How do you redesign the most visited e-commerce webpage in the world? Rahul Chaudhari helped reshape the Amazon homepage during his years as a product leader there, before becoming VP of Product and Technology at Kohl's. In this episode, Rahul shares: * Amazon’s “customer backwards” approach - and how he used it to unlock half a billion dollars of value on the Amazon homepage * The secret to product adoption: leverage existing customer habits to unlock new opportunities * And how Amazon and Google raised the bar for digital experiences so high that now every other product pays the price