I keep meeting teams across the country that are facing intense pressure to shoehorn AI into every feature, often without a coherent thesis on the problem it’ll solve. But what if the smartest move in the AI gold rush is to actually slow down? Angela Clark, VP of Digital at Patagonia, is doing exactly that. At a brand known for its fierce commitment to the planet, Angela is applying that same intentionality to their digital experience. Instead of blowing budgets on every new AI tool, she’s taking a thoughtful approach to building a personalized customer journey across an audience that spans both elite pro athletes and weekend warriors. In this episode, Angela shares: * How her team is designing a customer journey that caters to the buyer on a 1:1 level, including Product Detail Pages that can speak effortlessly to either extreme of their customer base * Her playbook for managing AI-related “shiny object syndrome" and keeping your roadmap focused on the customer. * And why Patago...