my client Jen made to take her launch results from an average of around $15,000 to $52K without changing her niche.I’ll unpack the 3 pre-launch shifts that transformed her results as well as what she deliberately didn't change (and why that's important).If you’ve been launching reactively or scrambling to fill spots at the last minute, this episode is for you.Because the difference between launching to three people and having buyers ready before you've even dropped the link often comes down to one thing: Your pre-launch.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
Transcribe →Why skipping live launching is no longer an option (I’ll die on this hill)
3w ago00:44:39Tap to summarizeWhile I absolutely believe in building a business that isn't dependent on being constantly “on”, I think far too many coaches and course creators are trying to skip the very thing that gives them the information they need to make evergreen, passive and automated sales systems actually work.Because here's the truth...Live launching isn't just about making sales. In this episode, I'm unpacking why live launching your offer regularly is a non-negotiable in 2026 (even if you want to be working part-time hours).I'm breaking down the 10 ripple effects that happen every time you launch and share why one of my client's "unsuccessful" launches ended up giving us more valuable data than a six-figure launch ever could.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
Transcribe →The Biggest Launch Season of the Year Starts Now (the pre-launch prep I’d follow if I wanted my biggest Q3/Q4 yet)
Jun 2900:29:06Tap to summarizeHave a launch (or launches) on the calendar in Q3 or Q4? This is your reminder that your biggest revenue months are built long before you open the cart. I'm sharing why July to November is the most profitable launch season of the year, how buyer behaviour shifts during this time and the exact strategies I'm focusing on to build demand before selling, including:How I'm growing my email listIncreasing my offer's visibilityRefreshing my messagingAnalysing launch dataAnd re-engaging past leads. If you want more webinar registrations, higher conversions and a sold-out group program in the last half of the year without relying on last-minute hustle, this episode is packed with practical pre-launch marketing, content strategy and planning tips you can implement now.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Transcribe →A Puppy, The Podcast Pause and Whether My Pivot Actually Paid Of
Jun 2300:21:18Tap to summarizeOver the last 10 months I was asked "So... what happened to the podcast?" quite a lot… The truth is, nothing happened to it.In this episode, I'm talking about the pause, what was really happening behind the scenes throughout 2025 and whether slowing down to speed up has actually paid off and given me my sanity back.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
Transcribe →The Honest Conversation I’ve Been Trying to Have for YEARS (and now thanks to Jessi Jean’s $1.2M launch we can)
Jun 2300:38:56Tap to summarizeI'm unpacking the launch everybody is talking about in 2026.Using Jessi Jean's $1.2 Million launch as a real-world example, I want to have an honest conversation about why audience growth and your pre-launch strategy matter even more than they used to.Plus, why it’s important we stop analysing the final seven days of her cart open instead of the seven weeks and months that came before it.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify
Transcribe →What I’d Do First to Get Unstuck from DFY & 1:1 Work (without losing income)
Jun 2300:32:16Tap to summarizeMost service-providers are stuck because they don't have the capacity to build the next thing while delivering the current thing - It's a brutalllll cycle. You're fully booked, so you don't have time to build a scalable offer. But because you don't have a scalable offer, you stay fully booked *grrr*.In this episode, I'm walking you through exactly what I'd do if I was wanting to make the leap in 2026 without fear of disappointing clients and losing income.-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. The difference between launching to 3 people and having 50 people banging down the door to join your offer? It’s a red-hot pre-launch. Register for my free workshop to get the exact plan to turn your socials into a sign-up machine: https://thesocialbritify.com/workshop 3. Ready to create OBSESSION-Level Demand for your group offer before you’ve even dropped the link? Apply to work with Brittany inside the Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-labFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify
Transcribe →MASTERCLASS REPLAY: The Simple 2 Step Pre-Launch Runway
Mar 1801:07:59Tap to summarizeCheck out the complete slide deck here!Choosing between a webinar or a waitlist strategy for a 2026 audience is just the tip of the iceberg...Inside the Instagram Launch Lab, we'll stack the deck to ensure you layer strategic incentives, sales craft, messaging angles and conversion scripts along with a pre-launch runway that ensures your audience sees your offer as the obvious choice.Learn more and APPLY NOW: https://thesocialbritify.com/instagram-launch-labHave questions? DM me ASAP @thesocialbrititfy
Transcribe →I Broke Up With Market Research Calls - For Good (What I Now Do Instead)
Nov 2400:24:20Tap to summarizeYou got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights.So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy.If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth.In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions.Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here-------Want more?1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcastFollow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
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